The document discusses the increasing competition in the online printing business due to advantages of online transactions like unlimited market potential and lower capital requirements. More printing businesses are moving online, raising competition. Good planning and strategy are needed to maintain business and win competitions. It provides tips for online printing businesses to face competition, including preparing infrastructure like using all marketing tools and improving digital data quality. It also emphasizes providing quality products/services and competitive pricing, effective promotion, learning from competitors, and differentiating through value-added services to win competitions.

1. FACING COMPETITION IN THE ONLINE PRINTING
BUSINESS, WHICH IS GETTING TOUGHER

2. The age of the Internet, now is the era of online business. It can be said that at present almost
all industrial sectors, including the printing industry, have made transactions online, with the
advantages of :
FACING COMPETITION IN THE ONLINE PRINTING
BUSINESS, WHICH IS GETTING TOUGHER
• Unlimited market potential
• The online system works automatically
• Capital is relatively smaller, with a smaller risk
• Flexible, can be run anytime and from /
anywhere
Because of these advantages, there are more and more printing business people whose
transactions are done online, not only for large-scale businesses, but also for small-scale
businesses. This directly raises intense competition in other printing industries, so that good
business planning and strategy are needed to be able to maintain business and win the
competition.

3. 1. INFRASTRUCTURE PREPARATION
A. Use All Potentials of Marketing Tools.
Even small businesses are now easier to
compete with large companies in terms of
marketing, because there are many facilities that
we can use to market our products or services
using social media, advertising sites, and much
more. because in the tool, we can capture as
many potential market targets as we want.

4. B. Improve Digital Data Quality.
Technology that is increasingly developing
makes you inevitably have to improve the quality
of digital marketing or internet marketing. This
allows companies to get more information about
consumers who ultimately have to improve the
quality of the ads and content that is carried out
in the promotion of your online business.

5. C. Target mobile / smartphone users
With the increasing number of smartphone users
in conducting online searches, promotion using
effective keywords needs to be taken more
seriously. Because smartphone users can access
anywhere.

6. 2. PRODUCT / SERVICE QUALITY AND COMPETITIVE PRICES
One of the main values expected by customers is the highest quality of products and
services. Quality is the overall characteristics and nature of a product or service that
affects its ability to satisfy expressed or implied needs. Quality is the level of good or
degree, this term is widely used in business in relation to techniques and concepts to
improve the quality of products or services produced.
What is meant by competitive prices is not only the cheapest, but the value of the product /
service has added value so that it enhances excellence in business competition. The uniqueness
of the product / service and the level of difficulty that the product has to make can be a product /
service added value.

7. 3. PROMOTION AND MESSAGE SUBMISSION
Ensure promotional content / messages that have high appeal. Effective promotion opens up the
possibility of buying. Promotion must be able to create positive emotions that affect consumers'
emotions and feelings effectively. The use of SEO (Search Engine Optimization) can increase site
ranking and save time, as well as the use of social media can reach broader promotional goals.
Promotion must be done by knowing the type of target buyers and what they want, through simple
research. Promotion by knowing the type of target buyer that can clearly minimize the promotion that
is the wrong target. is a wrong step. Using clear data sources can provide information about
customer behavior, shopping patterns and also buying. To find information like this, you can use tools
such as Google Form and Survey Monkey.

8. 4. EVALUATION AND LEARNING FROM COMPETITORS
An evaluation of the shortcomings and
more value in doing business, to further
advance the business being run. By
knowing the strengths and capabilities of
competitors and mapping your online
business, so that the online business that
you build will grow as your competitors'
business grows. With a good marketing
strategy, you might still not be able to beat
big competitors in online business. But you
will be able to be in the top position in the
competition to become a successful
businessman.
Learning from the lack of competitors, to know our strengths that will be offered to buyers. If you
have got the data, likened the map, you already know the direction, where do you want to go, what
do you want to go up and what steps you should take. if you know about it, then make a strategy to
use their weaknesses and play with your own strength

9. 5. WIN THE COMPETITION
The first step in winning the competition is to provide value added products and services that are
as much as possible beyond what customers want (beyond expectation). Some things that can be
value added products and services include:
• Provide good advice to customers and services with a high level of professionalism. You
need to give advice that is far better, more complex, and more valuable than your competitors.
This certainly requires greater authority, wisdom, and understanding of what you do.
• Implement service levels. Besides you can increase the level of service, you can also
distinguish the level of service for purchasing a certain size product, or for a certain frequency of
purchases. For example, you can create three service packages: gold packages, platinum
packages, and silver packages, to your customers.

10. • Provide skills training or seminars related to the product. When customers have purchased
your product or service, you can provide training or something so they can use your product better.
The more you provide training related to your product, the better customers use your product.
• Implement service levels. Besides you can
increase the level of service, you can also
distinguish the level of service for purchasing a
certain size product, or for a certain frequency
of purchases. For example, you can create
three service packages: gold packages,
platinum packages, and silver packages, to
your customers.

11. • Establishing intimate relationships and giving "awards" to certain customers and gifts.
You, as a seller, can provide a kind of "award" to customers who are very well acquainted with or
proficient at using your product, can maximize the effectiveness of your product, or loyal big
buyers. The award is meant to make them feel special customers
• Improved service quality. For certain customers, who have a certain level of purchase or
interaction that is quite frequent, you can provide different quality. To such customers, provide better
product quality, more authoritative services, more dedicated personnel, more professional
telephone and fax lines, and always give them the opportunity to get better service. You can also
implement such services to new customers as one of the value-added.

12. • Placing personnel who are more dedicated to handling certain customers. This will work
right on target if you have a product or technical service, or something that needs support. It's
easy, the more someone feels more familiar with the service provider or product, the more easier it
will be to do business with the agency. In this scenario, you simply put select personnel dedicated
to handling your customers more closely.
• Speed up service. One way to be different from your competitors is to guarantee your
customers to get faster service. Everyone already knows that if the seller places a high price, fast
shipping is one of the mandatory components.
• Provide information regularly. This is a feature that is common for sellers of information
relating to stocks, bonds, financial information, or anything related to information or data that is
specific to time. To implement this, maybe, you can consider a periodic newsletter (electronic or
printed) that is sent to customers regularly which contains important information that they should
have.

13. ANDRY YUNIADI
Sales, Marketing and Business Development
Profesional, Geology Lover, Traveler
February 1, 2019