This document contains summaries of an online marketing strategy template for selling computer hardware. It includes personas for two potential customers - a 25 year old male software developer and a 19 year old male college student. It also outlines a hub and spoke model for marketing with various digital and traditional channels. Finally, it provides an annual marketing calendar with suggested frequencies for various online marketing activities.

1. 1
Online Marketing Strategy
Templates
Selling – Computer Hardware

2. 2
Name Jim Tim
Personal
- Age
- Gender
- Education
Age: 25
Gender: Male
Post-Secondary
Age: 19
Gender: Male
High School
Family
- Spouse
- Children
- Relatives
None
None
None
None
Work
- Job
- Income
- Why
Software Developer
$65,000
Needs to continually
update and upgrade
for work.
Going to Post-Secondary
Part-time Income
Needs to do school
work/everyday uses.
Live
- Where
- How long
- Why there
Studio Apartment
3 years
Home
Income/School
Personas – B2C

3. 3
Hub & Spoke Model
Website/Re
tail sites.
Radio Ads Facebook
Page
Television
Ads
through
partner
retailers.
Facebook
Ads –
Targeted to
specific
market.
Twitter
YouTube
review
videos and
vlogs.
Subscriptio
ns/newlette
rs from
Website
and other
retailers.
Google
AdWords

4. 4
Marketing Calendar
Marketing Idea Daily Weekly Monthly Quarterly Semi Annual Annual
Post to blog 2-3 times
Send out tweets 2
Engage with other on Twitter Depends
Facebook updates 2
LinkedIn updates 2
LinkedIn group discussions Depends
LinkedIn Answers Depends
Video on YouTube 1
Pin to Pinterest 2-3
Photos on Flickr 2
Slides on Slideshare 1
Comment on blogs 1
Publish eNewletter 1
Market an event 1
Market a community event 1
Add SEO keywords Always
Manage AdWords Campaign Always
Attend networking functions 1
Write reviews on Google Places 2
Write reviews on other sites 2
Review Google Analytics Always
Review KPIs Always
Publish a press release 1
Host a workshop 1
Host a conference 1
Sponsor an event 1
Update online citations 1
Give away Xmas gifts