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T H E P O W E R O F
S T O R Y T E L L I N G
B Y I N N O G Y Z E R
LAS HISTORIAS PUEDEN MOVER, MOVILIZAR
Y MOTIVAR A LAS PERSONAS PARA
CAMBIAR O GENERAR UNA ACCIÓN.
T H E S C I E N C E O F
S T O R Y T E L L I N G
0 1
0 3
0 2
0 4
S H O W M E T H E
M O N E Y
E S C O G E E L T E M A
M I S U E Ñ O E S H O Y Q U I E R O
T R I N F A R
O T R O
E S T R U C T U R A T U
R E T O
E J E M P L O
¿ C U A L E S T U
T E M A ?
¿ C U A L E S T U
T E M A ?
¿ C U A L E S T U
T E M A ?
C A P T U R A T U R E T O Y
E S C O G E E L Q U E M Á S T E
G U S T E
B L U E P R I N T
T H E B R I E F
L A G R A N I D E A
L A G R A N I D E A E S
L A G R A N I D E A
" "
E N U N A P A L A B R A
E L M E D I O
I N D E T I F I C A T U
G R A N I D E A
M I B L U E P R I N T
M I B L U E P R I N T
P R O T O T I P O S
C O N S T R U Y E L O S
P R O T O T I P O S D E
T U H I S T O R I A
¿ P O R Q U E P R O T O T I P A R ?
¿ P O R Q U E P R O T O T I P A R ?
3 P A S O S P A R A P R O T O T I P A R
S P A R K L I N E
M A N E R A S D E P R O T O T I P A R
C O N S I G U E F E E D B A C K
C O N S I G U E F E E D B A C K
R E G R E S A A T U
B L U P R I N T
C O N S I G U E F E E D B A C K
H A Z L O F Í S I C O D E J A Q U E
R E S P I R E
R E V I S A T U D R A F T
S E A M O S H É R O E S
H É R O E S
¿ Q U É F E E D B A C K O B T U V I M O S ?
¿ Q U É F E E D B A C K O B T U V I M O S ?
¿ Q U É F E E D B A C K
O B T U V I M O S ?
D I S E Ñ O
E L I G E E L T O N O C O R R E C T O
Q U E R I D O S A N T A C L A U S
Q U E R I D O . . .
T I P S P A R A I M P A C T A R C O N T U
H I S T O R I A
T A R E A F I N A L
F I N
G R A C I A S

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Storytelling toolkit

  • 1. T H E P O W E R O F S T O R Y T E L L I N G B Y I N N O G Y Z E R
  • 2. LAS HISTORIAS PUEDEN MOVER, MOVILIZAR Y MOTIVAR A LAS PERSONAS PARA CAMBIAR O GENERAR UNA ACCIÓN.
  • 3. T H E S C I E N C E O F S T O R Y T E L L I N G 0 1 0 3 0 2 0 4
  • 4. S H O W M E T H E M O N E Y E S C O G E E L T E M A M I S U E Ñ O E S H O Y Q U I E R O T R I N F A R O T R O
  • 5. E S T R U C T U R A T U R E T O
  • 6. E J E M P L O
  • 7. ¿ C U A L E S T U T E M A ? ¿ C U A L E S T U T E M A ? ¿ C U A L E S T U T E M A ? C A P T U R A T U R E T O Y E S C O G E E L Q U E M Á S T E G U S T E
  • 8. B L U E P R I N T
  • 9. T H E B R I E F
  • 10. L A G R A N I D E A
  • 11. L A G R A N I D E A E S
  • 12. L A G R A N I D E A " "
  • 13. E N U N A P A L A B R A
  • 14. E L M E D I O
  • 15. I N D E T I F I C A T U G R A N I D E A
  • 16. M I B L U E P R I N T
  • 17. M I B L U E P R I N T
  • 18. P R O T O T I P O S
  • 19. C O N S T R U Y E L O S P R O T O T I P O S D E T U H I S T O R I A
  • 20. ¿ P O R Q U E P R O T O T I P A R ?
  • 21. ¿ P O R Q U E P R O T O T I P A R ?
  • 22. 3 P A S O S P A R A P R O T O T I P A R
  • 23. S P A R K L I N E
  • 24.
  • 25. M A N E R A S D E P R O T O T I P A R
  • 26. C O N S I G U E F E E D B A C K
  • 27. C O N S I G U E F E E D B A C K
  • 28. R E G R E S A A T U B L U P R I N T C O N S I G U E F E E D B A C K H A Z L O F Í S I C O D E J A Q U E R E S P I R E R E V I S A T U D R A F T
  • 29. S E A M O S H É R O E S
  • 30. H É R O E S
  • 31. ¿ Q U É F E E D B A C K O B T U V I M O S ?
  • 32. ¿ Q U É F E E D B A C K O B T U V I M O S ?
  • 33. ¿ Q U É F E E D B A C K O B T U V I M O S ?
  • 34. D I S E Ñ O
  • 35. E L I G E E L T O N O C O R R E C T O
  • 36. Q U E R I D O S A N T A C L A U S
  • 37. Q U E R I D O . . .
  • 38. T I P S P A R A I M P A C T A R C O N T U H I S T O R I A
  • 39. T A R E A F I N A L
  • 40. F I N
  • 41. G R A C I A S