Rural Advertising
•Download as PPTX, PDF•
1 like•690 views
This document summarizes rural advertising and the rural marketing environment in India. It notes that rural areas represent 65% of India's population but have low disposable incomes, more family-based decision making, and lack storage and distribution channels. However, rural marketing interest is rising due to increased government programs, agricultural productivity, retail and TV expansion, and marketers placing special emphasis on rural areas given their large size. Common rural marketing strategies include ensuring affordability, awareness, acceptability and availability of products using client-specific promotions and other techniques.
Report
Share
Report
Share
Recommended
Zenith Insurance Lecture
The document discusses building a high-performing corporate culture at Zenith Insurance. It outlines six attributes of high-performing cultures, including having a common understanding of winning, focusing externally, thinking like owners, commitment to individuals, courage to change, and building trust through debate. The document also presents modules on aligning the team around Zenith's culture, metrics for cultural accountability, and steps for a paradigm shift, including setting expectations, aligning the team, and managing culture through its drivers.
Trustworthy leadership
The document outlines a strategic plan to shift organizational behavior and leadership paradigms by building trust. It involves a multi-year, phased approach including:
1) An "Inspire Trust" program in 2016-2017 to understand barriers to trust, communicate with stakeholders, and address resistance.
2) A "Extend Trust Paradigm" phase from 2018 focusing on transparency, managing expectations, and respect.
3) Actions like defining leadership characteristics, assessing leaders, training programs, and summits to develop trustworthy leaders adhering to principles of good faith, diversity, and teamwork.
Top 5 Sessions at T3 Advisor 2020
Here are the top 5 sessions I'm looking forward to seeing at the 2020 T3 Advisor Conference in San Diego for financial advisors and fintech.
Storytelling toolkit
Hicimos un tooolkit de Storytelling para que crees historias irresistibles. Este toolkit está basado en nuestro curso online "Storytelling para negocios, comunicación persuasiva".
Midterms 2018: Major Projections.
The document discusses midterm election projections from MSH Worldwide Headquarters. It predicts that Democrats will keep control of the U.S. House of Representatives with Nancy Pelosi remaining as minority leader. For the U.S. Senate, it projects that Republicans will maintain control. Additionally, Republicans are projected to maintain their majority among U.S. governors. It lists some important races to watch for each of these divisions of government.
I Factor: Ignite your Inner Badass- become Irresistible #CityLaunchPR
This document contains tips and advice from City Launch, a Salt Lake City PR firm, on how to start a business, tell compelling stories, and disrupt industries. It emphasizes the importance of passion, authenticity, community, and hustle. Quotes encourage readers to pursue their dreams and commit fully to making big changes. The document advocates becoming "irresistible" by getting ahead of competitors in the digital economy.
Engagement Measurement Five Rams Case Study
A case study showcase Nestle China ice-cream brand - Five Rams about their media strategy, engagement, and measurement.
Building a startup: How to hire & create a collaborative company culture agai...
Building a startup: How to hire & create a collaborative company culture agai...LinkedIn Talent Solutions
This document describes the challenges of building a startup company against the odds in 2011, including difficulties obtaining capital and finding good people, as well as a small market and restrictive laws/regulations. It then discusses how the company made some progress by hiring employees across 4 countries and gaining users and distributed support in over 170 countries. The company was able to grow from 2011 by reinvesting and having common values and beliefs around purpose, admiration, ownership and progress. It fast forwards 6 years to note improvements like government startup programs, events, accelerators and investment funds that helped startups.Recommended
Zenith Insurance Lecture
The document discusses building a high-performing corporate culture at Zenith Insurance. It outlines six attributes of high-performing cultures, including having a common understanding of winning, focusing externally, thinking like owners, commitment to individuals, courage to change, and building trust through debate. The document also presents modules on aligning the team around Zenith's culture, metrics for cultural accountability, and steps for a paradigm shift, including setting expectations, aligning the team, and managing culture through its drivers.
Trustworthy leadership
The document outlines a strategic plan to shift organizational behavior and leadership paradigms by building trust. It involves a multi-year, phased approach including:
1) An "Inspire Trust" program in 2016-2017 to understand barriers to trust, communicate with stakeholders, and address resistance.
2) A "Extend Trust Paradigm" phase from 2018 focusing on transparency, managing expectations, and respect.
3) Actions like defining leadership characteristics, assessing leaders, training programs, and summits to develop trustworthy leaders adhering to principles of good faith, diversity, and teamwork.
Top 5 Sessions at T3 Advisor 2020
Here are the top 5 sessions I'm looking forward to seeing at the 2020 T3 Advisor Conference in San Diego for financial advisors and fintech.
Storytelling toolkit
Hicimos un tooolkit de Storytelling para que crees historias irresistibles. Este toolkit está basado en nuestro curso online "Storytelling para negocios, comunicación persuasiva".
Midterms 2018: Major Projections.
The document discusses midterm election projections from MSH Worldwide Headquarters. It predicts that Democrats will keep control of the U.S. House of Representatives with Nancy Pelosi remaining as minority leader. For the U.S. Senate, it projects that Republicans will maintain control. Additionally, Republicans are projected to maintain their majority among U.S. governors. It lists some important races to watch for each of these divisions of government.
I Factor: Ignite your Inner Badass- become Irresistible #CityLaunchPR
This document contains tips and advice from City Launch, a Salt Lake City PR firm, on how to start a business, tell compelling stories, and disrupt industries. It emphasizes the importance of passion, authenticity, community, and hustle. Quotes encourage readers to pursue their dreams and commit fully to making big changes. The document advocates becoming "irresistible" by getting ahead of competitors in the digital economy.
Engagement Measurement Five Rams Case Study
A case study showcase Nestle China ice-cream brand - Five Rams about their media strategy, engagement, and measurement.
Building a startup: How to hire & create a collaborative company culture agai...
Building a startup: How to hire & create a collaborative company culture agai...LinkedIn Talent Solutions
This document describes the challenges of building a startup company against the odds in 2011, including difficulties obtaining capital and finding good people, as well as a small market and restrictive laws/regulations. It then discusses how the company made some progress by hiring employees across 4 countries and gaining users and distributed support in over 170 countries. The company was able to grow from 2011 by reinvesting and having common values and beliefs around purpose, admiration, ownership and progress. It fast forwards 6 years to note improvements like government startup programs, events, accelerators and investment funds that helped startups.Cosi Naïo Technologies
La marque Naïo Technologie souhaitait redessiner sa bineuse électrique Cosi au design très rudimentaire (faible ergonomie, problème de maniabilité et d'usage, esthétique pauvre).
L'idée était donc de repenser le scénario d'usage de cet outil et de lui forger une réelle identité au sein de la marque Naïo Technologies.
Projet réalisé en collaboration avec Muyu Wang (designer d'espace), Juana Maillot (coloriste), Caroline Gayda (graphiste) et Carine Pires Leal (graphiste)
Who Do You Trust?
This document discusses the importance of trust. It notes that since the beginning of time, people have been taking advantage of others through practices like price fixing and monopolies. However, with greater technology, it will become harder for companies to get away with untrustworthy behaviors. The document emphasizes that trust is crucial in banking relationships and transactions, and that protecting customer trust is essential for companies' survival. It also cites a statistic showing millennials' high level of trust in banks compared to other institutions. Throughout, it stresses the central role of trust in commercial relationships and interactions.
B2B Content Marketing Pitch
Content marketing is about consistently producing high-quality content that educates buyers and moves them along the purchase path. Documenting a content strategy increases its efficiency by 48% according to the Content Marketing Institute. Having clearly defined goals, focusing on a specific audience, and bringing genuine value to readers are fundamentals of a successful content strategy. A content marketing strategy can help by costing 62% less than traditional marketing while generating three times as many leads.
Personal Branding for Career - How to Make a Good CV
This document provides tips for personal branding and creating an effective CV for one's career. It discusses trends in the gig economy and the need for personal branding and stability. Tips include using a photo on your CV dressed for your industry, keeping your personal statement brief with actionable stats, including relevant skills and modifying them for different roles, and ordering your education and experiences in reverse chronological order with details. The document emphasizes brevity, focus, and readability in all sections of a CV.
Long-Term Vision, Short-Term Process
One of the criticisms we’ve all heard about the Agile methodology is that it encourages mediocrity. It clouds our long-term vision with small-scale “quick wins” and forces us to focus on gradual improvements on an unambitious existing product. This talk aims to dispel this myth by distinguishing the difference between vision and process. The truth is that Agile does not stifle creativity, it does not prevent us from looking further into the future. I’ll give real-world examples of ways teams can continue to foster their long-term ambitions whilst maintaining a process which focusses on the here-and-now.
Paolo Senigagliesi: Internet delle cose, per l'abbattimento dei costi casalinghi
The document discusses the development of technologies for home automation using microchips and wireless connectivity. It covers technologies like Zigbee and how they enable easy installation, improved environmental control, energy savings, and an improved quality of life. The document also mentions certification for low environmental impact and sees these technologies as part of the future of the Internet of Things.
Visual resume
This document provides a summary of Laralynn McClendon's educational and professional background. It lists her current enrollment in the Doctor of Education program at the University of Alabama, as well as previous degrees including an Education Specialist in Education Leadership from the University of Alabama (2014), a Master's of Arts in Educational Leadership from the University of Alabama at Birmingham (2010), and a Bachelor's of Science in Elementary Education from Louisiana State University (1993). It also lists her experience as an art teacher at Margaret Elementary School where she has integrated arts into other subjects like language arts, math, and science. Additionally, it outlines her work with the St. Clair County NBC T Network, as a presenter at the Alabama NBC T
Social Media Barometer by Martin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
Rural Marketing
By Rv Rajan
is an Advertising professional with over 45 Years experience, out of which he have been associated with Rural Marketing and Communication for over 35 years.Hes now the Chairman, Anugrah-Madison Advertising, Chennai
Rural advertising
The document discusses rural advertising in India. It notes that companies are increasingly targeting rural consumers as the urban market becomes saturated and rural households have more disposable income from good harvests. Some challenges to rural marketing include low literacy rates, seasonal consumption patterns, and low individual incomes. Effective rural communication requires finding cost-effective media mixes and messages tailored to the predominantly illiterate rural audiences. Advertising aims to create desire for products and inform consumers of new offerings.
Social aspects of advertising
This document discusses and summarizes several advertisements related to social causes. It describes advertisements that promote saving tigers, increasing egg consumption, supporting education initiatives, and encouraging eye and organ donation. The final advertisement discussed is a song created to raise awareness of drug addiction in India on Anti-Narcotics Day.
Rural and urban marketing comparetive analysis
This document compares and contrasts rural and urban marketing in India. It finds that while the urban population makes up 27% of India's total, the rural population accounts for 73% and is spread across 570,000 villages. Rural markets remain largely untapped and are growing faster than urban ones at 25% annually. Many major consumer brands generate 40-60% of their revenues from rural areas now, showing the economic potential of rural consumers. Both markets present opportunities but also challenges - rural markets require strategies for transportation, literacy and tailored promotion while urban markets face high competition and expenses. Overall, the future is promising for marketers who understand rural dynamics and can successfully reach rural consumers.
Personal Interest and Conflict of Interest
This document discusses personal interest and conflicts of interest for police officers. It defines key terms like bias, prejudice, self-interest and conflicts of interest. It provides examples of potential conflicts like outside employment or accepting gifts. The document recommends measures for police like disclosing assets, establishing ethics codes, and having independent complaint authorities to investigate misconduct in order to maintain integrity and transparency.
Trade secrets and conflicts of interest
The document discusses trade secrets, conflict of interest, and insider trading. It defines trade secrets as confidential business information that provides a competitive advantage. Several factors are discussed for determining what qualifies as a trade secret, including money spent developing the information. Conflict of interest refers to situations where personal interests conflict with professional obligations. Types of conflict of interest include biased judgment, direct competition, misuse of position, and confidentiality violations. Insider trading involves illegally using confidential corporate information for stock trades. The document argues that both trade secrets and insider trading negatively impact fairness.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
Rural Marketing Dabur
Dabur is India's fourth largest FMCG company. It focuses on herbal and natural products and has a large rural market presence with over 2.5 million retail outlets. Some key rural marketing strategies used by Dabur include promotional activities like TV/radio ads and local events, regional branding, and a large network of distributors, wholesalers, agents and retailers. Dabur also provides sales training to shopkeepers on marketing through its ASTRA program. Going forward, opportunities exist in rural exports, partnerships with companies like IOC, and raising immunity awareness in schools.
Conflict of interest
This document discusses conflict of interest in academic research. It notes that as academic involvement in research has increased, so too has the potential for conflicts of interest where financial gain could influence research outcomes. It describes how granting agencies require disclosure of potential conflicts. The document outlines different types of conflicts, how institutions should manage them, and the importance of protecting both the integrity of research and human subjects. It also briefly discusses scientific misconduct and the responsibilities of authors.
Rural Marketing, Basics
This document discusses topics related to rural marketing in India. It defines rural marketing and provides an overview of concepts like the classification of rural markets, the distinction between rural and urban markets, and the nature and scope of rural markets. It also discusses emerging areas in rural marketing and government schemes to improve rural infrastructure like road connectivity, electrification, and public distribution systems.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Hindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
HINDUSTAN UNILEVER LIMITED PPT
Hindustan Unilever Limited (HUL) is the largest fast-moving consumer goods company in India. It was incorporated in 1933 and is headquartered in Mumbai, with over 16,000 employees. HUL is majority owned by Unilever, with brands spanning food, beverages, cleaning agents and personal care. HUL has a wide reach across India, with products used by over two-thirds of Indians and a distribution network of over 6.4 million retail outlets. The company focuses on sustainability and empowering communities through initiatives such as Project Shakti.
More Related Content
What's hot
Cosi Naïo Technologies
La marque Naïo Technologie souhaitait redessiner sa bineuse électrique Cosi au design très rudimentaire (faible ergonomie, problème de maniabilité et d'usage, esthétique pauvre).
L'idée était donc de repenser le scénario d'usage de cet outil et de lui forger une réelle identité au sein de la marque Naïo Technologies.
Projet réalisé en collaboration avec Muyu Wang (designer d'espace), Juana Maillot (coloriste), Caroline Gayda (graphiste) et Carine Pires Leal (graphiste)
Who Do You Trust?
This document discusses the importance of trust. It notes that since the beginning of time, people have been taking advantage of others through practices like price fixing and monopolies. However, with greater technology, it will become harder for companies to get away with untrustworthy behaviors. The document emphasizes that trust is crucial in banking relationships and transactions, and that protecting customer trust is essential for companies' survival. It also cites a statistic showing millennials' high level of trust in banks compared to other institutions. Throughout, it stresses the central role of trust in commercial relationships and interactions.
B2B Content Marketing Pitch
Content marketing is about consistently producing high-quality content that educates buyers and moves them along the purchase path. Documenting a content strategy increases its efficiency by 48% according to the Content Marketing Institute. Having clearly defined goals, focusing on a specific audience, and bringing genuine value to readers are fundamentals of a successful content strategy. A content marketing strategy can help by costing 62% less than traditional marketing while generating three times as many leads.
Personal Branding for Career - How to Make a Good CV
This document provides tips for personal branding and creating an effective CV for one's career. It discusses trends in the gig economy and the need for personal branding and stability. Tips include using a photo on your CV dressed for your industry, keeping your personal statement brief with actionable stats, including relevant skills and modifying them for different roles, and ordering your education and experiences in reverse chronological order with details. The document emphasizes brevity, focus, and readability in all sections of a CV.
Long-Term Vision, Short-Term Process
One of the criticisms we’ve all heard about the Agile methodology is that it encourages mediocrity. It clouds our long-term vision with small-scale “quick wins” and forces us to focus on gradual improvements on an unambitious existing product. This talk aims to dispel this myth by distinguishing the difference between vision and process. The truth is that Agile does not stifle creativity, it does not prevent us from looking further into the future. I’ll give real-world examples of ways teams can continue to foster their long-term ambitions whilst maintaining a process which focusses on the here-and-now.
Paolo Senigagliesi: Internet delle cose, per l'abbattimento dei costi casalinghi
The document discusses the development of technologies for home automation using microchips and wireless connectivity. It covers technologies like Zigbee and how they enable easy installation, improved environmental control, energy savings, and an improved quality of life. The document also mentions certification for low environmental impact and sees these technologies as part of the future of the Internet of Things.
Visual resume
This document provides a summary of Laralynn McClendon's educational and professional background. It lists her current enrollment in the Doctor of Education program at the University of Alabama, as well as previous degrees including an Education Specialist in Education Leadership from the University of Alabama (2014), a Master's of Arts in Educational Leadership from the University of Alabama at Birmingham (2010), and a Bachelor's of Science in Elementary Education from Louisiana State University (1993). It also lists her experience as an art teacher at Margaret Elementary School where she has integrated arts into other subjects like language arts, math, and science. Additionally, it outlines her work with the St. Clair County NBC T Network, as a presenter at the Alabama NBC T
Social Media Barometer by Martin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
What's hot (8)
Personal Branding for Career - How to Make a Good CV
Personal Branding for Career - How to Make a Good CV
Paolo Senigagliesi: Internet delle cose, per l'abbattimento dei costi casalinghi
Paolo Senigagliesi: Internet delle cose, per l'abbattimento dei costi casalinghi
Viewers also liked
Rural Marketing
By Rv Rajan
is an Advertising professional with over 45 Years experience, out of which he have been associated with Rural Marketing and Communication for over 35 years.Hes now the Chairman, Anugrah-Madison Advertising, Chennai
Rural advertising
The document discusses rural advertising in India. It notes that companies are increasingly targeting rural consumers as the urban market becomes saturated and rural households have more disposable income from good harvests. Some challenges to rural marketing include low literacy rates, seasonal consumption patterns, and low individual incomes. Effective rural communication requires finding cost-effective media mixes and messages tailored to the predominantly illiterate rural audiences. Advertising aims to create desire for products and inform consumers of new offerings.
Social aspects of advertising
This document discusses and summarizes several advertisements related to social causes. It describes advertisements that promote saving tigers, increasing egg consumption, supporting education initiatives, and encouraging eye and organ donation. The final advertisement discussed is a song created to raise awareness of drug addiction in India on Anti-Narcotics Day.
Rural and urban marketing comparetive analysis
This document compares and contrasts rural and urban marketing in India. It finds that while the urban population makes up 27% of India's total, the rural population accounts for 73% and is spread across 570,000 villages. Rural markets remain largely untapped and are growing faster than urban ones at 25% annually. Many major consumer brands generate 40-60% of their revenues from rural areas now, showing the economic potential of rural consumers. Both markets present opportunities but also challenges - rural markets require strategies for transportation, literacy and tailored promotion while urban markets face high competition and expenses. Overall, the future is promising for marketers who understand rural dynamics and can successfully reach rural consumers.
Personal Interest and Conflict of Interest
This document discusses personal interest and conflicts of interest for police officers. It defines key terms like bias, prejudice, self-interest and conflicts of interest. It provides examples of potential conflicts like outside employment or accepting gifts. The document recommends measures for police like disclosing assets, establishing ethics codes, and having independent complaint authorities to investigate misconduct in order to maintain integrity and transparency.
Trade secrets and conflicts of interest
The document discusses trade secrets, conflict of interest, and insider trading. It defines trade secrets as confidential business information that provides a competitive advantage. Several factors are discussed for determining what qualifies as a trade secret, including money spent developing the information. Conflict of interest refers to situations where personal interests conflict with professional obligations. Types of conflict of interest include biased judgment, direct competition, misuse of position, and confidentiality violations. Insider trading involves illegally using confidential corporate information for stock trades. The document argues that both trade secrets and insider trading negatively impact fairness.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
Rural Marketing Dabur
Dabur is India's fourth largest FMCG company. It focuses on herbal and natural products and has a large rural market presence with over 2.5 million retail outlets. Some key rural marketing strategies used by Dabur include promotional activities like TV/radio ads and local events, regional branding, and a large network of distributors, wholesalers, agents and retailers. Dabur also provides sales training to shopkeepers on marketing through its ASTRA program. Going forward, opportunities exist in rural exports, partnerships with companies like IOC, and raising immunity awareness in schools.
Conflict of interest
This document discusses conflict of interest in academic research. It notes that as academic involvement in research has increased, so too has the potential for conflicts of interest where financial gain could influence research outcomes. It describes how granting agencies require disclosure of potential conflicts. The document outlines different types of conflicts, how institutions should manage them, and the importance of protecting both the integrity of research and human subjects. It also briefly discusses scientific misconduct and the responsibilities of authors.
Rural Marketing, Basics
This document discusses topics related to rural marketing in India. It defines rural marketing and provides an overview of concepts like the classification of rural markets, the distinction between rural and urban markets, and the nature and scope of rural markets. It also discusses emerging areas in rural marketing and government schemes to improve rural infrastructure like road connectivity, electrification, and public distribution systems.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Hindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
HINDUSTAN UNILEVER LIMITED PPT
Hindustan Unilever Limited (HUL) is the largest fast-moving consumer goods company in India. It was incorporated in 1933 and is headquartered in Mumbai, with over 16,000 employees. HUL is majority owned by Unilever, with brands spanning food, beverages, cleaning agents and personal care. HUL has a wide reach across India, with products used by over two-thirds of Indians and a distribution network of over 6.4 million retail outlets. The company focuses on sustainability and empowering communities through initiatives such as Project Shakti.
Advertising & Sales Promotional Strategies In Rural Market
Dabur uses a training program called Astra to educate its rural shopkeepers on effective sales and distribution techniques through role-plays performed by actors. The program is conducted in local languages to reach 75% of Dabur's customer base in rural areas. Other companies like Brooke Bond Lipton and HLL have also implemented rural marketing strategies like magic shows, product demonstrations by NGOs, and distributing product samples. Philips conducted rural shows in Tamil Nadu to promote its electronic products to dealers and opinion leaders. Marico saw a 25% increase in pouch sales of Parachute coconut oil after conducting women-focused van campaigns in rural Tamil Nadu. ACC Cement used local press and meetings with mason
Marketing Strategies of HUL
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Viewers also liked (16)
Advertising Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Market
Similar to Rural Advertising
Agile Kolkata 2021 | A Journey of Nurturing Culture of Change - by Dhruv Dubey
This document discusses the HR strategies and initiatives implemented by Spencer's Retail Ltd. to adapt to changes brought about by the COVID-19 pandemic. It describes how the company shifted to an agile mindset and restructured its HR functions to prioritize relevance, specificity and impact. Case studies highlight how Spencer's transformed its learning and development programs, out-of-store business, HRMS and sales culture. The company leveraged agile principles like frequent reviews, cross-functional teams and embracing change to lead the business through challenges. This allowed the HR team to accelerate work, reduce obstacles and strike a balance between stability and flexibility.
June investor deck final
This document provides an investor update from PREIT (Pennsylvania Real Estate Investment Trust) in June 2017. It summarizes PREIT's portfolio concentration in quality properties in major mid-Atlantic markets, its track record of successful transformations including redevelopment and tenant mix diversification, and its strategic vision to further optimize the portfolio and capitalize on opportunities through a strong balance sheet. Key highlights include PREIT's focus on high-barrier markets, capitalizing on remerchandising and redevelopment, and a diversified tenant mix including over 1 million square feet added in dining, entertainment, grocery and other categories.
Meeb
This document summarizes a presentation about the macroeconomic environment of the agricultural equipment industry in India. It introduces the team members and provides an overview of the agricultural equipment market in India and other countries. It analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for the industry as well as the political, economic, social, technological, environmental, and legal (PESTEL) factors. It then outlines a multi-stage plan to capture market share in North India and globally by developing affordable, high-quality equipment and expanding production and sales over time.
Total rewards framework -developing a compelling employee experience for a ch...
Total rewards framework -developing a compelling employee experience for a ch...HRsoft - Talent Management Software
The next five years are poised to bring more changes to the design and implementation of Total Rewards systems than we’ve seen in the last 20 years. Conventional approaches of organizations developing their own talent have been replaced with a “free agency” model of buying experience from competitors, which in turn ratchets up labor costs. This also creates more pressure to retain and engage existing employees and attract new employees through an improved employee value proposition.
Market development
The document discusses market development strategy and provides examples of Coca-Cola and Uber utilizing this strategy. It notes that market development involves gaining new customers for existing products in new markets, which can increase revenue but also carries risks if the new market does not provide profits. Coca-Cola acquired Costa Coffee to expand into the $1.5 trillion coffee market. Uber operates with low costs by taking a small cut of fares from drivers who use their own vehicles part-time.
Building Positive B2B Experiences at Scale
We live in the Netflix era where personalized customer experiences rule. Learns how to create an intelligent B2B customer experience at scale.
Cpl 5559-mmpt-0096-0041 r01-v2-summer-2021 (1)
The document outlines the marketing plan for Green Growth Corporation to become the premier distributor of consumer-oriented cannabis products in Canada. The plan includes launching the product, developing a marketing strategy using social media and content marketing, conducting primary and secondary research, implementing a customer relationship management system, managing sales and human resources, and focusing on digital marketing with an emphasis on content marketing. The conclusion recommends evaluating the marketing strategy continuously and enhancing the customer experience to help Green Growth Corporation succeed in the legal cannabis market.
Rural Entrepreneurship - Brent Comstock
A presentation from the second Growing Entrepreneurial Communities Summit in Kansas City April 25-26, 2018.
Fitness : Competing In A Post Covid World
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
Busy Bee
The document contains an outline for a business planning PowerPoint presentation. It includes sections for an executive summary, environmental scan, market description, target market, competitive analysis, product strategy, price strategy, promotion strategy, distribution strategy, and conclusion. Each section lists the key points or information that should be covered in that part of the presentation.
Emerson College IMC capstone 2013 summer. Rubyblue
This document outlines plans and strategies for a marketing team. It includes profiles of team members and information on customers such as demographics. There is also a SWOT analysis and a proposed strategy to refresh the brand image with a new slogan, infuse the brand with a message, and integrate digital and PR tactics. Budget allocations are outlined for print, digital, and PR costs to implement the strategies.
Brand Relaunch - Top Ramen
Top Ramen market share has been declining over the years. Their parent company Indo Nissin needs to make some steps to relaunch their brand. Here is a strategy by us what they can use, also considering Macro (PEST) and Micro (Porter 5 Force) Factors. Also how to tackle with Nestle India's Maggi and ITC's Sunfeast Yippee!
Social Media Week 2017 | Redefining an Iconic Brand (Oscar Mayer)
This document outlines Oscar Mayer's marketing strategy to redefine its brand through new products, social media, and brand activations. The strategy includes launching an emoji and the first wiener drone to increase relevance. Brand activations like sending the Wienermobile to remote Alaska and shrinking it on social feeds drove high engagement. The document recommends enlisting brand ambassadors and using visuals to demonstrate the campaign's mission of changing hot dogs. The key learnings are the importance of partnership, listening to data and consumers, attracting new users while retaining loyalists.
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Anjuli Bedi, Associate Director, Analytics and Psychometric Analysis, Edelman Presented 'Building Brand Fandom – How to Maximise the Sponsorship Dollar'
Using research and predictive analytics to shape and drive brand revenue | An...
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Digital Strategy
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Conductor C3 2019 - Keynote: Find What Matters
The document appears to be from a marketing conference or presentation. It includes an agenda with keynote speakers and panels on topics like organic performance, customer voice, and measuring what matters for business goals. There are also case studies and testimonials about traffic and revenue increases from clients. Graphics promote the speaker's company and its leadership in the SEO industry according to independent analysts.
Mini Campaign
The proposal outlines a campaign to increase Snapple's market share among 18-24 year olds outside of its core Midwest region. The "Find Your Flavor" concept will showcase unique personalities through humorous ads. Focus groups chose this concept over "Simply Sweet" and "Tap Into Your Fun Side". The media plan allocates most of the $50 million budget to TV, sponsorships, and digital. Promotional strategies include sponsoring festivals, cause-related honey bee preservation, and celebrity endorsements. Pre- and post-testing will evaluate the campaign's effectiveness.
MMA Forum México 2018 - Javier Garcia Head of Connections AB InBev presentation
MMA Forum México 2018 - Javier Garcia Head of Connections AB InBev presentationMobile Marketing Association
This document discusses how attention has become the most precious resource and brands must adapt. It advocates making culturally relevant content, not advertisements, the center of campaigns. Brands should focus on constant interactions with consumers, not just two-month campaigns. This flexible approach helps conversation and share of conversation grow for brands. It outlines starting with a provocative mindset, planning ahead, empowering teams, flexibility, and measuring conversation volume and share. Examples from Mexico include planning key dates, empowering agencies to buy directly, and using big data to anticipate trends.MKT330.1 Final Presentation_Group 4_Rajshahi Reverence.pdf
Marketing 330: Digital Marketing Presentation on Rebranding of traditional heritage Rajshahi Silk.
Similar to Rural Advertising (20)
Agile Kolkata 2021 | A Journey of Nurturing Culture of Change - by Dhruv Dubey
Agile Kolkata 2021 | A Journey of Nurturing Culture of Change - by Dhruv Dubey
Total rewards framework -developing a compelling employee experience for a ch...
Total rewards framework -developing a compelling employee experience for a ch...
Emerson College IMC capstone 2013 summer. Rubyblue
Emerson College IMC capstone 2013 summer. Rubyblue
Social Media Week 2017 | Redefining an Iconic Brand (Oscar Mayer)
Social Media Week 2017 | Redefining an Iconic Brand (Oscar Mayer)
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Using research and predictive analytics to shape and drive brand revenue | An...
Using research and predictive analytics to shape and drive brand revenue | An...
MMA Forum México 2018 - Javier Garcia Head of Connections AB InBev presentation
MMA Forum México 2018 - Javier Garcia Head of Connections AB InBev presentation
MKT330.1 Final Presentation_Group 4_Rajshahi Reverence.pdf
MKT330.1 Final Presentation_Group 4_Rajshahi Reverence.pdf
Recently uploaded
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Rural Advertising
- 1. RURAL ADVERTISINGPresented by: Prateek Saini PGDM 386 Ritesh Hati PGDM 365 Aniket Kamale PGDM 397 Yogesh Mishra PGDM 387 Namrata Agnihotri PGDM 382
- 2. P R I D E T O G E T A G O O D D E A L T H A N P A Y P R E M I U M C O N S E R V A T I V E – H A B I T S O N C E F O R M E D D I F F I C U L T T O C H A N G E L O W I N C O M E L E V E L = L O W D I S P O S A B L E I N C O M E M O R E O F A F A M I L Y D E C I S I O N T H A N I N D I V I D U A L D E C I S I O N L A C K O F S T O R A G E & D I S T R I B U T I O N C H A N N E L CHALLENGES
- 3. Rural Sentiments Increase in GRD Programs, 65% of total Population Increase in Agricultural Productivity Expansion in Retail/ TV , Marketers placing special emphasis on Rural Market AGENDA
- 5. Market size (Around 70% of Total Population) Rise in the Purchasing power of consumers Interest for expansion by Major players Extensive Marketing Rising incomes and demographics shifts spur sales Focus on innovation and price-segmentation Mounting aspirations and an upbeat economy herald a bright future positioning RISE IN INTEREST IN RURAL MARKET BY MANUFACTURERS & MARKETER ?
- 6. 4 A’s Approach AFFORDABILITY AWARENESS ACCEPTABILITY AVAILABILITY STRATEGIES OF RURAL MARKETING Client and location specific promotion Joint or cooperative promotion Bundling of inputs Management of demand Developmental marketing Unique selling proposition (USP) Extension services Business ethics Partnership for sustainability
- 8. THANK YOU