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The document outlines the essential strategies for branding a company, including defining business focus, competitive landscape assessment, and brand positioning. It emphasizes the importance of brand development and communication while providing a framework for analyzing strengths and weaknesses against competitors. Additionally, it covers the brand building process, elements such as brand name and packaging, and methods for brand extension, emphasizing adaptability for specific business needs.

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Branding Your Company Name
2 Agenda Business Focus Need for New Product Competitive Landscape Strategic Positioning Brand Development Brand Positioning Brand Communication Budgeting Value addition due to Branding Promotional Strategies Brand Performance Tracking
3 Define the focus of your business in this slide High Value Low Value Low Trust High Trust Enhanced Product & Better Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4 Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide What Product Or Service You Are Going To Offer Mention the product or service which you want to offer the target audience
5 Growth and Development Diversification of Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need.
6 Growth and Development Diversification of Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need.
7 Own Company Competitors Strategy: Emphasizing the strengths > Emphasize strengths > Highlight benefits for customers > Your Text Here Strategy: Downgrade/ Devalue > Evaluate weaknesses as irrelevant > Devalue importance for customer benefits > Compensate weaknesses with strengths Strategy: Downgrade/ Devalue > Evaluate weaknesses as irrelevant > Devalue importance for customer benefits > Compensate weaknesses with strengths > Your Text Here Strategy: Emphasizing Weaknesses > Overemphasize weakness > Emphasize a disadvantage of competitors in the market > Highlight negative impact on customer benefits Strengths Weaknesses Compare your strengths & weaknesses with that of others
8 Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Your Text Here Compare your strengths & weaknesses with that of others
9 Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographic Expansion Ratings Compare your strengths & weaknesses with that of others
10 Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 We have listed some of the key factors to compare your market competency, you can alter them as per the need
11 Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas Strategic Target Superior Quality Moderate Prices Customer Value On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the Brand mission in this slide indicating the Brand’s purpose 12
13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Vision Statement Brand Vision Is Encapsulated With Three Main Components The accepted characteristics. Values How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose Mention the Brand vision in this slide indicating the Brand’s future pathway
14 Level 1 MASTERBRAND Child Brand Child Brand Child Brand Child Brand Child Brand Level 3 Level 2 (A) (B) (C) B(i) B(ii) B(iii) B(iv) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Organize the variety of brands available in your organization in an appropriate structure
15 Name Mention the name of the Brand which captures the central theme around it Slogan A short phrase that communicates information about the Brand Packaging Displays the identity of the brand Character A special type of Brand Symbol; one that take on human or real- life characteristics Logo A short phrase that communicates information about the Brand Tone Musical message written around the Brand 06 05 04 03 02 01 Elements We have listed down the relevant elements of a Brand, you can customize it basis your requirements
16 › Brand Audit › Business Objectives › Stakeholder Analysis › Market Analysis › Brand Strategy Analysis Research › Managing the assets › Changing brand identity › Launching brand identity › Communicating brand Identity Assets › Stationery › Uniforms › Digital › Environments › Collateral › Advertising › Merchandise › Vehicles › Signage Touch points › Refining the focus › Brand Promise › Positioning Strategy › Brand Brief › Naming Strategy › Logotype + Tagline › Colour › Typography › Rules › Trial applications Design Brand Strategy It is a framework indicating all the key aspects considered while making a brand strategy
17 05 August 2018 Brand Logo refresh 01 January 2015 Choose a Brand name, logo and color 02 December 2015 Consider the slogan of the Brand 03 March 2016 Development & Execution of Brand positioning strategies 04 January 2017 Launch of the Brand in the market 06 November 2019 Extension of the existing brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose A Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose A Color For The Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design A Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider A Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On A Timeline For Logo Refresh We have listed the common steps which a company generally follows to create a logo and tagline
19 Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/ Relatives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22% 44% 12% 20% 2% Logo designing sources have been listed. You can choose sources based on company’s requirement
20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here Integrity 1 Promise 2 Personality 3 Evolution 4 We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
21 Prioritized Project Development Form Brand Integrity Management Program Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture. your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements
22 2012 Formula of the product 2013 Product Development 2015 Product Launch 2016 Product Refinement 2017 Extensive Brand Promotion 2019 Extension of the existing brand 1 3 6 4 2 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed below the evolution steps of a brand. You can refine them bases the requirements
23 Competence ›Reliable ›Intelligent ›Successful Sincerity ›Down-to-earth ›Honest ›Wholesome ›Cheerful Excitement ›Daring ›Spirited ›Imaginative ›Up-to-date Sophistication ›Upper class ›Charming Ruggedness ›Outdoorsy ›Tough We have listed the key attributes of a brand’s personality, you can use them as per your requirements
24 Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide focuses on the core Brand promises, you can use them as per your requirements
25 Brand Building Process Brand Advantage Brand Assessment Brand Blueprint Brand Promise Brand Culturalization › Internal & External assessment › Identify points of differentiation › Leverage the Brand › Create communication strategies Crafting the › Brand essence › Brand story › Brand Promise › Creating visual representation of the brand › Creating brand identities › Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
26 Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package Lobbies Intranet E-marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E-newsletters We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
27 A Firm Of May Make Periodic Changes In Product Packaging. It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. It Is A Kind Of Packaging Strategy In Which A Formulas Such A Packaging Strategy As To Protect The Physical Environment It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Brand Packaging Strategy Policies And Strategic Ecological Packaging Family Packaging Re-Use Packaging Multiple Packaging Below are some of the ways of doing packaging, you can use any of them to Brand your product
28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 52% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 25% List down the regions where your target audience is based
29 Brand Brand Extension Horizontal B.E Vertical B.E Downward Extension Upward Extension Line Extension Franchise Extension This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Listed are some of the methods of Brand extension, you can opt any of them basis your requirements
30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Brand Equity Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
31 Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Value 03 02 01 04 Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
32 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top of Mind This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaware of the Brand Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
33 01 02 03 Perceived Brand Quality Reason To Buy › Customer has not the time or ability to evaluate the quality objectively. › Perception of quality is the determinant in the buying decision. Premium Price › When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher › Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning › Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
34 Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Associations We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
35 $1.6 Trillion The potential revenue up for grabs from switching among consumer brands’ Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 80% of a business’ profits come from 20% of its customers’ A 5% increase in customer retention can result in a 40% lift in profit’ 77% of customers still they have no relationship with a brand’ The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 01 02 03 04 05 06 How much are Loyal Customers Worth? Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
36 Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With switching coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer no reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
37 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
38 What The Product Does For Me How The Brand Makes Me Look How The Brand Makes Me Feel How I Would Describe The Product Brand Personality Symbols Facts Your Text Here Essence You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
39 Quality Value Proposition A B C D E Own Product Competitor B Competitor C Competitor D Competitor E A B C D E Move the circles and the text boxes as per your company’s product quality and value proposition
40 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 01 02 03 04 05 06 07 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
41 Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Affordable 01 Easily Available 02 Variety 03 Moderate Prices 04 Personal Service 05 Convenient 06 Accessible 12 Quality 11 Durability 10 Authenticity 09 Customer Value 08 Latest Technology 07 Choose the attributes you want the brand to communicate to the target audience
43 Name Development $10,000 $75,000 Brand Mark (logo) creation $3,500 $150,000 Core Brand Presentations (website and brand marketing materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually High-End Fee Low-End Fee Task We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
44 $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) $ 3 - $ 5 Total Cost per product $ 30 - $ 40 Sold to You $ 25- $ 35 Benefits of Branding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
45 $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) $ 3 - $ 5 $ 30 - $ 40 Total Cost per product Sold to You $ 25- $ 35 Benefits of Branding Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
46 Internal television Teleconferences Direct Emails Custom Branded Apparel Telephone hotlines or news lines Coupons Booklets, pamphlets, brochures Bulletin boards Displays and exhibits Free Samples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
47 SEO & Content drive Earned Media (sharing) and traffic Advertising PPC Retargeting Social Media Paid Influencers Affiliates Paid Media Earned Media Sharing Mentions Reviews Posts Shares Owned Media Web Properties Site Blog Email Social Channels Mobile site This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
48 20 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhanced Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Edge 90 Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
49 Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
50 06 04 02 05 03 01 Total Spending What is the total spending by the consumer on the product? Future Purchase Intent If hasn’t purchased, then what’s the buying intent of consumer? Customer Satisfaction & Loyalty How satisfied is the customer and how much is he loyal to the brand? Brand Change Likelihood What’s the likelihood of changing brand preference by the consumer? Brands Purchased Which mobile phone brand did u purchased recently? Purchase Frequency & Amount What is the purchasing frequency and the amount spend on the brand purchased? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
51 of consumers consider user generated reviews extremely valuable or valuable 82% of consumers trust online reviews as much as personal recommendations 72% of online reviews have been pointed out as fake 20% 41% of consumers read four to seven reviews before they are comfortable making a purchase 65% of consumers read between 2- 1reviews 74% of consumers look to online review sites for information during the buying process 46% of locations have had no new reviews in 17 months Enter the survey/brand tracking results in this infographic slide to create an everlasting impact on the audience
52 The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. In Mind (IM) This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. Top of Mind (TOM) Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
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> This is a representative image, and should be replaced by your own image. Just right click and replace image. > This is a representative image, and should be replaced by your own image. Just right click and replace image. Coffee Break 55
56 Charts & Graphs
57 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Sales in percentage(%) Financial year in 2018 98% Column Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. > Product 01 > Product 02
58 0 10 20 30 40 50 60 70 80 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Sales in percentage(%) Financial years > Product 01 > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
59 100% 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 Sales In Percentage(%) > Product 01 > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0 5 10 15 20 25 30 35 05/03/2018 05/05/2018 05/08/2018 04/12/2018 05/15/2018 05/17/2018 Radar Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60
61 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Growth Rate (%) Market Size (RMB 100 Million) > Product 01 > Product 02 > Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
62 Additional Slides
63 Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
64 CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Graphic designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Jasmin Smith John Doe John Parker
65 About Us Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
66 Our Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
67 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female
68 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum
69 - Steve Jobs The only way to do , is to love what you do.
70 04 03 02 01 > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
71 01 02 03 04 05 06 07 08 > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
72 Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
> This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mind Map 73
74 01 02 03 Text Here This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention.
75 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Thank You

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Branding Powerpoint Presentation Slides

  • 1.
  • 2.
    2 Agenda Business Focus Need forNew Product Competitive Landscape Strategic Positioning Brand Development Brand Positioning Brand Communication Budgeting Value addition due to Branding Promotional Strategies Brand Performance Tracking
  • 3.
    3 Define the focusof your business in this slide High Value Low Value Low Trust High Trust Enhanced Product & Better Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4.
    4 Product/ Service 5 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide What Product Or Service You Are Going To Offer Mention the product or service which you want to offer the target audience
  • 5.
    5 Growth and Development Diversificationof Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need.
  • 6.
    6 Growth and Development Diversificationof Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need.
  • 7.
    7 Own Company Competitors Strategy: Emphasizingthe strengths > Emphasize strengths > Highlight benefits for customers > Your Text Here Strategy: Downgrade/ Devalue > Evaluate weaknesses as irrelevant > Devalue importance for customer benefits > Compensate weaknesses with strengths Strategy: Downgrade/ Devalue > Evaluate weaknesses as irrelevant > Devalue importance for customer benefits > Compensate weaknesses with strengths > Your Text Here Strategy: Emphasizing Weaknesses > Overemphasize weakness > Emphasize a disadvantage of competitors in the market > Highlight negative impact on customer benefits Strengths Weaknesses Compare your strengths & weaknesses with that of others
  • 8.
    8 Competitor A YourText Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Your Text Here Compare your strengths & weaknesses with that of others
  • 9.
    9 Key Success FactorsOwn Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographic Expansion Ratings Compare your strengths & weaknesses with that of others
  • 10.
    10 Financial Position 0.84 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 We have listed some of the key factors to compare your market competency, you can alter them as per the need
  • 11.
    11 Differentiation Write your strategybased on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas Strategic Target Superior Quality Moderate Prices Customer Value On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
  • 12.
    This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the Brand mission in this slide indicating the Brand’s purpose 12
  • 13.
    13 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Brand Vision Statement Brand Vision Is Encapsulated With Three Main Components The accepted characteristics. Values How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose Mention the Brand vision in this slide indicating the Brand’s future pathway
  • 14.
    14 Level 1 MASTERBRAND Child Brand Child Brand Child Brand Child Brand Child Brand Level 3 Level 2 (A) (B) (C) B(i) B(ii) B(iii) B(iv) This slide is100% editable. Adapt it to your needs and capture your audience's attention. Organize the variety of brands available in your organization in an appropriate structure
  • 15.
    15 Name Mention the nameof the Brand which captures the central theme around it Slogan A short phrase that communicates information about the Brand Packaging Displays the identity of the brand Character A special type of Brand Symbol; one that take on human or real- life characteristics Logo A short phrase that communicates information about the Brand Tone Musical message written around the Brand 06 05 04 03 02 01 Elements We have listed down the relevant elements of a Brand, you can customize it basis your requirements
  • 16.
    16 › Brand Audit ›Business Objectives › Stakeholder Analysis › Market Analysis › Brand Strategy Analysis Research › Managing the assets › Changing brand identity › Launching brand identity › Communicating brand Identity Assets › Stationery › Uniforms › Digital › Environments › Collateral › Advertising › Merchandise › Vehicles › Signage Touch points › Refining the focus › Brand Promise › Positioning Strategy › Brand Brief › Naming Strategy › Logotype + Tagline › Colour › Typography › Rules › Trial applications Design Brand Strategy It is a framework indicating all the key aspects considered while making a brand strategy
  • 17.
    17 05 August 2018 Brand Logorefresh 01 January 2015 Choose a Brand name, logo and color 02 December 2015 Consider the slogan of the Brand 03 March 2016 Development & Execution of Brand positioning strategies 04 January 2017 Launch of the Brand in the market 06 November 2019 Extension of the existing brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
  • 18.
    18 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Choose A Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose A Color For The Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design A Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider A Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On A Timeline For Logo Refresh We have listed the common steps which a company generally follows to create a logo and tagline
  • 19.
    19 Others This slide is100% editable. Adapt it to your needs and capture your audience's attention. Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/ Relatives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22% 44% 12% 20% 2% Logo designing sources have been listed. You can choose sources based on company’s requirement
  • 20.
    20 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here Integrity 1 Promise 2 Personality 3 Evolution 4 We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
  • 21.
    21 Prioritized Project Development Form BrandIntegrity Management Program Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture. your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements
  • 22.
    22 2012 Formula of theproduct 2013 Product Development 2015 Product Launch 2016 Product Refinement 2017 Extensive Brand Promotion 2019 Extension of the existing brand 1 3 6 4 2 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed below the evolution steps of a brand. You can refine them bases the requirements
  • 23.
  • 24.
    24 Global Promise This slide is100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide focuses on the core Brand promises, you can use them as per your requirements
  • 25.
    25 Brand Building Process Brand Advantage Brand Assessment Brand Blueprint Brand Promise Brand Culturalization ›Internal & External assessment › Identify points of differentiation › Leverage the Brand › Create communication strategies Crafting the › Brand essence › Brand story › Brand Promise › Creating visual representation of the brand › Creating brand identities › Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
  • 26.
    26 Logo/Tagline Website Product's NewsletterPublications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package Lobbies Intranet E-marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E-newsletters We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
  • 27.
    27 A Firm OfMay Make Periodic Changes In Product Packaging. It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. It Is A Kind Of Packaging Strategy In Which A Formulas Such A Packaging Strategy As To Protect The Physical Environment It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Brand Packaging Strategy Policies And Strategic Ecological Packaging Family Packaging Re-Use Packaging Multiple Packaging Below are some of the ways of doing packaging, you can use any of them to Brand your product
  • 28.
    28 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 52% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 25% List down the regions where your target audience is based
  • 29.
    29 Brand Brand Extension Horizontal B.EVertical B.E Downward Extension Upward Extension Line Extension Franchise Extension This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Listed are some of the methods of Brand extension, you can opt any of them basis your requirements
  • 30.
    30 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Brand Equity Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
  • 31.
    31 Brand Awareness This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Value 03 02 01 04 Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
  • 32.
    32 01 02 03 04 05 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top of Mind This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaware of the Brand Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 33.
    33 01 02 03 Perceived Brand Quality Reason To Buy ›Customer has not the time or ability to evaluate the quality objectively. › Perception of quality is the determinant in the buying decision. Premium Price › When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher › Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning › Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 34.
    34 Basis for Extensions Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Associations We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
  • 35.
    35 $1.6 Trillion The potentialrevenue up for grabs from switching among consumer brands’ Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 80% of a business’ profits come from 20% of its customers’ A 5% increase in customer retention can result in a 40% lift in profit’ 77% of customers still they have no relationship with a brand’ The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 01 02 03 04 05 06 How much are Loyal Customers Worth? Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
  • 36.
    36 Committed This slide is100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With switching coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer no reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
  • 37.
    37 Company & ProductTarget Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
  • 38.
    38 What The ProductDoes For Me How The Brand Makes Me Look How The Brand Makes Me Feel How I Would Describe The Product Brand Personality Symbols Facts Your Text Here Essence You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
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    39 Quality Value Proposition A B C D E Own Product CompetitorB Competitor C Competitor D Competitor E A B C D E Move the circles and the text boxes as per your company’s product quality and value proposition
  • 40.
    40 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 01 02 03 04 05 06 07 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
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    41 Symbolism Oriented This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
  • 42.
    42 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Affordable 01 Easily Available 02 Variety 03 Moderate Prices 04 Personal Service 05 Convenient 06 Accessible 12 Quality 11 Durability 10 Authenticity 09 Customer Value 08 Latest Technology 07 Choose the attributes you want the brand to communicate to the target audience
  • 43.
    43 Name Development $10,000$75,000 Brand Mark (logo) creation $3,500 $150,000 Core Brand Presentations (website and brand marketing materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually High-End Fee Low-End Fee Task We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
  • 44.
    44 $ 2.5 -$ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) $ 3 - $ 5 Total Cost per product $ 30 - $ 40 Sold to You $ 25- $ 35 Benefits of Branding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
  • 45.
    45 $ 2.5 -$ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) $ 3 - $ 5 $ 30 - $ 40 Total Cost per product Sold to You $ 25- $ 35 Benefits of Branding Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
  • 46.
    46 Internal television Teleconferences Direct Emails CustomBranded Apparel Telephone hotlines or news lines Coupons Booklets, pamphlets, brochures Bulletin boards Displays and exhibits Free Samples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
  • 47.
    47 SEO & Contentdrive Earned Media (sharing) and traffic Advertising PPC Retargeting Social Media Paid Influencers Affiliates Paid Media Earned Media Sharing Mentions Reviews Posts Shares Owned Media Web Properties Site Blog Email Social Channels Mobile site This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
  • 48.
    48 20 50 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Customer Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhanced Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Edge 90 Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
  • 49.
    49 Ad Awareness Which mobilebrands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 50.
    50 06 04 02 05 03 01 Total Spending What isthe total spending by the consumer on the product? Future Purchase Intent If hasn’t purchased, then what’s the buying intent of consumer? Customer Satisfaction & Loyalty How satisfied is the customer and how much is he loyal to the brand? Brand Change Likelihood What’s the likelihood of changing brand preference by the consumer? Brands Purchased Which mobile phone brand did u purchased recently? Purchase Frequency & Amount What is the purchasing frequency and the amount spend on the brand purchased? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 51.
    51 of consumers consideruser generated reviews extremely valuable or valuable 82% of consumers trust online reviews as much as personal recommendations 72% of online reviews have been pointed out as fake 20% 41% of consumers read four to seven reviews before they are comfortable making a purchase 65% of consumers read between 2- 1reviews 74% of consumers look to online review sites for information during the buying process 46% of locations have had no new reviews in 17 months Enter the survey/brand tracking results in this infographic slide to create an everlasting impact on the audience
  • 52.
    52 The rest ofthe brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. In Mind (IM) This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. Top of Mind (TOM) Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
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  • 55.
    > This isa representative image, and should be replaced by your own image. Just right click and replace image. > This is a representative image, and should be replaced by your own image. Just right click and replace image. Coffee Break 55
  • 56.
  • 57.
    57 0 10 20 30 40 50 60 70 80 90 100 Jan Feb MarApr May Jun Sales in percentage(%) Financial year in 2018 98% Column Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. > Product 01 > Product 02
  • 58.
    58 0 10 20 30 40 50 60 70 80 FY' 11 FY'12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Sales in percentage(%) Financial years > Product 01 > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 59.
    59 100% 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY'13 FY '14 FY '15 FY '16 FY '17 FY '18 Sales In Percentage(%) > Product 01 > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 60.
    0 5 10 15 20 25 30 35 05/03/2018 05/05/2018 05/08/2018 04/12/2018 05/15/2018 05/17/2018 Radar Chart This slide is100% editable. Adapt it to your needs and capture your audience's attention. > Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60
  • 61.
    61 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 11 FY'12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Growth Rate (%) Market Size (RMB 100 Million) > Product 01 > Product 02 > Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 62.
  • 63.
    63 Our Mission This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Vision Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
  • 64.
    64 CEO This slide is100% editable. Adapt it to your needs and capture your audience's attention. Graphic designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Jasmin Smith John Doe John Parker
  • 65.
    65 About Us Our Mission This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 66.
    66 Our Goals This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67.
    67 40% This slide is100% editable. Adapt it to your needs and capture your audience's attention. Male 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female
  • 68.
    68 40% This slide is100% editable. Adapt it to your needs and capture your audience's attention. Minimum 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum
  • 69.
    69 - Steve Jobs Theonly way to do , is to love what you do.
  • 70.
    70 04 03 02 01 > This slideis 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 71.
    71 01 02 03 04 05 06 07 08 > This slideis 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 72.
    72 Text Here Text Here TextHere This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 73.
    > This slideis 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. > This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mind Map 73
  • 74.
    74 01 02 03 Text Here This slide is100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention.
  • 75.
    75 Address # street number,city, state Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Thank You