1. Project 7: Email Marketing

2. Part 1
Plan Your Email
Campaign

4. Marketing Objective & KPI

5. ● Marketing Objective - My goal in this AD
campaign is to get 80 conversions before the end of
October 2021. ● KPI - For this campaign, KPI is a
measure of the conversion rate.
Target Persona
-Male
-22-30(age)
-live in Cairo
-fresh graduate
Ahmed
-online courses
-training
-exercises
-practices
Background and
Demographics
Target Persona Name Needs

6. Hobbies Goals Barriers
-use Facebook ,twitter and
Instagram
-marketing
-Photoshop
-design
-create content
-he want to be a digital marketer
-become a freelancer -
work online
-the lack of sufficent funds to
take courses
or training . -he has
no experience how to get
ajob online
Email Series
Email 1: Digital marketing is the future for
you
Email 2: Digital marketing is your way to success
and independence

7. Email 3: Register now in digital marketing class.

8. Part 2
Create Your Email
Campaign

9. Content Plan: Email 1

10. Content Plan: Email 2
I am
Overarching Theme: 3-5 Sentences
General Digital marketing course
Subject Line 1 Digital marketing is the future for you.
Subject Line 2
(for A/B
testing)
Digital marketing is your gateway to the future
Preview Text Now you can take our free grant into the world of digital marketing.
Body
Outro CTA 1
We offer you a free diploma to learn the field of digital marketing,
which is now one of the most demanding skills and areas in the labor
market, without any experience to begin with
I am interested.
Outro CTA 2 Learn more

11. Content Plan: Email 3
General Digital marketing course
Subject Line 1 Digital marketing is your way to success and independence
Subject Line 2
Preview Text
Body
Knock on the Freelance door through digital marketing
Now sign up to join the digital marketplace
Now sign up for your free online marketing blog and get the
best start in this field through Udacity Global.
Outro CTA Tell me more

12. Content Plan: Email 4
Overarching Theme: 3-5 Sentences
General Digital marketing course
Subject Line
1
Register now in digital marketing class
Subject Line
2
Join us now.

13. Content Plan: Email 5
Preview Text Develop yourself in digital marketing
Body Get Udacity E-Marketing course and optimize your digital marketing
skills
Outro CTA Start now

14. A/B Test Overview
A very important test is that
when we do it, it shows us
which email has done the
best, it gives us the tests,
we can identify the best
email, and we can modify it

15. if it's not appropriate to get
the best results.

16. Part 3
Build & Send

17. Draft Email

19. Final Email

22. Part 4
Sending & Analyzing
Results

23. 1.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate Bounced
2500 2250 495 22% 225
Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.
1. Calculate the CTR and the Conversion Rate

24. Results and Analysis
Clicked CTR
Take
Action Conversion Unsub
180 8% 75 3,33% 30
Final Recommendations
If someone requests to unsubscribe from the email newsletter, / will
cancel his subscription within a maximum of 10 working days. Do not
avoid penalties for violating the CAN-SPAM law for penalties of up to $
43,792
I will do more tests to analyze the results and optimize my campaigns to
avoid inconveniencing clients and running into something like this.

25. Improvement of email 2 and 3
Adding more CTAs:
I will specify a main CTA (usually a button) in each email / send, as well as
include the CTA links within the text itself
CTA's Color Change:
As it is known that colors are associated with different feelings in different
cultures, depending on the nature of each country, i will experiment with
many experiences related to colors until reach the best result.
Change the body:
It may sometimes be required to change the version and formula
differently in order to suit my target audience, including changing the style
of the communication tone, i.e. how the idea can be communicated to the
customer simply without complication
Further A/B testing:
I will take many tests in order to achieve my goal Each time . I will change
only one variable to see the effect of each type of change.
Changing visuals:
For example, you can try a few different images or photo backgrounds. /
will change the quality of the image to make it easy to download to avoid
the customer leaving the message without completing it, as well as
reducing the color intensity to make the message interesting with placing
the images in an appropriate place of the content.