3. Marketing Objective & KPI
● Markting objective :get about 70
conversation before mid-october 2021 until
we increase the rate of opening and the CTR
● Kpi :my ulimate goal in this campaign is to
measure the conversion rate
7. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General The title is intended for people who are intersted in limitd
opportunities
Subject Line 1 A show that will not be repeated on sports shoes
Subject Line 2
(for A/B
testing)
Try it yourself before buying shoes
Preview Text From here your world of elegancy
Body For lovers of discernment ,your world of elegancy from here
learn more
• Shape
• Size
• Add graphics
• Shooelace or not
Outro CTA 1 Read more
Outro CTA 2
(for A/B
testing)
Check now
8. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General The address for people who love saving and discounts
Subject Line 1 Limited time discounts on all shoes
Subject Line 2 For lovers of good taste,un limited offers
Preview Text The world of un precedented discounts from here
Body Foe discounts lovers,read here
• Buy one and get one as agift
• Buy two and get 2 as agift
Outro CTA Get yours now
9. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General The title is aimed at people who love unique products.
Subject Line 1 Take the opportunity
Subject Line 2 For more convenience buy now
Preview Text Global quality is here
Body For lovers of unique products of international quality,read her
• Swiss production
• American production
Outro CTA Buy now
10. A/B Test Overview
A/B testing helps me determine my best
choices in terms of the number of visits or
the number of new customers, as once
this data is collected, I can also identify
the most important strategies that work
best with my company and then do it
continuously until I can improve my
company's net profit dramatically
11. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 2days
1-2 oct
2days
3-4 oct
1day
5oct
1day
6oct
Email 2 2days
8-9 oct
1day
10oct
1day
11oct
1day
12oct
Email 3 2days
12-13oct
1day
14oct
1day
15oct
2day
16-17oct
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
18. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225
19. Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3033% 30
20. Final Recommendations
● . have about 20 people that I will remove from
the list for several reasons including hard
bounce: the mail address does not exist or not
valid. soft bounce: the mail box may be full or
the service is not working or the message area
is too large ,I will immediately remove the emails
of unsubscribed users from my list to comply
with can- spam act regulations, But before
deleting them I will do an exit scan on the page
they will get to after clicking the unsubscribe link
and this will be optional so that you can know my
mistakes and try to correct them
21. ● And analyze all my reports via Mailchimp and
then say modify them to avoid error and also
make CTA more effective by choosing colors
that attract customers as colors relate to
different customer sentiments in different
cultures Also, A/B testing helps me identify my
top choices to identify the most important
strategies that work best for my company so that
I can improve and benefit greatly
