This document provides a summary of the digital marketing experience and skills of Mr. Doddi.Yaswanth Kumar, including over 2.5 years of experience in SEO, SMO, PPC, analytics and social media marketing. He has worked as a freelancer, SEO analyst and currently works as a digital marketing executive, having managed marketing campaigns for several websites.

1. Mr.Doddi.Yaswanth Kumar
DIGITAL MARKETING EXECUTIVE
Email: d.yaswanth95@gmail.com
Contact: +91 9844106600
SUMMARY:
Had handful of experience in of 2 & half years in SEO (Search Engine optimization), SMO
(Social Media Optimization), PPC (Pay Per Click(SEM( Search Engine Marketing), SMM (Social
Media marketing))), Keyword research, Google Analytics and had theoretical knowledge on
SERM (Search Engine Optimization)
EXPERTISE SUMMARY:
SEO/SMO
• Got handful experience in doing On-Page
• Got handful plenty of experience in performing off page optimization.
• Experience in SMO to promoting sites to buildup traffic and page rank.
• Got handful experience in performing keyword research to place keywords to particular
website.
• Got handful experience in competitor analysis.
• Implementing new techniques and managing link building to increase traffic, back links
and page ranking and following updates daily.
• Generating daily reports for client to show them the work process.
• I know to use the varies SEO tools (SEO quake, ahrefs, clicky, Quicksprout, small SEO
Tools, Keyword Density Tool etc.)
• Had plenty experience in doing social bookmarking to get instant traffic for the site.
• Submitting Forums, Blogs, Photo sites, Video submission, Podcasts, Blog Commenting,
Articles, Wikis, Classifieds, and Event Submissions to get more traffic.
• Following SEO updates while doing Submissions(Panda, Penguin and Hummingbird
Update)
• Knowledge Of Creating WEB 2.0, Social Media Marketing(SMM)
• Set up Email Marketing Campaigns on mailchimp.
• Experience in migration of Google apps.
• Good communicator with communication skills can give ppt.
• Experienced to get ranking after penalized by penguin update.
PPC
 Pay Per Click Campaigns – Google, Facebook

2.  A solid background in managing Relevant Keywords, Bidding & Budget strategies
 Decrease the cost per lead leveraging SEM best practices.
 Expertise in analyzing the data using the analytic tools like Google Analytics to improve
the exposure of the campaign and performance of the website
 Extensive experience managing PPC advertising and understands all the drivers of
performance.
 Google Analytics Custom Reports
 Conversion Tracking & Optimization
 Measuring success of online marketing & Optimizing to increase Brand/ROI.
EXPERIENCE:
• Worked as Freelancer from Dec’2011---.Jan’2012
• Working as SEO Analyst in Seoguys private limited since Jan 2012 to June 2013
• Working as Digital Marketing Executive in Fab On GO from August 2013 to till now.
TECHNICAL SKILLS:
• SEO: Keyword research, on page analysis, competitive analysis, Generate Meta tags,
Keeping Header tags , Alt tags and image tag optimization, Robots, XML Sitemap,
Keyword density optimization link building, off page optimization, content integration,
reporting.
• Social Media: Social Media Marketing (face book, twitter...Etc.,) Blogging, SERM.
• Monitoring: Create Manage and Update Link building Programs, Keyword Rankings &
monitoring daily performance metrics to understand channel performance and diagnose
issues.
• Web Analysis: Google Analytics, tracking and monitoring web traffic.
• SEO Tools: Google Webmaster Tools, Bing webmaster Tools, Yahoo site explorer Tools..
PROJECT PROFILE:
Organization: Freelancer

3. Duration: Dec’2011—Jan’2012
Project URL: Duration
www.seoguys.com 2 Months
Organization: SEOGUYS
Role: Analyst
Duration: Jan’2013--- June 2014
Organization: Fab On Go
Role: Digital Marketing Associative
Duration: Aug 2014 - present
Project URL: Duration
www.londonrickshaws.co.uk 8 Months
www.ellevendental.com 6 Months
www.taxidispatch.com 8 Months
www.atlfulfilment.co.uk 6 Months
www.houseofwolfgang.com 8 Months
www.gimme20.com.au 2 Months
EDUCATION:
Bachelor of Technology in Computer Science Engineering, Jawaharlal Nehru Technological
University, Andhra Pradesh, India.
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