Retail Idea on PBox : Shop in a BoX PBox is a portable shopping store which gives you a experience of more than just SHOPPING

1. RMS INDIVIDUALASSIGNMENT
SACHIN CHAUDHARY RETAIL IDEA Submitted to : Prof. BIBHAS BASUMATARY
PGDM2/1528

2. Shopping has
become
a life-
style.
A WAY OF
LIFE
An aquarium-kind of
shopping experience
that’s hard to
resist
Made from glass, win-
dow-shoppers can peek
Created to be
mobile, it won’t
stay forever in
one place
Selected Brands
Clients are
Puma, RAF
SIMONS ,
Motorola Phones,
Mihara Yasuhiro ,
Christy turlington
IDENTIFICATION OF NEW BUSINESS RETAIL IDEA
Key Resources
 Engineering
 Quality Content
 Brand
 Outlet looks
Key Partners
 Major brand manufacturer
 Logistics
 OEMs
 Local Government
Costs
 Value Driven
 Fixed Cost
 Cost Driven
Key Activities
 Merchandising Mix
 Shopping Experience
 Marketing & Events
 Customer Analytics
Channels
 Store
 Social Media
 Events
Revenue
 Profit on sales
 Retail Sales
Customer
 Students
 Shopping Alcoholic
 Adventure lover
 Brand Freaks

Customer Relationship
 Feedback forms , blogs
 Loyalty Discounts
 One to one service
 Ease of service & reliability
Value Proposition
 Best Brands
 Reasonable prices
 Convenience & Quality
 Saves plenty of time
BUSINESS MODEL CANVAS

3. THE NEED GAPANALYSIS AND FULFILEMET
GAPANALYSIS
 Boring ,Traditional way of
shopping
 Confusion between too much
brands
 Space issues, customer has to
walk more in malls
Fulfillment
 Experience, shopping has a
become a lifestyle
 Selected brands, no confu-
sion of choosing brands
 Unique concept of Shop In
a BOX, no need to walk
STORE CUSTOMER
No Intermediaries
STORE
SERVICE ATRRIBUTES
Experience of a shopping in a aquarium
Quality and price affordability
CUSTOMER JOURNEY EXPERIENCE : Home2Store
Planning for a outing
No clothes in warbadore —>
need some
Got to know about PBox Store
Visit Pbox and shop
AMAZED with the experience
PLEASED with the services

4. BUYERS PERSONNA
Name : ALEX
Age : 25-40
Gender : Male
Status : Single
Interest : Fitness , Sports
Occupation : Financial advisor
Income : 45k-75k
Buying Motivation : Wants to stand out in a boring place.
Buying Concerns : Alex is price conscious and responds
well to sales and discounts
Name : JOHN
Age : 21-28
Gender : Male
Status : Single
Interest : Innovation
Occupation : Marketing head
Income : 75-100k
Name : KELLY
Age : 28-40
Gender :Female
Status : Married
Interest : Technology
Occupation : HR Associate
Income : 50k-100k
Buying Motivation : out of the box creativity
Buying Concerns : John loves to outdoor shopping
which gave him adventurous feel
Buying Motivation : BRAND lover
Buying Concerns : Kelly only cares about BRANDS and
responds well to good looking outlets
Strategies to Create Competitive Advantage
APPEARANCE
An aquarium-kind of shopping
experience that’s hard to resist
PORTABLE STORE
The box Shops system can be built quickly and
moved to several locations to support a travelling
event promotion.
SERVICE QUALITY
We are providing services of best
brands in the world like Nike, Puma,
Van Heusen ,Dior , Calvin Klein
UNIQUE CONCEPT/SERVICE
It’s a unique store only one of its kind, so no
competition.
One on One service assistance
REASON FOR CHOOSING THIS RETAIL IDEA
A great way to stimulates sales
or build new product interest,
particularly when most of the
consumers are not willing to
drive out of their neighbor-
hood to go shopping because
A new & unique concept that is highly customer centric and provide personal assistcance
to each and every customer.
It is much more than shopping , it gives a experience that will had a impact on custom-