This document provides information about the 2014 Middle East PR Awards (MEPRA) organized by MEPRA. It outlines the objectives of the awards which are to celebrate achievement in PR, highlight work done by Middle Eastern PR professionals, and raise standards in the industry. It describes the 15 award categories across sectors, services, techniques, teams and individuals. The deadline for submissions is October 9th, 2014. The document explains the entry and judging process, criteria for different categories, and tips for strong award entries. Key dates mentioned are the submission deadline of October 9th and the awards gala event on November 26th.
PDA- NDHM STREET DANCING COMPETITION GuidelinesCharlie ddm
PHILIPPINE DENTAL ASSOCIATION
Ayala Avenue cor. Kamagong St., San Antonio Village 1203 Makati City Tel. Nos. 8978091 / 8904609 / 896332
11TH National Dental Health Month
Theme: “Nakangiti ang Kinabukasan,
Kapag Ngipin ay Pinangangalagaan”
February 1-28, 2015
ALAY PARADA
February 1, 2015 – Cuneta Astrodome
PDA- NDHM STREET DANCING COMPETITION GuidelinesCharlie ddm
PHILIPPINE DENTAL ASSOCIATION
Ayala Avenue cor. Kamagong St., San Antonio Village 1203 Makati City Tel. Nos. 8978091 / 8904609 / 896332
11TH National Dental Health Month
Theme: “Nakangiti ang Kinabukasan,
Kapag Ngipin ay Pinangangalagaan”
February 1-28, 2015
ALAY PARADA
February 1, 2015 – Cuneta Astrodome
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
This presentation will help PRCA members to enter the Medallion Awards Competition. Here are some things you will learn:
· About the Medallion Competition
· Why it is important to enter
· How to decide what you should enter
· How to write your entry
· The judging process
· How to enter your entry on www.prcamedallions.com
· Other "Just Good to Know" Tips
The Up-Start! Competition is a business pitch competition open to participants in the Entrepreneurship 101 lecture series. Individuals, or teams, must give a ten-minute presentation on an idea for a business to win a $15,000 prize.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Den britiske regjeringen bruker mer enn 250 millioner pund i året på kommunikasjon. Hvordan rettferdiggjør de denne bruken av skattepenger, og sikrer den ønskede effekten? Ved å lage et rammeverk som evaluerer måloppnåelsen legger regjeringens kommunikasjonsfunksjon opp til måling av resultater. På Kommunikasjonsdagen vil Stephen Hardwick gi et innblikk i hvordan den britiske regjeringen bruker disse målingene til å styrke sin troverdighet og innflytelse, gjennom effektive kommunikasjonstiltak.
Stephen Hardwick er direktør for Corporate Communications for HM Revenue and Customs, Storbritannias skattemyndighet, som har 65 000 ansatte og 50 millioner kunder.
If you're looking for tips on how to embed social media into your public relations strategy, look no further! This presentation will help you shape your social media approach.
The presentation was given by MEPRA board member Alex Malouf at the Global PR Trends Summit in Amman in November 2014.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
This presentation will help PRCA members to enter the Medallion Awards Competition. Here are some things you will learn:
· About the Medallion Competition
· Why it is important to enter
· How to decide what you should enter
· How to write your entry
· The judging process
· How to enter your entry on www.prcamedallions.com
· Other "Just Good to Know" Tips
The Up-Start! Competition is a business pitch competition open to participants in the Entrepreneurship 101 lecture series. Individuals, or teams, must give a ten-minute presentation on an idea for a business to win a $15,000 prize.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Den britiske regjeringen bruker mer enn 250 millioner pund i året på kommunikasjon. Hvordan rettferdiggjør de denne bruken av skattepenger, og sikrer den ønskede effekten? Ved å lage et rammeverk som evaluerer måloppnåelsen legger regjeringens kommunikasjonsfunksjon opp til måling av resultater. På Kommunikasjonsdagen vil Stephen Hardwick gi et innblikk i hvordan den britiske regjeringen bruker disse målingene til å styrke sin troverdighet og innflytelse, gjennom effektive kommunikasjonstiltak.
Stephen Hardwick er direktør for Corporate Communications for HM Revenue and Customs, Storbritannias skattemyndighet, som har 65 000 ansatte og 50 millioner kunder.
If you're looking for tips on how to embed social media into your public relations strategy, look no further! This presentation will help you shape your social media approach.
The presentation was given by MEPRA board member Alex Malouf at the Global PR Trends Summit in Amman in November 2014.
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
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Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
2014 Middle East PR Awards Launch Presentation
1. Slide divider
Welcome to the
MEPRA brand image!
2014 Middle East PR Awards
#MEPRAwards
Deadline for submission; Thursday 9th October 2014
2. Awards Objectives
• Celebrate achievement & best practice
• Highlight work of Middle East PR professionals
• Encourage the development & diversification of practice areas
• Stimulate and excite both PR profession and wider business community to the scope and
potential of what they can achieve through PR
• Enable MEPRA to sustain its mission of raising the Industry’s standards in the region
• Help attract and recognise talent
Total of 15 Awards Categories
• International review, bench mark & best practice
– 12 best practice categories
– Plus 3 team & individual categories
3. Awards Categories - Sectors & services
• Consumer
goods
– (eg.
FMCG
,
inc.
household
products,
food
&
drink,
automo<ve,
sportswear,
fashion
&
clothing,
toiletry,
cosme<cs)
• Consumer
services
– (eg.
Financial
services,
travel,
hospitality,
entertainment
&
leisure,
retail,
business
equipment
&
services,
commercial
public
services)
• Business
to
business
• Healthcare
&
services
– (eg.
private
healthcare
&
clinics,
consumer
health,
healthcare
equipment,
medical
&
dental
services,
OTC
etc)
• Government
communica8ons
– Programmes
and
policies
conducted
on
behalf
of
public
bodies
(local
/
regional
/federal
government
departments
or
authori<es)
• Corporate
reputa8on
&
image
– Inc.
Crisis/issues
management
to
plan
and
/
or
handle
the
consequences
of
a
crisis
or
issue
that
may
affect
a
company’s
image
or
reputa<on
• Internal
communica8ons
– Business
to
employee,
employee
engagement
• Corporate
responsibility
&
environmental
PR
– Addressing
social
and
ethical
issues
and/or
addressing
a
green
or
environmental
issue
in
order
to
protect
or
improve
a
product
image
or
reputa<on
4. Awards Categories - Technique
• Best
use
of
sponsorship
– Of
an
event
or
person
to
leverage
a
brand,
product
or
reputa<on
• Best
launch
/Live
event
/Stunt
– Of
a
product
or
service
• Best
use
of
media
rela8ons
–
consumer
or
trade
– Use
of
mass
media
to
posi<vely
profile
a
product
or
service
in
order
to
change
aNtudes
among
targeted
media
audiences
and
meet
client
/
project
ini<a<ves
• Best
use
of
social
media
/
digital
PR
– Websites,
microsites
or
intranet
sites,
search
engines,
mobile
devices
and
applica<ons
and
other
digital
PR
techniques
to
fully
execute
or
support
a
PR
campaign
– Generated
content,
including
blogs,
social
networking
sites,
viral
and
applica<ons
• Best
integrated
campaign
– Led
by
PR
5. Awards Categories – People & Agency
• In-‐House
Team
of
the
Year
• Agency
of
year
• The
“Dave
Robinson”
Awards
for
Outstanding
Young
Communicator
of
the
Year
–
under
30
by
01
October
2014
Not
open
to
entries
x
2
• Overall
Campaign
of
the
Year
• Chairman’s
Award
–
Contribu<on
to
the
PR
profession
in
the
Middle
East
6. Entry Process
STEP
1
MEPRA
members
-‐
LOG
IN
to
your
account
and
proceed
to
the
'Submit
an
Award'
sec<on
from
the
main
website
menu.
Non-‐members
-‐
Create
a
Free
User
Account.
An
ac<va<on
link
will
be
sent
to
your
email
address.
Once
you
have
ac<vated
your
account,
proceed
to
the
'Submit
an
Awards'
sec<on
from
the
main
website
menu.
STEP
2
Purchase
your
Awards
Credits
following
the
online
payment
process
as
directed.
1
Award
Credit
=
1
Award
Entry!
STEP
3
Once
you
have
paid
for
your
Awards
Credits
or
your
Credits
have
been
allocated
to
your
account,
select
the
'Submit
an
Award'
bu]on
You
will
now
access
the
Online
Awards
Entry
Submission
form
where
you
can
select
the
relevant
category
and
a]ach
your
submission
(word/PDF/PPT)
You
will
also
be
able
to
upload
up
to
3
suppor8ng
documents.
For
files
over
50MB,
please
email
us
on
admin@mepra.org.
Once
your
entry
has
successfully
been
submi]ed,
you
will
be
able
to
submit
an
new
one.
Both
entries
and
suppor8ng
documents
MUST
be
submi]ed
by
Thursday
9th
October
2014
at
midnight.
7. Judging Process
• Entry Validation – MEPRA GM
• 1st Round / Short listing
Scoring out of 100 (stated as a %)
Ø Meeting entry requirements and identification of problem or issue – maximum of 10 points
Ø Strategy – maximum of 20 points
Ø Research - maximum of 20 points
Ø Planning – maximum of 10 points
Ø Implementation – maximum of 20 points
Ø Results & evaluation – maximum of 20 points
• 2nd Round/ Winners Selection – Finalists announced on Sunday 2nd November!
The 2013 MEPRA Awards Judges included:
• Brian Lott, Executive Director - Group Communications, Mubadala
• Justin Kent, Managing Director, Fabric
• Huw Gilbert, Senior Director - Corporate Affairs, PEPSICO
• James Mullan, Managing Director, Insight Middle East
8. Judging Criteria's – Agency of the Year
1.
Evidence
of
opera8onal
effec8veness
-‐
max
25
points
2.
Evidence
of
strong
client
rela8onships/servicing
–
max
25
points
3. Evidence of staff development – max 25 points
4. What else makes them great? – max 25 points
9. Judging Criteria's – Young
Communicator of the Year
1. Does the submission meet entry requirements/quality standards? Score out of 10
2. Evidence of professional knowledge / competency - Score out of 20
3. Understands clients' business objectives etc.. - Score out of 20
4. Team player Evidence - Score out of 20
5. Goes over and beyond call of duty - Score out of 10
6. Achievements - Score out of 10
10. What Makes a Winning Entry…
Tell the story – what makes this entry award winning, what challenge did you face? What it
a challenge or a standard launch? Who were the audiences, are these clearly defined? Did
the solution address the problem?
Judges are looking for:
• Strategy
• Research
• Planning & break through thinking
• Execution excellence - Method deployed
• Results, measurement & evaluation – effective against the original objectives?
– Budget (can be stated as a ball park)
– Word count, how you tell the story, clear & concise, is it right for the category? Is this the
best work (quality v quantity) has the entry been compiled with integrity and ethical in its
submission?
11. Key dates
Awards entries open on Thursday 19th June
Awards submission deadline: Thursday 9th October at midnight UAE time (including ALL
supporting materials)
Awards Gala Event:
Wednesday 26th November
Venue to be confirmed
12. A few tips & tricks from the Judges!
• Presentation of entry (ease of reading, clarity, no typos)
• Answers to be clearly set against the five areas of judging
• Entries should be for campaigns that are above and beyond everyday work
• Take the entry seriously and give it time
• Results to reflect ROI but not ad value
• Explain the campaign in a way where we don't have to ask questions, ie needs to stand on its
own 2 feet
• Make sure the entry is in the correct category
• If in doubt, ask questions before you submit!
• Don't be afraid to interest, surprise and/or amuse the judges
• You're pitching to the judges - treat it like a pitch
• Tell a story that engages
• Where pictures and well-made videos can illuminate your entry, let them do so