Internship Report Presentation On Digital MarketingRohit Sood
The presentation consists of various tools and techniques which are used in Digital Marketing such Email Marketing, Snapchat Marketing, Twitter Ads, Chatbots, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), etc. It will also help you to know how to present 'Client Servicing' activities in your presentation.
Digital Recruitment: How you can use online recruitment to develop your brand...Aspire Knowledge
Rob Hayter, Associate Director of TPP Not for Profit
Quinton Seemann, Recruitment Manager, Save the Children
The benefits and pitfalls of online recruitment. Should you go completely digital or integrate on- and off-line recruitment methods?
How you can use social media to boost (and measure) your employer brand awareness.
Using a digital recruitment strategy to fill hard to find/niche roles, with examples from the third sector.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Internship Report Presentation On Digital MarketingRohit Sood
The presentation consists of various tools and techniques which are used in Digital Marketing such Email Marketing, Snapchat Marketing, Twitter Ads, Chatbots, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), etc. It will also help you to know how to present 'Client Servicing' activities in your presentation.
Digital Recruitment: How you can use online recruitment to develop your brand...Aspire Knowledge
Rob Hayter, Associate Director of TPP Not for Profit
Quinton Seemann, Recruitment Manager, Save the Children
The benefits and pitfalls of online recruitment. Should you go completely digital or integrate on- and off-line recruitment methods?
How you can use social media to boost (and measure) your employer brand awareness.
Using a digital recruitment strategy to fill hard to find/niche roles, with examples from the third sector.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Bain is a popular consulting firm for both recent graduates and professionals because of its prestigious reputation. It has successfully provided various services to a range of industries around the world--from transportation to healthcare companies.
In order for consulting aspirants to catch the attention of Bain recruiters, they need to submit a well-crafted resume that provides value to the firm. Read this presentation to learn how to do so. You may also refer to the free consulting guide that can be downloaded at http://www.consultingfact.com/guides/land_a_consulting_job/
THE CHANGING FACE OF RECRUITMENT: How technology and good marketing practice ...idibu
The presentation focuses on the changing demands on recruiters and how talent marketing software and implementation of good marketing practices can aid this transition to allow recruiters to focus on what is really important – building relationships with candidates.
Step into one of the trendiest job roles of the decade – the Digital Marketer. Career seekers interested in the field of digital marketing, look no further. Explore essential skills required as a digital marketer, browse the latest digital marketing job listings, gain insight into the average salary and career progression of a digital marketer, and much more here.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Crystal Miller Lay
By creating effective stories, changing what information you share and how you share it; you can arm the candidate with information they need to make better decisions about your job opportunity/opportunities.... and THAT improves the candidate experience.
This slide deck includes talking points and notes discussed in the presentation (so differs slightly from what was shared live. For on-demand presentations, visit http://shrmstore.shrm.org/s/talent-on-demand-attendees.html to purchase the session on demand.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions
An integrated Digital Marketing strategy for a hypothetical brand called Profecs education.
The objective is to create a digital presence through the social channels to promote the brand; its products, service features & create engagement and achieve 20 admissions in 2 months.
The Leading Marketplace for Independent Management Consultants and Freelance Executives.
Cognisium provides timely, cost efficient connections between the world's top independent consultants and business organisations.
We help enterprises tackle talent transformation and open innovation, and execute blended workforce strategies.
This is an example of a presentation I created for my boss at my internship. I didn't do any speaking but I helped put together this entire presentation with my boss. This shows that I understand how to use Microsoft PowerPoint. I also understand how to set up and clearly organize a PowerPoint for a speaking engagement. I'm also knowledgable in recruiting and searching and therefore I can help assist people in making the transition from college to career.
Bain is a popular consulting firm for both recent graduates and professionals because of its prestigious reputation. It has successfully provided various services to a range of industries around the world--from transportation to healthcare companies.
In order for consulting aspirants to catch the attention of Bain recruiters, they need to submit a well-crafted resume that provides value to the firm. Read this presentation to learn how to do so. You may also refer to the free consulting guide that can be downloaded at http://www.consultingfact.com/guides/land_a_consulting_job/
THE CHANGING FACE OF RECRUITMENT: How technology and good marketing practice ...idibu
The presentation focuses on the changing demands on recruiters and how talent marketing software and implementation of good marketing practices can aid this transition to allow recruiters to focus on what is really important – building relationships with candidates.
Step into one of the trendiest job roles of the decade – the Digital Marketer. Career seekers interested in the field of digital marketing, look no further. Explore essential skills required as a digital marketer, browse the latest digital marketing job listings, gain insight into the average salary and career progression of a digital marketer, and much more here.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Crystal Miller Lay
By creating effective stories, changing what information you share and how you share it; you can arm the candidate with information they need to make better decisions about your job opportunity/opportunities.... and THAT improves the candidate experience.
This slide deck includes talking points and notes discussed in the presentation (so differs slightly from what was shared live. For on-demand presentations, visit http://shrmstore.shrm.org/s/talent-on-demand-attendees.html to purchase the session on demand.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions
An integrated Digital Marketing strategy for a hypothetical brand called Profecs education.
The objective is to create a digital presence through the social channels to promote the brand; its products, service features & create engagement and achieve 20 admissions in 2 months.
The Leading Marketplace for Independent Management Consultants and Freelance Executives.
Cognisium provides timely, cost efficient connections between the world's top independent consultants and business organisations.
We help enterprises tackle talent transformation and open innovation, and execute blended workforce strategies.
This is an example of a presentation I created for my boss at my internship. I didn't do any speaking but I helped put together this entire presentation with my boss. This shows that I understand how to use Microsoft PowerPoint. I also understand how to set up and clearly organize a PowerPoint for a speaking engagement. I'm also knowledgable in recruiting and searching and therefore I can help assist people in making the transition from college to career.
Architecture | Thinking Distributed to Improve Agility | Jamie AllsopJAX London
2011-11-02 | 10:00 AM - 11:00 AM |
I've spent several years working in fully distributed agile teams and I've learned that the distributed setting highlights the need to get to the essence of agility. Having then spent time with co-located teams that profess to be agile I've found that applying the distributed mindset can help break the often in-grained and dysfunctional approaches that sometimes foster. So, what I may have thought of as being a limiting factor in distributed development before, I have now found to be an advantage. I think there are some interesting ideas that I can put forward. Learning outcomes would be: * how distributed agile techniques can be applicable in a co-located setting * how going distributed can be an effective way to address problems in a non-agile stagnating culture * there is a balance that can be reached after the initial switch to a distributed approach Part of the talk will be to present recipes that work well in a distributed setting and then explore why that's the case and then suggest how that might help the general case. The underlying theme here is that the more 'extreme' the setting the more important it is to get to the real essence of agility in order to succeed. By doing this we learn how to be more agile in general.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Do you have a business idea but you do not know what to do next?
In this mini-course, you will learn how to proceed with your idea, segment your customers and conduct user research.
This document is ideal for founders, business executives, aspiring entrepreneurs or individuals who just want to learn how to get started on their business ideas.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Entrepreneur Scan - The Definitive Entrepreneurial Assessment ToolIdeas 2 Reality
E-Scan is an online psychometric assessment tool which evaluates the participants against 10 key entrepreneurial characteristics and establishes the thinking styles which are employed by the person; thus providing a unique and individual 'Entrepreneurial DNA'
For more information, visit us at:
http://www.ideas2reality.co.uk
Contact us:
info@ideas2reality.co.uk
01384 887935
Claudio Weinstein The JobAgent Presents The Career LifeCycle Planning Program. Conceived and Developed by Claudio Weinstein as a way to support economic empowerment for every individual by making Powerful Research Tools and Specialists easily available and affordable. The ultimate goal of which is to Increase Individual's control over their Job Satisfaction, Job Security, Work Productivity and Earnings.
There are already so many training institutes. Many are the best, #1, pioneer, India’s first and whatnot. Sadly we are none of these. So if you are looking for the institute with any of those adjectives, you are on the wrong website. But if you want to get trained from an institute which provides practical, skill-oriented training, then welcome to Akaybee Academy. At Akaybee Academy, you get learning beyond any syllabus. Though we have designed our curriculum, you can expect learning which has not mentioned on curicullum. We believe that learning is limitless and very hard to divide it into modules. Moreover, the intention of starting Akaybee Academy is not business but spreading value.
Business plan for consulting and e learningUpendra K
This is a Quick reference Guide for Consulting and eLearning with contents as follows,
1, Business Basics
2, Business Strategy
3, Finances
4, Sales and Marketing
5, Partnership & Associations
6, Checklist for Business Start-up
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Personal Branding e Web Reputation for professionalsEmanuele Rizzardi
Why Professionals should seriously consider for their business effectiveness the Personal Branding and Web Reputation management?
This presentation has been delivered to the International Taxation Practice Group (ITPG) of the Geneva Group International (GGI), during the 2nd Italian Business Summit (IBS), held on November 14th, 2014, in Rome, Italy.
Similar to Opportunity Execution Project - Career Mentor Online (20)
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
My Story of Getting into Tech By Gertrude Chilufya Westrin
Opportunity Execution Project - Career Mentor Online
1. transform the way of career success
OPPORTUNITY
EXECUTION PROJECT
CAREER MENTOR ONLINE
2. Subjects
Executive Summary
Prototype & Business Model
Sales & Marketing Strategy
Partnerships & Distribution
Cost, Revenue and Risk
Copyrights, Career Mentore Online, 2013 2
3. About Us
Career Mentor Online is a:
Platform to provide Career Consulting Service
Career Mentor Online
transform the way of career success
Job Seekers Mentors
Career
Consulting
Service
Copyrights, Career Mentore Online, 2013 3
4. Fundamental Problem
What‟s the pain point of Job Seekers?
• There are a lot of job seeking tips online, but the market is lack of
information about the career path of a particular position or industry.
• What the job seekers are willing to pay is less than what the
professionals expect. Some graduates said they can’t afford 10 – 50
USD per hour to hire a mentor.
• Chinese students don’t care much about career path, and most of
them don’t expect to pay for this kind of service.
• Graduates studying abroad care much more about career path. 90%
of them come back to China to work after graduation.
Above is based on the survey result conducted by June, 2013.
Copyrights, Career Mentore Online, 2013 4
5. Opportunity Analysis
Copyrights, Career Mentore Online, 2013 5
Jobs
Job
Seekers
BIG
GAP
What‟s the Gap?
1. Resume improvement
2. Interview simulation
3. Customized career path planning
4. Competitive advantage analysis
5. Insider‟s information
There‟s a huge gap for job seekers to find a
suitable job, not only for the opportunity itself,
but strong related to soft skill.
6. Market Research
According to the market research result *, we have defined
the service offerings & pricing model.
Copyrights, Career Mentore Online, 2013 6
* Online Survey conducted in Jun, 2013
7. Customers & Services
Copyrights, Career Mentore Online, 2013 7
• Target Customers:
Graduates coming back from abroad
Highly-paid industries, like finance, consulting, and IT
First-tier cities: Shanghai, Shenzhen, Beijing, and Guangzhou
• Service Offerings:
Service Offerings Unit Pricing
Resume/CV review & revise 1 piece 10 USD
Interview practice 0.5 hour 20 USD
Career advice for specific industries* 0.5 hour 20 USD
• Currently will only cover 3 industries: IT, Finance and Consulting.
• Detailed package and pricing, please refer to slide #
8. Packages & Pricing
We also provide several kinds of packages.
Copyrights, Career Mentore Online, 2013 8
Packages Service Offerings Pricing
Trial Pack CV review & revise – 1 piece
Career path guidance – 1 time
15 USD
Professional Pack CV review & revise – 2 piece
Interview Practice – 1 time
Career path guidance – 2 time
40 USD
Subscribe Pack 6 months of services subscription
Career path guidance – 6 time
80 USD
Customized Pack Depends on the service required TBD
9. Subjects
Executive Summary
Prototype & Business Model
Sales & Marketing Strategy
Partnerships & Distribution
Cost, Revenue and Risk
Copyrights, Career Mentore Online, 2013 9
10. Prototype
Copyrights, Career Mentore Online, 2013 10
Bi-lingual website which
offers English and Mandarin
service introduction, career
tips, mentors information,
online surveys, etc.
Welcome to visit us:
http://career123.weebly.com/ Chinese Version
http://career123en.weebly.com/ English Version
11. Roadmap
Copyrights, Career Mentore Online, 2013 11
May, 2013
Career Mentor Online
team founded
June, 2013
Prototype was made, and
business model was
defined
July, 2013
Team was enlarged, and
finalized the sales & marketing
strategy
Aug, 2013
Cost & Revenue model
defined, and finalized
the Opportunity
Execution Project
Oct, 2013
Alpha version of standard
products & services to be
published
Mar, 2014
Refined products &
services to be releases,
and big promotions will
be planned, to catch the
opportunity of 2014
Summer Graduation
12. Our Team
Copyrights, Career Mentore Online, 2013 12
Vincent Xu
Financial Consultant
Alex Su
Internet/IT Expert
Charles Sun
Consultant
Founders:
Idea Generation:
Till Jun 30th, there‟s over 7 millions of graduates in China, and 30% of them
could not find a job, and 60% of them feel the job doesn‟t meet their
expectation.
Team Formation:
Alex, Vincent and Charles met each other in the course Technology
Entrepreneurship part I, and continue to met team members in part II.
Barry, Raj, Vatsala, Isqil
Abhishek, Sitanan, Jageep
13. Business Model
Copyrights, Career Mentore Online, 2013 13
Key Partnership
1) Online recruiting
platform
We get: Shared
resource of opening
positions and job
seekers
We provide:
Customized career
mentor service to their
customers
2) Education
organization
We get: Resource of
career mentors
We provide: A platform
of show/branding
Key Activities
1) Market research
2) Web Design and
development
3)
Advertisement/prom
otion
Key Resources
1) Experienced
people
2) Network of
employees and
professionals
3) Reviews of
companies
Value Propositions
1) Job Seekers:
Customized service
Zero/Lower cost
Build network
2) Career Mentors:
Build personal
influence
Develop coaching
skills
3) Companies:
Interactive tool to find
qualified resource
Add brand Value
Cost reduction for
recruiting
Customer
Relationships
1) All customer relations
are: Only Online or
Automated (as much as
possible)
2) Customer life cycles:
Career Mentors: long
Job seekers: short, but
follow up with companies:
long
3) Customer acquisition
and retaining costs:
Career Mentors: medium
Job seekers: low
Channels
1) Own website
2) Social networks
3) Incoming links from other
websites
4) Advertisements
5) Seminars
6) Professional gathering
Customer
Segments
1) Customer Groups:
Career Mentors
Job seekers
Undergraduate
students
Graduates
Unsuccessfull job
seekers
Companies
2) Customer
Locations:
Phase 1: China
Phase 2: Worldwide
Cost Structure
1) Fixed cost: salaries, rents, and
web server cost.
2) Contents - at first we have to
create contents or pay for it to attract
users
3) Outsourcing system development
4) Marketing cost
Revenue Streams
1) Revenue from: graduates
Pre-employment training program
Commission when students hire mentors for one-on-
one training
2) Revenue from: companies; Advertising;
A dedicated page for a particular company;
Union recruiting
14. Subjects
Executive Summary
Prototype & Business Model
Marketing & Sales Strategy
Partnerships & Distribution
Cost, Revenue and Risk
Copyrights, Career Mentore Online, 2013 14
15. Marketing Strategy
Catch
Connect
Close
Continue
Four Steps of Strategy:
Build a lifecycle service model to
provide career consulting
service to Job Seekers.
Connect and maintain the
relationship with customers, and
drive to close their demand
when needed.
Drive customer satisfaction, and
continue with promotion via
WOM (word of mouth).
Copyrights, Career Mentore Online, 2013 15
16. Customer Acquisition
Copyrights, Career Mentore Online, 2013 16
Type Channel Target Customer
Percentage
Cost Selection
Online Channel
Website Official site High Low ✓
Mass Online
Media
Yahoo, Sina, etc. Low High
Verticals LinkedIn, YJS High Low (forum) ✓
Social Platform Weibo, WeChat High (subscribers) Low ✓
Offline Channel
O2O events Douban, CAPE High Zero ✓
Universities SJTU, etc. Medium depends
Job fair any High High
18. Acquisition Cost
Copyrights, Career Mentore Online, 2013 18
Awareness
Interest
Desire
Sales
Drive awareness through Online/Social channel,
and universities
Cost: 5 man hours/week, around
RMB500/week
Content promotion: 5 tips/week, each will have
50 UV(unique visitor) in the beginning
Conversion to Lead: 10%
Lead generation: 100 per month
Convert to opportunity: 25%
Sales opportunity: 25 potential user/month
Sale promotion: Discount; free trial
Close-Win Rate: 25%
Estimated customer: 6 per month
CAC (customer acquisition cost): 50 USD
* Conversion rate is based on service industry general data.
19. Sales Strategy
Service
Offerings
Sales Channel
Target
Consumers
Copyrights, Career Mentore Online, 2013 19
• Fresh Graduates
• Junior Professionals
Abroad students is a
focus in phase I for
experiment.
Industry Focus:
IT, Finance, Consulting
Services:
• Resume/CV review
• Interview practice
• Industry guidance
for career path
• Social Media/Online promotion
• Universities, offline event &
promotion
Currently it will be for experiment, focus on niche market.
20. Sales Process
Copyrights, Career Mentore Online, 2013 20
Get
• Online/Social customer acquisition
• Universities, offline events & promotion
• Sale promotion, like free trial
Connect
• Content push through Social media
• Personalized service promotion
Grow • Referrals, by Word of mouth
• Sale promotion, like free trial
Per survey result, most job seeker would
like to “Search job seeking website” &
“Ask for help from experiencers”, which
we will combine the concept of
“Online/Social” & “Experts” for our GET
strategy.
21. Lessons & Learned
• Till Jul 27th, we have two customers.
Customer background: Chinese, Female, Master Degree, Junior
professional in Consulting industry, now working in USA, with more
than 1 year working experience.
Customer problems: Facing the question if need to change career
path and choose a new industry.
Customer acquisition channel: Friends referral
CAC: 0
Service provided: Industry guidance for Consulting, provide the
normal career path; also clarify the success factors, not only
depends on the career path, but also depends on personal
behavior, motivation, soft skills, etc.
Price: 0, for free trial
Customer feedback: Satisfied, and clear about career path
Copyrights, Career Mentore Online, 2013 21
22. Subjects
Executive Summary
Prototype & Business Model
Sales & Marketing Strategy
Partnerships & Distribution
Cost, Revenue and Risk
Copyrights, Career Mentore Online, 2013 22
23. Partnerships
Target Partners:
Mentors, for service offering
Universities, for distribution
Copyrights, Career Mentore Online, 2013 23
Mentors
• For C.V checkers: people from company
recruitment departments/private recruitment to
give experience and important advice on content.
Ideal as a part-time job or freelancers.
• For interview practice techniques: take on people
from recruitment departments/H.R on a freelance
basis or individuals with experience in the
recruitment and interview process.
• Industry experts to work as career mentors,
currently focus on IT, Finance and Consulting
industries.
Universities
• Departments that offering
career seeking advices or
internship opportunities.
• Focus on Financial &
Management related
colleagues, majors.
• Groups in universities focus
on job seeking and career
development.
24. Partnerships Analysis
Copyrights, Career Mentore Online, 2013 24
Benefits to
them
What they
offer
How to reach
them
Cost of
partner
acquisition
Earn money
Maximize self value
Career advice
Resume optimize
Interview practice
Social Media, LinkedIn
Mentor referrals
Acquisition cost: 0
Maintenance cost: TBC
Mentors Universities
Career service to students
More practicable
Student resources
Events for promotion
Cold call
Student referrals
Events, exhibitions
TBC, but the expected is
as little as possible
25. Experiment
Copyrights, Career Mentore Online, 2013 25
Interests of Career Mentors:
• Motivation to share experience and
could help others, especially for
fresh juniors
• Chance to learn and develop the
coaching skills
• Career mentors first
• Social Media is a good channel to
get connection with the targets
Directions for Partnerships:
Till Jul 30th, we have 3 partners:
Career mentors: 3
Universities: 0
Acquisition Cost: 0
Channel: Referral
26. Distribution
• Services will be initially offered via the internet.
Distribution partners: Universities
Service delivery channel: Email, Skype, QQ, etc.
• Payment of customers by:
Alipay or Paypal
• Co-ordination of service provision and the payment
process by the core administrations team.
Copyrights, Career Mentore Online, 2013 26
Students Universities
Career
Mentor
Online
27. Qualification & Payments
• Qualification for Career Mentors:
5 years and above experience in specific industries
With HR, IT, Finance, Project Management related certification
• Payments to Distribution partners:
This requires negotiation on a %cut between the partner offering the
service to the consumer and „Career mentor online‟.
Career mentors: 50% of the sales revenue
Universities: 20% of sales revenue
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Mentors
Career
Mentor
Online
Career
Mentor
Online, 20
%
Mentors,
40%
University,
40%
Individual
Career
Mentors
University
Channel
Payment
28. Subjects
Executive Summary
Prototype & Business Model
Sales & Marketing Strategy
Partnerships & Distribution
Cost, Revenue and Risk
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29. Cost Analysis
• The costs of this project consists of below:
On-line advertising
Account management and technical support (1-2 personnel)
Payment of percentage cut to services provided by coaches, etc.
Design and maintenance of website
Perhaps give promotions on university campus sites in the first few
months of launch.
• Cost Breakdown in first 6 months:
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Website maintenance and social
channel promotion
5 manual hours per week, around 50 USD
per week
Design and website develop One time cost, 5 manual hours = 50 USD
Hosting fee + Domain fee 20 USD (Hosting free in 6 months)
Mentors service fee 0 (in the first 6 months)
30. Revenue vs. Cost
Revenue in first 6 months:
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* This is a rough estimation bases on 50% Trial Pack+ 50% Standard Services, and actual sales
revenue will be depends on the service offerings and varies
Cost in first 6 month
1270 USD
Revenue in first 6 months
1850 USD<
31. Funding
There will be two periods:
Phase I (May, 2013 – Dec, 2013)
All the funding will be from founders, the cost till Dec, 2013 will be estimated around
1000 USD.
Minimize startup cost: Early days could be setup as part-time between 2-3 people
with daily jobs. If the business is sustainable, then switch to full time.
Phase II (Jan, 2014 – future)
From Jan, 2014, the team will start to find venture capitalists who feel interest in this
business.
The required fund will be determined by Dec, 2013.
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32. Market
Risk
Financial
Risk
People
Risk
Risk Analysis
There will be 3 main risks:
Market Risk
Market acceptance of this kind of
service, currently similar services
mainly target for senior level of
professional/managers.
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Financial Risk
As the target is graduates or juniors, so
the pricing is low, which means there will
be limited cash flow in the beginning.
People Risk
The key success factor is the mentors, the
quality and quantity of mentors will be
critical, and the pay to mentors is not high.
33. Thank You!
Career Mentor Online
transformthe way of careersuccess
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