Here are some suggestions for Mission Hills Golf Club's media strategy:
Resources:
- Develop a comprehensive media database with contacts at top golf/travel publications, TV stations, etc.
- Train dedicated spokespeople and keep them available for interviews
- Create a digital asset library with high-res photos from all areas of the resort
Policies:
- Respond to media inquiries within 24 hours
- Proactively pitch story ideas to media weekly
- Designate a media relations manager as main point of contact
Media Plan:
- Send personalized pitches to top 100 outlets highlighting a new aspect of the resort monthly
- Host familiarization trips for journalists to experience Mission Hills first-hand
- Secure
Public relations aims to establish and maintain goodwill between an organization and its publics through planned communication. There are four historical models of PR: (1) press agentry focused on securing media coverage through any means; (2) public information provided accurate information to the public; (3) two-way asymmetrical communication persuades audiences using social science; and (4) two-way symmetrical communication uses research to understand audiences and position the organization to please them through mediation. PR considers internal publics like employees and external publics like customers, and its roles include fact-finding, planning, implementation, evaluation, advising, and producing materials to maintain relationships.
This document provides information on how to effectively manage publicity and media relations. It discusses defining publicity and the various tools used, such as press releases, special events, and media interviews. It emphasizes the importance of preparing spokespeople by having them understand the objective, know the topic, and feel confident speaking. It outlines the main media categories of print, spoken, and visual media. It provides tips for building good media relations, such as personalizing contact, getting out from behind your desk, respecting journalists' time and decisions, and maintaining up-to-date media files and personal contacts. Key tasks are coordinating editorial schedules and keeping abreast of new communication channels. The document concludes with additional hints for press conferences and things
The document outlines the main functions of media relations, which include pitching stories to media, building relationships with reporters, fulfilling information requests, advising leadership, monitoring media coverage, crisis communications planning, and implementing publicity initiatives. It also provides tips for media relations professionals such as reading industry media, researching outlets, using online tools to track coverage, consistently building relationships with journalists, and communicating with internal management. The overall functions and goals of media relations are to gain positive coverage and visibility for an organization through proactive outreach and being a resource to reporters.
Public relations involves managing an organization's communications and relationships with the public to build goodwill. Early practitioners like Ivy Lee emphasized a two-way approach of sharing accurate information. Edward Bernays is considered the founder of modern public relations and promoted the idea of "crystallizing public opinion." While PR aims to maintain a positive public image, "spin" refers to selectively emphasizing certain facts to persuade audiences, which some see as deceptive. Skilled spin doctors closely monitor news and public sentiment to control messaging and timing of announcements favoring their clients.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
The document discusses adapting traditional media organizations to social media. It recommends taking a strategic approach by focusing on people, objectives, strategy, and technology. Key points include knowing your target audience, establishing social media staffing and guidelines, and focusing on metrics that measure both tangible and intangible outcomes to determine if social platforms are helping achieve organizational goals. Success is defined as a tool aiding goals, not technology itself.
Here are some suggestions for Mission Hills Golf Club's media strategy:
Resources:
- Develop a comprehensive media database with contacts at top golf/travel publications, TV stations, etc.
- Train dedicated spokespeople and keep them available for interviews
- Create a digital asset library with high-res photos from all areas of the resort
Policies:
- Respond to media inquiries within 24 hours
- Proactively pitch story ideas to media weekly
- Designate a media relations manager as main point of contact
Media Plan:
- Send personalized pitches to top 100 outlets highlighting a new aspect of the resort monthly
- Host familiarization trips for journalists to experience Mission Hills first-hand
- Secure
Public relations aims to establish and maintain goodwill between an organization and its publics through planned communication. There are four historical models of PR: (1) press agentry focused on securing media coverage through any means; (2) public information provided accurate information to the public; (3) two-way asymmetrical communication persuades audiences using social science; and (4) two-way symmetrical communication uses research to understand audiences and position the organization to please them through mediation. PR considers internal publics like employees and external publics like customers, and its roles include fact-finding, planning, implementation, evaluation, advising, and producing materials to maintain relationships.
This document provides information on how to effectively manage publicity and media relations. It discusses defining publicity and the various tools used, such as press releases, special events, and media interviews. It emphasizes the importance of preparing spokespeople by having them understand the objective, know the topic, and feel confident speaking. It outlines the main media categories of print, spoken, and visual media. It provides tips for building good media relations, such as personalizing contact, getting out from behind your desk, respecting journalists' time and decisions, and maintaining up-to-date media files and personal contacts. Key tasks are coordinating editorial schedules and keeping abreast of new communication channels. The document concludes with additional hints for press conferences and things
The document outlines the main functions of media relations, which include pitching stories to media, building relationships with reporters, fulfilling information requests, advising leadership, monitoring media coverage, crisis communications planning, and implementing publicity initiatives. It also provides tips for media relations professionals such as reading industry media, researching outlets, using online tools to track coverage, consistently building relationships with journalists, and communicating with internal management. The overall functions and goals of media relations are to gain positive coverage and visibility for an organization through proactive outreach and being a resource to reporters.
Public relations involves managing an organization's communications and relationships with the public to build goodwill. Early practitioners like Ivy Lee emphasized a two-way approach of sharing accurate information. Edward Bernays is considered the founder of modern public relations and promoted the idea of "crystallizing public opinion." While PR aims to maintain a positive public image, "spin" refers to selectively emphasizing certain facts to persuade audiences, which some see as deceptive. Skilled spin doctors closely monitor news and public sentiment to control messaging and timing of announcements favoring their clients.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
The document discusses adapting traditional media organizations to social media. It recommends taking a strategic approach by focusing on people, objectives, strategy, and technology. Key points include knowing your target audience, establishing social media staffing and guidelines, and focusing on metrics that measure both tangible and intangible outcomes to determine if social platforms are helping achieve organizational goals. Success is defined as a tool aiding goals, not technology itself.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Making the case for comms strategy. South West Regional Group: Demonstrating ...CharityComms
The document outlines the need to develop a communications strategy to secure investment from senior decision makers. It identifies key barriers like a lack of vision, knowledge of comms, and budget constraints. The strategy would use insights from a survey to address these barriers with messages about how comms can help achieve goals, deliver ROI, and be measurable. It would employ content types like case studies and data through channels like emails and sessions to overcome objections and ultimately gain more investment in a strategic comms approach.
The document outlines the key components of an effective media planning process, including situation analysis, goals, objectives, target media, key messages, strategies, tactics, budget, and measurement. It explains that media planning is crucial for PR practitioners to achieve organizational goals and should be done before implementing media relations activities. The plan provides a basis for media relations campaigns and guides the practitioner in analyzing the situation, defining the goal and objectives, identifying the target audience and key messages, and developing strategies, tactics, and a budget to achieve the desired objectives. Measurement of the plan is also important to evaluate effectiveness and make revisions for future media relations efforts.
The document provides tips and generalizations for various phases of engagement with diverse communities. It suggests being aware of how your process may be perceived and adjusting your practice based on accurate generalizations about cultural differences. This includes considering how messaging, outreach methods, facilitation approaches, and process design need to account for different preferences and histories among target populations to promote inclusion and obtain meaningful participation. The goal is for organizers to authentically understand community perspectives in order to effectively engage diverse groups.
The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
The document outlines a 6-step process for developing an effective social media strategy for research institutions: 1) determine communication goals, 2) identify target audiences, 3) craft appropriate messages, 4) evaluate existing contact points, 5) select relevant social media tools, and 6) establish metrics for measurement. It also describes 5 levels of relationship-building on social media - from awareness to advocation - and provides examples of common metrics at each level, such as page views, followers, comments, and shared content.
This document discusses social communication and its essential aspects. Social communication refers to the transmission of information between people using technology or other means. It involves small talk, building rapport, expanding social networks, and informal communication. Small talk is casual conversation to open communication between unfamiliar people. Building rapport involves developing close relationships through techniques like mirroring another's emotions, posture, tone, and finding common interests. Social networks and business associations can be expanded through gaining knowledge, taking classes, trying new experiences, and practicing social skills daily. Informal communication occurs through casual conversations and can spread information quickly but also introduces risks of rumors and distortions.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document discusses Grunig and Hunt's four models of public relations: press agentry, public information, one-way asymmetrical, and two-way symmetrical. It provides definitions of each model, discusses their history, factors of influence, critiques, benefits and downsides, and examples of organizations that use each model and when. The presentation seeks to analyze the models and provide practical examples to broaden understanding of when each could be applied by PR practitioners.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
The document discusses the complex relationship between trust, the media, and public relations. It questions whether public relations operates with a short-term narrow approach or a wider approach that considers the interests of the public. The roles of media and public relations in society are shaped by the dominant model of public communication. While media and public relations are not necessarily opposites, there are advantages and drawbacks to media relations, such as the media's role as gatekeeper and the inability to guarantee effective information reaching the public. Problems also exist in the relationship between journalists and public relations professionals due to differing goals and commercialization pressures, as well as historical trust issues. High levels of information do not necessarily correlate with increased trust.
This document discusses new media evolutions in journalism and public relations. It begins with objectives around examining new media innovations in these fields and the relationship between them. It then explores topics like what new and social media are, how they began, and what they involve. Specific issues covered include journalism business models, convergence and cross-promotion, reporting and distribution processes, work expectations, distributing and controlling messages, event planning, and audience expectations. The document also provides a scenario about an injured child at Disney to have journalists and PR professionals discuss how they would approach coverage and damage control using new media strategies.
Social Media in Media - Society for News Designthunder::tech
thunder::tech President Jason Therrien gave this presentation at the Society for News Design's Multimedia Rock Show to new media professionals and journalism students. At the event, Therrien discussed the evolving nature of social media and how news representatives can take advantage of this medium.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
This chapter discusses selecting communication tactics for public relations. It explains that tactics vary based on media channel, events, audiences, and organizations. The chapter outlines conventional tactics like organizational control, ties, audience size and type, interaction levels, and media ownership and production. It provides examples like brochures, newsletters, and websites for organizational control and one-way vs two-way communication. Finally, it analyzes Volkswagen's response to its emissions scandal using social media to measure audience reaction.
This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed for additional comments on engagement and community.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Making the case for comms strategy. South West Regional Group: Demonstrating ...CharityComms
The document outlines the need to develop a communications strategy to secure investment from senior decision makers. It identifies key barriers like a lack of vision, knowledge of comms, and budget constraints. The strategy would use insights from a survey to address these barriers with messages about how comms can help achieve goals, deliver ROI, and be measurable. It would employ content types like case studies and data through channels like emails and sessions to overcome objections and ultimately gain more investment in a strategic comms approach.
The document outlines the key components of an effective media planning process, including situation analysis, goals, objectives, target media, key messages, strategies, tactics, budget, and measurement. It explains that media planning is crucial for PR practitioners to achieve organizational goals and should be done before implementing media relations activities. The plan provides a basis for media relations campaigns and guides the practitioner in analyzing the situation, defining the goal and objectives, identifying the target audience and key messages, and developing strategies, tactics, and a budget to achieve the desired objectives. Measurement of the plan is also important to evaluate effectiveness and make revisions for future media relations efforts.
The document provides tips and generalizations for various phases of engagement with diverse communities. It suggests being aware of how your process may be perceived and adjusting your practice based on accurate generalizations about cultural differences. This includes considering how messaging, outreach methods, facilitation approaches, and process design need to account for different preferences and histories among target populations to promote inclusion and obtain meaningful participation. The goal is for organizers to authentically understand community perspectives in order to effectively engage diverse groups.
The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
The document outlines a 6-step process for developing an effective social media strategy for research institutions: 1) determine communication goals, 2) identify target audiences, 3) craft appropriate messages, 4) evaluate existing contact points, 5) select relevant social media tools, and 6) establish metrics for measurement. It also describes 5 levels of relationship-building on social media - from awareness to advocation - and provides examples of common metrics at each level, such as page views, followers, comments, and shared content.
This document discusses social communication and its essential aspects. Social communication refers to the transmission of information between people using technology or other means. It involves small talk, building rapport, expanding social networks, and informal communication. Small talk is casual conversation to open communication between unfamiliar people. Building rapport involves developing close relationships through techniques like mirroring another's emotions, posture, tone, and finding common interests. Social networks and business associations can be expanded through gaining knowledge, taking classes, trying new experiences, and practicing social skills daily. Informal communication occurs through casual conversations and can spread information quickly but also introduces risks of rumors and distortions.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document discusses Grunig and Hunt's four models of public relations: press agentry, public information, one-way asymmetrical, and two-way symmetrical. It provides definitions of each model, discusses their history, factors of influence, critiques, benefits and downsides, and examples of organizations that use each model and when. The presentation seeks to analyze the models and provide practical examples to broaden understanding of when each could be applied by PR practitioners.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
The document discusses the complex relationship between trust, the media, and public relations. It questions whether public relations operates with a short-term narrow approach or a wider approach that considers the interests of the public. The roles of media and public relations in society are shaped by the dominant model of public communication. While media and public relations are not necessarily opposites, there are advantages and drawbacks to media relations, such as the media's role as gatekeeper and the inability to guarantee effective information reaching the public. Problems also exist in the relationship between journalists and public relations professionals due to differing goals and commercialization pressures, as well as historical trust issues. High levels of information do not necessarily correlate with increased trust.
This document discusses new media evolutions in journalism and public relations. It begins with objectives around examining new media innovations in these fields and the relationship between them. It then explores topics like what new and social media are, how they began, and what they involve. Specific issues covered include journalism business models, convergence and cross-promotion, reporting and distribution processes, work expectations, distributing and controlling messages, event planning, and audience expectations. The document also provides a scenario about an injured child at Disney to have journalists and PR professionals discuss how they would approach coverage and damage control using new media strategies.
Social Media in Media - Society for News Designthunder::tech
thunder::tech President Jason Therrien gave this presentation at the Society for News Design's Multimedia Rock Show to new media professionals and journalism students. At the event, Therrien discussed the evolving nature of social media and how news representatives can take advantage of this medium.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
This chapter discusses selecting communication tactics for public relations. It explains that tactics vary based on media channel, events, audiences, and organizations. The chapter outlines conventional tactics like organizational control, ties, audience size and type, interaction levels, and media ownership and production. It provides examples like brochures, newsletters, and websites for organizational control and one-way vs two-way communication. Finally, it analyzes Volkswagen's response to its emissions scandal using social media to measure audience reaction.
This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed for additional comments on engagement and community.
This is a presentation that I gave today at the Associated Collegiate Press and College Media Advisers fall conference in Austin. The presentation should give you a step-by-step plan to help you create a marketing plan to improve your credibility and perception on campus.
You use social media to catch up with friends, but you also need to be using LinkedIn, Tweetdeck and Hootsuite to improve your reporting and reach your audience. This presentation will teach you the basics.
This presentation at the Poynter Institute's Teachapalooza V shows how I use reading assignments coupled with social media in two different classes, Feature Writing and Survey of Public Relations, to expose students to good writing and some of the basic concepts all mass communication professionals should know.
This presentation at the AEJMC conference in Chicago, gives student media advisers and student leaders a step-by-step guide on creating an integrated marketing communications plan using the ROPE method from public relations. Those unfamiliar with marketing or public relations will find this easy to use and invaluable in managing your student media brand.
Thirty seconds to speak and to impress. Are you ready to take your chance if Bill Gates listens to your idea? Do you convert into success?
This workshop tells you how to prepare your elevator pitch, a 30-second talk that gets your point across quickly. It is currently hyped for business acquisition, but the principles covered in this workshop will also help to get a new job, impress your boss and attracting your significant other.
Workshop by Jens Oberender, CC for TLI 2012 D59 K4
Algorithm for Multi-Path Hop-By-Hop RoutingJens Oberender
The next generation internet provides resilient wide area networking. Resilience is the ability to resist outer influences such as link failures. During routing protocols reorganize the communication paths after a topology change, data loss can occur. Using multiple paths, network operation can continue after failure detection.
This work examines Multi-Path Hop-by-Hop routing where any single link failure can be locally recovered. We produce acyclic routing graphs for destination-based routing. Our approach results in two edge sets: active and reserve links. Active edges provide an acyclic graph embedding a spanning tree. Any failure that is not covered by redundant active edges is recovered by inserting a reserve edge. We guarantee recovery of the first link failure event and then seamlessly restore a HammockSet for the new topology.
Two similar approaches have been published. The O2-algorithm derived out of the project ”Key Components for the Mobile Internet of Next Generation” [Sch01] and constructs thin Hammock-Sets but is restricted to certain topologies. The MPA-algorithm [Nar00] succeeds on any topology, yet it cannot provide redundancy to all nodes. We specify topologies that allow stand-by recovery to all nodes and destinations, while we construct edge-maximized HammockSets.
For evaluation we introduce link significance, a measure for the forwarding function of inner HammockSet nodes. A heuristic algorithm optimizes the HammockSet layout for traffic distribution. It restricts the number of HammockSets on one network edge, increasing the bandwidth fraction available to the participating HammockSets.
A prototype implementation has been part of this work. It constructs HammockSets for any
destination node of a topology. The final chapter discusses the feasibility of implementing our approach in real-world systems. Further, we point out possibilities for future work.
Digital literacy is more than just knowing how to turn on a computer and use social media. It is the ability to critically analyze digital information and create information using digital tools. This presentation offers some resources and links to tutorials, reports and websites that help individuals bridge the digital divide.
Smartphone Applications - Common Criteria is going MobileJens Oberender
Smartphones are a growing, fast moving field of IT. Although smartphones and their applications are omnipresent and potentially violating security, its development cycle is not yet tackled by application evaluation thoroughly.
International Common Criteria Conference, Paris, France. September 18-20, 2012.
This is a presentation that I gave for Texas Wesleyan University's 3PR program, a pre-professional program for students interested in becoming doctors, lawyers, dentists and ministers. I've also included a link to tips on Power Networking from Barbara Gibson, international president of the International Association of Business Communicators.
On the Design Dilemma in Dining Cryptographer NetworksJens Oberender
1) The document discusses the design dilemma of anonymity networks between efficient but non-robust designs versus robust designs with higher costs and computation.
2) It models the strategic behavior of users and adversaries in these networks as non-cooperative and sequential games to analyze the impact on anonymity.
3) The core example analyzed is the Dining Cryptographer network, and game theoretic tools are applied to determine optimal strategies and Nash equilibria between efficient and robust coding schemes and adversary identification abilities.
This is a presentation that I did at the Texas Intercollegiate Press Association conference at Kerrville, Texas in March. The presentation discusses how to create an integrated marketing communications plan for student media that will increase readership and campus-wide support.
Dr. Kay Colley presented on ethics in journalism. The objectives were to define ethics in journalism, discuss the four tenants of the Society of Professional Journalists' Code of Ethics which are seek truth and report it, minimize harm, act independently, and be accountable. The presentation also aimed to understand what it means to minimize harm and the importance of personal responsibility in ethical decisions. Possible ethical dilemmas in journalism like the use of sources, quotes, slant, and objectivity were also reviewed.
How to Promote and Market Your Student Newspaper or Creating a Public Relatio...Texas Wesleyan University
College student media miss an opportunity to grab more readers and more attention when they don\'t have IMC plans. This presentation helps build a basic plan to increase circulation and readership.
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
Public relations (PR) involves planned communication to inform various audiences about an organization. PR is important for increasing visibility, credibility, and finding information online. Effective PR requires defining target audiences, developing a strategy that meets their needs, and going beyond press releases to other opportunities. Key elements of successful PR include identifying newsworthy stories, crafting releases with graphics and contacts, building media relationships through service and accessibility, and measuring success through various metrics. Overall, PR is about engaging in dialogue to shape perceptions.
Public relations is the practice of managing relationships with an organization's key audiences. It aims to build goodwill and understanding through ethical communication.
A PR practitioner requires skills in research, writing, organizing events and multimedia production. They must have qualities like integrity, judgment, creativity and cultural awareness.
PR differs from marketing in its concern for multiple audiences beyond just consumers. It also has less control over messaging than advertising and aims for factual, unbiased communication unlike propaganda.
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
This document discusses corporate communication and basic communication skills. It provides information on different types of corporate communication, including communications with internal and external publics. It also outlines the four basic communication skills of writing, speaking, listening, and reading. Additionally, it gives guidance on various aspects of writing, such as knowing your audience, purpose, and style. Effective communication skills are important for both academic and professional success.
The document discusses the study of public relations at a university. It provides an overview of the skills and areas of employment students will gain from the program, including strong writing skills, an understanding of the PR process, and technology mastery. It also outlines the objectives and responsibilities of public relations practitioners, such as distributing information, advising management, and serving as an intermediary between organizations and their publics.
This document provides an overview of public relations (PR) basics for business professionals. It defines PR as establishing mutually beneficial relationships between an organization and its stakeholders to effectively communicate messages. The document outlines PR goals, influences on business outcomes, practices like media relations and reputation management, and challenges like understanding human nature. It emphasizes identifying key publics, researching them, and involving opinion leaders in PR planning, implementation, and evaluation.
Public Relationship Management Module-1.pptxAshita Savsani
The document provides an overview of public relations management. It begins with discussing the history of public relations, tracing it back to the late 1800s when techniques were used to promote settlement in the American West. It describes how public relations became a formal profession between the late 1800s and early 1900s. The document then outlines the objectives of public relations management modules and lists common public relations tools and techniques. Finally, it discusses the roles and responsibilities of public relations managers.
This document provides an overview of public relations including:
- Definitions of public relations from Lee and Edwards, Louis Bernays, and the PRSA.
- The objectives of PR including creating awareness, acceptance, trust, image, cooperation, and recognition.
- The advantages of PR such as credibility, reach, and cost effectiveness.
- The disadvantages including lack of direct control, difficulty measuring success, and lack of guaranteed results.
- The importance of PR in building brand values, community relations, and brand image.
- The roles of PR management including communication, crisis, relationship, resource, reputation, and risk management.
Public relations (PR) involves strategic communication to build mutually beneficial relationships between organizations and their stakeholders. PR aims to earn understanding and support through influencing opinion and maintaining goodwill. It is the planned effort to establish and maintain mutual understanding. PR deals with both internal and external audiences. It focuses on obtaining favorable publicity, building a good image, and handling crises through tools like press releases, newsletters, blogs, and social media. In contrast, advertising is paid, controlled communication aimed at direct sales, though it also raises awareness. PR relies on third party endorsement for non-biased perception, while advertising is recognized as self-interested.
This document contains the slides for a presentation on public relations. It begins with welcoming the audience and introducing the presenter. The presentation then covers the definition, objectives, functions, principles, and crisis management of public relations. It discusses the roles of a public relations officer and important tools in public relations. The document also covers the different types of public speaking and compares formal and informal speaking. It provides guidance on what to avoid in formal speaking and the typical structure of formal presentations.
Mind Over Media: Analyzing Contemporary Propaganda WorkshopRenee Hobbs
This 3-hour workshop offers ideas about how to teach about contemporary propaganda to learners from all around the world. We consider the potential of media literacy to address issues of radicalization and extremism.
This document discusses various aspects of corporate communication and public relations, including media relations, employee communication, and crisis communication. It provides details on building effective media relations through researching media needs and crafting compelling stories. It also outlines the importance of media relations for credibility and lower costs compared to advertising. Regarding employee communication, it describes communicating effectively within an organization through both formal and informal channels, and the benefits this provides such as clarity of purpose, motivation, and improved productivity. Crisis communication guidelines include the role of communication during crises and how to handle crises through trust building.
The document provides an overview of online public relations techniques, including:
1) Changing media landscapes with more user-generated content require integrating online and offline PR strategies and being transparent.
2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. The document provides an overview of key concepts in public relations including its scope, definitions, relationship to other fields like marketing and journalism, and essential career skills.
The document provides an overview of online public relations techniques and how they can be integrated with traditional offline PR strategies. It discusses how the media landscape and audience behaviors have changed, with audiences now controlling their media consumption. It also outlines various online tools for PR like blogs, social networks, and virtual worlds. The key is to engage audiences through online communities while respecting community rules, and to consider how online and offline PR can be mutually reinforcing through content integration and two-way engagement.
This document defines and discusses various aspects of public relations including its basic elements, processes, relationship with media and communication, news releases, media kits, pitch letters, and its importance in customer relations, employee relations, investor/shareholder relations, and government relations. Public relations aims to create favorable public opinion through various communication functions and two-way communication.
1. Public Relation is an important factor which helps in getting the firm into public’s eyes and promotes them.
2. Its main objective is to create awareness about the company, its goals, products and earning the recognition.
3. There are various Publics who is to be kept in mind while making PR Strategies.
4. Public Relation is very different from
-Marketing
-Publicity
- Advertising
5. There are many roles which are played by PR, and in various management functions
6. With the use of correct strategies and following the appropriate code of ethics, we can achieve the desired goal/objective.
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Effective public relations and media strategyBilal Muhammad
The document provides an overview of the textbook "Effective Public Relations and Media Strategy" by Dr. C.V. Narismaha Reddi, who is considered the father of modern public relations in India. The book is a textbook for public relations that covers topics such as what public relations is, the public relations process, media relations, crisis management, corporate public relations, celebrity public relations, and public relations for non-governmental organizations. It includes case studies from the Indian corporate sector and is written in a way that is easy to understand.
Similar to Public Relations And The Media 4.23.07 (20)
Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...Texas Wesleyan University
For the past three years, the Mass Communication Department at Texas Wesleyan University, in collaboration with theatre students, criminal justice and sociology students and faculty have created crises on campus so that budding journalists, editors and public relations practitioners could practice their skills in a safe learning environment with local professionals and the whole world watching via social media and the web. Has this continuing exercise been effective in teaching real-world skills? And how can this help you in the classroom? This presentation will look at results from student reviews of the exercise based on individual and group podcasts after the event as well as follow-up interviews undertaken to see how students have been affected by this exercise months and years afterward.
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...Texas Wesleyan University
This presentation at the 6th Annual Texas Social Media Conference gives some history of the Texas Wesleyan University Mass Communications Department's use of a live crisis event for the past three years. Also included in the presentation are brief interviews from faculty and students.
This presentation reviews research on the usage of social media at sister publications of two newspapers. The publications are English-language and Spanish-language news outlets. This study shows that differences do exist among the outlets, including resources, training and usage of social media among reporters and the main social media channels.
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO StudentsTexas Wesleyan University
This document outlines the Teachapalooza VI Show and Share crisis simulation exercise for journalism and public relations students. The purpose was to give students hands-on experience covering and responding to a crisis. Journalism students practiced real-time reporting and distinguishing facts from rumors. Public relations students implemented a crisis plan, disseminated information, and worked with the media. Students created news coverage and crisis communication websites and podcasts which were reviewed by professionals. The event required extensive preparation but provided a fun, engaging learning experience for participants.
This document summarizes research on Spanish-language media usage today. It finds that Hispanics lead in social media usage, sharing content more often. Current research looks at social media usage at Spanish-language newspapers compared to their English-language counterparts. Preliminary findings show Spanish-language media receives fewer resources, negatively impacting social media usage, though staff at both see social media as important. Barriers between English and Spanish content are breaking down. The presentation discusses these findings with media professionals and takes questions.
Social media usage drives traditional media usage at newspapers throughout the nation. But is that different for Spanish-language newspapers? Just how integrated are the social media sites for Spanish-language newspapers in the United States. This presentation at the Eastern Regional Conference for the National Association of Hispanic and Latino Studies explores this question.
This document outlines an workshop on taking feature writing and turning it into multimedia content. It discusses having workshop participants develop a feature story idea in groups for the Texas Intercollegiate Press Association conference. The winning group would receive stickers. It then talks about how to expand on the story ideas by including photos, graphics, and other multimedia elements to illustrate the stories. The document provides examples of how a feature writing class was previously taught focusing only on written work, but now incorporates multimedia elements like creating slideshows and social media plans to promote stories online. It encourages thinking about how to expand simple information gathering and illustrations for written features into more robust digital content and production.
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...Texas Wesleyan University
A social media policy that drives more and more readers to El Nuevo Herald's website is described in this presentation, which chronicles a two-week visit to Miami in 2012, sponsored by the Scripps Howard Foundation. Implications for matching social media and audience, particularly in the diverse Hispanic/Latino markets for news are explored.
Mission statements are more than words on the wall at your office. Mission statements provide focus and direction for your organization. This pilot study of student media mission statements offers an initial look at student media and mission.
This document discusses how to write effectively across different media and social media platforms. It outlines several key principles for good writing: writing concisely using precise language; focusing the writing; including important details while keeping it brief; using an active voice; maintaining consistency; organizing information in an orderly manner; and viewing writing as an iterative process of drafting, revising, and editing. The overall message is that these principles of good writing are necessary for success when writing on Twitter and other social media.
This presentation for the Fort Worth Chapter of the International Association of Business Communicators highlights the basics of writing and how that effectively translates to writing across media in today's multimedia environment.
The document discusses convergence in journalism and provides guidance on how to create convergent stories. It defines convergence as using the appropriate medium to tell each part of a story. It provides examples of convergent stories and outlines the tools needed, including audio recorders, video cameras, software, and ways to host and promote the content online. The document aims to help journalists expand their skill sets and think beyond traditional print to create multimedia stories.
The document discusses the importance of aligning student media goals and strategies with the university's overall mission and strategic plan. It provides tips for creating alignment such as developing a mission statement, strategic plan, and assessment measures that explicitly link to and support the university's goals. Student media organizations are encouraged to have copies of the university's mission and strategic plan in order to integrate their work and assess how it contributes to the institution.
Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.
The document discusses macro editing and provides guidelines for editing news stories at a high level. It defines macro editing as assessing whether stories are worth running by considering factors like leads, organization, flow, unanswered questions, accuracy, and ethics. It also discusses determining a story's importance based on audience and available space. Hard news is described as timely, containing conflicts, and answering who, what, where, when, why and how, while soft news is less time-sensitive.
The document discusses an exercise where students are divided into groups to analyze a news release and the news articles that resulted from the release. They are asked to compare the goals of the news release to whether those goals were accomplished based on the content of the news stories. The groups will then discuss their analyses with the full class.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.