This document contains a template for evaluating two presenters pitching a product or service. It includes criteria for assessing both non-verbal and verbal communication as well as content. Scores from 1-2 are given across multiple categories to evaluate eye contact, use of space, conviction, vocabulary, projection, pronunciation, hook, features discussed, arguments made, use of visuals, and closing remarks. Total marks out of 20 are calculated for each speaker.

1. Sales Pitch Evaluation
Presenter1 Presenter2
Product/Service Date:
Product/Service Product/Service
Criteria First Speaker - Comments Grade Second Speaker - Comments Grade
Non-verbal
Eye /
Audience
Contact /2 /2
Use of space/
Gestures
/2 /2
Conviction/
Motivation
/2 /2
Verbal
Vocabulary/
Grammar /2
/2
Projection
Fluidity
/2 /2
Pronunciation
Emphasis
/2 /2
Content
Hook
Preview
/2 /2
Features
Advantages
Benefits /2 /2
Arguments/
Use of visuals
/2 /2
Review
Closing
Tie-back /2 /2
Total Mark First Speaker /20
Second Speaker /20