This document outlines a plan for dominating the local market online through new internet marketing machines. It discusses how marketing has shifted from one-way broadcasts to multi-point conversations online. The three key steps are to get out there and get found on search engines and social media, engage with customers on their terms by building relationships and earning their trust, and follow up by continuing to engage and provide valuable information. Hiring an expert like the author can provide a customized blueprint and marketing plan to integrate all elements like search, video, social media and mobile marketing with zero extra work through ongoing execution and measurement of results.

1. New Internet
Marketing Machines
A Plan for Dominating Your
Local Market Online
James Crowson, Go Puppy
Marketing (GPM)

2. Is your business easy
to find online?

3. Are you regularly
monitoring and enhancing
your reputation online?

4. Are you active in all the places
where your target customers
hang out online?

5. Do you have an easy,
automated way to follow up
with them over time?

6. Why not?

7. Truth:
Marketing
has shifted
from a
one-way
broadcast to a
multi-point
conversation

8. 97% of consumers use online
searches when researching
products or services

9. 78% of consumers trust
peer recommendations

10. Only 14% trust ads

11. The new
“word of mouth”
is online social
media like
Facebook
and
Twitter

12. Facebook and Twitter have
1,000,000,000,000+
members combined

13. Those members
seek and make
recommendations
for products,
services &
experiences
for friends &
followers

14. The fastest growing
demographic among Facebook
users is...
35 to 65
year-old women

15. YouTube is
now the
second
largest
search
engine

16. YouTube gets >300,000,000
visitors a month who watch
more than 2,000,000,000
videos

17. People go there to look for
videos to answer their questions,
show them how to do something,
or review a product or business

18. There are more than
200,000,000 blogs

19. People are
more likely to
visit blogs that align
with their interests because blogs
are non-selling
environments

20. Whether you know it or not,
your prospects & customers
are using social media

21. 91% of Americans
have mobile
phones

22. 20% of them
(about 45 million
people) have phones
with Internet
capability

23. 152 billion mobile text
messages are sent
each month

24. 90% of text messages are
read within one minute of
receipt

25. Do you have a plan for using
mobile phone marketing for
your business?

26. Are you still spending money
on Yellow Pages, Newspaper
inserts & other old-school
media?

27. 24 of the 25
largest newspapers
experienced
record declines
in circulation
in the
past year

28. Why are the Yellow Pages like
Nursing Homes?

29. They’re shockingly expensive
and few people under 70 use
them

30. According to Yahoo!
92% of all business searchers
start looking online, either at
home or on their mobile
phones

31. Marketing online isn’t
an option anymore —
it’s a requirement

32. It’s where your
prospects &
customers are
searching to find
businesses they can
trust to buy products
or services or get their
problems solved

33. Marketing online is no longer
just about having a Web site
where people come to
find your business

34. It’s about actively
capturing leads and
going where they are
so you can connect
with them there

35. Good news:
Only 26%
of small
businesses
have invested any
time or effort in
marketing

36. There is still time to get
established before it’s too late

37. How?

38. Three steps:
Get out there and
get found
Engage
Follow up

39. Get out there & get
found
Google is important but you also
need to be present where your
customers spend time

40. Get out there & get
found
But it’s not
“set and
forget.”
You need to
stay fresh

41. Get out there & get
found
Internet
search engines
directories
& social me
are like b
grocery st

42. Get out there & get
found
There’s a
“sell by” date
on every
message
--and it’s
today

43. Get out there & get
found
If you’re not
delivering
something new
on a regular
basis, other
messages are
going to replace
yours on the
shelves

44. Engage
Once you get found,
engage with your
prospects on their
terms.

45. Engage
Get them to follow you
on Twitter, friend you
on Facebook or
subscribe to your
YouTube channel

46. Engage
Then start offering
more insightful information,
expert perspective,
recommendations,
news, coupons,
membership privileges…

47. Engage
Build relationships
Earn their trust
Earn their business

48. Follow Up
Continue to engage
& follow up

49. Follow Up
Continue to provide
valuable
information
Respond to
comments and
questions

50. Follow Up
• It costs 6 to 7 times
less to get an
existing customer to
buy from you than it
is to get a new
customer to buy
from you

51. Follow Up
• The quickest way
to start mobile
marketing?
• Follow up with
mobile text
messages

52. Recap:
Get out there and get
found
Engage
Follow up

53. What are the keys to
a successful online
marketing program
for your business?

54. Get started right now

55. Integrate all the
elements so
they amplify
each other—
search engines,
video, social
media, mobile
marketing

56. Do it with zero
extra work on
your part

57. That’s where
we come in.

58. • Step one:
• Your Blueprint

59. Complete marketing assessment
Which elements
Where to start
How to build incrementally
How to do it with zero extra work
Measure results

60. Just like
landscape
design or
remodel design
Your plan to
keep & execute
however you
wish

61. Let’s get started right now.
Thanks, James Crowson
405-633-3683
james@gopuppymarketing.com