Career Mentor Online is a platform to provide career consulting service.

1. SALES STRATEGY
CAREER MENTOR ONLINE
transform the way of career success

2. About Us
Career Mentor Online is a:
Platform to provide Career Consulting Service
Career Mentor Online
transform the way of career success
Job Seekers Mentors
Career
Consulting
Service
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3. Customer Positioning
• It’s hard to estimate the market size because people often try
to find similar free resource. We find it very potential because
the job market is getting worse for job seekers. People need
more then just free online resource. They need customized
advice.
• We will provide free consulting service online to attract
customers who care about their career. The information we get
from them will be more accurate.
• Target Customers:
Graduates coming back from abroad.
Highly-paid industries, like finance, consulting, and IT.
First-tier cities: Shanghai, Shenzhen, Beijing, and Guangzhou.
Above is based on the survey result conducted by June, 2013.
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4. Market Research
According to the market research result *, we have defined
the service offerings & pricing model.
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* Online Survey conducted in Jun, 2013

5. Service Offering & Pricing Model
Phase I will focus on market test, objective is to know what
kind of service & price could be accepted by consumers.
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Service Offerings Unit Price
Resume/CV review & revise 1 piece 50 RMB
Interview practice 1 hour 100 RMB
Industry guidance for career path * 0.5 hour 100 RMB
* Phase I will only cover 3 industries: IT, Finance and Consulting.

6. Sales Roadmap
• Phase I – Experiment, 3 months
• Phase II – Expand service scope, and test, 2 months
• Officially launch – Jan, 2014
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Jul, 2013 Jan, 2014Oct, 2013
Focus on niche market:
Chinese students study
and work abroad
Objective:
Test the market
acceptance of service
model & price
Sale promotion:
Free trial
Expand market & service:
Chinese students study
and work abroad
Objective:
Test the market size of
service scope & adjust the
price model
Sale promotion:
Discount to new customers
Officially launch
Provide more service offerings:
Classroom course

7. Sales Strategy – Phase I
Service
Offerings
Sales Channel
Target
Consumers
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• Fresh Graduates
• Junior Professionals
Abroad students is a
focus in phase I for
experiment.
Industry Focus:
IT, Finance, Consulting
Services:
• Resume/CV review
• Interview practice
• Industry guidance
for career path
• Social Media/Online promotion
• Universities, offline event &
promotion
Phase I will be experiment, focus on niche market.

8. Sales Process
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Get
• Online/Social customer acquisition
• Universities, offline events & promotion
• Sale promotion, like free trial
Connect
• Content push through Social media
• Personalized service promotion
Grow • Referrals, by Word of mouth
• Sale promotion, like free trial
Per survey result, most job seeker would
like to “Search job seeking website” &
“Ask for help from experiencers”, which
we will combine the concept of
“Online/Social” & “Experts” for our GET
strategy.

9. Sales Funnel & Cost Analysis
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Awareness
Interest
Desire
Sales
Drive awareness through Online/Social
channel, and universities
Phase I cost – 5 manual hours/week, around
RMB500/week
Content promotion: 5 tips/week, each will
have 50 UV(unique visitor) in the beginning
Conversion to Lead: 10%
Lead generation: 100 per month
Convert to opportunity: 25%
Sales opportunity: 25 potential user/month
Sale promotion: Discount; free trial
Close-Win Rate: 25%
Estimated customer: 6 per month
CAC (customer acquisition cost): 333.3 RMB
* Conversion rate is based on service industry general data.

10. Sales Result
• Till Jul 27th, we have two customers.
Customer background: Chinese, Female, Master Degree, Junior
professional in Consulting industry, now working in USA, with more
than 1 year working experience.
Customer problems: Facing the question if need to change career
path and choose a new industry.
Customer acquisition channel: Friends referral
CAC: 0
Service provided: Industry guidance for Consulting, provide the
normal career path; also clarify the success factors, not only
depends on the career path, but also depends on personal
behavior, motivation, soft skills, etc.
Price: 0, for free trial
Customer feedback: Satisfied, and clear about career path
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11. THANK YOU!
http://career123.weebly.com/
http://career123en.weebly.com/
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