1. PETE PARIS
Port St. Lucie, FL 34983
Phone: 502.529.9625 parispa09@gmail.com
www.linkedin.com/in/peteparis
PROFESSIONAL
WORK History
03/2015 to 01/2016
02/2014 to o3/2015
12/2009 to 02/2014
04/2007 to 12/2009
SUMMARY
A career path that has featured continuous top-line and bottom-line success through customer and
team development, process change and multi-function collaboration.
A journey that has ventured from Retail Wholesale Consultative Entrepreneurial
A Sales Professional, turned Marketer that created an Analytical monster, bringing a multifaceted
view into the numbers arena.
Sr. National Sales and Marketing Manager
EGD EURO GOURMET DELI (CPG import/export) – Aventura, FL
 Develop and lead the U.S. operations of international import/export company
 Directed the import and sales of food and beverage products
 35% Selling cost reduction through process improvement
 75% Improvement in sku rationalization via category and pricing analysis
Independent CPG Consultant
Independent CPG Consultant –Port St Lucie, FL
 Life cycle planning for CPG and operations packaging products
 Engineering commercialization strategy and tactics
 Marketing strategy and tactics
 Investor planning and presentation
Field Marketing Senior Manager
PEPSICO – Somers, NY
 Develop/execute multiple brand strategies/ tactics nationally and regionally
 Expanded product distribution 30% utilizing category and market analytics
 #1 Market category share with major retailer acquisitions; Walmart, CVS, Publix, Walgreens
 Cross functional collaboration; supply chain, sales, finance, brand owners, HQ & Region
Leadership
 $10M Annual revenues achieved with limited distribution and portfolio
Director Sales and Marketing
PepsiAmericas – Riviera Beach, FL
 Developed, led & executed sales and marketing strategies improving profits, optimizing
pricing and mix
 P&L expansion and portfolio driving market share growth of 5 points
 Up to +35% volume improvement re-engineering brand strategies within Division
 +3.4% Volume and +3.9% Gross Revenue results with restructured/executed independent
business strategy
 +5.1% Net Revenue with cost, pricing and promotion restructuring

2. PETE PARIS
Port St. Lucie, FL 34983
Phone: 502.529.9625 parispa09@gmail.com
www.linkedin.com/in/peteparis
11/2006 to 04/2007
11/2004 to 11/2006
05/2002 to 11/2004
05/2001 to 05/2002
EDUCATION
Senior Account Executive
PepsiAmericas – Louisville, KY
 Constructed/managed key account strategies improving profit, distribution and market
share
 100% Market share improvement via product mix management and pricing strategies
 Nearly 3x improvement in annual feature ad activity
 2x+ gains in shelf space
 13.1% Annual Net Margin
Trade Market Development Manager
PepsiAmericas – Louisville, KY
 6:1 Marketing &Advertising ROI resulted from process improvement
 Conduct training sessions with all division sales detailing profit selling tools, syndicated data
usage and fact- based selling techniques
 Re-engineered equipment and POS process resulting in +5.1% margin gains
 +3 Annual features leveraging prestige properties
Key Account Executive
PepsiAmericas – Louisville, KY
 Elevated role to drive margin and volume with National and Regional key customers
 Captured 33% additional shelf space
 Product mix management optimizing customer volume and profit requirements
 169% Volume increases with pricing and product mix strategies
 Relationship improvement resulted in 2x feature ad gains with key regional customer
 Leveraged prestige partnerships to gain permanent perimeter merchandising with regional
grocery and C&G customers
 +12 Features leveraging PepsiCo Better for You portfolio
Division Category Manager
PepsiAmericas – Louisville, KY
 Provided customers with planogram revisions to optimize space and revenues
 +300% Holiday Volume improvement utilizing category and consumer analysis
 +20% Volume improvement via planogram revisions
 Conducted training/development sessions across multiple levels of organization on software,
fact-based selling and innovative selling tools
 Re-engineered sku rationalization process reducing product and warehousing costs
Bachelor of Science: Operations and Personnel Management
University of Evansville - Evansville, IN