Top Ramen market share has been declining over the years. Their parent company Indo Nissin needs to make some steps to relaunch their brand. Here is a strategy by us what they can use, also considering Macro (PEST) and Micro (Porter 5 Force) Factors. Also how to tackle with Nestle India's Maggi and ITC's Sunfeast Yippee!
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
Brand prism gives an idea about the aspect of Maggie as a brand. It talks about personality of maggie brand. Its internal and external lookout from its own and customer's point of view
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
"RESURRECTION- The Second Chance" an event by Markadiction- the Marketing Club of SIIB Pune is about Re-branding , Reviving and Resurrecting a failed product.
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
Brand prism gives an idea about the aspect of Maggie as a brand. It talks about personality of maggie brand. Its internal and external lookout from its own and customer's point of view
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
"RESURRECTION- The Second Chance" an event by Markadiction- the Marketing Club of SIIB Pune is about Re-branding , Reviving and Resurrecting a failed product.
As part of our Global Strategic Management (GSM) module, we were required to read through a Royco case study analyse the issues that the company was facing and perform our own analysis on the company and the industry.
From this analysis we were required to come up with recommendations to help Royco grow their business and resolve problems within the company
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. WHY DID IT FAIL ?
P R O M O T I O N a d v a n t a g e b y M a g g i
F I R S T
M O V E R
D I S T R I B U T I O N
G l o c a l
I N D I A N I S A T I O N T A R G E T I N G
D I F F E R E N T I A T I O N
B R A N D E L E M E N T S
C O U N T E R F E I T
SO,
s h a r e o f m i n d
1 8 y r s
N o g r e a t c a m p a i g n ,
j i n g l e , o r a t a g l i n e , o r
y o u t h o r i e n t e d
p a c k a g i n g / o f f e r / s c h e m e s
d u m m y c o m p a n i e s
A v a i l a b i l i t y , S a l e s
R e p r e s e n t a t i v e ,
X M a r i c o
N o s t r o n g U S P
3 m i n v s 2 m i n
W o r k i n g w o m e n
3. T H R E A T S O F
N E W E N T R A N T S
T H R E A T O F
S U B S T I T U T E S
B A R G A I N I N G
P O W E R O F B U Y E R S
B A R G A I N I N G
P O W E R O F S U P P L I E R S
I N D U S T R Y
R I V A L R Y
Entry Barriers
are low - No
extensive
investments, easy
to develop
economies of
scale.
Established
players like HUL
and ITC with
strong
distribution can
easily push their
products
No Switiching
Cost
Competitions
from other
noodle maker
RTE/RTC
Healthy Snacks-
Oats,Soups
Salad,etc
Low product
differentiation
leads to Buyers
having wide
variety of
options
Low Brand
loyalty of major
noodle brand
except Maggi
Raw materials
(Salt, Wheat,
Spices, etc) of Top
Ramen are readily
available
Top Ramen buys
in bulk providing
the suppliers with
large business,
resulting in low
negotiation by
buyers
Competitors
such as Knorr,
Sunfeast Yippee!,
Maggi provides
similar product
Category Point of
Differentiation is
very low
P
E
S
T
The ban on MSG by Supreme Court of India over carcinogenic concern resulted in an increased Regulation
with respect to health and safety by food safety regulator (FSSAI).
Changes in tax structure and policy, such as GST being introduced, the current GST rate on processed
noodles is 12%, brought down from initial 18%.
With the ban and controversy, Instant Noodles market resulted in a loss of more than 400 crore
A high inflation rate resulted in an increase in price thereby reducing the demand.
The trust level of consumers from the instant noodles market has decreased after the lead debacle.
Change in lifestyle and frantic work schedules bringing in a requirement of a convenient healthy food
The purchasing power of Indians has increased over the years.
Continuous Innovation with the help of technology to bring in new categories such as Cup Noodles, Instant Noodles, and Variants
of Noodles.
Utilizing sophisticated infrastructure, FMCG companies are able to increase the shelf life of a product and forecast exact demand.
M
A
C
R
O
M
I
C
R
O
4. S
W
O
T
Consumer Behavior Analysis
• Texture : Top Ramen is known for its thin size with a smooth texture that makes it the classic Hakata Ramen Noodle
• Worldwide Presence : Top Ramen is satisfying hunger in more than 80 countries
• Multiple Options : Can be used as chowmein to instant noodles to noodle-based soups, giving the customer a lot of options in
instant snacking
• Range of Variants : Different kind of variants exist, with Curry variant considered to be best
• Innovation : Continuously proposing new products based on technical breakthrough
• Competitors’ Pricing : Competitors can increase their market share by reducing the prices
• Threat of New Entrants : Entry barriers are low, no extensive investment required to enter the market
• Higher Margin to retailers : ITC, one of the competitors provides higher margin to its retailers and is growing fast
• Switching Cost : With not much of category point of differentiation and competitive pricing, buyers have low switching cost to switch the brand
• Change in Lifestyle : Increase in purchasing power of Indians and hectic work schedules resulting in a need for a healthy convenient food
• Marketing Initiatives : Scope of improving packaging and increase in promotional expenses will result in more brand awareness and share of voice
• Unexploited Rural Market : Maggi is the market leader but is till unable to exploit rural market, a huge scope present in rural areas
• Exposure to Global : With India going global, Indians are now more than ever exposed to different cuisines, resulting in a new need to satiate their
fantasy
• Low Visibility : Limited advertising and brand awareness compared to leading noodle brands
• Low Penetration : Indo Nissin have their own large distribution network but is still smaller than dominating FMCG players such as Nestle India (Maggi),
ITC (Sunfeast Yippee!)
• Pungent Smell : Top Ramen has its own unique smell which doesn’t go down with every consumer
• Tough Competition : Maggi (Nestle India) is the dominating brand with more than 50% market share, followed by Sunfeast Yippee! (ITC) with 22%
market share
Reasons to
eat snacks ?
a. Hunger
b. Taste
c. Availability
d. Instant Factor
e. Filling
Reason for specific
brand ?
a. Taste
b. Loyalty
c. Flavours
d. Nostalgia
e. Easy to cook
f. Availability
Perception related
to Instant Noodles ?
a. Fattening
b. Chemicals
c. Preservatives
d. No Nutrients
e. Unhealthy
5. Brand Name - Top
Ramen
Brand Tagline -
Fitness ka Naya Test
Brand Personality -
Energetic, Cheerful,
Wholesome and
Caring
Celebrity Endorser -
Disha Patani
What
TOP RAMEN
does for Consumer?
How
TOP RAMEN
makes the buyer feel ?
How
TOP RAMEN
makes the buyer look ?
How
would buyer describe
TOP RAMEN ?
B R A N D E S S E N C E W H E E L
6. RESURRECTING
TOP RAMEN
PRODUCT
RESURRECTING
TOP RAMEN
PRICE
Rs10/- for 1 packet compared to
Maggi Rs 12/- for 1 packet
Decoy Pricing - Rs 10/- for one
packet and Rs 16/- for 2 packet
New sachets containing chunks of soya,
chicken etc
Vit-C and Iron extracts from broccoli
and kimchi - immunity booster
Low on Sodium and Saturated-Fat
New Ingredients differentiation -
Classic, Italian, American
Cheese, Thai
Bring in 2 spices variants
(medium + hot)
7. RESURRECTING TOP RAMEN
PROMOTION - SALES
DISTRIBUTION
Traditional grocery stores accounted for the dominant market share of
about 60% in 2017 and is expected to a register a CAGR of 5.5% during
the period of 2018-23
Easy for the retailer/distributor to place the order
Manager can easily track and forecast the sales
Complaint/redressal platform for better relationship building
Track the shipment on one click
The Nissin App
8. RESURRECTING TOP RAMEN
PROMOTION
Ramen Rater - a contest
Creating an interactive social
blog, where consumers all over
the nation can upload their own
customized Top Ramen recipe.
The winner will be rewarded
with 2N/3D stay in Tokyo
Student Discounts - students can
avail certain discounts on the
product purchased from the
campus retail stores by showing
their ID cards
Bundle Promotion - free packet
with limca/fanta cans
Sponsoring TV shows/Youtube Videos
like Junior MasterChef Swaad Ke
Ustaad & BBkiVines / FilterCopy to
generate buzz amongst youngsters
and housholds
9. We will give a microwave box and 2
packets per employee - for the impact
promotion of top ramen
RESURRECTING TOP RAMEN
OFFLINE PROMOTION
"Top" Entrepreneurs
The brand will come up ramen-
entrepreneurs wherein we will install carts
in business complexes raising sales and at
the same time creating loyal brand
employees
Billboards at prime locations
promoting Top Ramen
Variants
10. Online Retail Stores
Top searches(SEO+SEM)
RESURRECTING TOP
RAMEN - PLACE
Dedicated kiosks at selected
stores inside selected
universities across the country
The company will install kiosks in
Top 50 undergrad and post grad
colleges and shopping complex in
terms of student density and
footfall to indulge them into
brand awareness
Avg No. of Student engagement
per college - 240 || No. of
Engagement in business complex
- 300
Total Number of Consumer
Engagement - 13,600