This document provides a summary of Shobhit Kumar's professional experience and qualifications. It outlines his current role as a Senior SEM and SEO Analyst where he is responsible for tasks like managing Ad campaigns on Google AdWords and Microsoft adCenter, keyword research, and SEO activities. Previous experience includes 6.7+ years in SEM, SEO, retargeting and CRO. Educational qualifications include an MCA degree and Google Adword certification. Soft skills mentioned are communication, analytical and coordination abilities.

1. SHOBHIT KUMAR
Date of Birth: 17th
April 1986 Address: S-7, R. K. Appartment, Ghitorni, New Delhi
Email: shobhitmca11@gmail.com Mobile: +91 9015680211
SNAPSHOT
Total 6.7+ Years of work experience in search engine marketing (SEM), search engine optimization (SEO), Retargeting,
Dynamic Retargeting, Product listing ads (PLA), web analysis and conversion rate optimization (CRO). Good exposure to a
number of complex projects varies from e-commerce to web portal to travel & Hotel domain and can contribute in the
overall success of the company.
WORK EXPERIENCE – ROLE & KEY RESPONSIBILITIES
Current Work Experience
Sr.SEM and SEO Analyst -
Indo Asia Leisure Services Ltd. (Gurgaon) August 2009 – Present
Present Job Responsibilities:
I have very good experience in PPC Ad Campaign Management using Google Adwords, Bingads (Bing + Yahoo) tools, and
Facebook ads; and successfully completed projects for clients from different domains like Inbound Travel and Hotel
Industry.
Search Engine Marketing (SEM):
• Responsible for Creating & managing Ad Campaigns on Google AdWords & Microsoft adCenter for Indo Asia Tours for
US, UK, Spain, and Germany Location.
• Conducting keyword research, PPC budget forecasting, and recommending keyword selection for campaigns.
• Reviewing/providing analysis on PPC landing pages.
• Setting up PPC campaigns in various search engine interfaces such as Bing, Yahoo, and Google
• Setting up PPC conversion tracking
• Analyzing campaign data to optimize campaigns and present recommendations.
• Knowledge of advance campaign optimization strategies.
• A/B testing, website optimizer etc.
• Managing and maintaining daily/monthly PPC spends to ensure each campaign meet the desired performance metrics.
Search Engine Optimization (SEO) / Web Analytics:
• Website SEO (Both On page and Off Page optimization). An in-depth Analysis of SEO, external optimization and all
the latest updates in the SEO industry. Articulately research, conceptualize, execute and monitor SEO campaigns in
competitive niches. This includes establishing targets, complete on-page optimization according to Google’ search
engine algorithm and establishing effective external optimization strategies according to the latest Google updates.
• Performing detailed keyword research using Google Adword Keyword Planner to target accordingly Primary,
Secondary and Territory Keywords for proper keyword targeting.
• Implementing and designing Page Title, Meta Tags, Images Tags, URL Structure, Internal Linking Structure,
Breadcrumbs, Adding schemas, Robots.txt File, Header tags, UGC Content Mapping.
• Creating XML and HTML sitemaps and prioritizing links to be crawled and index.

2. • Applying No index No Follow rule to the URLs on basis of content mapping and no follow rule to internal linking on
the required links.
• Set clear campaign targets and monitor results using data from Google webmasters and other key software tools.
• Detailed monthly campaign performance reports which include statistical analysis, recommendations and
executive summaries.
• Major tools utilized for SEO analysis including Google Analytics, Google Webmaster, SEOmoz, Woorank and Crazy
Egg etc.
• Link Building Strategies to achieve set targets, complete analysis of toxic and in toxic back links to the website.
• Contacting for link removal on toxic link domains & updating Disavow file in Webmaster for removal of Toxic back
links to the website.
• Devising strategies to drive online traffic.
• Evaluating customer research, market conditions and competitor data for the digital space.
• Review reports, setting up new strategy and planning
• Conversion Rate Optimization (CRO) for website and landing pages.
SKILL SUMMARY
Tools Google Webmaster, Google Analytic, Google Adword, Google adword editor, Google Keywords tool,
Google Placement tool, Ad center tool (Bing + Yahoo), Alexa tools in Pro version, Adobe Dream viewer,
awstate and many more.
Technologies Knowledge of HTML, PHP, Wordpress, Joomla, Asp.net and mysql.
Operating System Unix, Windows-XP , Windows 7etc
PROJECT-DETAILS
http://www.indiaholidaymall.com
http://www.indoasia-tours.com Used Technologies (HTML + PHP)
http://www.blog.indoasia-tours.com Used Technologies (Wordpress)
http://www.viajar-india.com Used Technologies (HTML + PHP), Spanish Language.
http://www.cruisemasters.in Used Technologies (Joomla)
EDUCATION
Degree University CGPA Year
Google
Adword
Google adwords qualified –Individual
Fundamental +
Display
2014 - 2015 -2016
MCA IIMT Management College, Meerut Affiliated to Utter-
Pradesh Technical University
71% 2006-2009
B.Sc BRD Degree College, Duddhi Sonebhadra UP, Affiliated to
Purvanchal University Jaunpur (UP)
50% 2002-2005

3. SOFT SKILLS
• Good listener.
• Excellent Co-ordination capability with team and Business Users
• Coordination skills to develop a cordial relationship with other supervisors to carry forward the project
• Ability to meet deadlines and perform multitasking by virtue of being meticulous and disciplined.
• Good Communication skills for interacting the Business users and Analytical skill.
• Languages: Hindi, English
PERSONEL PROFILE
Father's Name : Mr. Virendra Nath Sudhakar
Nationality : Indian
Language : Hindi & English
Religion : Hindu
Marital Status : Married
Declaration:
I do hereby declare that all statement made in the application are true complete and correct to the best of my knowledge
and belief.
(Shobhit Kumar) Date: