Motives DAY ONE


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Motives Cosmetics Training Day One:
Product Knowledge, Application & Sales

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Motives DAY ONE

  1. 1. People Empowering People… “The ability to make people look and feel better while achieving the lifestyle they have always dreamed about.” -Loren Ridinger
  2. 2. Cosmetics Industry $23 Billion in Sales • Sales projected to reach $41.4 billion by 2015 • Sales grew 18% over the past 5 years • Cosmetics sales make up 44% of Beauty Care Sales • Eye products are one of the fastest growing categories • Lipsticks are weathering the recession better than any other product category • Cosmetic industry is recession proof!!! #1 Know the Brand
  3. 3. Motives Cosmetics operates globally in the United States, Canada, Mexico, Austr alia, Taiwan, Hong Kong and the United Kingdom MOTIVES is also available in select spas and salons across the globe and online. #1 Know the Brand
  4. 4. #1 Know the Brand • Internet mogul, philanthropist and creator of Motives® Cosmetics, , Loren Jewels and HSN’s Yours by Loren • Senior Vice President of SHOP.COM • voted among “100 Best Websites for Women” - Forbes • “Top 100 Most Influential Women” - Vogue Magazine • “2013 Beauty Mogul” – Cosmopolitan for Latina’s • “NY/Miami Most Influential Residents” - Haute Living Magazine • “Women of Substance and Style” Award Recipient • Co-chair with Eva Longoria of Rally for Kids with Cancer LOREN RIDINGER
  5. 5. #1 Know the Brand • Actress, in the record breaking 2012 film Think Like a Man, and 2013s dramatic feature 82, Baggage Claim and the highly anticipated Think Like a Man Too • Celebrity Host & Television Personality, star of VH1’s #1 rated show La La’s Full Court Life, and one of the highest rated VJs in MTV history! • Creator & Designer of the chic fashion line 5th & Mercer • 2012’s Maxim Magazine’s Hot 100 • “#1 Most Beautiful Latina in Hollywood” - Latina Magazine • “2013 Beauty Inventor” – Cosmopolitan for Latina’s • Over 5.6 Million followers on Social Media Networks LA LA ANTHONY
  6. 6. Press & Appearances #1 Know the Brand
  7. 7.  Proper Presentation #2 Art of Making Money
  8. 8. #2 Art of Making Money Face Forms •The name of each product used •The brush that goes along with each product •The placement of each product
  9. 9. #2 Art of Making Money Customer Rewards Program • Earn 2% and up Cashback on Motives® online purchases • Earn ½% Cashback on referred friends purchases • Redeemed Cashback can be used to purchase products on • Redeemed Cashback for a minimum of a $10.00 check
  10. 10. #3 A Successful Face in 7 Sales 1. Cleanse & Prime 2. Foundation 3. Blush & Bronze 4. Brows 5. Eyes 6. Lips 7. Set The Seven Sales
  11. 11. #3 A Successful Face in 7 Sales Cleanse & Prime • Sanitize your hands in front of the client • Have client remove any impurities with a Motives Cleansing Towelette prior to applying primer • Sanitize lip and eye pencils before and after each use in front of the client with a spray of rubbing alcohol • Keep your work area clean at all times • Use foundation brush when applying primer using downward sweeping strokes
  12. 12. Build the Foundation, They will come! #3 A Successful Face in 7 Sales • Foundation creates the canvas to which all other colors are applied • Foundation should be invisible, yet minimize imperfections and balance skin tone • Foundations come in a variety of colors, consistencies, and coverages for all skin types and preferences
  13. 13. #3 A Successful Face in 7 Sales Foundation
  14. 14. #3 A Successful Face in 7 Sales Foundation
  15. 15. #3 A Successful Face in 7 Sales Foundation
  16. 16. Blush & Bronze #3 A Successful Face in 7 Sales • Apply in layers, building color up gradually • Invest in a Motives® Cheek Contour Brush, designed specifically for blushing • Always begin pigment placement at temple sweeping down towards the apple of the cheek. This allows you to control the amount of color on the cheek. Then blend in an upward motion, from the center of the face out towards the outer edges of your face • If you put on too much blush, sweep a clean Motives® Powder Brush over the blush to soften the color and take away any excess
  17. 17. #3 A Successful Face in 7 Sales Blush & Bronze
  18. 18. #3 A Successful Face in 7 Sales Blush & Bronze
  19. 19. • Determine the proper shape of the finished brow prior to beginning. place the brush at the side of the nose straight up to the inner corner of the eye and make a light mark with the brow pencil. • To find where the arch should be, place the brush at the side of the nose up through the outer part of the pupil and make a mark. • Find where the brow should end, by placing the brush at the side of the nose up through the outer part of the eye. Brow Fill & Highlight #3 A Successful Face in 7 Sales
  20. 20. Brow Fill & Highlight #3 A Successful Face in 7 Sales • Use a brow brush and comb to smooth browns and determine desired shape. • Paint concealer 2 to 3 shades lighter than the skin tone under the brow outlining the desired. Feather product down to lid. • Paint concealer above the brow in light feathery strokes continuing to line your desired shape. • Using Pencil or Powder, fill in the brow using short strokes, going against the grain of the hair. This will add depth and not appear drawn on. • Brush the brows in the direction the hair grows to smooth and blend the fill.
  21. 21. #3 A Successful Face in 7 Sales Brows
  22. 22. SHADOW • Eye Base (Eye Primer Brush) Helps the eye shadow last, keeps from creasing, shows shadow’s true color • Base Color (Shadow Brush) Lighter shade all over lids from lash to brows • Crease Color (Eye Definer Brush) In the crease of eye and outer corner of the eye in a sideways V shape • Blending (Blender Brush) Blend from the inside of the eye out with short firm strokes Eyes: Shadow, Line & Lash #3 A Successful Face in 7 Sales
  23. 23. EYELINER • Hold your eyelid taut with your other hand, to allow the easiest application • Use short, feathery strokes when applying eyeliner, rather than drawing one hard line • Start at the inner corner of the eye and work your way in toward the outer of the eyelid • For more long-lasting eyeliner, apply eye shadow over your eyeliner to set it into place Eyes: Shadow, Line & Lash #3 A Successful Face in 7 Sales
  24. 24. MASCARA • Curl the lashes by pumping the lash curler gently at the base of the lashes slowly moving towards the tips • Create Volume starting at the base of the lash, gently wiggle the wand back and forth to create volume • Sweep mascara out to the tips of the lashes. You can do this as many times as desired depending on the length and volume you are looking for. • Work the inner and outer lashes with the tip. For the bottom lashes, clean wand first, then vertically or horizontally drag across Eyes: Shadow, Line & Lash #3 A Successful Face in 7 Sales
  25. 25. #3 A Successful Face in 7 Sales Eye Shadow
  26. 26. #3 A Successful Face in 7 Sales Eye Liner
  27. 27. #3 A Successful Face in 7 Sales Eye Liner
  28. 28. #3 A Successful Face in 7 Sales Mascara
  29. 29. CRAYON • Using the side of the crayon, apply Lip Crayon to the lips in even strokes, following the natural lip line • For lip color that lasts, fill in the lips with the liner, blending the liner from the outside to the center LIPSTICK • Apply crème lipstick using a brush. Starting at the cupids bow apply evenly in smooth strokes LIP SHINE • Apply gloss using the brush applicator making sure to apply evenly on naked lip or on top of the crème lipstick. Lips: Line, Stick, Shine #3 A Successful Face in 7 Sales
  30. 30. #3 A Successful Face in 7 Sales Lipstick
  31. 31. #3 A Successful Face in 7 Sales Lip Shine
  32. 32. TRANSLUCENT POWDER • Press powder with a large powder brush into the face starting under eyes blending upwards. • Blend into makeup using a light sweeping motion for a matte finish that lasts all day. SETTING SPRAY • Shake bottle well. • Spay face in 3 section right, center, then left. • Spray across, top, middle, then bottom making sure to get chin & neck for a porcelain finish that lasts throughout the day. Pretty, SET, Go! #3 A Successful Face in 7 Sales
  33. 33. #3 A Successful Face in 7 Sales
  34. 34. Salon Retail Program #4 Go PRO • MOTIVES Cosmetics is the key to unlocking hidden profits in any salon business. As a complete line of quality cosmetics, Motives is unrivaled anywhere in the industry. Ask you Sponsor for the ready materials to pitch & close on our salon retail program.
  35. 35. Social Media & Merchandising #5 Brand Yourself SOCIAL MEDIA ETIQUETTE • Utilize all the social media networks available • Repost makeup tutorials, making sure to give credit to the artist • Link your portal address on all of your posts CUSTOM MERCHANDISE • Take advantage off all the Motives branded tools available to service you clients
  36. 36. #5 Brand Yourself BRAND YOURSELF