2019 IEEE GlobalSpec Media Kit

DEEP I N DUSTRY INTELLIGENCE, CUSTOMIZED MARKETING
PROG RAM S AND MEASURABLE CAMPAIGN PERFORMANCE
F OR A SM ARTER WAY TO REACH E NGINEERS.
globalspec.com/advertising
2019 MediaKit

Table of Contents
Your Audience is Here ...........................................................3
Demographic Profile ......................................................... 4-6
Solutions Overview ................................................................7
Content Marketing Services ................................................8
Display Advertising ................................................................9
E-Newsletter Advertising ................................................10-11
Webinar Packages ............................................................... 12
Product Discovery Programs .............................................13
IEEE GlobalSpec Catalyst .................................................. 14
Custom Mail Products ......................................................... 15
Nerd Girls™ ............................................................................. 16
2019 Editorial Calendars .................................................... 17
For more information or a personalized media review, call 800-261-2052 or email sales@ieeeglobalspec.com.

Reach smarter.
IEEE GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and
grow their businesses.
Our audience of engineers and technical professionals relies on the IEEE GlobalSpec family of brands as trusted resources for
content, community and engagement at all stages of the research, design and purchasing process.
We deliver deep industry intelligence, customized marketing programs and measurable campaign performance.
YOUR AUDIENCE IS HERE

Audience Profile
The Engineering360.com user community represents the finest engineering minds in the world. These highly educated, motivated and
engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that IEEE GlobalSpec delivers.
DEMOGRAPHICS
Americas
62%
Oceania
2%
Female
14%
Europe
13%
Africa
3%
Asia
20%
ENGINEERING360.COM REGISTERED USER TRAFFIC GENDER
AGE
Male
86%
16%
23%
61%
18-34 35-49 49+

Audience Profile
website
e-newsletters
ad network
webinars
product alerts
high-impact
banner ads
1.2 million unique visitors/month across platform
8.9 million registered users
27% repeat visitors
3.2 million page views/month across platform
4.1 minutes average time spent
REACH ENGAGEMENT
80+ titles
7.4 million total subscriptions
13% click-through rate
8% open rate
58 partner sites
20+ million impressions
0.1%–1.31% click-through rate
302 events in 2018
161,000 full contact leads
86% conversion rate (registrants
to attendees)
1.2 million total subscriptions
159 alert topics
11% click-through rate
6.5% open rate
2.36% click-through rate for
welcome ads
DEMOGRAPHICS

Engineering360.com Registered Users
Registered Users by Top Industry Segment
General Manufacturing................................................ 898,900+
Engineering/Tech Design Services..........................872,200+
Automotive........................................................................587,400+
Industrial Machinery/Tools & Equipment..............507,300+
Aerospace & Defense................................................... 453,900+
Education...........................................................................409,400+
Oil & Gas.............................................................................400,500+
Utilities/Energy..................................................................311,500+
Building & Construction................................................302,600+
Consumer Products/Electronics...............................267,000+
Chemicals, Plastics & Rubber.....................................267,000+
Communications -
Datacom/Telecom/Wireless/Network....................258,100+
Instrumentation & Controls.........................................249,200+
Medical Equipment/Instrumentation.......................231,400+
Fabricated Metals............................................................222,500+
Computers, Systems & Peripherals...........................213,600+
Government........................................................................213,600+
HVAC, Fire Control, Safety...........................................195,800+
Semiconductor & Electronic Components............178,000+
Transportation....................................................................169,100+
Biotechnology/Pharmaceuticals.................................169,100+
Paper, Printing & Textiles..............................................124,600+
Food & Beverage.............................................................106,800+
Agriculture/Forestry......................................................106,800+
Packaging Machinery....................................................... 71,200+
Other.................................................................................... 1,121,500+
Registered Users by Job Function
Engineering....................................................................3,924,900+
Design...........................................................................1,584,200+
Consulting......................................................................765,400+
Process & Production...............................................498,400+
Project Management..................................................142,400+
Faculty, Staff, Student..............................................302,600+
Other.................................................................................631,900+
Marketing/Sales...............................................................738,700+
Technical Support/Services.........................................712,000+
Manufacturing..................................................................640,000+
Purchasing..........................................................................596,300+
Research and Development.......................................480,600+
General Corporate Management...............................371,000+
Maintenance/Facilities Management......................249,200+
Architect/Builder/Contractor....................................204,700+
Quality Control/Assurance.......................................... 160,200+
Other.....................................................................................845,500+
Average work experience of registered users is 15–19 years.
90% or users are involved in the purchasing of goods
and services.
DEMOGRAPHIC PROFILE
Registered Users by Region
Americas........................................................................ 5,464,600+
EMEA................................................................................ 1,869,000+
APAC..................................................................................1,566,400+
Size of Organization
Under 100 employees............................................................... 42%
100–500 employees...................................................................23%
501–1,000 employees................................................................ 15%
1,001–5,000 employees..............................................................5%
More than 5,000 employees.................................................. 15%
Site Statistics
Registered users (unduplicated).............. nearly 8,900,000

Data-driven solutions and measurable results.
SOLUTIONS OVERVIEW
It’s not enough to deliver the right audience and digital media strategies that allow you to grow
your business. IEEE GlobalSpec also understands the need for dedicated support to ensure
your success in today’s competitive digital marketplace.
DEDICATED CUSTOMER SUPPORT
Our customer care team will help you get started and handle all the details. We keep it simple
so you can quickly benefit from increased visibility and reach across a variety of innovative
branding, awareness and engagement solutions.
REAL-TIME REPORTING AND OPTIMIZATION
IEEE GlobalSpec comprehensive measurement tools allow you to review your campaign
performance in real time. Using our reporting dashboard, you can access up-to-date information
about your channels, contacts and inquiries, and engagement—then adjust your program to
achieve the maximum ROI.

Connect with your audience
through content.
IEEE GlobalSpec offers a suite of content
marketing services that help you connect to
your audience in a way they can relate to—
through valuable industry intelligence. After all,
information and insight are the fuel that drives
these motivated professionals day after day.
We even have tools to help you promote
your white papers, research reports, industry
perspectives and other content, including a
variety of social media amplification programs
and other native content.
Which content solution is right for you? We’ll
help you choose not only the type of content
to produce, but also where it should be
published - Engineering360, Electronics 360, or
your own website.
SUPPLIED CONTENT
Have content, but need the audience? We’ll
post your relevant content on our site and
amplify it’s exposure.
DESIGN SERVICES
Need help with your custom content design
or graphics? No problem, IEEE GlobalSpec
offers a full suite of design services to meet all
your content needs, from HTML and content
creation, to graphic and video design.
CUSTOM CONTENT
We want our solution to meet your exact goals.
Work with our content services team to develop
your editorial calendar in a way that works
for you. We handle everything from content
direction to writing, production, and project
management. Content can range from a short
article to an advanced white paper or e-zine.
CONTENT MARKETING SERVICES
*IEEE GlobalSpec and TREW Marketing 2019 Smart Marketing for Engineers
90% OF ENGINEERS ARE MORE LIKELY TO DO
BUSINESS WITH COMPANIES THAT REGULARLY
PRODUCE NEW AND CURRENT CONTENT.*

Put your brand on display to
millions.
Display ads on our web properties allow
you to connect with engineers and technical
professionals across multiple industries and
disciplines, where they are searching for
critical content, information, tools and more.
Multiple opportunities are available on the
following platforms:
• Engineering360.com
• Electronics360.com
• Datasheets360.com
Other display advertising solutions include:
• Deliver your message to your target
audience across nearly 60 relevant sites
with our Ad Network. Receive millions of
targeted impressions each month - all with
the ease of a single media buy.
• If your focus is the Electronics channel, you
can also take advantage of our
Datasheet Promoter feature and achieve
5x the click-through rate of standard
banner ad placements.
• With Audience+ from IEEE GlobalSpec,
your message will be seen by the decision
makers you want to reach, as they browse
the web. Our programmatic advertising
solution takes the work out of reaching
your audience to increase your brand’s
visibility across a wide variety of new
places.
DISPLAY ADVERTISING

Share your news with our
engaged, dedicated subscribers.
IEEE GlobalSpec e-newsletters are anything
but average, run-of-the-mill communications.
These 80+ titles are well-crafted, well-
respected resources that your targets actually
rely on as a key resource during all stages of
their buying cycle.
Each newsletter is delivered to a list of opt-
in subscribers, who are eager to read the
rich editorial content our team provides. This
includes industry trends and events, the latest
research, product news and career information.
• 60% of Engineering360.com subscribers
read our e-newsletters upon receipt.
With a highly targeted selection of
e-newsletters, you can reach the right
audience efficiently and effectively. And of
course, customized reporting allows you
to gauge the success of your e-newsletter
program.
Make your e-newsletter advertising buy work
harder for you while filling your pipeline with
the engineering and technical professionals
interested in the products you deliver, from the
markets and industries you serve.
IEEE GlobalSpec’s Contact Boost program is a
cost-effective and efficient way to receive full
contact information for relevant prospects who
are reading the e-newsletter publications that
matter to you.
Increase the success of Contact Boost with
Contact Nurture, an email-based program
that delivers relevant, interesting follow up
content to engaged readers, giving you the
opportunity to further nurture contacts and
build relationships.
E-NEWSLETTER ADVERTISING
86% OF ENGINEERS SUBSCRIBE TO
MULTIPLE E-NEWSLETTERS

E-NEWSLETTER NAME SUBSCRIBERS
360 Careers 82,000+
5G Communications 196,000+
Acoustics & Audio Technology 35,000+
Additive Manufacturing 23,000+
Aerospace Technology 37,000+
Alternative & Renewable Energy 127,000+
Appliance Technology 22,000+
Automotive Technology 49,000+
Automotive Technology Video Edition 44,000+
Building & Design 76,000+
Building Blocks for the IoT 32,000+
Chemical Manufacturing 45,000+
Coatings & Surface Engineering 66,000+
Components for RF & Microwave 29,000+
Construction Tools & Equipment 40,000+
CR4 Daily Digest 52,000+
Creative Engineering 62,000+
Creative Engineering Video Edition 55,000+
Data Acquisition 46,000+
Defense & Security Technology 28,000+
Design & Analysis Software 56,000+
Display Technologies 34,000+
Electrical Components 118,000+
Electronic Components 72,000+
Electronic Components Video Edition 64,000+
Electronic Device Design 90,000+
Electronic Product Design 60,000+
Electronic Test Equipment 51,000+
Electronics360 143,000+
Engineering in Motion 91,000+
Engineering Management 54,000+
Entrepreneurship and the Maker 75,000+
Environmental Technology 40,000+
Fastening, Joining & Assembly 49,000+
Fluid Power Systems 74,000+
Food & Beverage Technology 23,000+
Healthcare Technology 17,000+
HVAC 51,000+
Industrial Automation 60,000+
Industrial Automation Video Edition 52,000+
Industrial MRO 22,000+
Industrial Processing Equipment 72,000+
Lab Equipment 57,000+
Light & Laser 62,000+
Machine Tools & Metal Working 65,000+
Manufacturing Technology 176,000+
Manufacturing Technology Video Edition 158,000+
Material Handling & Supply Chain Technology 41,000+
Materials Solutions 58,000+
Mechanical Components 93,000+
Mechanical Power Transmission 42,000+
Medical Equipment Design 25,000+
Medical Equipment Design Video Edition 22,000+
Military & High-Reliability Electronics 16,000+
Motion Control Components 53,000+
Motors & Drives 85,000+
Nerd Girls 139,000+
Networking & Communications 46,000+
Oil & Gas Technology 39,000+
Packaging & Labeling 30,000+
Plant & Facilities Engineering 42,000+
Plastics & Resins 60,000+
Plastics Fabrication 31,000+
Power Generation & Distribution 54,000+
Power Supplies & Devices 43,000+
Process Technology 174,000+
Pump Technology 58,000+
Quality, Test & Measurement 63,000+
Robotic Systems 43,000+
Scientific Instruments 41,000+
Semiconductor & MEMS Fabrication 24,000+
Sensors & Switches 86,000+
Shock, Vibration & Noise 30,000+
Software Engineering & Programming
Languages
122,000+
Specs & Techs 780,000+
Transportation Technology 56,000+
Valve Technology 50,000+
Water & Wastewater Systems 30,000+
Wire & Cable Technology 43,000+
Wireless Technology 50,000+
E-Newsletter Titles

67% 31%OF TECHNICAL PROFESSIONALS
ATTENDED AT LEAST ONE WEBINAR
OR ONLINE EVENT IN THE PAST YEAR
OF TECHNICAL PROFESSIONALS
ATTENDED FOUR OR MORE
WEBINARS OR ONLINE EVENTS IN
THE PAST YEAR
Grow your audience by engaging ours.
Webinars provide strong demand generation opportunities and the ability to build
brand awareness, engage with your target audience and establish thought leadership
in your industry.
Your target audience also finds great value in viewing webinars. They are convenient
to attend and the events themselves are more robust, interactive and compelling than
ever before.
PUT OUR AUDIENCE AND EXPERTISE TO WORK FOR YOU.
You tell us whom you want to reach and we’ll target them via a multichannel marketing
plan included in your package. We also provide hands-on, full-service project
management that will guide you through planning and executing your webinar. No
other media provider can match our audience reach or expertise in hosting your
webinar.
WHICH WEBINAR IS RIGHT FOR YOU?
Work with us to determine which webinar type meets your goals. We can customize
your webinar offering to make sure you maximize your exposure and effect on your
target audience of engineers and technical professionals.
TOGETHER, WE’LL ANSWER THESE QUESTIONS:
• Do you have content, or do you need our team of technical experts to design the
topic?
• Who will present? Your in-house expert can present, or one of our experts can
present the material. Additionally, the webinar can include a panel of experts and
a moderator.
• Will this be live, partially live, or pre-recorded?
• Will video be included?
• Do you want attendees to have the option to earn Professional Development
Hours (PDH) or Continuing Education Units (CEU)?
ALL WEBINARS INCLUDE:
• On demand viewing
• Amplification before and after launch
• Custom audience aggregation
WEBINAR PACKAGES

A proven way to put your products in
front of the right people.
When your target audience is searching for products and services,
they turn to Engineering360.com to get what they need without wading
through the results of general search engines.
With millions of visits each month, Engineering360.com is the
undisputed destination for sourcing and specifying the products and
services you offer. Our product discovery platform is designed to
help you get maximum exposure to these important decision-makers,
provide a cross-channel solution to promote your company, products
and services, and to generate demand.
Get your searchable product details in front of the right audience of
targeted and relevant prospects. Your product discovery program also
includes robust company profile; product announcements to promote
product releases and other news; and links to your website, technical
articles, press releases, videos, and social media channels.
FEATURES:
• Increased brand exposure to our audience of nearly 9 million
• Generate nurture ready contacts
• Drive traffic to your website
• Unearth real-time marketing insights
• Stand out amongst your competition with priority ranking
• Extend your reach with guaranteed inclusion in product alerts
Plus, extend the reach and impact of your product discovery platform
with our exclusive newsletter bundles.
PRODUCT DISCOVERY PROGRAMS

Be the catalyst that drives
engagement and sales for
your company.
Research shows that it takes anywhere from 6 to
13 touches to deliver a qualified lead to sales.*
Additionally, 60 percent of the buying process is
completed online before a prospect initiates contact
with a vendor.**
Simplify the process of nurturing these contacts -
delivering the best leads to sales, guiding prospects
through the buyer’s journey, and ultimately turning
them into customers.
IEEE GlobalSpec Catalyst is a marketing automation
platform that makes it easy for you to create
innovative, on-target campaigns that are specifically
designed to engage with and delight an engineering
and technical audience.
This all-in-one platform simplifies the marketing
process, providing you with the tools you need to:
• Access and segment your target audience
• Set up and deploy a campaign
• Analyze the results of a specific campaign with
real-time data
• Create targeted, data-driven nurturing campaigns
FEATURES:
• Visual campaign builder with built-in reporting
and audience projections
• Extensive library of email templates designed
with technical professionals in mind
• Simple audience segmentation capabilities
• Built-in GDPR and CAN SPAM compliance and
opt-out management
• Simple, visual reporting
IEEE GLOBALSPEC CATALYST

Messages that inspire action.
Share promotions, offers, brand and product messaging with a
targeted audience of engineering, manufacturing, industrial, technical
and scientific professionals. IEEE Globalspec provides multiple
opportunities for you to get your message to the right audience. All
of our lists can be targeted through a variety of selection criteria
including geography, job function, job title, industry, subscriptions and
more.
Engineering360 Direct Mail - Our targeted direct mail lists will
contain your most valuable prospects, pulled from our most engaged
pool of users that want to hear from you.
Engineering360 Email List Rental - Build awareness and drive
demand among a specific audience. This program allows you to
share your email message to a targeted audience of Engineering360
users.
FEATURES DIRECT MAIL LIST RENTAL CO-BRANDED EMAIL
Customized mailing
list
X X X
Reporting X X
Co-branded template X
Engineering360–
branded “from”
address
X
Full contact info for
those who clicked
X
Custom email products are available to IEEE GlobalSpec clients who
have reached a certain spending level with us. Contact your account
executive for details.
Engineering360 Co-branded Emails - Get all of the benefits of a list
rental product, plus introduce your message to a targeted audience
of professionals on behalf of the Engineering360 brand. Emails are
delivered in a co-branded template, from an Engineering360 email
address. Additionally, the co-brands include full contact information
for all recipients who clicked.
CUSTOM MAIL PRODUCTS

Nerd Girls™
Inspiring girls to change the world through STEM.
WHO ARE THE NERD GIRLS?
The Nerd Girls community celebrates young women
in STEM by giving them a platform to share their
stories. Our mission is to encourage and inspire
girls to change the world around them by pursuing
careers in Science, Technology, Engineering and
Mathematics.
NERD GIRL NATION - THE WEB SERIES
The Nerd Girl Nation web series features interviews
with authentic, exciting role models that have turned
their passions into a wide range of successful STEM careers and pursuits.
YOUR HOSTS
Dr. Karen Panetta is a computer
engineer, inventor and the Dean for
Graduate Education at Tufts University.
She has won a number of awards for
social impact, teaching and mentoring,
ethics, and engineering education,
including the Presidential Award
for Excellence in Science, Math and
Engineering Mentoring. Karen is also
the editor-in-chief of IEEE Women in
Engineering magazine.
Craig “Lowie” Low is an award winning Australian comedian, TV host, radio
host and writer. Lowie has hosted some of Australia’s biggest TV shows and has
also appeared on channels such as MTV, Fox, Nickelodeon, and The Comedy
Channel. He has won numerous awards for his nationally syndicated radio
shows: Lowie’s Hot 30 Countdown, Lowie’s Super Awesome Mega Mega Show
and Lowie vs. America.
SPONSORSHIP OPPORTUNITIES:
EPISODE SPONSORSHIP
• Exclusive sponsorship of one web series episode
• Sponsorship on pre-roll ahead of episode, including “This
presentation is brought to you by” featuring company logo
• Banner ads on NerdGirls.com for the duration of the featured
episode (one month)
• Recognition of episode sponsorship in Nerd Girls newsletter
• Featured ad spot in lead-generating Nerd Girls newsletter
• One basic article on NerdGirls.com. Content must be provided.
BASIC ARTICLE
• 350-1000 word article, to be displayed on NerdGirls.com.
Includes one social media amplification post.
• Option to provide content or have article written by our editorial
team (additional investment required)
• Article to remain archived and available for one year on
NerdGirls.com
NERD GIRLS NEWSLETTER SPONSORSHIP
• E-newsletter sent monthly to promote the newest episode
• 170,000 subscribers
• 70% of subscribers are female
NERD GIRLS

2019 Editorial Calendar
Our editorial mission is to provide coverage that spans the engineering landscape, and that helps to spark innovative and creative
thinking among readers, deepen their knowledge of the profession, and provide a range of technical resources essential to the art and
practice of engineering.
The Engineering360 and Electronics360 editorial teams deliver compelling and must-read news, in-depth feature articles, infographics,
videos, consumer electronic device teardowns and engineering reference materials. These diverse and readily accessible offerings
are tailored for professionals in critical global industries that include automotive; aerospace and defense; energy and natural
resources; life sciences; chemicals and materials; process automation; computing and networking; electronics; and manufacturing.
Our editors build content that makes connections and offers links to datasheets, product guides, reference material and standards.
The breadth and depth of the offerings is unmatched in the content delivery industry.
MONTH INDUSTRY FOCUS THE PRACTICE OF ENGINEERING TRADESHOW COVERAGE
January
Automotive Technology; Plant & Facilities
Engineering; Plant Reliability; Mapping Since
Mercator
Manager’s Forum: Innovation in
Engineering Teams
North American International Auto Show; CES;
DesignCon
February
Intelligent Transportation; Medical Equipment
Design; Integrated Circuits at 60
The Ethical Engineer: Artificial Intelligence
Embedded World; Healthcare Information and
Management Systems Society; Medical Design &
Manufacturing (MD&M) West
March
Industrial Processing Equipment; Data Analytics for
Renewable Energy Integration; William Otis,
James Nasmyth and the Power of Steam
Pulse of Engineering
MEMs & Sensors Technical Congress; World
Petrochemical Conference; CERAWeek; APEC 2019
April
Electric & Hybrid Vehicle Technology; Electronic
Components; Engineering Knowledge & Insight;
Hydropower Since the Francis Turbine
Manager’s Forum: The Digital Engineering
Office
Printed Electronics; 3D Print Week; Society of
Automotive Engineers Show; Design of Medical
Devices Conference; Automate 2019;
Hannover Messe
May
Education Options for Engineers; Inventing the
Electric Current Defibrillator
Job Outlook for Engineering Graduates
LightFair; Display Week; EDS; AWEA Windpower
2019; OTC 2019
2019 EDITORIAL CALENDAR

2019 EDITORIAL CALENDAR
MONTH INDUSTRY FOCUS THE PRACTICE OF ENGINEERING TRADESHOW COVERAGE
June Aerospace Technology; Medical Device Design The Ethical Engineer: Whistleblowing
Paris Air Show; Sensors Expo; Medical Design
& Manufacturing (MD&M) East; 2019 IEEE
Transportation Electrification Conference and Expo
(ITEC); IMS 2019
July
Engineering Solutions to Increased Flood Risk;
Apollo 11 at 50
Innovation in Engineering Teams
August
Robotics in Manufacturing; Challenges with Rare
Earth
Student’s Guide to Engineering Internships
MakerFaire; Center for Automotive Research
Management Briefing Seminars
September Connected Home; Tablet Trends; Solar Energy Effective Communication Strategies Solar Power International; PackExpo
October
Electronic Product Design; Decade’s Biggest Medical
Equipment Breakthroughs
Mentoring Skills and Practices
ECIA Executive Converence; International Test
Conference; Weftex 2019; European Microwave
Week 2019
November
Electrifying the Economy; Semiconductors and the
Automotive Sector; Decade’s Biggest Electronics
Innovations
Managing Workplace Diversity PowerGen International; Fabtech
December
Designing for Product Security; Industrial Water
Quality Management; Biggest Engineering
Challenges of the 2020s
Manager’s Forum: The Decade’s Biggest
Engineering Management Trends

globalspec.com/advertising
For more information about
IEEE GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@ieeeglobalspec.com
Fax: 518.880.0250
201 Fuller Road
Suite 202
Albany, NY 12203

2019 IEEE GlobalSpec Media Kit

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2019 IEEE GlobalSpec Media Kit