ABOUT MOBILE COMMERCE

1. BACHELOR OF
BUSINESS
ADMINISTRATION
PRESENTATION # 2

2. MOBILE COMMERCE
• GROUP MEMBERS :
• MUHAMMAD MUGHIRA (FA16 BBA(A) 112)
• MUAZ JAVED (FA16 BBA(A) 043)
• HAIDER JAFFER (FA16 BBA(A) 109)
• MUNEEB AHMAD (FA16 BBA(A) 167)
• AHMAD TOUSEEF (FA16 BBA(A) 018)
• HAIDER AFZAL (FA16 BBA(A) 119)

3. MOBILE COMMERCE:
Definition : The term “M-Commerce”
stands for mobile commerce, and it’s the
browsing, buying and The selling of
products and services on mobile devices

4. Sub Fields
 Financial Services :
It includes the handled devices specifically used by customers for mobile
banking to access their accounts and pay the bills as well as brokerage
services and Stock exchange.
 Telecommunications :
The communication, Services charges, and the Reviews conducted to the
user at same handheld device as a result of communication purpose.
 Services/Retail :
The Services provided to the customer on the Go. Such as the services
like online shopping at retail store and payment of the order through it.
 Information Services :
This includes the financial, social, sports figures and traffic updates on
almost every single field of communication. Monitoring Data is one of its
unique usage.

5. Use in Real Life
• Mobile Payments.
• Mobile money transfer and M-banking.
• Mobile financial services.
• Purchases on mobile webs and apps

6. Any Significant Relevance of
Management of Mobile Commerce
• More than one-third of consumers are more likely to access
technology-related functions.
• More efficiently to consumers, especially millennial that use mobile
devices most frequently.
• In well known restaurants order taker take the order via tablet and
charge the customer through the mobile application installed on that
tablet.
• The study displayed that customers prefer to use their smart phones for
looking up information and locations for restaurants, browsing menus,
reading reviews.
• 25 percent of individuals said that they use their mobile devices to pay
for meals several time a year.

7. Tools and Technologies
 Hardware:
These are the physical components that we can touch or feel. E.g.
Cellular phones.
 Software :
Software is the set of instructions given to the computer. E.g. Micro
browser, operating system(OS), Bluetooth.
 Network and access :
In network access we have wireless transmission media, microwave,
satellites, radio.
 Wireless network :
The network which is connect without any wire is called wireless
network. E.g. Bluetooth and Wifi.

8. Limitations
 Risk factor :
Hacking chances are more often when to transfer data.
 Connectivity :
M-commerce need high speed wireless connectivity, it is difficult to purchase.
 Health Hazard :
It’s unsafe when we use mobile in driving and its radiation also effect the eye.
 Small Screen :
Mobile has no longer screen like laptop and desktop so, sometimes user tried to
navigate.
 Security Issue :
M-commerce our data does not safe. Leads to low customer confidence.
 Power Consumption :
Battery life decrease and power consumption increases

9. FUTURE OF MOBILE
COMMERCE
• In 2017 e Marketer projects, the share of US m-commerce sales that come from
smart phones will grow to 65%—up from 58%.
.This image showing us the growth rate of retail sales registered on smart phones
during 2016.

10. References:
• http://whallalabs.com/introduction-to-m-commerce/ (
fields)
http://searchmobilecomputing.techtarget.com/definition
/m-commerce
https://en.wikipedia.org/wiki/Mobile_commerce

12. Created by
• MUNEEB AHMAD