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 Media plays an important role in
national development of a country in
which television plays an important
role in disseminating information thus
enabling communication for
development.
 Current Affairs Information :
A country can be strong when its natives are awarded
of current affairs. People should be kept well informed
and fresh events should be told them. These
information can be given through news, current affairs
programmes or informative programmes. Such
programmes will create public opinion in the interest
of a country and it will be reserved as protector and
keeper of national interests and ideologies.
 Healthy Entertainment :
There are elements of healthy entertainment in TV
programmes. A person who is engaged in his duties
enjoys to watch television. There would be some
intention in the background of these programmes.
 Educational Programmes :
Progress of a society depends on standard of education
and number of educated persons. No country can
attain progress until it has large number of educated
people. TV can be proved an effective source of
spreading education all over the country.
 Eg:Gyan Darshan by IGNOU, Kheda Project.
 Agricultural Programmes :
Being an agricultural country, economy of country is
based on cultivation. It is necessary to take steps for
progress of agriculture to make our economy stronger.
Special programmes are created to inform and educate
farmers about plant diseases, usage of fertilizers, new
kinds of seeds and new methods to sow the seeds. In
addition to these information, it is told how to take
agricultural loan from banks. These programmes are
prepared in regional languages, so that uneducated
people can also understand them.
 Eg :Krishi Darshan
 Economic Development :
TV can be used for prosperity of a country. With the
passage of time, it included in objectives of TV that
labour-class will be awarded through TV programmes.
Economic problems faced by country like poverty,
unequal distribution of wealth, food deficiency,
technology crises, high rate of increasing population,
agricultural backwardness and unemployment would
be highlighted.
 Religious Programmes :
Religion has basic importance in a human being’s life.
It is necessary to know fundamentals of religion for
social development. People can spend their lives
according to principles of their religions. TV guides
people about their religion through different
programmes.
 Projection of Patriotism :
Emotions of patriotism can be spread through TV. We
should prefer interest of our country and nation on our
individual interests. It can be done by showing the life
histories of patriot citizens who had devoted their lives
for country. National songs and quiz shows about
country can also become helpful to gain this goal.
 We can give progress to our country by using Television
(TV) by following :
i. By trying to remove religious persecution.
ii. To eliminate the factor of prejudice on the basis of
language, region and customs.
iii. To develop good relations with neighbouring countries.
iv. To motivate people to invest their money in our own
country.
v. To train people to have some skills.
vi. To remain alive the concept of ideology of Pakistan in
the hearts of our young generation.
vii. To spend our leisure time in positive or constructive
activities.

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Tv for developmental communication

  • 1.
  • 2.  Media plays an important role in national development of a country in which television plays an important role in disseminating information thus enabling communication for development.
  • 3.  Current Affairs Information : A country can be strong when its natives are awarded of current affairs. People should be kept well informed and fresh events should be told them. These information can be given through news, current affairs programmes or informative programmes. Such programmes will create public opinion in the interest of a country and it will be reserved as protector and keeper of national interests and ideologies.
  • 4.  Healthy Entertainment : There are elements of healthy entertainment in TV programmes. A person who is engaged in his duties enjoys to watch television. There would be some intention in the background of these programmes.
  • 5.  Educational Programmes : Progress of a society depends on standard of education and number of educated persons. No country can attain progress until it has large number of educated people. TV can be proved an effective source of spreading education all over the country.  Eg:Gyan Darshan by IGNOU, Kheda Project.
  • 6.  Agricultural Programmes : Being an agricultural country, economy of country is based on cultivation. It is necessary to take steps for progress of agriculture to make our economy stronger. Special programmes are created to inform and educate farmers about plant diseases, usage of fertilizers, new kinds of seeds and new methods to sow the seeds. In addition to these information, it is told how to take agricultural loan from banks. These programmes are prepared in regional languages, so that uneducated people can also understand them.  Eg :Krishi Darshan
  • 7.  Economic Development : TV can be used for prosperity of a country. With the passage of time, it included in objectives of TV that labour-class will be awarded through TV programmes. Economic problems faced by country like poverty, unequal distribution of wealth, food deficiency, technology crises, high rate of increasing population, agricultural backwardness and unemployment would be highlighted.
  • 8.  Religious Programmes : Religion has basic importance in a human being’s life. It is necessary to know fundamentals of religion for social development. People can spend their lives according to principles of their religions. TV guides people about their religion through different programmes.
  • 9.  Projection of Patriotism : Emotions of patriotism can be spread through TV. We should prefer interest of our country and nation on our individual interests. It can be done by showing the life histories of patriot citizens who had devoted their lives for country. National songs and quiz shows about country can also become helpful to gain this goal.
  • 10.  We can give progress to our country by using Television (TV) by following : i. By trying to remove religious persecution. ii. To eliminate the factor of prejudice on the basis of language, region and customs. iii. To develop good relations with neighbouring countries. iv. To motivate people to invest their money in our own country. v. To train people to have some skills. vi. To remain alive the concept of ideology of Pakistan in the hearts of our young generation. vii. To spend our leisure time in positive or constructive activities.