Presentation on rural marketing
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Rural marketing involves two-way flow of products between rural and urban markets. Companies like HUL and Coca-Cola focus on rural markets as about 70% of India's population lives in rural villages, totaling over 800 million people. Rural markets are large and scattered across over 6 lakh villages, but offer significant potential due to steady market growth, infrastructure development, and changing demand patterns as rural populations become more open to branded products.
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The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
Rural Market
The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
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Rural markets in India are becoming increasingly important as more companies recognize their large potential. Rural consumers now have greater exposure to brands and products through television and are more literate about their options. Several FMCG companies have found success targeting rural consumers through strategies like smaller, affordable packaging and tying up with banks and self-help groups to improve distribution networks in villages. While income levels are lower in rural areas, the population is large and growing middle and high-income households in rural India are expected to double urban India's size, representing a major opportunity for companies able to effectively reach rural consumers.
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The document discusses strategies for marketing products in rural India. It notes that rural India has a large population and market size but also faces challenges like low literacy, lack of infrastructure, and cultural diversity. It provides examples of companies like HUL, LG, and LIC that have found success penetrating rural markets. It suggests that to succeed in rural areas, companies need differentiated products tailored to local needs, widespread distribution networks, and promotional strategies using rural media and local influencers. Himalaya Drug is highlighted for its focused rural expansion through initiatives in less developed areas and health awareness campaigns.
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The document discusses rural marketing in India. It notes that rural areas make up a large portion of India's population and market, and outlines some of the key characteristics of rural consumers including traditional outlooks, rising literacy, and diverse socioeconomic backgrounds. It also discusses challenges of rural marketing like lack of infrastructure and the benefits for companies in tapping this attractive market segment. Specific initiatives by companies like HUL to better reach rural customers through micro-enterprise programs and last-mile distribution networks are also examined.
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[Rural marketing]
The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from the 1960s to present day, characteristics of rural markets, importance and scope of rural marketing, differences between rural and urban consumers, factors influencing rural consumer behavior, and rural consumer tastes compared to urban tastes. Key points include that 75% of India's population lives in rural areas, rural markets have high growth potential, environmental, personal, psychological, cultural and social factors all influence rural consumer behavior, and rural consumers prefer bold colors and entertainment like folk performances compared to urban preferences.
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The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
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The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
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The document discusses strategies for marketing products in rural India. It notes that rural India has a large population and market size but also faces challenges like low literacy, lack of infrastructure, and cultural diversity. It provides examples of companies like HUL, LG, and LIC that have found success penetrating rural markets. It suggests that to succeed in rural areas, companies need differentiated products tailored to local needs, widespread distribution networks, and promotional strategies using rural media and local influencers. Himalaya Drug is highlighted for its focused rural expansion through initiatives in less developed areas and health awareness campaigns.
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The document discusses rural marketing in India. It notes that rural areas make up a large portion of India's population and market, and outlines some of the key characteristics of rural consumers including traditional outlooks, rising literacy, and diverse socioeconomic backgrounds. It also discusses challenges of rural marketing like lack of infrastructure and the benefits for companies in tapping this attractive market segment. Specific initiatives by companies like HUL to better reach rural customers through micro-enterprise programs and last-mile distribution networks are also examined.
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The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
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Rural markets in countries like China and India are growing faster than urban markets due to substantial increases in rural purchasing power from economic growth. This has resulted in rural areas consuming large quantities of manufactured urban products. To market to rural consumers and producers, specialized rural marketing strategies have emerged, which differ from agricultural marketing by delivering processed goods and services rather than agricultural produce. Several factors are fueling the boom in rural markets, including increased population, rural incomes, standards of living, education levels, foreign investment, and contact with urban areas through improved infrastructure.
Rural marketing ppt- saurabh
1. The document discusses rural marketing in India, highlighting the differences between rural and urban markets. Rural markets have large populations and are growing faster than urban markets.
2. It outlines some of the challenges of rural marketing like distribution problems and low literacy levels. However, it also notes factors that have made rural markets more viable like rising prosperity and consumption.
3. Several examples of successful rural marketing campaigns by companies like HLL, Coca-Cola, and Amul are provided. It is noted that while some progress has been made in tapping rural markets, significant potential remains.
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Rural markets in India offer significant opportunities but also have unique challenges compared to urban markets. Rural consumers have lower incomes and literacy, more seasonal demand, and lack access to infrastructure and information. To effectively market in rural areas, companies must segment consumers, develop appropriate products, pricing, and distribution suited to the local context. While rural marketing was initially focused on agriculture, it now encompasses a wide range of consumer goods and services. Initiatives like ITC's e-Choupal have helped connect farmers in remote villages to information.
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Rural Marketing
Rural Marketing is a very interesting Concept, because rural Marketing is different as compare to developed cities.there are different Challenges in rural market like, Less population, Roads Connectivity, Internet Connection, Internet Speed, Infrastructure, Purchasing power and so on...
There are number of challenges and some big companies come with different ideas for the development of villages and for their own Branding.
Rural Marketing in India
Rural marketing in India is important because approximately three-fourths of India's population lives in rural areas. Rural areas contribute significantly to India's GDP and employment. While rural markets offer great potential, they also present many challenges for companies. Some key challenges include a lack of infrastructure, low literacy rates, seasonal demand, and different cultural factors than urban areas. Effective rural marketing requires tailored strategies for distribution, sales, promotions, and product innovations that account for the rural context. With the right integrated approaches, the rural market is very promising for companies that view rural populations as important customers.
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Rural India represents an important market opportunity for companies, as 70% of India's population lives in rural areas. However, rural marketing faces challenges like low incomes, lack of infrastructure, and communication difficulties. Government initiatives and growing access to technology are improving rural livelihoods and connectivity. Many companies now generate 40-60% of their sales from rural India by customizing products, using microfinance, and improving supply chain efficiency. Reaching rural customers requires understanding their needs and engaging the local community.
Characteristics of rural mkt SIDDANNA M BALAPGOL
Rural marketing in India presents unique opportunities and challenges:
1. The rural population is over 700 million people scattered across 600,000 villages, creating a large potential market.
2. Rural incomes and purchasing power are rising as the economy grows, increasing demand for traditional and branded products alike.
3. Infrastructure like roads, electricity, and communications are developing in rural areas, expanding the scope for rural marketing.
Indian rural market- Gold under the beneath of India
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
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Rural markets have become increasingly significant due to rising incomes in rural communities. Rural areas now represent strategic growth opportunities for both domestic and multinational companies. There is large untapped potential in rural markets, so companies are placing greater emphasis on marketing products to rural consumers. Rural markets now rival urban markets in size and purchasing power due to effective marketing policies that have reached rural customers.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from primarily agricultural marketing to a broader market encompassing consumer goods and services. Key characteristics of rural markets include a large population, low literacy rates, traditional outlooks, and inadequate infrastructure. The rural consumer base is diverse with varying economic statuses. While rural markets face challenges such as understanding consumer needs and low incomes, they also provide great potential given the size of the population and rising prosperity in recent decades.
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There are over 638,000 villages in India, with varying populations and purchasing power. Around 250,000 villages have populations between 500-2,000 people with at least 5 shops per village, representing high potential for companies. As incomes have risen in rural areas due to good harvests and economic reforms, consumption patterns have changed and rural consumers now aspire to purchase branded goods rather than just commodities. Literacy rates have also increased in rural India, aided by the growth of satellite television which has influenced lifestyles.
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Rural Marketing
Rural markets represent a significant opportunity for growth as over 70% of India's population lives in rural areas. However, rural marketing presents challenges including underdeveloped infrastructure, low incomes, and cultural differences. Successful rural marketing strategies adapt products and promotions to rural needs through affordability, availability, awareness and acceptability. Companies implement various initiatives such as customized products and targeted campaigns to effectively tap into India's vast rural consumer base.
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Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
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Rural marketing targets customers in rural areas where agriculture is the main profession. Rural areas are defined as towns with populations under 15,000. Rural customers tend to be less socially mobile and have less complex relationships than urban customers. Rural customers are also more diverse, with many being illiterate and unable to identify brands. Poverty can also lead rural customers to only buy products in small quantities. However, rural markets are becoming more viable due to their large population size, higher consumption growth rates, lower marketing costs, and market growth outpacing urban areas. Factors like lack of infrastructure and self-reliance still impact rural customers. Changes from government programs, civil society, and migration are transforming rural India. One success story is
Significant
Rural markets in countries like China and India are growing faster than urban markets due to substantial increases in rural purchasing power from economic growth. This has resulted in rural areas consuming large quantities of manufactured urban products. To market to rural consumers and producers, specialized rural marketing strategies have emerged, which differ from agricultural marketing by delivering processed goods and services rather than agricultural produce. Several factors are fueling the boom in rural markets, including increased population, rural incomes, standards of living, education levels, foreign investment, and contact with urban areas through improved infrastructure.
Rural marketing ppt- saurabh
1. The document discusses rural marketing in India, highlighting the differences between rural and urban markets. Rural markets have large populations and are growing faster than urban markets.
2. It outlines some of the challenges of rural marketing like distribution problems and low literacy levels. However, it also notes factors that have made rural markets more viable like rising prosperity and consumption.
3. Several examples of successful rural marketing campaigns by companies like HLL, Coca-Cola, and Amul are provided. It is noted that while some progress has been made in tapping rural markets, significant potential remains.
RURAL MARKETING
Rural markets in India offer significant opportunities but also have unique challenges compared to urban markets. Rural consumers have lower incomes and literacy, more seasonal demand, and lack access to infrastructure and information. To effectively market in rural areas, companies must segment consumers, develop appropriate products, pricing, and distribution suited to the local context. While rural marketing was initially focused on agriculture, it now encompasses a wide range of consumer goods and services. Initiatives like ITC's e-Choupal have helped connect farmers in remote villages to information.
Rural marketing
What Rural Marketing is all about!
Two way process of rural marketing.
Potential of rural Marketing.
Characteristics of Rural Marketing.
Rural Marketing
Rural Marketing is a very interesting Concept, because rural Marketing is different as compare to developed cities.there are different Challenges in rural market like, Less population, Roads Connectivity, Internet Connection, Internet Speed, Infrastructure, Purchasing power and so on...
There are number of challenges and some big companies come with different ideas for the development of villages and for their own Branding.
Rural Marketing in India
Rural marketing in India is important because approximately three-fourths of India's population lives in rural areas. Rural areas contribute significantly to India's GDP and employment. While rural markets offer great potential, they also present many challenges for companies. Some key challenges include a lack of infrastructure, low literacy rates, seasonal demand, and different cultural factors than urban areas. Effective rural marketing requires tailored strategies for distribution, sales, promotions, and product innovations that account for the rural context. With the right integrated approaches, the rural market is very promising for companies that view rural populations as important customers.
Shades of business in urban and rural areas
Business environment is different at different places.
With this presentation you'll come to know differences between urban and rural business environments.
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This document summarizes key aspects of the rural marketing environment in India based on Chapter 2 of the textbook "Rural Marketing, 2e". It describes the evolution of rural marketing through four phases from an unorganized market to initiatives focused on rural development. It then analyzes the rural demographic, physical, social, cultural, political, and technological environment. Finally, it examines the rural economic structure including the farm and non-farm sectors, rural enterprises, migration trends, income and expenditure patterns, and changing consumption patterns in rural India.
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Rural India represents an important market opportunity for companies, as 70% of India's population lives in rural areas. However, rural marketing faces challenges like low incomes, lack of infrastructure, and communication difficulties. Government initiatives and growing access to technology are improving rural livelihoods and connectivity. Many companies now generate 40-60% of their sales from rural India by customizing products, using microfinance, and improving supply chain efficiency. Reaching rural customers requires understanding their needs and engaging the local community.
Characteristics of rural mkt SIDDANNA M BALAPGOL
Rural marketing in India presents unique opportunities and challenges:
1. The rural population is over 700 million people scattered across 600,000 villages, creating a large potential market.
2. Rural incomes and purchasing power are rising as the economy grows, increasing demand for traditional and branded products alike.
3. Infrastructure like roads, electricity, and communications are developing in rural areas, expanding the scope for rural marketing.
Indian rural market- Gold under the beneath of India
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
ROLE OF IT IN RURAL MARKETING
Rural markets have become increasingly significant due to rising incomes in rural communities. Rural areas now represent strategic growth opportunities for both domestic and multinational companies. There is large untapped potential in rural markets, so companies are placing greater emphasis on marketing products to rural consumers. Rural markets now rival urban markets in size and purchasing power due to effective marketing policies that have reached rural customers.
Rural Marketing - An Insight
Intro, Process of Rural Marketing, Significance of Rural Marketing, Rural Consumer, Strategies to capture Rural Market, Marketing Mix, Rural Product Categories & Strategies, Consumer Adoption Process, Branding in Rural India, Fake Brands, Fake Market, Distribution Models - FMGC Companies,NIrma, Durable Goods Companies, Fake Products, Noteworthy Success Stories.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from primarily agricultural marketing to a broader market encompassing consumer goods and services. Key characteristics of rural markets include a large population, low literacy rates, traditional outlooks, and inadequate infrastructure. The rural consumer base is diverse with varying economic statuses. While rural markets face challenges such as understanding consumer needs and low incomes, they also provide great potential given the size of the population and rising prosperity in recent decades.
Rural marketing
There are over 638,000 villages in India, with varying populations and purchasing power. Around 250,000 villages have populations between 500-2,000 people with at least 5 shops per village, representing high potential for companies. As incomes have risen in rural areas due to good harvests and economic reforms, consumption patterns have changed and rural consumers now aspire to purchase branded goods rather than just commodities. Literacy rates have also increased in rural India, aided by the growth of satellite television which has influenced lifestyles.
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
Rural Marketing
Rural markets represent a significant opportunity for growth as over 70% of India's population lives in rural areas. However, rural marketing presents challenges including underdeveloped infrastructure, low incomes, and cultural differences. Successful rural marketing strategies adapt products and promotions to rural needs through affordability, availability, awareness and acceptability. Companies implement various initiatives such as customized products and targeted campaigns to effectively tap into India's vast rural consumer base.
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This document discusses topics related to rural marketing in India. It defines rural marketing and provides an overview of concepts like the classification of rural markets, the distinction between rural and urban markets, and the nature and scope of rural markets. It also discusses emerging areas in rural marketing and government schemes to improve rural infrastructure like road connectivity, electrification, and public distribution systems.
Rural marketing
Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
Rural marketing
The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
3) Rural and urban markets differ in terms of population density, infrastructure, income stability, and other factors. Marketers must tailor their approaches to address the specific constraints of rural areas.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Rural marketing ppt
This document discusses rural marketing in India. It begins by defining rural marketing and describing how it differs from urban marketing. Key points include:
- Rural areas rely primarily on agriculture as an economic activity while urban areas focus more on manufacturing, trade, and services.
- The rural market is large in size and growing rapidly due to factors like increasing prosperity and consumption among rural populations.
- Reaching rural consumers presents challenges like poor infrastructure and low literacy.
- Several companies have found success marketing to rural Indians, such as Hindustan Unilever through low-cost products and Coca-Cola through universal appeal advertising.
- The rural market remains largely untapped and has great potential for
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
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Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
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This document discusses rural marketing environment and factors influencing rural consumer behavior. It defines rural marketing environment as the sum of external factors surrounding a rural marketing organization, including social, economic, ethical, political, physical and technological factors.
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- Rural markets now account for significant portions of sales across many product categories like FMCG goods, motorcycles, cigarettes.
- Factors driving rural market growth include increasing rural incomes, education levels, IT and infrastructure development, and government policies promoting rural development.
- Reaching rural consumers requires tailored marketing strategies that consider local languages, culture, purchasing behaviors. Promotions through TV, word of mouth, and community events are important.
- Some companies have found success targeting rural consumers through affordable product sizes, distribution models, and relevant celebrity
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Rural marketing is becoming an important discipline due to several factors like the rural push policy of the government, growth in rural GDP, and rising incomes in rural areas. Rural markets offer significant opportunities but also challenges since rural consumers have lower awareness, literacy and purchasing power compared to their urban counterparts. The rural economy is undergoing a transition from being primarily agriculture-based to increasing non-farm activities and services. Several government programs are also aimed at rural development and reducing poverty.
Strategy for rural pharma marketing India_ver2.0
This document provides an overview of the rural pharmaceutical market in India. It notes that rural India accounts for around 25% of the total pharmaceutical market and is growing at a faster rate than urban areas. The rural market is large, with 73% of India's population of over 720 million living in rural areas, and economic indicators suggest rural incomes and consumption will continue rising significantly. However, the rural market also faces challenges such as lack of distribution networks and unreliable infrastructure. To succeed in rural India, companies must tailor their products, packaging, pricing, and distribution to address the specific needs and differences compared to urban markets.
How to succeed in Rural Pharma Market-India
This document provides an overview of the rural pharmaceutical market in India. It notes that rural India accounts for around 25% of the total pharmaceutical market and is growing at a faster rate than urban areas. Several factors are driving this growth, including rising rural incomes, improving economic indicators, and government development initiatives. Successful companies targeting rural customers adapt their products, packaging, pricing, and distribution strategies to address the specific needs and challenges of rural communities. These include lower literacy, less developed infrastructure and transportation networks.
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This document provides an overview of rural and agricultural marketing modules and references. It discusses 7 modules covering rural marketing and agricultural marketing with a total of 7 modules and 40 sessions of 60 minutes each. It also lists 2 references on rural marketing. The document then provides details on the rural market in India including population statistics, number of villages, literacy rates, occupation breakdown and more. It discusses the promising potential of rural India as a market and various companies that have entered rural India. It also outlines taxonomy of rural markets and provides several case studies on rural marketing initiatives.
Rural communication
Rural markets make up a large portion of India's population. Effective communication strategies are needed to reach rural consumers who have different behaviors and access to media than urban consumers. Hindustan Lever Limited launched an educational campaign using Lifebuoy soap to promote handwashing and hygiene in rural India. The campaign utilized various media and engaged local communities to successfully change handwashing behaviors and increase sales.
A project report on rural marketing
This document discusses marketing strategies for rural markets in India. It begins by noting how rural consumers have become more demanding and how a one-size-fits-all urban marketing strategy will not work for rural consumers, who have different priorities. It then provides background on the size and growth of rural markets in India, noting their immense potential given the large rural population and growing incomes. The document emphasizes that properly understanding rural consumers' communication preferences and developing appropriate products and messaging is key to success in rural marketing.
Rural market ppt by rajorsi
The document discusses rural marketing in India. It defines rural marketing and discusses the rural consumer market, including classifications of rural consumers based on economic status. It also covers characteristics of rural consumers and marketing challenges in rural areas. Some key points made include that rural marketing became important after economic liberalization in the 1990s in India, and that understanding rural consumers who differ from urban consumers is a main challenge for marketers. Distribution remains a large problem for reaching rural areas due to infrastructure issues and remoteness. The document also provides examples of successful rural marketing strategies and initiatives by companies like ITC and HUL.
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Presentation on rural marketing
- 2. Introduction of rural marketing Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas. Urban Market Rural market
- 3. Why Rural Market Why companies like HUL, Coca-Cola are focusing on rural market. 40% of HUL products consume in rural market. The rural market has been growing steadily. About 70 per cent of India’s population lives in villages. More than 800 million people live in villages of India.
- 4. Features of Rural Marketing Large and scattered population: The rate of increase in rural population is greater than that of urban population. The rural population is scattered in over 6 lakhs villages. The rural population is highly scattered, but holds a big promise for the marketers.
- 5. Market growth: The rural market is growing steadily over the years. Demand for traditional products such as bicycles and agricultural inputs; branded products such as toothpaste, tea, soaps and other FMCGs; and consumer durables such as refrigerators, TV and washing machines has also grown over the years. bicycles agricultural inputs branded products consumer durables
- 6. Development of infrastructure: There is development of infrastructure facilities such as construction of roads and transportation. Communication network, rural electrification and public service projects in rural India, which has increased the scope of rural marketing
- 7. Traditional outlook: The rural consumer values old customs and traditions. They do not prefer changes. Gradually, the rural population is changing its demand pattern, and there is demand for branded products in villages.
- 8. THANK YOU