Nokia: Brand Analysis
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1. Nokia: Connecting People 2. History 3. Factors for Global Success 4.Types of Consumer Bases 5. Developing Markets 6. Competitive Markets 7. Analysing the Competition 8. Current Digital Age 9. Nokia Sales 10. Marketing Techniques 11. Advertisement 12. Celebrity Endorsement 13. Microsoft Collaboration 14. Global Leadership 15. Stats 16. Distribution Network 17. Local Involvement 18. World's largest 19. What's Next for Nokia? 20. Smartphone Advent 21. Recap 22. Title slides 23. Disclaimer
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Nokia
Nokia is the world's largest manufacturer of mobile phones since 1998. The presentation provides a brief history of Nokia, starting as a pulp, rubber, and cable manufacturer in 1865 in Finland. It summarizes Nokia's logo changes and market leadership over time. A SWOT analysis identifies strengths in global marketing and quality, weaknesses in outdated operating systems, and opportunities in new software and markets.
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Nokia began in the paper industry in 1871 and eventually expanded into rubber, cables, and electronics. In 1979, Nokia entered the mobile era by creating a radio telephone company as a joint venture. Nokia launched the first digital GSM phone in 1992 and became the global leader in mobile phones by 1998. However, Nokia failed to keep up with the rise of the iPhone and Android smartphones. It clung to its Symbian OS and Windows phones as competitors advanced, and Nokia lost significant market share and revenues as a result.
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
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Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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Nokia: Brand Analysis
- 5. China, India, Latin America • Stimulate industrial growth • Offers cheap products • Forms a profitable market • Sells simple-to-use handsets
- 6. Europe, United States • Sustain Market Leadership • Products offered are expensive • Forms an innovative market • High-end, advanced handsets
- 8. In the current digital age, smartphones have gained a majority of the market share.
- 9. 84% of Nokia’s sales consists of cell phones. Therefore, the company is focused on making durable, reliable and affordable smart phones.
- 11. Nokia tried to take a dig at the two smartphone giants through this hilarious advertisement: (Link: https://www.youtube.com/watch?v=cB7AfejC-8c)
- 12. Recruiting celebrities to endorse products
- 13. Through establishing integrated market network and collaborating with Microsoft
- 15. 16 Different R&D Factories Manufacturing Plants in 10 Countries Web sites in 7 countries A Nokia Plant in Chennai
- 16. Nokia has the widest distribution network in the world, with 650,000 points-of-sale.
- 17. The company breeds trust amongst the consumer base by increasing local involvement, and taking various initiatives. For eg. “Made in India for India” and “Planet Ke Rakhwale”
- 18. Nokia is the world’s largest manufacturer of mobile phones. Hailing from Finland, Nokia has successfully transformed into a cell phone powerhouse, currently valued at $35 Billion.
- 19. WHAT’S NEXT FOR NOKIA?
- 20. With the rapid advent of smartphones, Nokia is currently in a very precarious position. Significant amount of time and investment is required in this particular sector, if the company is to hold its position at the pinnacle of multinational communication.
- 21. RECAP
- 23. DISCLAIMER Created by Sumiran Mittal, BITS Hyderabad, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow