Rural habits can be changed through effective communication strategies like folk performances that emphasize hand washing and its benefits. Exhibitions organized with help from village leaders can raise awareness about proper hand hygiene. Distributing soap and masks through leaders also helped during COVID-19. To reach rural consumers, a pharmaceutical company should understand the key demands like medicines for fever, pain, malaria, infections, and wounds. Challenges include inadequate infrastructure, lack of affordability, and poor accessibility due to dispersed populations and unreliable electricity. Strategies could include improving healthcare systems through partnerships, training local doctors, and microfinance. The company can also create awareness through education programs with rural institutions and at community events. Making medicines more affordable