Running head: STRATEGIC FIT WITH THE INDUSTRY ENVIRONMENT 1 STRATEGIC FIT WITH THE INDUSTRY ENVIRONMENT 2 Strategic Fit With the Industry Environment James Smith MBA 6024 Unit 4 Assignment 1 3/20/16 Strategic management is termed as the art and the science of the formulation, implementation, and the evaluation of the cross-functional decisions that are made and enable an organization to achieve the goals that have been set. The objectives are achieved through the development of policies and plans that when implemented will assist in achieving the objectives of a firm. Therefore, the strategic management of any given organization combines various activities from various functional areas of an organization and also ensures that the organization is working towards accomplishing the set goals and objectives of a firm. The strategic management is tasked with giving instructions to the management team so as to combine their efforts towards the accomplishment of the organizational goals. It is a process that also involves the assessment of the competitors, the goals that have been set, and the effectiveness of the strategies that have been applied. There are various models that are used in the analysis of the strategies that are applied by a company. PEST analysis is the best suited technique that assists in evaluating the environment where a business operates. Scenario Planning, on the other hand, is a technique that is capable building various views that are plausible in regards to the future of the entity. The Porters Five commonly referred to as the five forces analysis is a model that is used to analyze the effects of competition in the industry. Market segmentation is the technique that seeks to identify the similarities and the differences between the group of customers and the users. The directional policy matrix is a technique that summarizes the competitive strength of the operation of business in specific areas (Burton 2012). The PEST analysis of a firm is a concept that is widely used in marketing. The tool is also crucial because it is used by these firms to master the environment where they are operating. Additionally, firms use the approach in the analysis of the environment before the launch of a new product. The analysis entails answering various questions that are of great importance to the firm. First, the firm seeks to understand the current political situation in the environment where the business is being operated. The analysis determines how the political situation of that given country will have an impact on the industry. The other question that the analysis seeks to answer is the prevalent economic factors that are in existence in the given environment (Haberberg 2007). The third question that has to be addressed by the analysis is the role culture in the market. Further, the analysis focuses on the determinants of the culture. The ...