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SaaS ERP adoption intent:
the South African SME perspective

Dr. Lisa Seymour
University of Cape Town


Prof. Dr. Joachim Schuler
Pforzheim University, Germany

Julian Faasen
University of Cape Town
 Importance
    • Critical role of SMEs in developing countries in
        national development [6]
    •   ERPs enable competitiveness but are high risk and
        high cost [26]
    •   The SaaS model is seem as a critical enabler to
        allow SMEs to access
 The purpose of this study
    • Gain an understanding of the reluctance to adopt
        SaaS ERP software within South African small and
        medium enterprises (SMEs).




3
SaaS Applications

SaaS ERP: "Last Bastion of Resistance to SaaS" (Aberdeen Research, 2007)

SaaS Application                             Small        Medium           Large
Enterprise Resource Planning                  9%             1%             3%
Business Intelligence                        14%             7%             3%
Talent Management                            30%             16%           11%
CRM for Salesforce Automation                43%             23%           22%

Aberdeen Group, 2009;                                ERP Options
Panorama, 2012




 4
Model derived from the broad literature

Technological Factors                                          Organizational Factors
•   Perceived technological                                    •   Perceived business
    benefits                                                       benefits
•   Software functionality fit                                 •   Resource constraints
•   ERP alternatives                                           •   Top management support
•   Systems reliability                                        •   Reluctance to outsource
•   Integration capabilities                                       strategic assets

                                         Intention
                                          to adopt
                                         SaaS ERP




                                 Environmental Factors
                                 •   Competitive pressure
                                 •   Data security & privacy
                                 •   Uncertainty & Vendor
                                     Trustworthiness




    5
Method

 South African SMEs
     • between 50 and 200 employees
     • within traditional ERP focused industries (e.g.
       manufacturing, logistics, distribution, warehousing and
       financial services, etc.)
 7 Semi-structured interviews with key decision makers
 General inductive analysis [26], member checking,
     thick descriptions, code-recode and audit trail
     strategies [27]




 6
Company and Participant Demographics

Company   Participant          Position           Experience Industry                    No. of
 code       Code                                                                       employees


     A        A1        Digital Director           10 years +   Book publishing and       250
                                                                distribution
     A        A2        IT Operations Manager      17 Years     Book publishing and       250
                                                                distribution
     B        B         Head of IT                 20 years +   Financial Services        120


     C        C1        Chief Operating Officer    20 years +   Specialized Health        50
                                                                Services
     C        C2        IT Consultant              7 years +    Specialized Health        50
                                                                Services
     D        D         Financial Director         20 years +   Freight Logistics         200
                                                                Provider
     E        E         Managing Director          20 years +   Medical Distribution      137




 7
Software landscape for companies interviewed


                                                   Company code

Current Software Landscape                   A     B     C     D     E


Using industry-specific ERP software         Yes   No    No    No    No


Using component-based ERP software           No    No    Yes   Yes   Yes


Using off-the-shelf software                 Yes   Yes   Yes   Yes   Yes


Using Bespoke (customized) software          Yes   Yes   Yes   Yes   No

Implementation of ERP software in progress   No    Yes   No    No    No




 8
Results

    The following 7 themes, in order from most significant to
    least, emerged based on the participant perceptions,
    personal experience and organizational context

      •   1. Systems performance and availability risk (inhibitor)
      •   2. Sunk cost and Satisfaction with existing system (inhibitor)
      •   3. Loss of control and Vendor trust (inhibitor)
      •   4. Data security risk (inhibitor)
      •   5. Improved IT reliability (driver)
      •   6. Perceived cost reduction (driver)
      •   7. Functionality Fit and Customization Limitations (inhibitor)




9
1. System performance and availability risk

    Associated with the risk of losing access to
       mission-critical systems and the resulting impact
       on business operations. Predominantly bandwidth
       cost, internet latency limitations and bandwidth
       reliability
      “The cheapest, I suppose is the ADSL, with 4MB
       lines, but they tend to fall over, cables get stolen”
       (D).
      “They can’t guarantee you no downtime, but I
       mean there are so many factors locally that
       they’ve got no control of. You know, you have a
       parastatal running the bulk of our bandwidth
       system” (E)

  10
2. Sunk cost & Satisfaction with existing systems

    Irrecoverable costs incurred during the acquisition
       and evolution of existing IT systems
      “...if we were starting today with a clean slate, with not
       having a server room full of hardware, then
       definitely...SaaS would be a good idea” (D)
      The perception of participants that their existing
       enterprise software was fit for purpose
      “...whenever you’ve got a system in place that ticks
       90% of your boxes and it’s reliable...why change,
       what are we going to gain, will the gain be worth the
       pain and effort and the cost of changing” (A1).



  11
3. Loss of Control and Lack of Vendor Trust

  A number of participants associated SaaS ERP
     with a loss of control over their software and
     hardware components. They also raised
     concerns around trusting vendors with their
     mission-critical software solutions.

  “...if they decide to do maintenance...there’s
     nothing we can do about it...you don’t have a
     choice” (C2).
    “...they sort of cut corners and then you end up
     getting almost a specific-to-SLA type of service”
     (A2).


12
4. Data Security Risk

  Related to concerns around the security and
     confidentiality of business information hosted on
     SaaS vendor infrastructure.

  “...somebody somewhere at some level has got to
     have access to all of that information and it’s a
     very off-putting factor for us” (E).
    “they’ve got a large number of other clients
     accessing the same servers” (D)




13
5. Improved IT Reliability

  Due to sophisticated platform technology, regular
     software updates, more effective backups and
     better systems redundancy

  “I think it will be a safer option ...if they’ve got
     more expensive infrastructure with redundancy
     built in” (C1).
    “...it’s probably more often updated...because it’s
     been shared across a range of customers; it has
     to really be perfect all the time” (A1)




14
6. Perceived cost reduction

  Initial hardware and infrastructure;
  high cost of maintaining on-premise ERP and
     potential long term operational cost savings with
     SaaS ERP.

  “..it’s the ongoing running costs, support and
     maintenance, that makes a difference”
     (Participant B).




15
7. Functionality Fit and Customization Limitations


     Only three participants raised concerns around
        lack of flexibility of SaaS ERP software due to
        concerns around the ability to customize the
        software.
       “They do have a certain amount of configurability
        in the program...but when it comes down to the
        actual software application, they (ERP vendor)
        say this is what you get...and if you want to
        change, that’s fine but then we’ll make the
        change available to everybody...so you lose your
        competitive advantage” (D)



   16
Explanation of SME reluctance to adopt SaaS ERP

                      Sunk cost &
Data security         Satisfaction       -
    risk
                 -    with existing
                        systems
                                              Perceived
                               -                cost
                                         +    reduction
  Loss of                SME
 control &       -    intention
  Lack of              to adopt
vendor trust          SaaS ERP
                                         +   Improved IT
                               -              reliability
   System                Reduced
performance      -   functionality fit
& Availability       & customization
    risk                limitations




   17
Going Forward

  Lack of control and vendor trust concerns
     dominate in SA and this is exacerbated by high
     risks of unavailability attributed to the poor
     network infrastructure of the country.
    Due to the lack of SaaS ERP vendor presence in
     South Africa, it is reasonable to assume that
     South African organizations lack sufficient
     awareness around SaaS ERP
    ERP SaaS Adoption issues
    ERP Retirement research




18
Thank you!


     Questions?



19

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SaaS ERP adoption intent: Explaining the South African SME perspective

  • 1. SaaS ERP adoption intent: the South African SME perspective Dr. Lisa Seymour University of Cape Town Prof. Dr. Joachim Schuler Pforzheim University, Germany Julian Faasen University of Cape Town
  • 2.
  • 3.  Importance • Critical role of SMEs in developing countries in national development [6] • ERPs enable competitiveness but are high risk and high cost [26] • The SaaS model is seem as a critical enabler to allow SMEs to access  The purpose of this study • Gain an understanding of the reluctance to adopt SaaS ERP software within South African small and medium enterprises (SMEs). 3
  • 4. SaaS Applications SaaS ERP: "Last Bastion of Resistance to SaaS" (Aberdeen Research, 2007) SaaS Application Small Medium Large Enterprise Resource Planning 9% 1% 3% Business Intelligence 14% 7% 3% Talent Management 30% 16% 11% CRM for Salesforce Automation 43% 23% 22% Aberdeen Group, 2009; ERP Options Panorama, 2012 4
  • 5. Model derived from the broad literature Technological Factors Organizational Factors • Perceived technological • Perceived business benefits benefits • Software functionality fit • Resource constraints • ERP alternatives • Top management support • Systems reliability • Reluctance to outsource • Integration capabilities strategic assets Intention to adopt SaaS ERP Environmental Factors • Competitive pressure • Data security & privacy • Uncertainty & Vendor Trustworthiness 5
  • 6. Method  South African SMEs • between 50 and 200 employees • within traditional ERP focused industries (e.g. manufacturing, logistics, distribution, warehousing and financial services, etc.)  7 Semi-structured interviews with key decision makers  General inductive analysis [26], member checking, thick descriptions, code-recode and audit trail strategies [27] 6
  • 7. Company and Participant Demographics Company Participant Position Experience Industry No. of code Code employees A A1 Digital Director 10 years + Book publishing and 250 distribution A A2 IT Operations Manager 17 Years Book publishing and 250 distribution B B Head of IT 20 years + Financial Services 120 C C1 Chief Operating Officer 20 years + Specialized Health 50 Services C C2 IT Consultant 7 years + Specialized Health 50 Services D D Financial Director 20 years + Freight Logistics 200 Provider E E Managing Director 20 years + Medical Distribution 137 7
  • 8. Software landscape for companies interviewed Company code Current Software Landscape A B C D E Using industry-specific ERP software Yes No No No No Using component-based ERP software No No Yes Yes Yes Using off-the-shelf software Yes Yes Yes Yes Yes Using Bespoke (customized) software Yes Yes Yes Yes No Implementation of ERP software in progress No Yes No No No 8
  • 9. Results The following 7 themes, in order from most significant to least, emerged based on the participant perceptions, personal experience and organizational context • 1. Systems performance and availability risk (inhibitor) • 2. Sunk cost and Satisfaction with existing system (inhibitor) • 3. Loss of control and Vendor trust (inhibitor) • 4. Data security risk (inhibitor) • 5. Improved IT reliability (driver) • 6. Perceived cost reduction (driver) • 7. Functionality Fit and Customization Limitations (inhibitor) 9
  • 10. 1. System performance and availability risk  Associated with the risk of losing access to mission-critical systems and the resulting impact on business operations. Predominantly bandwidth cost, internet latency limitations and bandwidth reliability  “The cheapest, I suppose is the ADSL, with 4MB lines, but they tend to fall over, cables get stolen” (D).  “They can’t guarantee you no downtime, but I mean there are so many factors locally that they’ve got no control of. You know, you have a parastatal running the bulk of our bandwidth system” (E) 10
  • 11. 2. Sunk cost & Satisfaction with existing systems  Irrecoverable costs incurred during the acquisition and evolution of existing IT systems  “...if we were starting today with a clean slate, with not having a server room full of hardware, then definitely...SaaS would be a good idea” (D)  The perception of participants that their existing enterprise software was fit for purpose  “...whenever you’ve got a system in place that ticks 90% of your boxes and it’s reliable...why change, what are we going to gain, will the gain be worth the pain and effort and the cost of changing” (A1). 11
  • 12. 3. Loss of Control and Lack of Vendor Trust  A number of participants associated SaaS ERP with a loss of control over their software and hardware components. They also raised concerns around trusting vendors with their mission-critical software solutions.  “...if they decide to do maintenance...there’s nothing we can do about it...you don’t have a choice” (C2).  “...they sort of cut corners and then you end up getting almost a specific-to-SLA type of service” (A2). 12
  • 13. 4. Data Security Risk  Related to concerns around the security and confidentiality of business information hosted on SaaS vendor infrastructure.  “...somebody somewhere at some level has got to have access to all of that information and it’s a very off-putting factor for us” (E).  “they’ve got a large number of other clients accessing the same servers” (D) 13
  • 14. 5. Improved IT Reliability  Due to sophisticated platform technology, regular software updates, more effective backups and better systems redundancy  “I think it will be a safer option ...if they’ve got more expensive infrastructure with redundancy built in” (C1).  “...it’s probably more often updated...because it’s been shared across a range of customers; it has to really be perfect all the time” (A1) 14
  • 15. 6. Perceived cost reduction  Initial hardware and infrastructure;  high cost of maintaining on-premise ERP and potential long term operational cost savings with SaaS ERP.  “..it’s the ongoing running costs, support and maintenance, that makes a difference” (Participant B). 15
  • 16. 7. Functionality Fit and Customization Limitations  Only three participants raised concerns around lack of flexibility of SaaS ERP software due to concerns around the ability to customize the software.  “They do have a certain amount of configurability in the program...but when it comes down to the actual software application, they (ERP vendor) say this is what you get...and if you want to change, that’s fine but then we’ll make the change available to everybody...so you lose your competitive advantage” (D) 16
  • 17. Explanation of SME reluctance to adopt SaaS ERP Sunk cost & Data security Satisfaction - risk - with existing systems Perceived - cost + reduction Loss of SME control & - intention Lack of to adopt vendor trust SaaS ERP + Improved IT - reliability System Reduced performance - functionality fit & Availability & customization risk limitations 17
  • 18. Going Forward  Lack of control and vendor trust concerns dominate in SA and this is exacerbated by high risks of unavailability attributed to the poor network infrastructure of the country.  Due to the lack of SaaS ERP vendor presence in South Africa, it is reasonable to assume that South African organizations lack sufficient awareness around SaaS ERP  ERP SaaS Adoption issues  ERP Retirement research 18
  • 19. Thank you! Questions? 19