This document provides a template for developing a product vision by outlining key questions to consider in several areas: the target market or segment, target customers and their needs, the product itself and its key features and benefits, the business goals and desired outcomes of creating the product. The template is intended to help specify the problem the product solves, what success looks like for users, and how the product and business goals are aligned to meet market needs and generate value.

1. VISION
TARGET GROUP NEEDS PRODUCT BUSINESS
GOALS
Credit: Roman Pichler:http://www.romanpichler.com/tools/vision-board/
Which market or market segment does
the product address?
Who are the target customers and
users
What is your motivation for creating the
product.
Which positive change should it bring about.
What is your vision, your overarching goal
for creating the product.
PRODUCT VISION BOARD
What problem does the product solve?
Which benefits doe it provide?
What product is it?
What makes it special?
Is it feasible to develop it?
How will the product benefit the
company?
What are the business goals?
Notes/Guide:
Be specific. Better to build specialized
product which can do specific things
well for few, than a huge product that
can everything little bit for the many
(Steve Blank)
Notes/Guide:
Why would people want to buy the
product.
Value Proposition.
What does success look like for the
users and customers.
Prioritized 1-5
Notes/Guide:
Summarize 3 to 5 key features of the
product. Critical for success.
3-5 USP or Buying Reasons for
customers
Correlates to the Needs
Not all features or backlog
Notes/Guide:
Desired business benefit for your
company.
Example: Increase revenue, enter a new
market, reduce costs, develop the
brand.
Prioritize
Make it measurable.