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Successful Email Marketing Campaigns
Directly from Microsoft Dynamics CRM
www.eSavvy.com.au
Email Marketing Campaigns
Demand generation
Customer Service
Prospects Nurture
Leads Nurture
Lead Generation:
81% of marketers use email marketing
Source: © Marketing Sherpa Lead Generation Benchmark Survey
Methodology: Fielded January 2012, N=1.915
Various options of creating emails
Subscription Preferences
A/B Split Test
Personalised Emails
Dynamic Content
Email Marketing Solution
Performance Statistics
Auto Email Campaigns
Campaign Tracking and Reporting
Targeted Audience SegmentationCreate Emails
Test Before Sending
Distribute Emails
Evaluate Performance
Inbox Preview
Spam Assassin Check
CREATE EMAILS
Create Marketing Campaign
Link Email To Marketing Campaign
TO TRACK RESULTS
Create Marketing List
TO SEGMENT YOUR TARGET AUDIENCE
CREATE EMAIL TEMPLATE
Option 1 - Block editor
No HTML knowledge
needed!
Block editor
Block editor - Result
Option 2 – Free Style Editor
Option 3 - Custom HTML Emails
Upload HTML or HTM Files
Sites with free HTMl email templates:
100+ free templates from Campaign Monitor
Free template examples from Mail Chimp
Free templated from Benchmark Email
FreeEmailTemplates.com
TIP!
137% increase in open rate from
personal note approach
Marketing Sherpa Blog, November 27th, 2012
Personalised Emails
Social Sharing
Dynamic Content Based on Your Audience
Test Email Before You Send It
Test In Your Inbox
Spam Assassin Report
Inbox Preview
A/B Split Test
Distribute Emails
Add Recipients
- Marketing List/s
- Contact/s
- Account/s
Or combinations
of all
Manage Your Email Subscriptions
VS.
Generic Unsubscribe
Managed Subscriptions
Schedule When to Send Email
Send Now
VS.
Send on a particular date and time
Trigger Auto Emails
Nurture Program
CRM Workflow
29
Evaluate Performance
Email Statistics inside CRM
Click Heat Map
Detailed Email Clicks Report
CRM Dashboards – Overall Performance
Top 5 + 1 Tips of Successful Email Marketing
Extra Tip: Don’t Forget about mobile devices!
#1 Segment Email Campaigns
#2 Dynamically Personalise Content
#5 Evaluate Campaigns and Try To Improve
#3 Manage Subscriptions, Don’t Lose Your Readers
#4 Test Before Sending
If you are interested in finding out how to
GENERATE NEW OPPORTUNITIES AND REVENUE
through
SUCCESSFUL EMAIL MARKETING CAMPAIGNS
GIVE US A CALL SEND US AN EMAIL
T: 1300 799 723 sales@eSavvy.com.au
We will be happy to help!
www.eSavvy.com.au

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Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM