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ERADICATION OF POVERTY
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
And simultaneously, India ranked 94 th  in 118 countries in the Global Hunger Index – behind Ethopia! “ Sensex crossed 20,000 points!!!!
Background Source : UN Estimates, 2009
Background ,[object Object],[object Object],[object Object],[object Object],Source : www.timesofindia.com.indiatimes
Rural/ Urban Poverty Statistics ,[object Object],[object Object]
What causes Poverty? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Poverty  - Critical Issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],POVERTY CREATES POVERTY.
Initiatives taken by the Government ,[object Object],1960s National Rural Employment Program Rural Landless Employment Guarantee 1980s Food for Work Program Jawahar Rozgar Yojna 1980s Sampoorna Grameen Rozgar Yojna Indira Awaas Yojna 2000s Grameen Vikas Trust Aggressive push to SEZs by Kamal Nath
Providing a Social Safety Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennium Development Goals (MDGs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBJECTIVE – To motivate and push the common man to ‘do something’ about poverty
Target Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TARGETING -  The Young ‘Do’-ers
Strategy and Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Private Partnership Common Man Government Private Organisation EXCHANGE OF IDEAS + FUNDS TRANSPARENCY+ EMPOWERMENT POWER + RESOURCES
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focused promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focused promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget Item Cost (in Rs) Advertising Campaign 5 crores On ground promotions - Urban 2.5 crores On ground promotions - Rural 4.0 crores Corporate Activation  1.0 crore NGO tie-ups 1.0 crore Market Research – Pre launch 60 lakhs Tracking & Measurement 1.20 crores Admin Expenses 1.0 crore Promotional Material Production 2.0 crores Total 17.80 crores
Controls to ensure Success ,[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Eradication of poverty

  • 2.
  • 3. And simultaneously, India ranked 94 th in 118 countries in the Global Hunger Index – behind Ethopia! “ Sensex crossed 20,000 points!!!!
  • 4. Background Source : UN Estimates, 2009
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Public Private Partnership Common Man Government Private Organisation EXCHANGE OF IDEAS + FUNDS TRANSPARENCY+ EMPOWERMENT POWER + RESOURCES
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Budget Item Cost (in Rs) Advertising Campaign 5 crores On ground promotions - Urban 2.5 crores On ground promotions - Rural 4.0 crores Corporate Activation 1.0 crore NGO tie-ups 1.0 crore Market Research – Pre launch 60 lakhs Tracking & Measurement 1.20 crores Admin Expenses 1.0 crore Promotional Material Production 2.0 crores Total 17.80 crores
  • 25.