Social selling means embracing opportunities on social media to promote your personal brand and business. It has changed how customers research and purchase products and services online. Now more than ever, salespeople must utilize social media for relationship building and demonstrating their expertise, as non-traditional roles are taking on more selling responsibilities. LinkedIn is key for personal branding, connections, and sharing knowledge to position yourself or your business as the trusted advisor when others need recommendations. The document provides tips for using social media effectively and emphasizes that social selling is about building trust over time.