More Related Content Similar to WSI Digital Summit 2016 - Marketing em transformação no mundo digital, por Dan Monaghan (20) More from WSI Digital Marketing (6) WSI Digital Summit 2016 - Marketing em transformação no mundo digital, por Dan Monaghan2. • Founded in 1995
• Celebrating 20+ successful years in the business
• World’s largest digital agency network
• Operating in 80 countries
Who is WSI
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The world has changed during the
last 20 years…
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Almost 4000 Marketing Technology Solutions…
17. Your Digital Guide Book
• Digital Minds – by WSI’s Digital Consultants
• International best seller
• 4 languages
• Amazon leader
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18. This is not just for high tech companies
“75% of the digital
economy is delivered by
traditional companies in
traditional industries”
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22. Ready, Fire, Aim
The digital
equivalent to this
in the offline world
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26. "All men can see these
tactics whereby I
conquer, but what
none can see is the
strategy out of which
victory is evolved."
Sun Tzu – The Art of War
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27. What do you know about your
competition?
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28. Examine your Competitor’s Strategy
• Competitor’s site traffic
– SEO
– PPC
– Social
– Time on site
– Bounce rate
• Visitor interests & demographics
• Advertising spend
• Which ads are performing best
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32. • Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
©2016 WSI. All rights reserved.
Mobile
33. • Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Mobile driving SEO ranking
©2016 WSI. All rights reserved.
Mobile
34. • Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Mobile driving SEO ranking
©2016 WSI. All rights reserved.
Mobile
Accelerated Mobile Pages
https://testmysite.thinkwithgoogle.com
35. • Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Mobile driving SEO ranking
• Native Apps
©2016 WSI. All rights reserved.
Mobile
36. • Have you claimed your properties?
– Consistency of content – critical for SEO
• Twitter
• Google+
• Pinterest
• LinkedIn
• Facebook
• YouTube
• Instagram
Social
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37. • Have you claimed your properties?
– Consistency of content – critical for SEO
– Google My Business is just the beginning
Social
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My Business Bing Places Apple Maps Facebook Local Directories GPS
38. • Have you claimed your properties?
– Consistency of content – critical for SEO
– Google My Business is just the beginning
• Reputation Management
– Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
Social
©2016 WSI. All rights reserved.
39. • Have you claimed your properties?
– Consistency of content – critical for SEO
– Google My Business is just the beginning
• Reputation Management
– Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
• Social Selling
– Lead generation shift
Social
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40. How do we drive traffic?
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45. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
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WHAT DO WE KNOW ABOUT OUR PROSPECTS?
49. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
52. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
54. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
56. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
57. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
58. ©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
64. • Increases campaign cost by 15-20%
• Increases performance by 50%
• Powerful branding impact is the bonus
The Power of 2 Pixels!
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65. You’ve paid for the traffic…
Are you squeezing the lemon?
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66. ©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES
69. Testing
• Landing Page Optimization
• Digital Alchemy
– Traffic costs don’t change, but results do!
• Multivariate analysis
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DIGITAL
ALCHEMY
75. PAGE B GENERATED:
24% MORE SALES
47% INCREASE IN REVENUE PER VISITOR
A B
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79. A B
PAGE A GENERATED:
40% INCREASE IN SALES
41% INCREASE IN REVENUE PER SALE
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82. ©2016 WSI. All rights reserved.
Yet the Internet is
still in its infancy…
the real opportunity
is ahead
83. The Internet is Still in its Infancy
“The Internet will
grow more in the
next 5 years than
it has in the last 25
years combined!”
-Ray Kurzweil
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84. Who is Ray…
• 5 Best selling books
• Thirty-year track record of accurate
predictions. Called "the restless genius" by
The Wall Street Journal
• Called "the ultimate thinking machine" by
Forbes magazine,
• Called the "rightful heir to Thomas Edison."
by Inc magazine
• Heads Google’s X-Labs
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