Safety is important at all levels of a company’s culture. When the average fleet accident costs over $21,000, many businesses can’t afford to ignore safety issues in their company vehicles.

1. 1
Welcome to the Ready Fleet Webinar!
Ben Muhlenbruch
Ready Fleet Expert

2. Creating a Culture of Safety
A typical driver in the U.S. travels 12,000-15,000 miles per year and has a 1 in 15 chance of being
involved in a collision. Many of our customers’ drivers log over 30,000 miles per year – putting them at a
much higher risk. When the average fleet accident costs over $21,000, many businesses can’t afford to
ignore safety issues in their company vehicles.

3. 5 Steps to Implement a Culture of Safety
1. Managers must prioritize the health and safety of their workers.
2. Dispel “Big Brother”
3. Don’t wait for an accident to happen
4. Reward safety and celebrate good driving
5. Show employees the stats - follow up with continuing education. (CANI)
Constant and Never Ending Improvement

4. 5 Steps to Implement a Culture of Safety
1. Managers must prioritize the health and safety of their workers.
a. Make safety a health issue - not a spending issue. Every employee from drivers to managers
wants to go home to their family at the end of the work day. Be genuine and open with your
employees about why you are implementing a fleet management solution, and you will see the
attitude towards safety shift gradually over time.
2. Dispel “Big Brother”
a. Trust is the most important factor when introducing your employees to new fleet tracking
solutions, safety protocols, and safe driving agreements. Make sure your employees know you
trust them - and make sure they trust you. This isn’t about knowing they stopped by
McDonalds on the way to the job site - it’s about knowing they made it there safely.

5. 5 Steps to Implement a Culture of Safety
3. Don’t wait for an accident to happen
a. The cost of ignoring is high. Start building your culture of safety today and you could prevent
an incident tomorrow.
4. Reward safety and celebrate good driving
a. Give your drivers consistent feedback and go over their driver scorecard on a monthly (or even
weekly) basis. Create a competition with a reward for the driver with the best record each
month. There are many ways to make safety fun while also stressing the importance to your
employees.

6. 5 Steps to Implement a Culture of Safety
5. Show employees the stats
○ 1 in 4 crashes are caused by texting and driving
○ A driver distracted by a cell phone has a slower reaction time than a driver with a .08 blood
alcohol level
○ 421,000 people are injured in distracted driving crashes each year
When laid out, these statistics are hard to ignore. We all think we’re great drivers. We all think answering
that phone call won’t cause a crash But the statistics prove how dangerous distracted driving is and how
important creating a culture of safety is.

7. 7
Ready Fleet Overview
Real Time Location
Tracking
Vehicle Health Driver Behavior
Custom Alerts &
Notifications
Reporting Web & App Interfaces
Monitor and route vehicles with
real-time location and traffic awareness.
Track maintenance, battery health,
engine temperature alerts, fuel levels
and DTCs for your vehicles.
Identify risky behavior, create safer
drivers and reduce accidents.
Easily setup custom alerts and
notifications for your fleet and stay
up to date in real time.
Keep costs under control with
visibility into fuel usage, idle time,
and fill ups.
Stay up to date at the office or on
the go with Web, iPhone and
Android Apps.

8. Vehicle Health
With real time notifications
anytime there is an issue you will
keep your vehicles on the road
and your customers happy!
Easily Track:
✓ scheduled maintenance
✓ battery health
✓ engine temperature alerts
✓ fuel levels
✓ diagnostic trouble codes (DTCs)
for your vehicles.

9. Distracted Driving-Texting and Driving
About 80% of adult drivers think they can
manage texting while driving, according to a survey
by the Virginia Tech Transportation Institute.
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10. Driver Behaviors Must Change
• US drivers use their phones on 88 out of 100 trips*
• Sending a text takes your eyes off the road 3.8 seconds**
• This is the equivalent of driving the length of a football field blind at 55 mph
• Nine Americans die every day because of texting and driving. This
includes innocent victims in vehicles hit by people who are texting while
driving. BUT:
• People do not believe this behavior is risky
• Cost to the US economy= $175B
• 13% increase in auto insurance premiums
What will this epidemic cost you?
*National Highway Transportation Safety Association- Dec 2017 ** Federal Motor Carrier Safety Administration- Dec 2017

11. Risk is Escalating
Hand held bans*
* Insurance Institute for Highway Safety- 2017 ** Federal Motor Carrier Safety Administration - 2017
Text bans*
Penalty Examples:
California- $20
Arkansas- $100 + 10 days prison
Maine- $250- $500
Utah- $750 + 90 days prison
Texting and Driving Laws in Iowa
Texting while driving in Iowa is illegal. As
part of the state’s efforts to stop distracted
driving, drivers cannot use any type of cell
phone or portable electronic device to view,
write, or send text messages or emails from
behind the wheel of a moving vehicle:
$100.50 Fine
CDL Holders Texting and Driving
Laws in Iowa
Texting while driving in Iowa is prohibited
amongst all commercial vehicle operators,
school bus drivers, and drivers of standard
passenger vehicles unless it is hands-free:
up to $2,750 fine

12. Making Real Changes
Understand the scope of distracted driving
● The first step is admitting you have a problem
● Electronic devices pose a unique problem, combining all 3 types of distractions
Hire safe drivers
● Motor Vehicle Record (MVR) reviews for all new drivers
● Consider including a road test as part of the hiring process
Coach current employees to be safe drivers
● Clear, enforceable safe driving policies are crucial
● Provide specific consequences for failing to follow procedures
● Implement driving reviews and yearly MVR reviews
● Maintain records of your policies
64% of all vehicular crashes have a cell phone involved –
421,000 people are injured every year in these crashes.
“ ”

13. Education & Accountability-CANI
Making drivers accountable
It’s not enough to set a policy – it must be enforced and drivers must be held accountable with defined rewards for
adherence, or penalties for non-compliance. Dictating a policy without explaining it or without adequate training and
enforcement will lead to non-compliance and failure.
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
Ongoing Process
Distracted Driving Policy-as with any safety program-requires ongoing cultivation and refreshing. Adhering to a C.A.N.I
(Continuous And Never-ending Improvement) philosophy will help ensure team and driver engagement. New technologies
that both contribute to distractions and combat it are continually coming to the market and must be addressed.

14. Ready®
Fleet
• Provides Visibility into your
company vehicles and driver
behavior
• Reduce your risk and liabilities
from Distracted Driving
• Improve employee safety
• Improve vehicle efficiency
• Reduce vehicle costs

15. Ready®
Fleet Management Overview
Visibility
● Driver Behavior
● Speeding
● Phone Usage
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
Ready FLeet Platform Demo-Scorecard Review

16. Distracted Driving Pledge

17. 17
Ready Fleet Live Demo
Live Look

18. Distracted Driving- Monitor & Feedback
Improve driver safety and
performance with detailed
monitoring and feedback.
Automatically track
✓ harsh driving events
✓ speeding (over posted speed limit)
✓ phone usage while driving.
Help drivers improve their
driving habits, increase
safety, and reduce wear and tear
on your vehicles!

19. Custom Alerts & Notifications
Easily setup custom alerts and
notifications for your fleet and
stay up to date in real time.

20. Detailed Reporting
Detailed metrics for your fleet are
key to reducing cost and
optimizing efficiency.
Use this data to
✓ Streamline your operations
✓ Decrease fuel consumption
✓ Ease maintenance costs
With reporting on fuel fill-ups, fuel
usage, time spent idling and
vehicle efficiency, you will be
given actionable insights and
identify areas of improvement.

21. Real Time Location Tracking
Monitor and manage your
vehicles in real-time from the
web or smartphone.
Always know where your
drivers are to better manage
their routes according to current
traffic.

22. Give Us A Try!
● Simple Implementation Process
● Flexible Payments
● Easy Hardware Provisioning and Install
● Portal and Set Up Training
● Reporting, Support and Account Management

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Questions?

24. THANK YOU.
Ben Muhlenbruch
Sr Product Manager
bmuhlenbruch@readywireless.com
p- 319.325.4487