Employee turnover in property management is remarkably high-- over 30%. Instead of replacing a third of your workforce every year, check out this advice to learn how you can attract committed, quality talent and keep them around. Benefits of the Session: -Learn how tech-savvy new hires can better your business -Impress today’s workforce with a dynamic online presence -Showcase what makes your team different -Hiring is an investment-- treat it like one

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How Property Managers Can
Attract and Retain Top Talent
Featuring Andrea Nelson, SPHR
Sponsored by AppFolio Property Manager and Inman

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• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Vacancy Marketing
• Websites
• Online applications & leases
• Resident Screening
• Mobile Inspections
… So You Run A More Successful Business
Web-Based Property Management Software
@AppFolio #AppFolioChat
AppFolio

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• Award-winning national and local industry journalism
• Cutting edge technology coverage
• In-depth education opportunities
• Forward-thinking national and local events
• The latest research in real estate
Web-Based Property Management Software
Inman News
… Inman is the industry’s leading source of
real estate information

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Hello!Andrea Nelson, SPHR
Director of People &
Culture, FastSpring
“You can find me on
Twitter at: @AndreaSPHR”

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TODAY’S AGENDA
• The Costs of High Turnover
• How to be a “Talent Magnet”
• Talent Growth/Retention Strategies

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Why Are Property Management
Turnover Rates So High?

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Why Are Turnover Rates So High?
• Economy/housing market and decreased compensation
• Property Managers are retiring
• Lack of engagement / continued learning
• Property Manager “Burnout”
• Low workplace morale
• Deteriorating service
• Reduction in ROI
The effects of high turnover on your business:

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Why does engagement matter?
25%lower
turnover
10% higher customer
ratings
21% higher
productivity
22% higher profitability
Highly engaged work units report:1
Companies with highly engaged workforces
outperform their peers by 147% in earnings per
share.
1. Gallup, 2013. http://www.gallup.com/businessjournal/163130/employee-engagement-drives-growth.aspx

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How Much Am I Losing?
# Of total employees 1,050
# Of lost employees 300
Attrition rate 28.6%
Avg. cost per lost employee $3,328
Total cost of attrition $998,400

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PEOPLE
ARE YOUR
BIGGEST
EXPENSE
Your investment in your workforce is
worth more if you can decrease the
costs of your talent acquisition and
increase employee engagement

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How to be a “Talent Magnet”

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GET TO KNOW
YOUR TALENT
BEFORE YOU EVEN
NEED THEM
Networking
Mentors
Industry Awareness

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LOOKAT THEIR
HEARTS - NOT
THEIR SMARTS
Culture Fit?

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CREATE + MANAGE
THE RIGHT
EXPECTATIONS
Builds Trust

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“IF YOU
BUILD IT,
THEY WILL
COME”
Your company culture is your selling
point If you establish a brand that is
community-forward, people will want to
work there

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More Talent Acquisition Tips

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WHERE DO YOU
FIND THE RIGHT
PEOPLE
Online Postings
Networking
Career Fairs
Campus Recruiting

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DO YOUR
HOMEWORK

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NEW-TECH SOCIAL
MEDIA SCREENING
3rd party reporting that scans for:
Potential Illegality
Racist/Discriminatory Behavior
Sexual Misconduct

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Talent Retention Strategies

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HIRING IS AN
INVESTMENT –
TREAT IT LIKE ONE
It’s not all about money…
but it doesn’t hurt

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ON-BOARD TALENT
THOUGHTFULLY

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CULTIVATE TALENT
OVER TIME
It doesn’t stop after on-boarding…

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#AlwaysBeLearning
Training and continued education
opportunities are the key to
employee retention

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MENTOR TALENT
FOR SUCCESS

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Impress Today’s Younger Workforce
• Tech savvy companies
• Dynamic online presence: Responsive website with content that
reflects your business and your culture
• A gig that comes with perks (even if they’re cheap)
• Free snacks!

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Choose the Right Software
Partner

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AppFolio Can Help!
Talent Attraction and Retention:
• A simple, streamlined system helps
employees like their jobs more
Boosting Your Bottom Line:
• Training time is cut in half

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How Much Am I Saving?
# Of total employees 1,050
# Of lost employees 300 200
Attrition rate 28.6% 19.0%
Avg. cost per lost employee $3,328 $2,500
Total cost of attrition $998,400 $500,00

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“One thing AppFolio has done for us is reduce the amount of
time for our onsite staff to really sit and learn a program… to be
able to have the video training, it’s almost like an instantaneous
training experience”
- John Mosby, M3 Multifamily

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RECAP
The Costs of High Turnover
How to be a “Talent Magnet”
Talent Growth/Retention Strategies

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ThanksQuestions or
Comments?
Andrea Nelson, SPHR
Director of People &
Culture, FastSpring
Tweet: @AppFolio #AppFolioChat