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Bizzy Bee
Planning
Services
            Morgan Spalding
             LaRisa Ludwig
HEY LARISSA!
        LEGEND TO POWERPOINT
 So the heading and subtitles Sid
  outlined on MYCR are in BLACK
 Everything I add or think should go there
  will be a different color..right now I am
  thinking ORANGE.
EXECUTIVE SUMMARY
 HOOK
 DEFINE THE PROBLEM
 DEFINE THE SOLUTION
 DEFINE THE SIZE OF THE
  OPPORTUNITY
ENVIROMENTAL SCAN
 DESCRIBE THE MOST RELEVANT
  TRENDS E.G.
         SOCIAL/CULTURAL
            ECONOMIC
         POLITICAL/LEGAL
         TECHNOLOGICAL
 DEFINE HOW IT IMPACTS YOUR
  BUSINESS
MARKET DESCRIPTION
 DESCRIBE THE MARKET SIZE,
  GROWTH,TRENDS.
 MARKET SIZE=TOTAL # OF POTENETIAL
  CUSTOMERS (TODAY)
 MARKET GROWTH= % INCREASE
  PROJECTED IN FUTURE.
 TRENDS= WHAT CHANGES ARE
  HAPPENING IN THE MARKET
TARGET MARKET
 DEFINE TARGET MARKET
 WHAT % OF YOUR TOTAL MARKET
  AREA
 DEMOGRAPHICS
 PSYCHOGRAPHICS
 GEOGRAPHICS
 INCOME
COMPETITIVE ANALYSIS
 TOP 3 COMPETITORS
 STENGTHS AND WEAKNESSES OF
  EACH
 DEFINE YOUR COMPETITIVE
  ADVANTAGE
PRODUCT STRATEGY
 DEFINE PRODUCT LINE (P.172)
 HOW DOES YOUR PRODUCT
  SATISFY WANTS/NEEDS
 HOW ARE YOUR PRODUCTS
  DIFFERENT
 DEFINE PRODUCT LIFE CYCLES
  (P.178)
PRICE STRATEGY
 DEFINE PRICE SRATEGY
 COMPARE PRICING POSITION TO
  COMPETITION
 DEFINE ESTIMATED GROSS
  MARGINS
PROMOTION STRATEGY
 DISCUSS STRATEGY FOR EACH:
 ADVERTISING ()
 PUBLIC RELATIONS (187)
 SALES PROMOTION (178-186)
 PERSONAL SETTING(187-189)
DISTRIBUTION
STRATEGY
  DISCUSS CHALLEGNGES YOU MAY
   EXPERIENCE
 DESCRIBE SUPPLY CHAIN (199)
*If location is important, say why.
CONCLUSION
  DESCRIBE KEY FINDINGS FROM
   YOUR REPORT
1. TOP REASONS TO BE EXCITED
   ABOUT B.B.P.S!
2. THREATS TO THE SUCCESS OF THE
   NEW BUSINESS.

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Busy Bee

  • 1. Bizzy Bee Planning Services Morgan Spalding LaRisa Ludwig
  • 2. HEY LARISSA! LEGEND TO POWERPOINT  So the heading and subtitles Sid outlined on MYCR are in BLACK  Everything I add or think should go there will be a different color..right now I am thinking ORANGE.
  • 3. EXECUTIVE SUMMARY  HOOK  DEFINE THE PROBLEM  DEFINE THE SOLUTION  DEFINE THE SIZE OF THE OPPORTUNITY
  • 4. ENVIROMENTAL SCAN  DESCRIBE THE MOST RELEVANT TRENDS E.G. SOCIAL/CULTURAL ECONOMIC POLITICAL/LEGAL TECHNOLOGICAL  DEFINE HOW IT IMPACTS YOUR BUSINESS
  • 5. MARKET DESCRIPTION  DESCRIBE THE MARKET SIZE, GROWTH,TRENDS.  MARKET SIZE=TOTAL # OF POTENETIAL CUSTOMERS (TODAY)  MARKET GROWTH= % INCREASE PROJECTED IN FUTURE.  TRENDS= WHAT CHANGES ARE HAPPENING IN THE MARKET
  • 6. TARGET MARKET  DEFINE TARGET MARKET  WHAT % OF YOUR TOTAL MARKET AREA  DEMOGRAPHICS  PSYCHOGRAPHICS  GEOGRAPHICS  INCOME
  • 7. COMPETITIVE ANALYSIS  TOP 3 COMPETITORS  STENGTHS AND WEAKNESSES OF EACH  DEFINE YOUR COMPETITIVE ADVANTAGE
  • 8. PRODUCT STRATEGY  DEFINE PRODUCT LINE (P.172)  HOW DOES YOUR PRODUCT SATISFY WANTS/NEEDS  HOW ARE YOUR PRODUCTS DIFFERENT  DEFINE PRODUCT LIFE CYCLES (P.178)
  • 9. PRICE STRATEGY  DEFINE PRICE SRATEGY  COMPARE PRICING POSITION TO COMPETITION  DEFINE ESTIMATED GROSS MARGINS
  • 10. PROMOTION STRATEGY  DISCUSS STRATEGY FOR EACH:  ADVERTISING ()  PUBLIC RELATIONS (187)  SALES PROMOTION (178-186)  PERSONAL SETTING(187-189)
  • 11. DISTRIBUTION STRATEGY  DISCUSS CHALLEGNGES YOU MAY EXPERIENCE  DESCRIBE SUPPLY CHAIN (199) *If location is important, say why.
  • 12. CONCLUSION  DESCRIBE KEY FINDINGS FROM YOUR REPORT 1. TOP REASONS TO BE EXCITED ABOUT B.B.P.S! 2. THREATS TO THE SUCCESS OF THE NEW BUSINESS.