Rural marketing
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Rural marketing targets customers in rural areas where agriculture is the main profession. Rural areas are defined as towns with populations under 15,000. Rural customers tend to be less socially mobile and have less complex relationships than urban customers. Rural customers are also more diverse, with many being illiterate and unable to identify brands. Poverty can also lead rural customers to only buy products in small quantities. However, rural markets are becoming more viable due to their large population size, higher consumption growth rates, lower marketing costs, and market growth outpacing urban areas. Factors like lack of infrastructure and self-reliance still impact rural customers. Changes from government programs, civil society, and migration are transforming rural India. One success story is
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Rural marketing unit i- final-converted
This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from primarily agricultural marketing to a broader market encompassing consumer goods and services. Key characteristics of rural markets include a large population, low literacy rates, traditional outlooks, and inadequate infrastructure. The rural consumer base is diverse with varying economic statuses. While rural markets face challenges such as understanding consumer needs and low incomes, they also provide great potential given the size of the population and rising prosperity in recent decades.
Rural Marketing Environment
This document summarizes key aspects of the rural marketing environment in India based on Chapter 2 of the textbook "Rural Marketing, 2e". It describes the evolution of rural marketing through four phases from an unorganized market to initiatives focused on rural development. It then analyzes the rural demographic, physical, social, cultural, political, and technological environment. Finally, it examines the rural economic structure including the farm and non-farm sectors, rural enterprises, migration trends, income and expenditure patterns, and changing consumption patterns in rural India.
Rural Marketing
Rural Marketing is a very interesting Concept, because rural Marketing is different as compare to developed cities.there are different Challenges in rural market like, Less population, Roads Connectivity, Internet Connection, Internet Speed, Infrastructure, Purchasing power and so on...
There are number of challenges and some big companies come with different ideas for the development of villages and for their own Branding.
Presentation on rural marketing
Rural marketing involves two-way flow of products between rural and urban markets. Companies like HUL and Coca-Cola focus on rural markets as about 70% of India's population lives in rural villages, totaling over 800 million people. Rural markets are large and scattered across over 6 lakh villages, but offer significant potential due to steady market growth, infrastructure development, and changing demand patterns as rural populations become more open to branded products.
Presentation on rural marketing
Rural marketing involves two-way product flows between rural and urban markets. Companies focus on rural markets as about 70% of India's population lives in rural villages totaling over 800 million people. Rural markets are large and scattered across over 6 lakh villages, but offer significant potential. While rural consumers traditionally value customs, infrastructure development and exposure to brands have increased demand for products beyond basics.
Marketing Environment and Rural Marketing
This document discusses marketing environment and rural marketing. It begins by defining marketing as the process of planning, pricing, promoting and distributing goods and services to create value for both individuals and organizations.
It then explains that a company's marketing system is influenced by various internal and external environmental factors. Internal factors include a company's departments like R&D, production, and accounting. External micro factors are suppliers, customers, competitors and intermediaries. Macro factors are demographics, economy, technology, and social/culture.
The document also summarizes the key features of rural markets in India like large scattered population, agriculture-based income, and poor infrastructure. It notes the potential of rural markets due to growing prosperity, consumption
Rural Marketing
A Presentation on Rural marketing describing what is rural marketing?, Nature & benefits, Problems & difficulties,Strategies,Success stories, Examples
Intro to Rural Market
This chapter discusses rural marketing in India. It defines rural areas according to different organizations and notes limitations in these definitions. Common myths about rural India like rapid urbanization and it being solely agrarian are debunked. The marketing mix for rural areas uses 4 As - affordability, availability, awareness and acceptability instead of the usual 4 Ps. The rural consumer is evolving and becoming more aspirational due to factors like education, media exposure and infrastructure growth. Rural India is projected to have an exploding middle class of 164 million households by 2020, driven by increased incomes, infrastructure and government programs.
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Rural marketing unit i- final-converted
This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from primarily agricultural marketing to a broader market encompassing consumer goods and services. Key characteristics of rural markets include a large population, low literacy rates, traditional outlooks, and inadequate infrastructure. The rural consumer base is diverse with varying economic statuses. While rural markets face challenges such as understanding consumer needs and low incomes, they also provide great potential given the size of the population and rising prosperity in recent decades.
Rural Marketing Environment
This document summarizes key aspects of the rural marketing environment in India based on Chapter 2 of the textbook "Rural Marketing, 2e". It describes the evolution of rural marketing through four phases from an unorganized market to initiatives focused on rural development. It then analyzes the rural demographic, physical, social, cultural, political, and technological environment. Finally, it examines the rural economic structure including the farm and non-farm sectors, rural enterprises, migration trends, income and expenditure patterns, and changing consumption patterns in rural India.
Rural Marketing
Rural Marketing is a very interesting Concept, because rural Marketing is different as compare to developed cities.there are different Challenges in rural market like, Less population, Roads Connectivity, Internet Connection, Internet Speed, Infrastructure, Purchasing power and so on...
There are number of challenges and some big companies come with different ideas for the development of villages and for their own Branding.
Presentation on rural marketing
Rural marketing involves two-way flow of products between rural and urban markets. Companies like HUL and Coca-Cola focus on rural markets as about 70% of India's population lives in rural villages, totaling over 800 million people. Rural markets are large and scattered across over 6 lakh villages, but offer significant potential due to steady market growth, infrastructure development, and changing demand patterns as rural populations become more open to branded products.
Presentation on rural marketing
Rural marketing involves two-way product flows between rural and urban markets. Companies focus on rural markets as about 70% of India's population lives in rural villages totaling over 800 million people. Rural markets are large and scattered across over 6 lakh villages, but offer significant potential. While rural consumers traditionally value customs, infrastructure development and exposure to brands have increased demand for products beyond basics.
Marketing Environment and Rural Marketing
This document discusses marketing environment and rural marketing. It begins by defining marketing as the process of planning, pricing, promoting and distributing goods and services to create value for both individuals and organizations.
It then explains that a company's marketing system is influenced by various internal and external environmental factors. Internal factors include a company's departments like R&D, production, and accounting. External micro factors are suppliers, customers, competitors and intermediaries. Macro factors are demographics, economy, technology, and social/culture.
The document also summarizes the key features of rural markets in India like large scattered population, agriculture-based income, and poor infrastructure. It notes the potential of rural markets due to growing prosperity, consumption
Rural Marketing
A Presentation on Rural marketing describing what is rural marketing?, Nature & benefits, Problems & difficulties,Strategies,Success stories, Examples
Intro to Rural Market
This chapter discusses rural marketing in India. It defines rural areas according to different organizations and notes limitations in these definitions. Common myths about rural India like rapid urbanization and it being solely agrarian are debunked. The marketing mix for rural areas uses 4 As - affordability, availability, awareness and acceptability instead of the usual 4 Ps. The rural consumer is evolving and becoming more aspirational due to factors like education, media exposure and infrastructure growth. Rural India is projected to have an exploding middle class of 164 million households by 2020, driven by increased incomes, infrastructure and government programs.
Rural marketing environment 1
The rural marketing environment in India has several key characteristics:
1. The rural market is huge, with over 63 crore consumers spread across 5.7 lakh villages across the country, but it is also scattered and isolated due to poor infrastructure.
2. Rural consumers have traditionally low standards of living, are attached to traditional customs, and have diverse socioeconomic disadvantages across regions.
3. Infrastructure like transportation, warehouses, and communication facilities is inadequate in most rural areas, making physical distribution of goods difficult and costly.
Rural Marketing
Rural marketing in India presents unique opportunities and challenges. Some key facts:
- Rural India accounts for over 70% of India's population and generates over half of national income.
- The rural consumer is highly heterogeneous across regions, occupations, literacy levels, and lifestyles. There is no typical rural consumer.
- The rural market size is large and growing steadily, with many non-food products now common in rural areas. For some products, rural consumption exceeds urban.
- When marketing in rural India, companies must address the 4 As - availability, affordability, acceptability, and awareness to succeed. Examples include low-cost packaging, localized products/messaging, and innovative distribution networks.
- Le
Rural marketing 1
This document discusses rural marketing and the rural environment in India. It defines rural according to different organizations like the Census, IRDA, RBI, and Planning Commission. Rural is typically defined as areas with populations less than a certain threshold, usually between 5,000-15,000. The document discusses myths around rural populations, like the idea of rapid urbanization. It notes rural populations now have more opportunities and services. The rural marketing mix faces challenges around the 4As - affordability, availability, awareness, and acceptability. However, rural consumers are becoming more valuable driven and the middle class is growing with more disposable income. The future potential of rural markets is large given India's vast rural population.
Rural mktg mod 3 rural marketing of consumer durables (milon & govind)
The document discusses marketing consumer durables and FMCGs in rural Indian markets. It outlines key distribution channels in rural areas like cooperative societies, public distribution systems, agricultural input dealers, and NGOs. Some related issues for marketing in rural markets include intensified competition, counterfeited goods, consumer awareness, supply chain constraints, and lack of infrastructure. The document suggests effective ways to market in rural India include acquiring Indian brands, utilizing effective media communication, and adopting localized distribution methods.
Characteristics of rural mkt SIDDANNA M BALAPGOL
Rural marketing in India presents unique opportunities and challenges:
1. The rural population is over 700 million people scattered across 600,000 villages, creating a large potential market.
2. Rural incomes and purchasing power are rising as the economy grows, increasing demand for traditional and branded products alike.
3. Infrastructure like roads, electricity, and communications are developing in rural areas, expanding the scope for rural marketing.
Discover the flavors of the tri states
The document discusses an agritourism program called Discover the TriStates launched in 2010 in Jo Daviess County, Illinois. The program promotes regional rural economic development through agriculture and tourism without government funds. It connects consumers with local farmers through an online farmers market and education about modern agriculture. The program represents farm enterprises across 20 counties in Illinois, Wisconsin and Iowa and continues expanding its virtual farmers market and educational resources.
Rural Marketing - An Insight
Intro, Process of Rural Marketing, Significance of Rural Marketing, Rural Consumer, Strategies to capture Rural Market, Marketing Mix, Rural Product Categories & Strategies, Consumer Adoption Process, Branding in Rural India, Fake Brands, Fake Market, Distribution Models - FMGC Companies,NIrma, Durable Goods Companies, Fake Products, Noteworthy Success Stories.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Rural marketing 2
The document outlines the evolution of rural marketing in India from an unorganized agricultural market to a growing consumer market, and discusses the rural environment including demographic changes, infrastructure development, and government programs that are transforming rural areas and creating new opportunities for marketers. It also examines the rural economic structure, non-farm activities, employment programs, and infrastructure developments like roads, housing, and telecommunications that are increasing market access and incomes in rural India.
Cosmetics Industries Tapping Rural Opportunities
Unilever has pioneered innovative approaches to tapping into rural markets for cosmetics and other consumer goods. They have developed strategies focused on women to power sales through initiatives like Shakti in India. Unilever also recruits sub-distributors to reduce distribution costs and designs affordable single-use product packages. By offering extra services at stores in rural areas and designing products suited to rural consumers' needs, Unilever has been able to significantly expand their sales and market penetration in rural regions across Asia and Africa.
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
Rural markets
Rural consumers in India tend to be more brand loyal and make purchasing decisions as a family rather than individually. They rely more on word-of-mouth recommendations than media due to limited access to electricity, television, and distribution channels in many rural areas. However, rural India represents a significant portion of the total Indian population and consumption, with over 70% of Indians living in rural areas that account for over half of total FMCG and durables spending.
Abhay ppt
This document discusses rural marketing in India. It begins by outlining the nature of Indian rural markets, noting they are large, diverse, and scattered. It also discusses that rural prosperity is tied to agriculture and standard of living is rising. Some myths about rural markets are then debunked, such as the notion they are homogeneous or have low disposable income. The document concludes by examining major problems of Indian rural markets like underdeveloped infrastructure, low literacy rates, prevalence of local brands, and different thinking patterns compared to urban areas.
Indian rural market- Gold under the beneath of India
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
RIM - Final Presentation
This document summarizes interviews conducted with various sellers at the Gandamunda Haat market in Bhubaneswar, India. It describes the market's history and operations. Key points include:
- The market was established in 2006 and has 176 vendor stalls.
- Sellers discuss the types of vegetables and packaging approaches they use to maximize sales and minimize risks and costs.
- Interviews also note transportation sharing between vendors, use of home refrigeration, and cash management strategies without credit.
- Customers comment on the social atmosphere and variety of products available, seeing it as an alternative to supermarkets.
- Younger vendors are being brought into the family businesses from a young age.
Consumer buying behaviour rural
Rural consumers are influenced by various cultural, social, economic and technological factors. Cultural factors like traditions, customs and caste play an important role in rural consumer behavior. Social factors include family, community influencers like Anganwadi workers, and changing family structures. Economic development like increased banking and women's income generation are also impacting rural consumers. Technological advances in communication and transportation are changing rural lifestyles. Rural consumers are classified based on assets and spending power. Opinion leaders influence product adoption. Brand loyalty in rural India stems more from availability and familiarity than informed choice.
Niche marketing
The document discusses the dominance of urban goods in rural markets and the lack of penetration of rural goods in urban markets. It notes that while urban commodities have been able to penetrate rural areas, rural products have mostly been limited to small cultural markets in urban areas. It raises questions as to whether there are perceptions of rural goods in urban contexts as showpieces rather than utilitarian items, and whether urban merchants are simply more skilled at business than rural counterparts. It suggests that addressing this issue requires business motivation for rural communities, capacity building, and strengthening urban-rural linkages through policy changes and community participation.
Challenges in rural communication
http://blog.digitalmarketing.ac.in/2017/01/challenges-in-rural-communication.html
follow the link for more details.
Opportunities & challenges in the indian rural market
This is just a one slide presentation showing in brief the opportunities and challenges in the Indian Rural Market. Some of you may feel this as too short for a presentation, but after all, the shorter, the better. Also, in the second slide, i.e., the main slide, during the slide show, once the two boxes- "opportunities" and "threats" appear, just click on the respective boxes to view the contents. This can be used as an interactive forum too, like after the appearances of these boxes, ask the audience to choose what they would like to hear first- about the threats or the opportunities. You click on the topic what the audience choose and the contents of that respective topic appears!
Understanding the Urban Consumer
The document provides an overview of understanding the urban consumer market. It discusses why the urban consumer is important, defining what is considered "urban", and how urban consumers influence mainstream trends. Case studies and qualitative research insights are presented, including challenges in understanding personal care consumers and implications for differentiating brands. Urban marketing success principles and expertise in qualitative research within the urban segment are also reviewed.
Buying decision process in rural marketing
The document summarizes the five stages of a consumer's buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then provides more details on each stage, including factors that influence rural consumers' decisions and sources of information. The stages are influenced by personal, environmental, and marketing factors.
Rural Marketing, Environment
The document discusses key aspects of rural marketing environment in India such as population distribution, household patterns, occupations, income sources, and housing trends. Some key points are:
- Rural population accounts for 68% of India's total population of over 1 billion people.
- Nearly 70% of households are located in rural areas, with an average size of 5 members.
- Agriculture and wage labor are the primary occupations in rural areas.
- Incomes are increasing but remain lower in rural vs. urban areas, with poverty reduction being a focus.
- Housing and literacy rates have significantly improved in rural India over the past few decades.
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Rural marketing environment 1
The rural marketing environment in India has several key characteristics:
1. The rural market is huge, with over 63 crore consumers spread across 5.7 lakh villages across the country, but it is also scattered and isolated due to poor infrastructure.
2. Rural consumers have traditionally low standards of living, are attached to traditional customs, and have diverse socioeconomic disadvantages across regions.
3. Infrastructure like transportation, warehouses, and communication facilities is inadequate in most rural areas, making physical distribution of goods difficult and costly.
Rural Marketing
Rural marketing in India presents unique opportunities and challenges. Some key facts:
- Rural India accounts for over 70% of India's population and generates over half of national income.
- The rural consumer is highly heterogeneous across regions, occupations, literacy levels, and lifestyles. There is no typical rural consumer.
- The rural market size is large and growing steadily, with many non-food products now common in rural areas. For some products, rural consumption exceeds urban.
- When marketing in rural India, companies must address the 4 As - availability, affordability, acceptability, and awareness to succeed. Examples include low-cost packaging, localized products/messaging, and innovative distribution networks.
- Le
Rural marketing 1
This document discusses rural marketing and the rural environment in India. It defines rural according to different organizations like the Census, IRDA, RBI, and Planning Commission. Rural is typically defined as areas with populations less than a certain threshold, usually between 5,000-15,000. The document discusses myths around rural populations, like the idea of rapid urbanization. It notes rural populations now have more opportunities and services. The rural marketing mix faces challenges around the 4As - affordability, availability, awareness, and acceptability. However, rural consumers are becoming more valuable driven and the middle class is growing with more disposable income. The future potential of rural markets is large given India's vast rural population.
Rural mktg mod 3 rural marketing of consumer durables (milon & govind)
The document discusses marketing consumer durables and FMCGs in rural Indian markets. It outlines key distribution channels in rural areas like cooperative societies, public distribution systems, agricultural input dealers, and NGOs. Some related issues for marketing in rural markets include intensified competition, counterfeited goods, consumer awareness, supply chain constraints, and lack of infrastructure. The document suggests effective ways to market in rural India include acquiring Indian brands, utilizing effective media communication, and adopting localized distribution methods.
Characteristics of rural mkt SIDDANNA M BALAPGOL
Rural marketing in India presents unique opportunities and challenges:
1. The rural population is over 700 million people scattered across 600,000 villages, creating a large potential market.
2. Rural incomes and purchasing power are rising as the economy grows, increasing demand for traditional and branded products alike.
3. Infrastructure like roads, electricity, and communications are developing in rural areas, expanding the scope for rural marketing.
Discover the flavors of the tri states
The document discusses an agritourism program called Discover the TriStates launched in 2010 in Jo Daviess County, Illinois. The program promotes regional rural economic development through agriculture and tourism without government funds. It connects consumers with local farmers through an online farmers market and education about modern agriculture. The program represents farm enterprises across 20 counties in Illinois, Wisconsin and Iowa and continues expanding its virtual farmers market and educational resources.
Rural Marketing - An Insight
Intro, Process of Rural Marketing, Significance of Rural Marketing, Rural Consumer, Strategies to capture Rural Market, Marketing Mix, Rural Product Categories & Strategies, Consumer Adoption Process, Branding in Rural India, Fake Brands, Fake Market, Distribution Models - FMGC Companies,NIrma, Durable Goods Companies, Fake Products, Noteworthy Success Stories.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Rural marketing 2
The document outlines the evolution of rural marketing in India from an unorganized agricultural market to a growing consumer market, and discusses the rural environment including demographic changes, infrastructure development, and government programs that are transforming rural areas and creating new opportunities for marketers. It also examines the rural economic structure, non-farm activities, employment programs, and infrastructure developments like roads, housing, and telecommunications that are increasing market access and incomes in rural India.
Cosmetics Industries Tapping Rural Opportunities
Unilever has pioneered innovative approaches to tapping into rural markets for cosmetics and other consumer goods. They have developed strategies focused on women to power sales through initiatives like Shakti in India. Unilever also recruits sub-distributors to reduce distribution costs and designs affordable single-use product packages. By offering extra services at stores in rural areas and designing products suited to rural consumers' needs, Unilever has been able to significantly expand their sales and market penetration in rural regions across Asia and Africa.
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
Rural markets
Rural consumers in India tend to be more brand loyal and make purchasing decisions as a family rather than individually. They rely more on word-of-mouth recommendations than media due to limited access to electricity, television, and distribution channels in many rural areas. However, rural India represents a significant portion of the total Indian population and consumption, with over 70% of Indians living in rural areas that account for over half of total FMCG and durables spending.
Abhay ppt
This document discusses rural marketing in India. It begins by outlining the nature of Indian rural markets, noting they are large, diverse, and scattered. It also discusses that rural prosperity is tied to agriculture and standard of living is rising. Some myths about rural markets are then debunked, such as the notion they are homogeneous or have low disposable income. The document concludes by examining major problems of Indian rural markets like underdeveloped infrastructure, low literacy rates, prevalence of local brands, and different thinking patterns compared to urban areas.
Indian rural market- Gold under the beneath of India
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
RIM - Final Presentation
This document summarizes interviews conducted with various sellers at the Gandamunda Haat market in Bhubaneswar, India. It describes the market's history and operations. Key points include:
- The market was established in 2006 and has 176 vendor stalls.
- Sellers discuss the types of vegetables and packaging approaches they use to maximize sales and minimize risks and costs.
- Interviews also note transportation sharing between vendors, use of home refrigeration, and cash management strategies without credit.
- Customers comment on the social atmosphere and variety of products available, seeing it as an alternative to supermarkets.
- Younger vendors are being brought into the family businesses from a young age.
Consumer buying behaviour rural
Rural consumers are influenced by various cultural, social, economic and technological factors. Cultural factors like traditions, customs and caste play an important role in rural consumer behavior. Social factors include family, community influencers like Anganwadi workers, and changing family structures. Economic development like increased banking and women's income generation are also impacting rural consumers. Technological advances in communication and transportation are changing rural lifestyles. Rural consumers are classified based on assets and spending power. Opinion leaders influence product adoption. Brand loyalty in rural India stems more from availability and familiarity than informed choice.
Niche marketing
The document discusses the dominance of urban goods in rural markets and the lack of penetration of rural goods in urban markets. It notes that while urban commodities have been able to penetrate rural areas, rural products have mostly been limited to small cultural markets in urban areas. It raises questions as to whether there are perceptions of rural goods in urban contexts as showpieces rather than utilitarian items, and whether urban merchants are simply more skilled at business than rural counterparts. It suggests that addressing this issue requires business motivation for rural communities, capacity building, and strengthening urban-rural linkages through policy changes and community participation.
Challenges in rural communication
http://blog.digitalmarketing.ac.in/2017/01/challenges-in-rural-communication.html
follow the link for more details.
Opportunities & challenges in the indian rural market
This is just a one slide presentation showing in brief the opportunities and challenges in the Indian Rural Market. Some of you may feel this as too short for a presentation, but after all, the shorter, the better. Also, in the second slide, i.e., the main slide, during the slide show, once the two boxes- "opportunities" and "threats" appear, just click on the respective boxes to view the contents. This can be used as an interactive forum too, like after the appearances of these boxes, ask the audience to choose what they would like to hear first- about the threats or the opportunities. You click on the topic what the audience choose and the contents of that respective topic appears!
Understanding the Urban Consumer
The document provides an overview of understanding the urban consumer market. It discusses why the urban consumer is important, defining what is considered "urban", and how urban consumers influence mainstream trends. Case studies and qualitative research insights are presented, including challenges in understanding personal care consumers and implications for differentiating brands. Urban marketing success principles and expertise in qualitative research within the urban segment are also reviewed.
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Indian rural market- Gold under the beneath of India
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Buying decision process in rural marketing
The document summarizes the five stages of a consumer's buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then provides more details on each stage, including factors that influence rural consumers' decisions and sources of information. The stages are influenced by personal, environmental, and marketing factors.
Rural Marketing, Environment
The document discusses key aspects of rural marketing environment in India such as population distribution, household patterns, occupations, income sources, and housing trends. Some key points are:
- Rural population accounts for 68% of India's total population of over 1 billion people.
- Nearly 70% of households are located in rural areas, with an average size of 5 members.
- Agriculture and wage labor are the primary occupations in rural areas.
- Incomes are increasing but remain lower in rural vs. urban areas, with poverty reduction being a focus.
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This document discusses consumer behavior in rural Indian markets. It begins by defining consumer behavior and noting that it blends elements from psychology, sociology, anthropology, and economics to understand decision making. It then discusses some myths about rural consumers, including that they don't buy brands or seek value. The document also notes that rural markets account for a large portion of India's population and economy. It aims to develop a framework to study rural consumer behavior and provide recommendations for marketing to rural consumers. Key aspects of changing rural consumer behavior discussed include a better quality of life, brand awareness, a desire for new products, less desire to save, influence through demonstration, the role of retailers, and pricing and distribution strategies.
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Rural Marketing Strategies, Consumer Buying Behavior.
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
Rural marketing
Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
Rural marketing ppt
This document discusses rural marketing in India. It begins by defining rural marketing and describing how it differs from urban marketing. Key points include:
- Rural areas rely primarily on agriculture as an economic activity while urban areas focus more on manufacturing, trade, and services.
- The rural market is large in size and growing rapidly due to factors like increasing prosperity and consumption among rural populations.
- Reaching rural consumers presents challenges like poor infrastructure and low literacy.
- Several companies have found success marketing to rural Indians, such as Hindustan Unilever through low-cost products and Coca-Cola through universal appeal advertising.
- The rural market remains largely untapped and has great potential for
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
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This document discusses international and rural marketing. It defines international business as activities conducted across national borders that involve all aspects of a firm's operations. Rural marketing targets rural populations, which make up a large portion of India's population and have growing prosperity. The 4Ps of rural marketing involve tailoring products, pricing them affordably, distributing directly to villages, and promoting through universal appeals. Examples are given of companies adapting their offerings for rural consumers through affordable technologies designed for local needs and infrastructure constraints.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Rural India
- 74% of Indians live in rural areas, with over 627,000 villages. Rural incomes account for 58% of total disposable income in India.
- Rural consumers focus on functional benefits and value for money over low price. Interpersonal communication and opinions of friends/family strongly influence purchase decisions. TV exposure is highest among children and women.
- Distribution in rural India faces challenges of poor infrastructure and inaccessibility. Effective distribution systems include hub-and-spoke models and collaborating with existing rural distribution networks like NGOs or self-help groups. Aggregating demand is important before establishing distribution channels.
Introduction to Rural marketing
This document provides an overview of rural marketing in India. It defines rural marketing as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand in rural areas. Some key points:
- Rural markets have consumers located in rural areas with different behaviors than urban consumers. Transactions can be rural-to-urban or urban-to-rural.
- Rural marketing focuses more on development than transactions, customer satisfaction, and increasing living standards through a mutually beneficial process.
- Rural markets are large and diverse but scattered, with low incomes mainly from agriculture. They face challenges like high distribution costs, seasonal demand, and lack of infrastructure.
Rural Marketing in India
This slideshow talks about rural marketing status, opportunities and prospects in India. It discusses about the strategies for rural marketing and related topics.
Rural marketing
What Rural Marketing is all about!
Two way process of rural marketing.
Potential of rural Marketing.
Characteristics of Rural Marketing.
Rural marketing - FMCG
The document discusses the rural FMCG sector in India. It provides definitions of rural areas and outlines the importance of rural marketing due to the large rural population size and lower costs. Key challenges in rural marketing are also discussed. Several major FMCG companies operating in India, such as ITC, Amul, Dabur, HUL, are highlighted for their rural development initiatives focused on areas like agriculture, sanitation, skill development and access to information. The future of the rural FMCG sector is promising with rising incomes and the sector is expected to reach $100-220 billion by 2025 aided by e-commerce growth.
Project HUL SSR
This report summarizes a study on rural marketing conducted by Hindustan Unilever Limited (HUL) in India. Key findings include: 1) HUL uses various promotional modes in rural areas like direct contact, print media, and brand ambassadors; 2) rural consumers want promotions focused on product usage and needs; 3) brand ambassadors are important for rural promotions. The report recommends HUL focus more on product utility in rural promotions and provide full product information. It also suggests using relevant local brand ambassadors reflecting rural lifestyles.
Rural advertisements
This document discusses strategies for marketing to rural consumers in India. It notes that rural markets require separate skills from urban markets as rural consumers tend to be more homogeneous with similar economic conditions. Effective rural marketing strategies mentioned include using mobile vans, hoardings, demonstrations, rallies, showing ads during movies, and partnering with local government. Specific strategies used by companies like Maggi, LIC, and Dabur are outlined. The document also addresses challenges in rural marketing like fake brands copying major brands and suggests tailoring ads to rural culture and sponsoring local fairs and events.
Shades of business in urban and rural areas
Business environment is different at different places.
With this presentation you'll come to know differences between urban and rural business environments.
Fmcg
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.
Social entrepreneurship series: Product distribution in Rural India
In this workshop, Vernie explored various product distribution models for Rural markets. He discussed ways of building a last mile distribution network, managing relationships & partnerships, training and cultivating the supply chain up to providing comprehensive after sales service. While presenting the roadblocks and challenges that can (and have) upset this kind of distribution, he pointed out the ‘low hanging fruits’ that can be leveraged.
He discussed alternative models through market segmentation and targeted distribution and also highlighted the role of the end consumer in the distribution chain.
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Managing Director
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Hariyali Kisaan Bazaar
“HARIYALI” MEANS “GREENERY” IN HINDI
IT SIGNIFIES “PROSPERITY IN AGRICULTURE”
“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
[Rural marketing]
The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
rural marketing.pptx
Rural markets in India provide significant opportunities for growth. Some key points:
- Rural populations are large and scattered, requiring a wide range of goods and services. Over 50% of BSNL's mobile connections were in rural areas.
- Urban markets are becoming saturated while rural markets remain relatively untapped, presenting opportunities for growth. Around 53% of FMCG sales occur in rural markets.
- Successful brands targeting rural consumers focus on affordability, durability, customer service, and promotional schemes. Advertising strategies include door-to-door visits, melas/fairs, wall paintings, audio announcements, and mobile vans.
Rural marketing
This document discusses rural marketing in India. It begins with an introduction defining marketing and then discusses the nature and evolution of rural marketing in India. It identifies four phases in the evolution from pre-1960s focusing on agricultural produce marketing to the current phase with all products and services being marketed between urban and rural areas. It discusses important models, factors driving changes, importance and challenges of rural marketing. Key strategies discussed are making products affordable, creating awareness, ensuring accessibility and gaining acceptance. Innovations in rural marketing and a conclusion on the growth of rural markets in India are also provided.
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Social entrepreneurship series: Product distribution in Rural India
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Rural marketing
- 2. Definition • The word ‘RURAL’ is so much associated with agriculture and farmers. • 75 percent of the male working population is engaged in agriculture • Towns upto 15,000 population are considered rural.
- 3. Rural Vs. Urban Rural • Main profession is agriculture • social mobility less • less numerous contacts per man Urban • Manufacturing, trade, commerce, professions • social mobility increases with urbanity. • Greater complexity, superficiality & standardized formality in relations.
- 4. Rural Customer characteristics • Diverse and varied profiles of customer • Customer is illiterate which leads to inability to identify the brands • Customer ends up buying duplicate product due to lack of knowledge • Poverty leads to buy the products in small quantity
- 5. Various factors which have made rural markets viable • Large population • Growth in consumption • Rural marketing is not expensive • Market growth rate higher than urban • Remoteness is no longer a problem
- 6. Factors affecting rural customer • Self dependent and produce most of consumption needs locally. • Lack of infrastructure
- 7. Changes in Rural India • Effect of government programmes • Civil society interventions • Migration and its side effects
- 8. Success stories • Nirma . Referred as pila powder . Targeted people from bottom of pyramid . It has not changed the packaing and product composition.
- 9. Domain of Rural Marketing