Rohit Mehta is a Senior SEO/SEM/SMM Analyst with 4.4 years of experience in digital marketing, currently working at Flexsin Technologies. He specializes in developing and implementing SEO, SEM, and PPC strategies to optimize online presence and drive conversions, utilizing his skills in analytics and project management. Rohit holds certifications in Google AdWords and Google Analytics, and is pursuing an MBA in Digital Marketing.

1. Curriculum Vitae
Rohit Mehta Email: rohit07mehta@gmail.com
SR. SEO/SEM/SMM Analyst Mobile: +91-9718457181
(Google AdWords & Analytics Certified Professional) +91-7988348461
Address: 29–C Royal Block, Shipra Suncity
Indirapuram Ghaziabad - UP, 201014
Career Objective:
I am looking forward to obtaining and securing a position in a challenging environment that will enable me
to use my digital-marketing skills, analytical abilities, and technical skill set. These skills help me establish,
strengthen, and re-establish brand integrity.
Summary
Having 4.4 years’ experience in digital marketing, I have successfully delivered SEO, SMO, and PPC projects
with measurable results.
Currently, I am working as a senior executive in Flexsin Technologies. My key responsibilities include
developing and implementing strategies for on-page optimization. Apart from this, I develop off-page
promotional strategies and allocate a team to execute them.
With in-depth expertise in creating and optimizing PPC campaigns on Google AdWords, I have empowered
businesses to drive their conversions to the next level. By creating search ads and display ads on Google, I
have bridged the gap between businesses and customers online.
Also, I create paid campaigns on Facebook so that businesses can unlock the power of social media to
connect with its targeted audiences. I have optimized campaigns that have enabled businesses in lowering
their CPAs and increasing their conversion ratios.
For doing all this work, I use my interpersonal skills that help me coordinate with executives and managers
of other departments such as development and designing.
Certification:
Google AdWords Certified Professional
Google Analytics Certified Professional
Work Experience: 4.4 Years
Organization : Currently working in Flexsin Technology Pvt. Ltd, Sec–63, Noida (UP)
Designation : Working as a Senior SEO/SMO/PPC Analyst
Duration : August 2016–present
Job Description
SEM Job Responsibilities:

2. SEM/PPC Job Responsibilities:
 Understand the Campaign Requirements, deliverables and scope of work
 Conducting research to analyze and understand the market competition for benchmarking
 Research and analyze competitor advertising links
 Execute tests, collect and analyze data of campaign in order to achieve maximum ROI
 Manage campaign expenses, staying on budget and reconciling discrepancies
 Analyze visitors behavior on our landing page through Google Analytics
 Optimize Ad copy and landing pages with the goal of improving the percentage of conversions
 Perform ongoing paid keyword discovery, expansion and optimization
 Perform A/B testing and multivariate experiments to get maximum ROI
 Compile a weekly/monthly report of the running campaign for the client
SEO Job Responsibilities:
 Check overall websites’ health and suggest the areas of improvement to client
 Analyze competitor websites for developing result-driven promotional strategies
 Plan a road map for executing the projects within a defined time frame
 Link building , outreach, web page structuring – breadcrumb structure & pagination
 Hand on hand experience with business listing in Google and other search engines
 Delegate project-related responsibilities to team members and review their work regularly
 Develop content requirement sheets to get the content, which creates natural back-links
 Execute website analyses through Google Analytics, Webmaster, and other SEO tools like SEMrush,
ScrapeBox, Ahrefs etc.
 Deliver work-progress reports to client through emails
SMM Job Responsibilities:
 Build and manage the company’s social media profiles and presence.
 Researches and monitors activity of company competitors
 Use different platforms and dashboards—Hootsuite, Buffer, and TweetDeck—for scheduling the
social media posts.
 To set up, run and manage Social advertising campaigns to generate leads
 Develop and execute result-driven ASO strategies for more downloads
 Craft landing pages and lead generation forms to increase reach and engagement
 Testing variations of ads to determine best performing
 Analyze key metrics and tweak strategy as needed
 Measure and optimize paid marketing campaign using vendor-specific dashboards & Google
Analytics
 Compile reports for clients showing results (ROI)
Added Expertise:
 Managed projects using different project management software like Upwork, Slack, and Basecamp
 Have ability to work with back-end SEO elements such as cPanel & CMS
 Have worked on an Amazon PPC advertising platform
 Used different UI tools—ClickFunnels™ and Leadpages—for creating high-converting landing pages
 Familiar with integration of MailChimp, Infusionsoft, and Zapier accounts with UI tools

3. Organization : Techmagnate Pvt. Ltd, Ashram Chowk, New Delhi
Designation : Worked as a Senior SEO/SMO Executive
Duration : November 2014–July 2016
Job Description
 Researched and analyzed search engine strategies
 Keyword analysis by using Google AdWords Keyword Tool, Google Insight Search, and SEMRush
 Competitor Analysis: Analysis of competitor’s website and promotion strategy B2B Submission
 Set up Google Places/Map Listing for client business
 Used Google Analytics, Webmaster, Back Link Watch and SEMrush tool for website analysis
 Coordinated with team leads for executing projects and resolving issues
 Sent weekly and monthly work reports to clients
Social Media Optimization
 Increased organic traffic from major social networks such as Twitter, Facebook, and Pinterest
 Developed Facebook paid campaigns and optimized regularly to decrease CPA
Organization : Ecrulogic Technologies Pvt. Ltd, Devika Tower, Ghaziabad.
Designation : Worked as an SEO Executive.
Duration : August 2013–November 2014
Job Description
On-Page Activities:
 Meta Tags Creation
 Header Tags (H1,2,…6) Analysis
 Alt Tags Analysis
 Contents Optimization (Interaction with Content Writer)
 Competitor Website Analysis
 Robots.txt, Sitemap.xml and Schema Code implementation.
 Google Webmaster and Analytics Configuration
 Goal setup and review analytics
Off-Page Activities:
 Content submission(Article, Blog, PR)
 Infographic Submission
 Content Syndication and Event Submission
 Classifieds and Bookmarking
 Forum posting
 Q&A
 Reviews Postings
 Image Sharing on Flickr, Pinterest, Photobucket, etc.
 Document Sharing (such as PDF, PPT, etc.)

4. Academic Profile:
 Pursuing Distance MBA in Digital Marketing From Symbiosis International University, Pune.
 Graduation: B.Tech. in Information Technology from Institute of Technology & Sciences, Bhiwani
affiliated to M.D.U. Rohtak with 66.53% marks in aggregate.
 Intermediate: Passed out from (CBSE Board) with 2nd division marks in aggregate.
 Matriculation: Passed out from (CBSE Board) with 2nd division marks in aggregate.
Strengths:
 Learns fast and adapts to changes
 Works with diverse group of people
 Creates and maintains a team environment
 Keen strategist and planner
Achievement & Extra Curricular Activities:
 Awarded with the best performer of the quarter for Paid Campaign Management at Flexsin
 Awarded with the best SEO of the quarter and got incentives for OCD Digital Agency
 Worked as Sr. SEO (handled a team of 3 members) in Techmagnate
 Participated in singing event in the annual fest of Lingaya’s University Faridabad
 Taken active part as an event coordinator in the decoration department of the college
Personal Profile:
Name Rohit Mehta
Father’s Name Mr. Shiv Kumar
Gender Male
Date of Birth 22 November 1988
Nationality Indian
Marital status Single
Permanent Address VPO Chang-127027, House No. 1619 - Bhiwani (Hry)
Declaration:
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the
responsibility for the correctness of the above-mentioned particulars.
DATE: ________________
PLACE: _______________ (Rohit Mehta)