Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT 1 STRATEGIC FIT OF THE FIRM ASSESSMENT 4 Strategic Fit of the Firm Assessment James Smith MBA 6024 Unit 3 Assignment 1 3/12/16 The Virgin Group is a company that is doing well in the industry despite that many inconsistencies that occurred. The company’s strategies that have been made are aimed at making sure that company has achieved the objectives or the goals that have been set using these strategies. The set strategic plan is brilliant and has highlighted on some of the areas that need to be improved. The establishment of the strategy is also likely to bring about motivation to the individuals. The application of the strategies is also likely to impact the organization's performance in a positive manner since the individuals will be having set aspirations as well as motivations to inspire the members of the given organization. The firm is in full control of the available resources and also has the required capabilities that will assist in ensuring that the strategies have been implemented. The functions of the company are usually structured in a way that they are easily applicable, and they can be of many benefits to the organization. The issue of the differentiation has also made it possible for the organization to gain a competitive advantage in the issues that they will be tackling especially the ones that are concerned with the increased productivity of the organization. The resources belonging to the firm are also properly allocated to make sure that the level of productivity has continued to increase. The organization structure of the organization as well as the management system of design has been on the forefront in making sure that they have accomplished the desired goals of the organization as well as making sure that the business strategies have been applied without any delay. The organizational structure of the organizational structure of the organization has created an environment that is best suited for the increase performance and productivity. The resource allocation has made it possible for the firm to remain in a better environment that will enhance the performance of the firm (Garlichs, 2011). Shareholders and stakeholders have the opportunity of benefiting from the implementation of the strategies. Shareholders will receive a higher value for the money that they have invested in the company. The shareholders including customers, suppliers and the society at large will benefit as the project will benefit them by giving suppliers a high income and offering goods to customers that suit them. The distribution of excess profit will be done in accordance to what one has invested in the company such that where the amount contributed is small then the amount of profit to be giv ...

1. Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT
1
STRATEGIC FIT OF THE FIRM ASSESSMENT
4
Strategic Fit of the Firm
Assessment
James Smith
MBA 6024
Unit 3 Assignment 1
3/12/16
The Virgin Group is a company that is doing well in the
industry despite that many inconsistencies that occurred. The
company’s strategies that have been made are aimed at making
sure that company has achieved the objectives or the goals that
have been set using these strategies. The set strategic plan is

2. brilliant and has highlighted on some of the areas that need to
be improved. The establishment of the strategy is also likely to
bring about motivation to the individuals. The application of the
strategies is also likely to impact the organization's performance
in a positive manner since the individuals will be having set
aspirations as well as motivations to inspire the members of the
given organization.
The firm is in full control of the available resources and also
has the required capabilities that will assist in ensuring that the
strategies have been implemented. The functions of the
company are usually structured in a way that they are easily
applicable, and they can be of many benefits to the
organization. The issue of the differentiation has also made it
possible for the organization to gain a competitive advantage in
the issues that they will be tackling especially the ones that are
concerned with the increased productivity of the organization.
The resources belonging to the firm are also properly allocated
to make sure that the level of productivity has continued to
increase.
The organization structure of the organization as well as the
management system of design has been on the forefront in
making sure that they have accomplished the desired goals of
the organization as well as making sure that the business
strategies have been applied without any delay. The
organizational structure of the organizational structure of the
organization has created an environment that is best suited for
the increase performance and productivity. The resource
allocation has made it possible for the firm to remain in a better
environment that will enhance the performance of the firm
(Garlichs, 2011).
Shareholders and stakeholders have the opportunity of
benefiting from the implementation of the strategies.
Shareholders will receive a higher value for the money that they
have invested in the company. The shareholders including
customers, suppliers and the society at large will benefit as the
project will benefit them by giving suppliers a high income and

3. offering goods to customers that suit them. The distribution of
excess profit will be done in accordance to what one has
invested in the company such that where the amount contributed
is small then the amount of profit to be given will also be small.
Differentiation strategy ensures that the interests of the
shareholders, as well as those of the stakeholders, are
consistently balanced by ensuring shareholders receive their fair
share of profits, and the stakeholder receives the goods that they
desire as well as the payments that they deserve.
There are opportunities about the strategic fit between the
company’s capabilities, organizational structure, and the
management systems. The company’s capabilities are high,
and the strategy can work well due to this advantage. The
organizational structure tends to support such programs, and it
will be an opportunity for the company to practice it. The
management systems are intact and capable of handling such a
strategic issue.
A fit strategic report suggests that the firm is ready to
implement the differentiation strategy that will help it in
producing goods that are desired by customers. The strategy has
the advantage boosting the sales as well as productivity which
is desired by the company. The internal environment is well
suited for the strategy and can handle it. The company has
skilled employees, many resources and the time to execute the
plan. The differentiation strategy is applied to product lines by
altering them as desired by customers. The strategy will be
applied to different market segments by enquiring what the
different customers want and changing the goods to suit the
customers’ needs (Lindow, 2013).
References
Garlichs, M. (. (2011). The concept of strategic fit. Hamburg:
Diplomica.
Lindow, C. M. (2013). A strategic fit perspective on family firm
performance. Wiesbadenr: Springer Gable.

4. Running head: Strategic Frame Assessment 1
BUSINESS STRATEGIES AND MODELS
Strategic Frame Assessment
James Smith
MBA 6024 Unit 1 Assignment 1
2/27/16
EXECUTIVE MEMO
To: Vice president, Teri Bell.
From: Marketing manager.
Re: THE VIRGIN GROUP STRATEGIC MODELS AND
FRAMEWORK.
Firm’s business and corporate strategies.
Virgin group, being a huge conglomerate organization with
hundreds of subsidiary companies, has laid out business
strategies which differ from one organization to another. These
are the decisions which a firm is involved in and makes while in
the process of maintaining, creating and making use of
advantages in the market for better competition methods. Small

5. business owners, can identify where competitive advantage may
be best exploited through evaluation of the company’s
competition, product line, target market and market gaps.
Keeping costs low and choosing differentiation of products
could be effectively used(Jensen, 2000). However, a firm which
chooses to keep costs low may not meet the profitability targets
set thus would prefer using differentiation as a strategic plan to
lure customers into purchasing the company’s products. This
company could also emphasize on freshness, quality ingredients
or some other attributes that consumers will value highly
enough to pay extra. This firm’s strategy is diversification of
products, which creates a variety for customers, hence enables
customer attraction and retention for the organization.
Corporate strategies undertaken by the firm are such as
mergers, franchising and adopting globalization. When an
additional business is incorporated into the firm, making
decisions on corporate strategies is a critical step. The firm
needs to be aware of the need to be effective in all projects it
undertakes and profitability levels it aims at, in the global and
local market levels. Selling volumes enables the firm to enjoy
economies of scale and this is a clear way to conquer emerging
competition from all fields.
How the firm competing and applying business and corporate
strategies.
The firm competes through production of differentiated
products. The application of matrix, hybrid and cost
minimization strategies did not work well for the firm as other
factors were greatly compromised. Use of differentiated
products has led to the increased number of sales and thus
profitability. This is the method used to counter competition
and has proven to be more effective than other strategies, as
customer satisfaction is assured. Diversification is applied
through thorough market research, which enables marketers to
identify gaps in the market, consumer trends and preferences.
Competitive game plan.
Workplace diversity has been emphasized over the past

6. several years. This is due to the benefits it brings along with it
and the creation of equal opportunity to all members in an
organization. In my view, diversity awareness involves the
recognition by employees of the importance of the existence of
several groups at the workplace is an important issue in an
organization. This entails harnessing and encouraging the
existence of different personnel in an organization, which is
entirely to the organizations advantage. Product diversity has
also seen to the firm’s success over the years. Customers prefer
differentiated brands, where they can make choices and select
the brands they prefer rather than being tied to accepting a
single set of products (Watson, 2005). This is a critical step for
the firm and the advantages of this type of measure have been
clearly monitored. The firm has gained a strong market position
and an added competitive advantage.
The firm's business model. What is the customer value
proposition? What is the profit proposition?
The business model used is that from the manufacturer,
retailer and finally the consumer. With this, a shorter chain of
distribution is enabled thus cutting costs for the firm. Cutting
costs is an effective method of generating funds for the firm.
This is through minimization of expenditure thus keeping cash
inflows higher than the outflows. Virgin Atlantic’s promotion
has a positive impact on consumers. The main aim of this
company is to ensure customer satisfaction and profit
maximization at the same time. The huge company has made a
global name for themselves and its promotion has played a big
part in this. The customer value proposition for virgin Atlantic
include all the overall advantages or benefits that their
customers will derive from being their partners in business and
being part of them in general. Prices are cut down to see to it
that customers are pleased, and the issues of quality and support
are offered to the company’s clients. These go hand in hand
with the company’s profit propositions as the firm, through
application of promotional techniques has been able to counter
competitive forces and remain the best service providers in the

7. regions it operates.
The firm's corporate strategy, including product, geographical,
and vertical scope in which it operates.
Products and services provided by the virgin group of
companies are: travel, leisure, mobile, media, holidays and
more. For the virgin group of companies to have attained such
levels of success in the corporate world, it must have a hugely
thought out and effective marketing mix achieved through the
four key elements; product, promotion, price and placement.
This has led to the firm taking part in expansion activities from
its initial product line and field of operation. With the
implementation of its well decided strategies, virgin group of
companies has earned customer trust, especially through the
name itself and provision of quality services for its consumers.
The firm is situated in various places in the world, having
numerous branches in different areas. Due to the pure size of
the Virgin Group their distribution channel is extremely
expansive. This is a global company which has extended
operations to meet customer requirements and create awareness
on its products and value. The firm owns various related
ventures in the world, through mergers and acquisitions which
have been its sources of strength as compared to other
businesses.
References
Jensen, C. (2000). Foundations of Strategy. New York: Harvard
University press.

8. http://media.capella.edu/CourseMedia/MBA6024/assignmentIntr
o1/wrapper.asp
Watson, B. (2005). Business Models: Investing in Companies
and Sectors with strong Competitive Advantage. Hampshire:
Harriman house limited.