The document discusses using a mass media campaign in India to raise awareness about HIV/AIDS. It proposes creating a fictional character named Balbir Pasha who would be featured in advertisements, TV shows, radio spots, and print media. The goal is to change attitudes by personalizing the disease, shift social norms to encourage open discussion, and motivate behavioral changes like getting tested or using condoms. The campaign would target port communities and other high-risk groups. Metrics like viewership and condom distribution would measure the campaign's success at reaching large audiences cost-effectively like similar initiatives in other countries.
Will balbir pasha get aids full case studyAnand Saraf
The campaign "Will Balbir Pasha Get AIDS?" was part of PSI India's Operation Lighthouse HIV/AIDS prevention program implemented in 12 major port cities from 2001-2005. It aimed to increase condom use and access to counseling/testing services. Using market research, the campaign developed the fictional character Balbir Pasha to model risky behaviors through storyboards. The campaign used various media to raise awareness and address myths preventing condom use through Balbir's scenarios. It saw increased condom sales and counseling service usage, showing personalized stories can effectively engage audiences on health issues.
Mass communication in prevention & control of AIDSArchana R Singh
The document summarizes a study on the role of mass communication in preventing and controlling AIDS in India. The study examined AIDS awareness among adolescents in Delhi and Ghaziabad through surveys, focus groups, and analysis of print media coverage from 1993-2004. Key findings were that television was the most effective medium for AIDS messages, but print media coverage lagged; adolescents were aware of AIDS but did not see it as a health risk; and they preferred getting health information from medical professionals and teachers rather than other sources.
Voor het vak Glablisation & New Media (opleiding CMD HsZuyd in Maastricht) kregen wij (Lars, Petri en Bas) de opdracht om een safe sex campagne te bedenken. Door het onderzoek hebben we besloten om deze brede opdracht te verkleinen om ons land Zuid-Afrika wordt en voornamelijk op AIDS te gaan richten. Het voornaamste probleem is dat het gebrek aan kennis van de plaatselijke bevolking over het feit of met AIDS heeft of niet en waar men dit kan testen is.
Na lang onderzoek hebben we het volgende bedacht:
We zetten het AIDS virus om in een SMS virus. Dit om nogmaals aan te duiden hoe snel dat dit gaat en dat je het kunt krijgen uit onverwachte hoek. Ter ondersteuning van die concept maken we gebruiken van: Radio, televisie, billboards, Schoolborden en dergelijken.
PSI India aims to raise AIDS awareness and promote condom use in major port cities through the "Operation Lighthouse" campaign. The campaign will feature Balbir Pasha, a fictional character, in mass media advertisements to change risk perceptions and social norms. Advertisements will portray real-life situations to encourage condom use and provide contact information for HIV/AIDS resources. Both mass media and interpersonal communication will be used to reach port workers, sailors, security personnel, truckers, sex workers, and the general community in order to reduce HIV prevalence in high-risk areas.
Media has an important role in educating people about HIV/AIDS. HIV/AIDS was first detected in Asia in the 1980s and Asia now has the second highest number of people living with HIV, after Africa. In Pakistan, HIV/AIDS was first detected in 1986 and there are now over 80,000 people living with HIV. While early HIV/AIDS awareness campaigns in media were limited, media companies now need to make HIV/AIDS programming part of their core activities. Recent condom awareness ads on Pakistani television aim to promote safe sex education. Although overall mass media campaigns have had limited success, some developing countries have effectively used media like radio to spread HIV/AIDS messages, especially in rural areas.
this ptt is prepared by affinity business school student for the market rearch paper.this is totally done by us prepare questionnair to analisys to ptt.we wish this will help other people .
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and the objectives of the study are to assess public awareness of HIV/AIDS in India. The research methodology involved primary research through focused group discussions with 20 groups of 5 members each in Baramunda and Rasulgarh, with 7 literate groups and 13 illiterate groups. Key findings included the main sources of HIV/AIDS awareness, modes of HIV transmission, symptoms of HIV/AIDS, and government initiatives and their perceived failures.
Will balbir pasha get aids full case studyAnand Saraf
The campaign "Will Balbir Pasha Get AIDS?" was part of PSI India's Operation Lighthouse HIV/AIDS prevention program implemented in 12 major port cities from 2001-2005. It aimed to increase condom use and access to counseling/testing services. Using market research, the campaign developed the fictional character Balbir Pasha to model risky behaviors through storyboards. The campaign used various media to raise awareness and address myths preventing condom use through Balbir's scenarios. It saw increased condom sales and counseling service usage, showing personalized stories can effectively engage audiences on health issues.
Mass communication in prevention & control of AIDSArchana R Singh
The document summarizes a study on the role of mass communication in preventing and controlling AIDS in India. The study examined AIDS awareness among adolescents in Delhi and Ghaziabad through surveys, focus groups, and analysis of print media coverage from 1993-2004. Key findings were that television was the most effective medium for AIDS messages, but print media coverage lagged; adolescents were aware of AIDS but did not see it as a health risk; and they preferred getting health information from medical professionals and teachers rather than other sources.
Voor het vak Glablisation & New Media (opleiding CMD HsZuyd in Maastricht) kregen wij (Lars, Petri en Bas) de opdracht om een safe sex campagne te bedenken. Door het onderzoek hebben we besloten om deze brede opdracht te verkleinen om ons land Zuid-Afrika wordt en voornamelijk op AIDS te gaan richten. Het voornaamste probleem is dat het gebrek aan kennis van de plaatselijke bevolking over het feit of met AIDS heeft of niet en waar men dit kan testen is.
Na lang onderzoek hebben we het volgende bedacht:
We zetten het AIDS virus om in een SMS virus. Dit om nogmaals aan te duiden hoe snel dat dit gaat en dat je het kunt krijgen uit onverwachte hoek. Ter ondersteuning van die concept maken we gebruiken van: Radio, televisie, billboards, Schoolborden en dergelijken.
PSI India aims to raise AIDS awareness and promote condom use in major port cities through the "Operation Lighthouse" campaign. The campaign will feature Balbir Pasha, a fictional character, in mass media advertisements to change risk perceptions and social norms. Advertisements will portray real-life situations to encourage condom use and provide contact information for HIV/AIDS resources. Both mass media and interpersonal communication will be used to reach port workers, sailors, security personnel, truckers, sex workers, and the general community in order to reduce HIV prevalence in high-risk areas.
Media has an important role in educating people about HIV/AIDS. HIV/AIDS was first detected in Asia in the 1980s and Asia now has the second highest number of people living with HIV, after Africa. In Pakistan, HIV/AIDS was first detected in 1986 and there are now over 80,000 people living with HIV. While early HIV/AIDS awareness campaigns in media were limited, media companies now need to make HIV/AIDS programming part of their core activities. Recent condom awareness ads on Pakistani television aim to promote safe sex education. Although overall mass media campaigns have had limited success, some developing countries have effectively used media like radio to spread HIV/AIDS messages, especially in rural areas.
this ptt is prepared by affinity business school student for the market rearch paper.this is totally done by us prepare questionnair to analisys to ptt.we wish this will help other people .
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and the objectives of the study are to assess public awareness of HIV/AIDS in India. The research methodology involved primary research through focused group discussions with 20 groups of 5 members each in Baramunda and Rasulgarh, with 7 literate groups and 13 illiterate groups. Key findings included the main sources of HIV/AIDS awareness, modes of HIV transmission, symptoms of HIV/AIDS, and government initiatives and their perceived failures.
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and AIDS deaths in 2009 were 1.8 million globally. It outlines objectives to study public awareness of HIV/AIDS in India and examines research methodology used, including a literature review and focus groups. Key findings presented include the main sources of HIV/AIDS awareness, modes of transmission, and governmental steps needed to increase education and reduce stigma.
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and the objectives of the study are to assess public awareness of HIV/AIDS in India. The research methodology involved primary research through focused group discussions with 20 groups of 5 members each in Baramunda and Rasulgarh, with 7 literate and 13 illiterate groups. Key findings included the main sources of HIV/AIDS awareness, modes of HIV transmission, and government steps needed to increase awareness and reduce infections.
1) The document discusses a 2002-2003 mass media campaign in Mumbai called "Balbir Pasha Ko AIDS Hoga Kya?" which was aimed at increasing awareness about HIV/AIDS prevention among lower socioeconomic groups in Mumbai.
2) The campaign featured a fictional character named Balbir Pasha and used various media channels to spread messages about condom use and the risks of unprotected sex.
3) An evaluation found the campaign increased recall of AIDS issues, condom messages, and use of an AIDS hotline number, though some stakeholders protested aspects of the campaign.
The Respect & Respond campaign aims to prevent violence against women in South Sudan through social norms marketing. Research shows social norms influence gender relations and violence, so the campaign will strengthen positive norms and raise awareness that communities disapprove of violence against women. It will be piloted in four states to evaluate its effectiveness before potential nationwide expansion. The campaign principally uses radio to address intimate partner violence, the most common but hidden form of abuse, by promoting the message that most partners do not perpetrate violence.
This document provides an abstract for a research paper that analyzes the advocacy role of print media in reducing HIV/AIDS infections and promoting positive living for both infected and uninfected people in Zimbabwe. Specifically, it examines articles in the "Nhau Dzehutano" health column of the Kwayedza newspaper. The study uses a qualitative descriptive methodology, including content analysis of newspaper articles, focus groups, and interviews. The researchers aim to analyze the type and language of news coverage, frequency of articles, and effects on reducing infections and advocating positive living. The document provides relevant background on HIV/AIDS in Zimbabwe and a literature review on topics like news writing, language choice, news frequency, and advocacy strategies as a theoretical
How print media can play its advocacy role in mantaining positive living among those infected and the affected by HIV and AIDS
For feedback and comments: malvenmugadzikwa@gmail.com
Running Head ORGANIZATIONAL EVALUATION .docxtodd581
Running Head: ORGANIZATIONAL EVALUATION 1
ORGANIZATIONAL EVALUATION 5
Organizational Evaluation
Arnaldo Perez Frometa
Capella University
Health Promotion and Disease Prevention in Vulnerable and Diverse Populations
Organizational Evaluation
February, 2019
As discussed in the earlier paper, around 92% of the total India Square population is immigrants from various origins. The majority of the 92% are unemployed and they usually depend on one of the family member or government aids. For this reason, they struggle to survive in most cases ending up being drugs user and alcoholic or and women into prostitution, activities which exposes them to SDIs. It is therefore not a surprise that HIV/AIDS and other STDs are very rampant in India Square. In fact, 29% of all deaths are from HIV/AIDs related communications. This paper will discuss HIV/AIDs as a health concern in the diverse population of India Square. Also, how the organization is responding to HIV/AIDs, gaps in the health care and barriers to closing those gaps.
Currently, the organization serves HIV/AIDs in the area by first; educating people on various ways through which they can avoid being infected. One of the most common prevention interventions relating to HIV/AIDS in being undertaken by the organization is advocating for protected sexual intercourse, particularly using condoms. Since abstinence, being faithful campaigns have proven to be futile, the organization has chosen to advocate for using condom, and boosted it by to avail free condoms to the population as much as it can (Woodward, 2018). Another intervention has been the implementation of antiretroviral therapy that entails counseling regarding the management of AIDS among the infected people. This therapy mostly starts immediately after an individual is tested HIV-positive in which he/she is enrolled to the program. The counseling entails healthy living, nutrition, medication, healthy sexual relations with other infected or uninfected people etc. Furthermore, the organization has initiated a program whereby individuals can access HIV testing tool kit implying that people can purchase the equipment and have their blood tested for the virus on their own free will. In addition, the organization has HIV awareness programs.
In India Square, the main health care gap exists between the minority educated population and the majority semi-educated. While majority of the educated population are whites and some few immigrants, most immigrants have little education. This reason makes a big difference regarding health care services received. The rate of HIV infections in the he educated population is less. Also, mortality rate due to HIV related complications is lower in in people who are educated.
To reduce the gap existing between the educated and the uneducated populations in terms of prevalence and mortality rate, two strategies can be used. The first str.
Running Head ORGANIZATIONAL EVALUATION .docxglendar3
Running Head: ORGANIZATIONAL EVALUATION 1
ORGANIZATIONAL EVALUATION 5
Organizational Evaluation
Arnaldo Perez Frometa
Capella University
Health Promotion and Disease Prevention in Vulnerable and Diverse Populations
Organizational Evaluation
February, 2019
As discussed in the earlier paper, around 92% of the total India Square population is immigrants from various origins. The majority of the 92% are unemployed and they usually depend on one of the family member or government aids. For this reason, they struggle to survive in most cases ending up being drugs user and alcoholic or and women into prostitution, activities which exposes them to SDIs. It is therefore not a surprise that HIV/AIDS and other STDs are very rampant in India Square. In fact, 29% of all deaths are from HIV/AIDs related communications. This paper will discuss HIV/AIDs as a health concern in the diverse population of India Square. Also, how the organization is responding to HIV/AIDs, gaps in the health care and barriers to closing those gaps.
Currently, the organization serves HIV/AIDs in the area by first; educating people on various ways through which they can avoid being infected. One of the most common prevention interventions relating to HIV/AIDS in being undertaken by the organization is advocating for protected sexual intercourse, particularly using condoms. Since abstinence, being faithful campaigns have proven to be futile, the organization has chosen to advocate for using condom, and boosted it by to avail free condoms to the population as much as it can (Woodward, 2018). Another intervention has been the implementation of antiretroviral therapy that entails counseling regarding the management of AIDS among the infected people. This therapy mostly starts immediately after an individual is tested HIV-positive in which he/she is enrolled to the program. The counseling entails healthy living, nutrition, medication, healthy sexual relations with other infected or uninfected people etc. Furthermore, the organization has initiated a program whereby individuals can access HIV testing tool kit implying that people can purchase the equipment and have their blood tested for the virus on their own free will. In addition, the organization has HIV awareness programs.
In India Square, the main health care gap exists between the minority educated population and the majority semi-educated. While majority of the educated population are whites and some few immigrants, most immigrants have little education. This reason makes a big difference regarding health care services received. The rate of HIV infections in the he educated population is less. Also, mortality rate due to HIV related complications is lower in in people who are educated.
To reduce the gap existing between the educated and the uneducated populations in terms of prevalence and mortality rate, two strategies can be used. The first str.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
11.the case of hiv and aids awareness campaign in nigeriaAlexander Decker
This document discusses an analysis of HIV/AIDS awareness campaigns in Nigeria that use advertisements. It begins with background on Nigeria's high HIV rates and efforts by the government and NGOs to raise awareness through mass media campaigns. The study aims to understand perceptions of the personalities portrayed in these ads and whether they realistically represent those living with HIV. The document reviews literature on how mass media campaigns have been used globally to increase HIV knowledge and prevention behaviors. It also discusses agenda-setting and uses and gratifications theories as frameworks. The methodology section describes how the study used surveys and interviews to collect data from media professionals, health workers, and the target audience about their views on the portrayals used in HIV awareness ads in Nigeria.
C-Change (Communication for Change) is a USAID-funded program to improve the effectiveness and sustainability of social and behavior change communication (SBCC) as an integral part of development efforts. C-Change focuses on malaria, HIV and AIDS, and family planning/reproductive health.
C-Change works with USAID and the President's Malaria Initiative (PMI) to prevent and control malaria in several PMI target countries, including Ethiopia, Kenya, Mozambique, Sao Tome and Principe, as well as others.
On September 13, 2010, C-Change and MCHIP facilitated a narrated presentation of the work of two PMI grantees, Concern Universal and HealthPartners, via a webinar. Participants included Save the Children, USAID, CDC, IFPH, and others.
For more information, please visit: http://www.c-changeprogram.org/
I was the primary lead person working on the layout and graphical aspects of this PP deck. I also contributed information for 12 slides of this advocacy presentation.
1 место на фестивале Lime (www.limefest.ru) в категории "Интегрированные коммуникации"
Winner in nomination Integrated Communications on International Festival of Social Advertising
BCC Activity & SACP Pakistan by Dr Munawar Khan SACPDr Munawar Khan
Behavior Change Communication Activities at SACP.
Advocacy, Communication, Awareness Campaign, etc. to reduce Stigma & Discrimination related to HIV/AIDS
HIV and AIDS Essay
Awareness To Aids Analysis
Aids Awareness
Mary Fisher- a Whisper of Aids Essay
Hiv Aids Conclusions
Reflection Paper On HIV
Prevention Of Hiv / Aids Essay
Thesis on Hiv
Essay on The Spreading of HIV/AIDS
Hiv/Aids Essay
AIDS and HIV Essay
Aids Awareness
HIV and AIDS Essay
Awareness To Aids Analysis
Aids Awareness
Mary Fisher- a Whisper of Aids Essay
Hiv Aids Conclusions
Reflection Paper On HIV
Prevention Of Hiv / Aids Essay
Thesis on Hiv
Essay on The Spreading of HIV/AIDS
Hiv/Aids Essay
AIDS and HIV Essay
Aids Awareness
Rural Marketing Analysis on Use of Contraceptives & HIV AwarenessApoorva Yadav
The document discusses HIV/AIDS in rural India based on interviews conducted in a village in Satara. It provides background on HIV/AIDS prevalence in India, noting a 50% decline in new infections from 2000-2011. Government policies aim to increase education and awareness through organizations like NACO. Interviews in the village found high awareness of HIV transmission but low condom use. Teachers provided sex education annually. While women were aware of HIV, attendance at health discussions was low. The village appeared progressive but researchers noted cautious responses requiring longer study to fully understand the situation.
This document discusses the challenges of providing HIV/AIDS information literacy in India. It notes that rural populations have little access to proper information due to language barriers and cultural diversity. Libraries can play a key role by partnering with health organizations to disseminate culturally appropriate information through various formats and platforms. However, there are still challenges around resources, infrastructure, and addressing diverse information needs across India. Information professionals must find new ways to empower communities and reduce stigma through advocacy and access to relevant health information.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and AIDS deaths in 2009 were 1.8 million globally. It outlines objectives to study public awareness of HIV/AIDS in India and examines research methodology used, including a literature review and focus groups. Key findings presented include the main sources of HIV/AIDS awareness, modes of transmission, and governmental steps needed to increase education and reduce stigma.
The document discusses HIV/AIDS, including that 33.3 million people worldwide are infected with HIV, 5.2 million people in India are infected, and the objectives of the study are to assess public awareness of HIV/AIDS in India. The research methodology involved primary research through focused group discussions with 20 groups of 5 members each in Baramunda and Rasulgarh, with 7 literate and 13 illiterate groups. Key findings included the main sources of HIV/AIDS awareness, modes of HIV transmission, and government steps needed to increase awareness and reduce infections.
1) The document discusses a 2002-2003 mass media campaign in Mumbai called "Balbir Pasha Ko AIDS Hoga Kya?" which was aimed at increasing awareness about HIV/AIDS prevention among lower socioeconomic groups in Mumbai.
2) The campaign featured a fictional character named Balbir Pasha and used various media channels to spread messages about condom use and the risks of unprotected sex.
3) An evaluation found the campaign increased recall of AIDS issues, condom messages, and use of an AIDS hotline number, though some stakeholders protested aspects of the campaign.
The Respect & Respond campaign aims to prevent violence against women in South Sudan through social norms marketing. Research shows social norms influence gender relations and violence, so the campaign will strengthen positive norms and raise awareness that communities disapprove of violence against women. It will be piloted in four states to evaluate its effectiveness before potential nationwide expansion. The campaign principally uses radio to address intimate partner violence, the most common but hidden form of abuse, by promoting the message that most partners do not perpetrate violence.
This document provides an abstract for a research paper that analyzes the advocacy role of print media in reducing HIV/AIDS infections and promoting positive living for both infected and uninfected people in Zimbabwe. Specifically, it examines articles in the "Nhau Dzehutano" health column of the Kwayedza newspaper. The study uses a qualitative descriptive methodology, including content analysis of newspaper articles, focus groups, and interviews. The researchers aim to analyze the type and language of news coverage, frequency of articles, and effects on reducing infections and advocating positive living. The document provides relevant background on HIV/AIDS in Zimbabwe and a literature review on topics like news writing, language choice, news frequency, and advocacy strategies as a theoretical
How print media can play its advocacy role in mantaining positive living among those infected and the affected by HIV and AIDS
For feedback and comments: malvenmugadzikwa@gmail.com
Running Head ORGANIZATIONAL EVALUATION .docxtodd581
Running Head: ORGANIZATIONAL EVALUATION 1
ORGANIZATIONAL EVALUATION 5
Organizational Evaluation
Arnaldo Perez Frometa
Capella University
Health Promotion and Disease Prevention in Vulnerable and Diverse Populations
Organizational Evaluation
February, 2019
As discussed in the earlier paper, around 92% of the total India Square population is immigrants from various origins. The majority of the 92% are unemployed and they usually depend on one of the family member or government aids. For this reason, they struggle to survive in most cases ending up being drugs user and alcoholic or and women into prostitution, activities which exposes them to SDIs. It is therefore not a surprise that HIV/AIDS and other STDs are very rampant in India Square. In fact, 29% of all deaths are from HIV/AIDs related communications. This paper will discuss HIV/AIDs as a health concern in the diverse population of India Square. Also, how the organization is responding to HIV/AIDs, gaps in the health care and barriers to closing those gaps.
Currently, the organization serves HIV/AIDs in the area by first; educating people on various ways through which they can avoid being infected. One of the most common prevention interventions relating to HIV/AIDS in being undertaken by the organization is advocating for protected sexual intercourse, particularly using condoms. Since abstinence, being faithful campaigns have proven to be futile, the organization has chosen to advocate for using condom, and boosted it by to avail free condoms to the population as much as it can (Woodward, 2018). Another intervention has been the implementation of antiretroviral therapy that entails counseling regarding the management of AIDS among the infected people. This therapy mostly starts immediately after an individual is tested HIV-positive in which he/she is enrolled to the program. The counseling entails healthy living, nutrition, medication, healthy sexual relations with other infected or uninfected people etc. Furthermore, the organization has initiated a program whereby individuals can access HIV testing tool kit implying that people can purchase the equipment and have their blood tested for the virus on their own free will. In addition, the organization has HIV awareness programs.
In India Square, the main health care gap exists between the minority educated population and the majority semi-educated. While majority of the educated population are whites and some few immigrants, most immigrants have little education. This reason makes a big difference regarding health care services received. The rate of HIV infections in the he educated population is less. Also, mortality rate due to HIV related complications is lower in in people who are educated.
To reduce the gap existing between the educated and the uneducated populations in terms of prevalence and mortality rate, two strategies can be used. The first str.
Running Head ORGANIZATIONAL EVALUATION .docxglendar3
Running Head: ORGANIZATIONAL EVALUATION 1
ORGANIZATIONAL EVALUATION 5
Organizational Evaluation
Arnaldo Perez Frometa
Capella University
Health Promotion and Disease Prevention in Vulnerable and Diverse Populations
Organizational Evaluation
February, 2019
As discussed in the earlier paper, around 92% of the total India Square population is immigrants from various origins. The majority of the 92% are unemployed and they usually depend on one of the family member or government aids. For this reason, they struggle to survive in most cases ending up being drugs user and alcoholic or and women into prostitution, activities which exposes them to SDIs. It is therefore not a surprise that HIV/AIDS and other STDs are very rampant in India Square. In fact, 29% of all deaths are from HIV/AIDs related communications. This paper will discuss HIV/AIDs as a health concern in the diverse population of India Square. Also, how the organization is responding to HIV/AIDs, gaps in the health care and barriers to closing those gaps.
Currently, the organization serves HIV/AIDs in the area by first; educating people on various ways through which they can avoid being infected. One of the most common prevention interventions relating to HIV/AIDS in being undertaken by the organization is advocating for protected sexual intercourse, particularly using condoms. Since abstinence, being faithful campaigns have proven to be futile, the organization has chosen to advocate for using condom, and boosted it by to avail free condoms to the population as much as it can (Woodward, 2018). Another intervention has been the implementation of antiretroviral therapy that entails counseling regarding the management of AIDS among the infected people. This therapy mostly starts immediately after an individual is tested HIV-positive in which he/she is enrolled to the program. The counseling entails healthy living, nutrition, medication, healthy sexual relations with other infected or uninfected people etc. Furthermore, the organization has initiated a program whereby individuals can access HIV testing tool kit implying that people can purchase the equipment and have their blood tested for the virus on their own free will. In addition, the organization has HIV awareness programs.
In India Square, the main health care gap exists between the minority educated population and the majority semi-educated. While majority of the educated population are whites and some few immigrants, most immigrants have little education. This reason makes a big difference regarding health care services received. The rate of HIV infections in the he educated population is less. Also, mortality rate due to HIV related complications is lower in in people who are educated.
To reduce the gap existing between the educated and the uneducated populations in terms of prevalence and mortality rate, two strategies can be used. The first str.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
11.the case of hiv and aids awareness campaign in nigeriaAlexander Decker
This document discusses an analysis of HIV/AIDS awareness campaigns in Nigeria that use advertisements. It begins with background on Nigeria's high HIV rates and efforts by the government and NGOs to raise awareness through mass media campaigns. The study aims to understand perceptions of the personalities portrayed in these ads and whether they realistically represent those living with HIV. The document reviews literature on how mass media campaigns have been used globally to increase HIV knowledge and prevention behaviors. It also discusses agenda-setting and uses and gratifications theories as frameworks. The methodology section describes how the study used surveys and interviews to collect data from media professionals, health workers, and the target audience about their views on the portrayals used in HIV awareness ads in Nigeria.
C-Change (Communication for Change) is a USAID-funded program to improve the effectiveness and sustainability of social and behavior change communication (SBCC) as an integral part of development efforts. C-Change focuses on malaria, HIV and AIDS, and family planning/reproductive health.
C-Change works with USAID and the President's Malaria Initiative (PMI) to prevent and control malaria in several PMI target countries, including Ethiopia, Kenya, Mozambique, Sao Tome and Principe, as well as others.
On September 13, 2010, C-Change and MCHIP facilitated a narrated presentation of the work of two PMI grantees, Concern Universal and HealthPartners, via a webinar. Participants included Save the Children, USAID, CDC, IFPH, and others.
For more information, please visit: http://www.c-changeprogram.org/
I was the primary lead person working on the layout and graphical aspects of this PP deck. I also contributed information for 12 slides of this advocacy presentation.
1 место на фестивале Lime (www.limefest.ru) в категории "Интегрированные коммуникации"
Winner in nomination Integrated Communications on International Festival of Social Advertising
BCC Activity & SACP Pakistan by Dr Munawar Khan SACPDr Munawar Khan
Behavior Change Communication Activities at SACP.
Advocacy, Communication, Awareness Campaign, etc. to reduce Stigma & Discrimination related to HIV/AIDS
HIV and AIDS Essay
Awareness To Aids Analysis
Aids Awareness
Mary Fisher- a Whisper of Aids Essay
Hiv Aids Conclusions
Reflection Paper On HIV
Prevention Of Hiv / Aids Essay
Thesis on Hiv
Essay on The Spreading of HIV/AIDS
Hiv/Aids Essay
AIDS and HIV Essay
Aids Awareness
HIV and AIDS Essay
Awareness To Aids Analysis
Aids Awareness
Mary Fisher- a Whisper of Aids Essay
Hiv Aids Conclusions
Reflection Paper On HIV
Prevention Of Hiv / Aids Essay
Thesis on Hiv
Essay on The Spreading of HIV/AIDS
Hiv/Aids Essay
AIDS and HIV Essay
Aids Awareness
Rural Marketing Analysis on Use of Contraceptives & HIV AwarenessApoorva Yadav
The document discusses HIV/AIDS in rural India based on interviews conducted in a village in Satara. It provides background on HIV/AIDS prevalence in India, noting a 50% decline in new infections from 2000-2011. Government policies aim to increase education and awareness through organizations like NACO. Interviews in the village found high awareness of HIV transmission but low condom use. Teachers provided sex education annually. While women were aware of HIV, attendance at health discussions was low. The village appeared progressive but researchers noted cautious responses requiring longer study to fully understand the situation.
This document discusses the challenges of providing HIV/AIDS information literacy in India. It notes that rural populations have little access to proper information due to language barriers and cultural diversity. Libraries can play a key role by partnering with health organizations to disseminate culturally appropriate information through various formats and platforms. However, there are still challenges around resources, infrastructure, and addressing diverse information needs across India. Information professionals must find new ways to empower communities and reduce stigma through advocacy and access to relevant health information.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Main Java[All of the Base Concepts}.docxadhitya5119
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
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2. Is it wise for PSI India
to change their previous communication
campaign and shift gears
to mass advertising in its fight against
AIDS?
Scenario analysis and way forward……..
Just to remind, we are in 2002!!
3. Present Scenario
In 1986, the 1st case HIV/AIDS in sex worker
from the port of Chennai
In 2002, about 1% of 1 billion
India’s population observed potential disaster
In 2002, India was 2nd in the world after South Africa with
number of people living with HIV/AIDS
HIV-positive Indians had now reached
almost 5 million in 2002
4. Transmission of HIV AIDS in India in 2002
86%
7%
3%
2%
2%
sexual
unidentified
prenetal
intravenous drug
blood transfusion
The drivers of heterosexual
transmission of HIV/AIDS was
increasingly younger and more
sexually active Indians
Most affected age group: 15-44 Yrs
The ratio of male to female cases
was 3:1
The ratio urban to rural cases was
8:1
Trends suggested that more and
more females and rural people were
getting exposed
5. 0
5
10
15
20
25
30
1982 1984 1986 1988 1990 1992 1994 1996 1998 2000
HIV
Frequency
(in
millions)
Estimated Worldwide HIV Prevalence, 1980-2000
Sub-Saharan Africa
Asia/Pacific
Western Hemisphere
Rising risk in the south eastern Asian regions
The
RISK
graph
6. The masses and their perception of HIV AIDS
• HIV thought to be a disease only of those on the fringe
of society (sex workers, drivers, etc.)
• Fearful public responses
• Public discussion about sex was not acceptable because
culture in India
• Variety of languages, social customs, cultural norms
The problem was a mass problem but talking about
it in masses and society was considered to be
taboo as it involved talking about sex
7. The problems of the IPC program
• The no. of IPC agents were low and thus their reach was limited
• A lot of their efforts were going to high risk groups like truckers and sex
workers who had already been at the receiving end of AIDS campaigns. The
reception they'd get was, “Oh here are those AIDS-wallahs again.”
• Underlying this was a more general problem in AIDS awareness activities. Mr.
Sanjay said in an interview with Times network that, “a lot of initial work had
been successful in communicating general awareness on AIDS like the fact of
its existence, its methods of transmission and that it was inevitably fatal. But
none of these campaigns were personalizing the disease and thus had low
credibility as the people had the perception that they cannot get the
disease.”
8. The lives of more than 35 million
Indians was endangered by the
pace with which this global
epidemic was spreading in India
HIV AIDS
9. 6 M Model Used by ---
•Market
•Mission
•Message
•Media
•Money
•Measurement
10. Market
The target audience of Operation Lighthouse
Project to reduce HIV prevalence in India’s 12 Major
port communities
Port communities as a convergence point for many
Indians at the highest risk for contracting the disease
and transmitting it to others
The target audience included Formally and informally
employed port workers, Sailors, Port security, Trucker
and helpers, Migrant workers and Commercial Sex
workers
11. Mission
Campaign objectives
Attitudinal Change
To increase the
perception of HIV /
AIDS risk from
unprotected sex with
nonregular partners by
personalizing the
message and creating
emphathy through
identifiable real-life
situations
Behavioral Change
To motivate people to
access PSI’s HIV / AIDS
Help Line and VCT
services
Changing social norms
To generate discussion
about HIV / AIDS
among the target
populations and
opinion leaders in
order to facilitate
understanding and
knowledge acquisition
12. 6 M continued
• Mission --- Objectives ---DAGMAR Model
• Hierarchy of Effects Model
15. The Need for such objectives
The need was that of a campaign which could mobilize masses and
bring about three types of changes in people
Attitudinal change
in the masses
towards how they
perceived AIDS and
thought about it
Changing social
norms so that the
people talk about
AIDS and safe sex
Behavioral change
to make people
reach out to experts
to understand about
AIDS and its
occurrence and also
increase usage of
condoms
16. And thus Mass Media communication..
Use of radio and
television will
help spread the
message to the
masses at once.
These are easily
accessible by the
people belonging
to lower income
strata of the
society
The root of the problem generates
from the perception that men hold
with the use of contraception. Thus
targeting them will help improve the
probability of safe sex practices
The IPC’s practices of face
to face communication are
too concentrated resulting
in higher costs
The sex workers
targeted by
IPC’s activities
are unable to
fully adopt the
safe practices
due to the
refusal of men
and their
forceful
attitude
17. Is the concept proposed by Lowe Lintas to create
a fictitious character called Balbir Pasha to create awareness or
cross barriers of taboos in the Indian society and particularly in use
of protection against AIDS in the male migrant worker segment
effective enough?
2
Message
18. BALBIR PASHA: The character
The concept of Balbir Pasha given by Lowe Lintas was an excellent idea
because
The name suggested
a forceful character
having a lot of
substance and thus
the Indian men
would relate to the
character
Name easy to use
over all types of
media and
personification
possible
Real life
character that
people could use
in their day to
day life
conversation
The name has a
filmi ring to it and
thus putting Balbir
Pasha in different
situations which
might lead to
spread of HIV AIDS
will help people
understand how to
be safe
19. Executing the campaign
1. Introduce Balbir Pasha as an icon of AIDS.
2. Attack the attention of community
- Build print media of Balbir Pasha
especially around ports
- Advertisement of Balbir pasha on
TV and radio
3. Campaign activity :
ire college students and high school students to make the activities of HIV/AIDS campaign:
- Condoms around Red Light District
- Shirts/T-shirts written “Will Balbir Pasha Get AIDS?”
- Condoms for CSWs
Balbir Pasha advertisement must be available at indoor and outdoor places
Create Balbir Pasha advertisement on TV that change HIV / AIDS Risk Perception
Always give PSI’s HIV / AIDS Help Line and VCT services on every advertisement
20. Creatives that can be used…
Balbir Pasha love Shireen so much and used to have sex only with her, but Balbir Pasha doesn’t know
that Shireen is also have sex with another guy. Will Balbir Pasha get AIDS?
Balbir Pasha usually uses condoms, but one day he got drunk and had sex with someone he didn’t
know without using a condom. Will Balbir Pasha Get AIDS?
Balbir Pasha have sex with his new working partner. His partner looks so healthy and shiny. Suddenly
his new partner’s boyfriend died because of AIDS.
Will Balbir Pasha Get AIDS?
Balbir Pasha should understand that Condoms are like friends, they should be always there when
things get hard..!!
22. Media for the campaign
Media Vehicles to be used:
• Television
• Pre-movie promotions
• Print media
• Billboards
• Hoardings
• Radio
• Merchandise
• Social marketing of
contraceptives
Focus on
reaching
maximum
eyeballs
Billboards at ports,
traffic signals, red
light areas,
interstate truck halts
TG spends
more time on
TV
Area specific
message
composition
and delivery
IPC program
intensified
24. Jasoos Vijay: The show against HIV AIDS
It was a show being aired on National TV and with the
medium of its plot was spreading awareness about HIV
AIDS, unprotected sex, and use of condoms to be safe.
At the end of each episode, Om Puri addressed the
issue of HIV/AIDS by visiting a rural area and talking to
the common people there or by answering the letters of
viewers.
The show became a huge success and the weekly
viewership reached 15 million viewers thus serving as a
perfect platform to address such sensitive issue at a
mass level.
BBC Trust
NACO &
Doordarshan
25. Leveraging Indian audience and their romance
with fictious characters and jingles
Build a story and build a
interrogative jingle.
Publicize it over all forms
of media- Print, bill
boards, hoardings, radio,
television, pre-movie
teasers, etc. It will
automatically gain
eyeballs and improve
awareness
26. Money
Budget
Iterations per day 8 1 to 3 1,80,000.00
$
*Assuming prime time coverage on TV 6 4 to 9 2,70,000.00
$
4 10 to 12 90,000.00
$
For 1 yr 1 yr 5,40,000.00
$
Net for 5 yrs 5yrs 27,00,000.00
$
Production cycles per year 3
Total Production cost 15,00,000.00
$
Billboard Adv $1200*12*5*80 57,60,000.00
$
Newspaper $500*3*4*12*5*7 25,20,000.00
$
Radio 10,00,000.00
$
Contingency fund -- Mass Commn 30,00,000.00
$
Net mass media Expense over 5yrs 164,80,000.00
$
IPC Dev Fund 35,20,000.00
$
27. Measurement
What drives the success of such campaigns?
How they cut through media clutter?
Their strategic soundness and
The quality of their execution.
28. Focus
Issue
General AIDS awareness and diseases risk perception/target
particular barriers to use of Condom/some combination of
both?
Scalability
How customized the first phase should be to Mumbai’s
language and culture?
Risky Mass media was a risky investment required high cost and no
guarantee of success.
30. Success of mass media in Zimbabwe
The mass media approach adopted was extremely successful in Zimbabwe
The way the TV show called STUDIO 263 engaged almost 25% of Zimbabwe’s
total population was pretty alluring and signified that if one had increase
awareness amongst masses its always beneficial to go through mass media
communication