This document discusses road safety options and causes of road accidents in Kerala, India. It identifies the top causes as not following driving habits, aggressive driving, overspeeding, bad road conditions, and violating traffic rules. Commercial vehicles are involved in 60% of accidents. The document proposes implementing a telematics solution like centralized speed monitoring and driver behavior monitoring to help control the increasing number of accidents. A cost curve analysis shows this solution would have a high safety impact at relatively low cost.

1. DEEPAM
Quality in everything we do
Road Safety Options
A cost curve to evaluate available counter
measures in the state of Kerala
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2. No.
Causes for Road Accidents
1.
Not knowing or not adopting correct driving habits.
2.
Increasing number of New generation vehicles especially Two wheelers.
3.
Aggressive driving behaviour of Heavy vehicle driver especially Private Buses & Tipper Lorries.
4.
Drivers sleeping while driving especially Heavy vehicles after midnight due to fatigue.
5.
Over speeding.
6.
Bad condition of Roads and absence of different lanes.
7.
Driver ignorance of Road conditions, Road signs and the Environmental factors.
8.
Driver /Rider's ignorance or violation of Traffic Rules.
9.
Drunken Driving/Driving without seat belt.
10.
Driving without Helmet.
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DEEPAM
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3. Trend of Road Accidents
since 2010
Member resources.
Accidents Injuries & Death
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5052
2013
48512
42056
4286
2012
41915
36174
4145
2011
41379
35216
Speed Cameras.
3950
2010
41473
35082
0
10000
20000
Death
30000
Injuries
40000
50000
60000
Accidents
“Motorists are extra cautious at these places
and they slow down. Continuous checking of
motor vehicles can curb mounting fatalities in
the State,” B.G. Sreedevi, Director, National
Transportation Planning and Research Centre
(NATPAC), said
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4. Type of Vehicles involved
in accident
TRIVANDRUM CITY
First things first.
Government officials often approach the problem with hypotheses on the
measures they believe will work, but without all the facts to show
whether these beliefs are correct. Absent these facts, it is difficult to
compare the impact of countermeasures against one another. It does not
help that vendors or others promoting a specific solution will all claim that
their solution is best.
Compounding this problem is the number of nongovernmental
stakeholders that need to be involved in addressing road safety,
including transportation providers, nongovernmental
organizations, health care systems, insurance companies, automobile
clubs, and car manufacturers
“60% of road accidents are
caused by commercial
vehicles.”
Commercial Vehicle
23%
Kbus
Pbus
45%
Lorry
11%
Mini
Auto
9%
12%
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5. Cause of Road Accidents
in 2012
GREEN DRIVING
Over Speeding.
Most of the fatal accidents occur due to over
speeding. It is a natural psyche of humans to
excel. If given a chance man is sure to
achieve infinity in speed. But when we are
sharing the road with other users we will
always remain behind some or other vehicle.
Increase in speed multiplies the risk of
accident and severity of injury during
accident. Faster vehicles are more prone to
accident than the slower one and the severity
of accident will also be more in case of faster
vehicles.
Rash, Drunken & Other cause
21
6
THRISSUR
1264
58
27
ERNAKULAM
2215
54
5
KOLLAM
Red Light Jumping.
1699
95
69
TRIVANDRUM
1789
0
500
Other
1000
1500
Drunken
Rash
2000
2500
It is a common sight at road intersections that
vehicles cross without caring for the light. The
main motive behind Red light jumping is
saving time. The common conception is that
stopping at red signal is wastage of time and
fuel. Studies have shown that traffic signals
followed properly by all drivers saves time
and commuters reach destination safely and
timely. A red light jumper not only jeopardizes
his life but also the safety of other road users.
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6. Working Together on the
Internet of Things (IOT)
Working together on the telematics puzzle
Government must involve all the stakeholders
that would be
Benefits all our members
Working together on the telematics solution
needed to implement any counter measures. By getting this
can help in saving both the time of the public
involvement early with full transparency into the process and
and of the government.
allowing them to involve . Government will increase their reap with
Implementing a continuous monitoring system
this measure as this induces an increased sense of ownership to
can alone put a strict control on the rocketing
the proposed countermeasure and be more willing to collaborate
road accidents.
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7. Proposed Solution
GREEN DRIVING
Apart from real time tracking
of all commercial vehicles:
 Centralized Speed Monitoring
 Geo Fence Alerts via Email
 Fuel Monitoring
 Driver Behavior Monitoring
 Rate of Acceleration
 Rate of Braking
 Rate of Cornering
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8. Financial Justification
Cost Curve
Technology primarily used in
fleet vehicles to make
drivers aware of their
behaviour (eg, green = safe;
yellow = slightly hazardous;
red = dangerous).
ROAD
SAFETY IMPACT
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9. Financial Justification
Cost Curve
Information, communication, a
nd control campaign; costs
for alcohol, dangerous
driving, helmet use,
and pedestrians reflect 2
safety campaigns each; for
mobile phones, 3.
ROAD
SAFETY IMPACT
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NY 10001
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10. Financial Justification
Cost Curve
Costs on motorbike education
reflect 2 safety campaigns;
on speed lottery, 1; in the
latter, drivers who obey
speed limits are rewarded
with a chance to win a
lottery prize.
ROAD
SAFETY IMPACT
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11. Thank you
DEEPAM
Quality in everything we do
P: 555.123.4568 F: 555.123.4567
123 West Main Street, New York,
M: 8547527272 L: 0471.2527272
NY 10001
SBC-23, Technopark, Kerala,
INDIA 695581
|
www.rightcare.com
|
www.deepaminfo.com