What You'll Learn: - How to set up an email signature for the best results - Best practices for using calendar links and banner images in signatures - Simple, technical changes that immediately increase deliverability - Why email signatures are an underrated selling tool

1. Some Tips, Tricks, and Tools to make sure
your message is received, AND well received.
Bobby Narang, VP of Sales
Using Email Signatures and Banners
to bump engagement by 50%:

2. What Are We Talking About Again?
1. Clearing the Air: Common misconceptions
2. A (Quick) Tale of Victory
3. Email Signature and Banners
a. Their impact
b. How to make effective banners
c. Some ideas of how to get the most out of them
4. Email Deliverability Basics (not boring, and relevant!)
5. Results of Outreach’s Email Signature Campaigns

3. Outbound Sales + Email Signatures
Common Misconceptions:
1. Email deliverability will be affected
2. Response rates will decrease
3. Not a lead generating channel
4. Rendering will not work with our sales
engagement platform

4. Rendering in Sales Outreach

5. Before we Take Off with Email Signatures:
A Pre-Flight Checklist
❏ Email Signature Basics
❏ Branding present/optimized
❏ Accurate, clickable information
❏ High Value Email Signature Add-ons
❏ The Calendar link
❏ Email Signature Banners
❏ Deliverability Checks
❏ SPF Records look good
❏ Tracking URLs and shorteners white labeled
Under the hood
Use to create
impact

6. Let’s talk email signatures

7. Tip 1: Get alignment on corporate branding
● 1 million emails
sent annually for
every 100
employees
● An email is
opened 2-3 times
per send
● Make your brand
work for you!

8. Wearing the same uniform

9. Tip 2: Make sure copy-> paste brings accurate info
...Sorry Colin...
Hyperlink:
tel:978-855-2045

10. Tip 3: Add the calendar link
“Open door policy. Come on in!”
● 4 emails required to book a
meeting on average

11. Tip 4: Banners. Why do they work so well?
Let’s call this
Active
Engagement
Passive Engagement

12. Increase Engagement -> Increase Sales

13. How to make banners: DISCLAIMER
(Don’t tell you brand team I told you to do this…)

14. Step 1: Go to your company’s website

15. Step 2: Find the best CTA on the page
Clear CTA. Crucial!
Play button.
Big time engagement!

16. Step 3: Re-size to 400px width

17. Step 4: Add it to your signature

18. A quick PSA: In-line vs. Hosted images
Uploaded by URL Uploaded by Copy/Paste

19. Ways Salespeople can use Banners
- About Us
- E-book or Product Video
- Dreamforce Booth
- ROI Calculator
- Relevant Case Study
- Latest Blog
- Customer Testimonial
- Targeted Local Events
- Customer Satisfaction
- Schedule a meeting

20. Types of Campaigns

21. Now let’s take a look under the hood...

22. Things we do that impact deliverability

23. URLs, especially when they’re tracked

24. Attachments

25. Image to text ratio--seriously!

26. As salespeople...
● We send emails
● We send emails with links
● We send emails with attachments
● We should send emails with useful and
engaging email signatures

27. So how do we make sure our
emails aren’t going to SPAM?

28. Easy Trick Number 1:
Don’t worry.
Gmail makes this super easy!

29. Step 1: Send yourself a test email
● Pro-tip: Send
the test email to
your personal
Gmail account.

30. Step 2: From your Gmail More-> Show Original
Click this button
first...
...then click this
button
When you receive the
email...

31. Step 3: Look for PASS’s all around!

32. See something, say something:

33. See something, say something:

34. So how do we make sure our
emails aren’t going to SPAM?

35. Risks of Predictable Tracking URLs

36. Tracking plugins will wrap URL’s

37. Mail servers are smart
***This is an illustration of an email
server recognizing a pattern

38. URL Patterns-> Blacklist-> SPAM

39. Easy Trick Number 2: Talk to your Vendor!

40. Results - Driving Unleash Ticket Sales
● 10% lift in paid ticket sales from signatures in customer
and prospect facing emails
● Contributed to the success of a nearly sold-out event
● Executive awareness
● Proved 2.5x ROI
The Sales Engagement Conference for the World’s Most Innovative
and Fast-Growing Companies

41. Thank You
Questions?
Bobby Narang
bobby.narang@opensense.com