Ready Fleet is a leader in fighting the distracted driving epidemic and we believe it’s our responsibility to make the roads safer for your community and ours. We highlight Ready Fleet features to help you promote a safe driving culture, ensure appropriate use of your vehicles, and protect your company name.

1. READY WIRELESS
Understanding and Improving Driver
Behavior
Rob Brown, VP Fleet Services
rbrown@readywireless.com
319.310.5297
October 2019

2. Understanding the Risk
A typical driver in the U.S. travels 12,000-15,000 miles per year and has a 1 in 15 chance of being
involved in a collision. Many of our customers’ drivers log over 30,000 miles per year – putting them at a
much higher risk. When the average fleet accident costs over $21,000, many businesses can’t afford to
ignore driver safety issues in their company vehicles.
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3. The Real Cost-By the Numbers
In 2014, U.S. employers paid $47.4 billion in accidents costs, which include liability, decreased
productivity, property damage and medical charges. Out of these costs, $25.1 billion in crash costs are
attributed to incidents that occurred while employed drivers were on the job, injuring close to 300K
drivers annually. Top 5 Behaviors (and cost) leading to vehicle accidents:
1) Speeding-$8.5 Billion
2) Distracted Driving-$8.2 Billion
3) Not Using a Safety Belt-$4.9 Billion
4) Alcohol-$1 Billion
5) Harsh Braking-Rear-End Accidents
The NHTSA study looked at the major accident causes:
1) 2% of accidents were caused by the environment
2) 2% caused by the vehicles
3) 2% percent from "unknown" causes.
A full 94 percent, meanwhile, where caused by human error. Mistakes that drivers made led directly to
accidents.

4. Am I “Risky” or “Distracted”
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Risky Driving Behaviors
• Speeding
• Harsh Braking
• Quick Acceleration
• Harsh Turns
Distracted Driving Behaviors
• Phone Calls
Handsfree
Handset Usage
• Texting
• Emailing
• Social Media

5. What is distracted driving?
Physical: Things that require you to remove your hands from the steering wheel
● Can be as simple as adjusting the radio or eating. Eating or drinking while driving can be a
significant distraction.
Visual: Things that take your eyes off the road
● Other drivers, billboards, phones, etc. Keep your eyes on the road. It’s recommended that
drivers move their eyes every 2 seconds and check their mirrors every 5-8 seconds.
Cognitive: Things that occupy your mind, pulling your attention on the road
● Audiobooks, podcasts, daydreaming. Drivers should never multitask while driving, in particular
using smartphones to text, video chat, or post to social media.
● Avoid complicated tasks. Drivers can remain distracted for 27 seconds after making a call, even
if they use a hands-free device, according to AAA.
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6. Distracted Driving-Texting and Driving
About 80% of adult drivers think they can
manage texting while driving, according to a survey
by the Virginia Tech Transportation Institute.
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7. Driver Behaviors Must Change
• US drivers use their phones on 88 out of 100 trips*
• Sending a text takes your eyes off the road 3.8 seconds**
• This is the equivalent of driving the length of a football field blind at 55 mph
• Nine Americans die every day because of texting and driving. This
includes innocent victims in vehicles hit by people who are texting while
driving. BUT:
• People do not believe this behavior is risky
• Cost to the US economy= $175B
• 13% increase in auto insurance premiums
What will this epidemic cost you?
*National Highway Transportation Safety Association- Dec 2017 ** Federal Motor Carrier Safety Administration- Dec 2017
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8. Making Real Changes
Understand the scope of distracted driving
● The first step is admitting you have a problem
● Electronic devices pose a unique problem, combining all 3 types of distractions
Hire safe drivers
● Motor Vehicle Record (MVR) reviews for all new drivers
● Consider including a road test as part of the hiring process
Coach current employees to be safe drivers
● Clear, enforceable safe driving policies are crucial
● Provide specific consequences for failing to follow procedures
● Implement driving reviews and yearly MVR reviews
● Maintain records of your policies
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64% of all vehicular crashes have a cell phone involved –
421,000 people are injured every year in these crashes.
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9. Education & Accountability-CANI
Making drivers accountable
It’s not enough to set a policy – it must be enforced and drivers must be held accountable with defined rewards for
adherence, or penalties for non-compliance. Dictating a policy without explaining it or without adequate training and
enforcement will lead to non-compliance and failure.
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
Ongoing Process
Distracted Driving Policy-as with any safety program-requires ongoing cultivation and refreshing. Adhering to a C.A.N.I
(Continuous And Never-ending Improvement) philosophy will help ensure team and driver engagement. New technologies
that both contribute to distractions and combat it are continually coming to the market and must be addressed.
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10. We give you the
tools needed
to create
safer drivers.

11. Ready®
Fleet Management Overview
Visibility
● Driver Behavior
● Speeding
● Phone Usage
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
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12. Control Distracted Driving Behavior
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13. Distracted Driving- Monitor & Feedback
Improve driver safety and
performance with detailed
monitoring and feedback.
Automatically track
✓ harsh driving events
✓ speeding (over posted speed limit)
✓ phone usage while driving.
Help drivers improve their
driving habits, increase
safety, and reduce wear and tear
on your vehicles!
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14. Custom Alerts & Notifications
Easily setup custom alerts and
notifications for your fleet and
stay up to date in real time.
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15. THANK YOU.
Rob Brown
VP Fleet Services
rbrown@readywireless.com
p- 319.310.5297
Trent Sigwarth
tsigwarth@readywireless.com
Account Manager
844-233-1951