Running head: FRITO LAY NORTH AMERICA 1 1 Frito Lay North America Frito Lay North America Many are times when organizations decide to implement objectives so as to work as a guide for the employees. In other words, organizations are required to take the time to understand the reasons why they operate and what motivates them to do what they do. Moreover, it is the mandate of the companies to know what they are working to achieve (Daft, Kendrick, & Vershinina, 2010). In other words, organizations can be associated with success at the moment when they have made to what had been set at the beginning of a particular period. The paper provides some of the long-term objectives of the Frito Company and the strategies that are used to attain the long-term goals. Long-term objectives refer to the set of targets that a company focuses on accomplishing after more than one year. The long-term objectives are not similar to short-term objectives based on the fact that short-term objectives are the targets that organizations work on attaining within a short period. In other words, the short-term goals should be attained in less than one year. Therefore, the long-term objectives are put in place by the Frito Company so as to make sure that they are sure of continued success and existence in the future (Griffin, 2008). The Frito Company operates in the beverage industry which suggests that it is necessary for it to identify the long-term strategic objectives and the strategies that will enable the entire team to attain the objectives. Long-term goals and strategies Most of the long-term objectives are mentioned in the mission and vision statements of an organization. The primary reason for this is that the organization that includes the entire team can access them now and then and reference when they need to realize what they have achieved and what they still need to attain (Leinwand, Mainardi, & Kleiner, 2016). Some long-term objectives should be put in place by the organization. The organization operates in an industry that provides a platform for numerous firms to enter based on the fact that they only need to strategize their activities. In other words, without the implementation of the long-term objectives the organization has higher chances of failing in the market. Some of the long-term goals that should be put in place by the Frito Company include the maximization of its wealth (Pearce, & Robinson, 2015). In other words, it is required that the organization works towards attaining an increased level of assets and equipment. The assets will suggest that the organization has a high wealth enabling them to outdo most of the other companies that compete with it. The other long-term objective is the maximization of its profits. It suggests that the organization should work on increasing its sales. Also, the organization should focus on making sure that the costs of production arereduced so as to result in the high profits. Also, th ...

1. Running head: FRITO LAY NORTH AMERICA 1
1
Frito Lay North America
Frito Lay North America
Many are times when organizations decide to implement
objectives so as to work as a guide for the employees. In other
words, organizations are required to take the time to understand
the reasons why they operate and what motivates them to do
what they do. Moreover, it is the mandate of the companies to
know what they are working to achieve (Daft, Kendrick, &
Vershinina, 2010). In other words, organizations can be
associated with success at the moment when they have made to
what had been set at the beginning of a particular period. The
paper provides some of the long-term objectives of the Frito
Company and the strategies that are used to attain the long-term
goals.
Long-term objectives refer to the set of targets that a company
focuses on accomplishing after more than one year. The long-
term objectives are not similar to short-term objectives based on
the fact that short-term objectives are the targets that
organizations work on attaining within a short period. In other
words, the short-term goals should be attained in less than one
year. Therefore, the long-term objectives are put in place by the
Frito Company so as to make sure that they are sure of
continued success and existence in the future (Griffin, 2008).
The Frito Company operates in the beverage industry which
suggests that it is necessary for it to identify the long-term
strategic objectives and the strategies that will enable the entire

2. team to attain the objectives.
Long-term goals and strategies
Most of the long-term objectives are mentioned in the
mission and vision statements of an organization. The primary
reason for this is that the organization that includes the entire
team can access them now and then and reference when they
need to realize what they have achieved and what they still need
to attain (Leinwand, Mainardi, & Kleiner, 2016). Some long-
term objectives should be put in place by the organization. The
organization operates in an industry that provides a platform for
numerous firms to enter based on the fact that they only need to
strategize their activities. In other words, without the
implementation of the long-term objectives the organization has
higher chances of failing in the market.
Some of the long-term goals that should be put in place by
the Frito Company include the maximization of its wealth
(Pearce, & Robinson, 2015). In other words, it is required that
the organization works towards attaining an increased level of
assets and equipment. The assets will suggest that the
organization has a high wealth enabling them to outdo most of
the other companies that compete with it. The other long-term
objective is the maximization of its profits. It suggests that the
organization should work on increasing its sales. Also, the
organization should focus on making sure that the costs of
production arereduced so as to result in the high profits.
Also, the organization should focus on maximizing the
shareholders’ equity. The objective suggests that the
organization should work on ensuring that the shareholders’
share of profits and dividends areincreased as time increases.
The primary reason for this is that the shareholders will be
motivated to continually invest their cash and assets with the
organization based on the fact that the organization
compensates them equitably and well. Also, it is required that
the organization should work on growing and not remain in the

3. same position when it comes to matters of size. Therefore, the
group is expected to continually increase its size and time
increase suggesting that it is doing well.
Also, it is required that the organization should work on
attaining corporate social responsibility which is also a long-
term objective (Pearce, & Robinson, 2015). In other words, as
time proceeds, it is necessary for the organization to implement
ways that will enable it to protect the environment including its
inhabitants. The concept of corporate social responsibility is
diverse based on the fact that it deals with employees,
customers, investors, government, the public, and suppliers
among others. Therefore, it is the mandate of the organization
to understand how it should work towards attaining the needs of
all its stakeholders.
Strategies
It is no doubt that the objectives cannot come to be
without the implementation of the various strategies that enable
the team to work towards their fulfilment. Strategies refer to the
different plans associated with how the organization should
perform its processes and activities to meet the goals. The
organization operates globally which calls for it to implement
strategic ways and techniques that will make it easy for the
organization to meet the objectives with the help of the
employees’ effort (Pearce, & Robinson, 2015). Therefore, the
organization is mandated on strengthening the relationship that
it has with the society and provide safe and tasty food that will
lead to a healthy community.
Some of the strategies that should be initiated include
identifying the best financial institutions that will provide it
with enough and regular funds to meet all its needs. It includes
being in a position to support all the activities that have been
set for different projects. Also, the organization should
continually maintain an effective repayment plan for it debts so
as to maintain good relationships with the lenders and investors.
Also, it is required that the organization should invest in the
markets that have a higher potential of increasing its sales and

4. revenue at the same time. Moreover, the assets that are
purchased should be in a position to last for a longer period.
Maximization of the profits requires the organization to
understand how to outdo its competitors. Therefore, the
organization should continually fulfil all the customers’ needs
by making sure that it provides quality products and services
(Pearce, & Robinson, 2015). The provision of high-quality
snacks will enable the organization to retain its current
customers and attract a large number. The increment of the
shareholders’ equity should be attained through the increase of
its sales that will yield to higher profits. The attainment of
growth requires the organization to expand to other markets
through the creation of the new branches and formation of
mergers with other firms. The attainment of corporate social
responsibility requires the team to understand the needs of the
different stakeholders so as to be in a position to meet them.
Specific grand strategies
The specific grand strategies that should be adopted
comprises of identifying the locations that the organization
should create the new branches. It consists of making sure that
the Frito Company focuses on the different market segmentation
that includes demographic segmentation, psychographic
segmentation, and geographic segmentation among others
(Pearce, & Robinson, 2011). The strategy enables the firm to
understand that it should offer different products to different
places and a number of the goods supplied should be
differentiated from one location to another. Also, it includes
providing the products that provide all the customers’
requirements. The organization should use an effective
management team that can agree on the strategic plans to
incorporate and works towards the maintenance of continuous
control and supervision of the employees.
The employees are the key stakeholders that lead to the
success of the organization if they can offer quality goods.
Therefore, it is required that the management should formulate
different units that will be required to focus on conducting

5. different functions. Moreover, taking the time to analyze the
competitors’ products enables the organization to come up with
commodities that outdo those of the competitors. Also,
corporate social responsibility should be acquired by providing
fair and equal compensation to the employees, providing high-
quality’ commodities to the customers, and paying taxes
regularly (Lewis, 2007). Also, it includes providing a true and
fair view of the financial statements to the investors,
shareholders, and the public so as to build their trust and
loyalty.
Long-term objectives necessary to accomplish the strategies
The locations to create the new branches should be
identified by analyzing and evaluating the markets that are not
saturated. Also, the organization is required to increase its
research and development activities that will enable it to
understand the opportunities that are provided by different
areas. The use of extensive advertisement and promotional
strategies builds a platform for the firm to reach many people
(Lamb, Hair, & McDaniel, 2012). Also, the organization should
provide enough information to the market concerning the
products that are available and provide all the advantages that
arise with the use of the goods. The customers’ requirements
can be met by posting questionnaires to them so as to provide
an opportunity for them to provide what should be improved
with the existing products.
The employees should be motivated through the provision
of benefits such as medical benefits, security, bonuses,
commissions, and equal treatment considering issues such as
promotion. Also, the customers’ needs should be met by making
sure that the products are continually improved by adding value
so as to maintain their satisfaction. With the use of advanced
technology will make it possible for the organization to have
access to new opportunities that may be presented by the global
market. Training the employees will provide a scenario where
they will continually offer quality services. Therefore, it is no
doubt that with the implementation of the strategies, the

6. organization will be in a position to attain all the set long-term
objectives.
References
Daft, R., Kendrick, M. & Vershinina, N. (2010). Management.
Andover: South-Western/Cengage Learning.
Griffin, R. (2008). Fundamentals of management. Boston:
Houghton Mifflin Co.
Lamb, C., Hair, J. & McDaniel, C. (2012). Essentials of
marketing. Mason, Ohio: South-Western Cengage Learning.
Leinwand, P., Mainardi, C. & Kleiner, A. (2016). Strategy that
works : how winning companies close the strategy-to-execution
gap. Boston, Massachusetts: Harvard Business Review Press.
Lewis, P. (2007). Management : challenges for tomorrow's
leaders. Mason, OH: Thomson/South-Western.
Pearce, J. & Robinson, R. (2011). Strategic management :
formulation, implementation, and control. New York: McGraw-
Hill/Irwin.
Pearce, J. & Robinson, R. (2015). Strategic management :
planning for domestic & global competition. New York:
McGraw-Hill Education.
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