Gold Touch Wholesales is experiencing organizational problems like declining sales and customer loss. A project feasibility study was conducted to identify issues and recommend changes. Interviews found issues like lack of improvement, inconsistent leadership, and information barriers. Recommendations include improving teamwork, information sharing, training, and embracing change. The feasibility study will help the company evaluate options and make informed decisions to manage change for organizational excellence.
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
FACULTY OF COMPUTING AND BUSINESS MANAGEMENTVILA COLLEGEBM.docxmydrynan
FACULTY OF COMPUTING AND BUSINESS MANAGEMENT
Vila College
BMMK 5103
ENTERPRISE DEVELOPMENT
ASSIGNMENT
Date Assigned: 2nd t March 2013
Due Date: 6th April 2013
Lecturer: Mr.Hamid Sodique
Student ID: s111023248
Student name: Imad Mohamed
Imad MohamedACKNOWLEDGEMENT
First of all I would like to thank God as I am able to finish this assignment given by Mr.Hamid Sodique, lecture of the Module: Marketing Management.. This task cannot be completed without guidance and continued support of from lecture. Therefore I would like to take this opportunity to tank lecture, Mr.Hamid Sodique for his guidance for and explanation of the subject, and kind extension of deadline for submitting the assignment. I also appreciated those Villa College’s facilitations, to grant me late registration and extension for submitting the assignment.
I am a civil servant having heavy workload especially during the time there is much challenges for our work to uphold decentralization system in Maldives. My studies and work towards this assignment is completed because of the flexibility and support given by my office management and staff as well. I recognized the support of office management and thanks management of Local Government Authority
This task has been done with the help of and discussion with colleague students of the class, and I would address big thanks to all fellow students.
Finally I thanks to my beloved family and friends that always stick together and also work hard to produce good assignment.EXECUTIVE SUMMARY
The case presented discusses Singtrix’s activities that outline its strengths and weaknesses. This paper clearly identifies the company’s life in the industry. The paper also provides information that will help in depicting a clear picture in the company’s operations and activities.
This paper discusses the strengths and weaknesses of the company and the main reason behind these occurrences. This paper clearly explains the position of the company in the musical instrument industry. It will outline the main strategies that the company needs to adopt in order to ensure that the new product penetrates and is fully accepted into the market. The information provided best explains what the company needs to do and what it needs to change when introducing a new product into the market.
An analysis of the internal practices of the company help outlines the company's SWOT. The strengths related to the company are; producing quality, producing unique products with unique features, changing the unthinkable, that is, making bad singers good singers and producing user-friendly devices. The company's weaknesses include; poor marketing; its products get only known by a certain class of individuals and limited brands. Its opportunities include; its quality products help attract new clients, stands a great chance of becoming one of the best in the industry, its ability to make music stars acts as a way of advertisement and have a chance of creating new p ...
Running head STRATEGIC FIT OF THE FIRM ASSESSMENT .docxtoltonkendal
Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT 1
STRATEGIC FIT OF THE FIRM ASSESSMENT 4
Strategic Fit of the Firm Assessment
James Smith
MBA 6024
Unit 3 Assignment 1
3/12/16
The Virgin Group is a company that is doing well in the industry despite that many inconsistencies that occurred. The company’s strategies that have been made are aimed at making sure that company has achieved the objectives or the goals that have been set using these strategies. The set strategic plan is brilliant and has highlighted on some of the areas that need to be improved. The establishment of the strategy is also likely to bring about motivation to the individuals. The application of the strategies is also likely to impact the organization's performance in a positive manner since the individuals will be having set aspirations as well as motivations to inspire the members of the given organization.
The firm is in full control of the available resources and also has the required capabilities that will assist in ensuring that the strategies have been implemented. The functions of the company are usually structured in a way that they are easily applicable, and they can be of many benefits to the organization. The issue of the differentiation has also made it possible for the organization to gain a competitive advantage in the issues that they will be tackling especially the ones that are concerned with the increased productivity of the organization. The resources belonging to the firm are also properly allocated to make sure that the level of productivity has continued to increase.
The organization structure of the organization as well as the management system of design has been on the forefront in making sure that they have accomplished the desired goals of the organization as well as making sure that the business strategies have been applied without any delay. The organizational structure of the organizational structure of the organization has created an environment that is best suited for the increase performance and productivity. The resource allocation has made it possible for the firm to remain in a better environment that will enhance the performance of the firm (Garlichs, 2011).
Shareholders and stakeholders have the opportunity of benefiting from the implementation of the strategies. Shareholders will receive a higher value for the money that they have invested in the company. The shareholders including customers, suppliers and the society at large will benefit as the project will benefit them by giving suppliers a high income and offering goods to customers that suit them. The distribution of excess profit will be done in accordance to what one has invested in the company such that where the amount contributed is small then the amount of profit to be giv ...
This project gives a fair idea of starting a venture which is particularly applicable in India due to its various tax and legal laws. But still it gives the essentials of starting a venture anywhere in the world
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
FACULTY OF COMPUTING AND BUSINESS MANAGEMENTVILA COLLEGEBM.docxmydrynan
FACULTY OF COMPUTING AND BUSINESS MANAGEMENT
Vila College
BMMK 5103
ENTERPRISE DEVELOPMENT
ASSIGNMENT
Date Assigned: 2nd t March 2013
Due Date: 6th April 2013
Lecturer: Mr.Hamid Sodique
Student ID: s111023248
Student name: Imad Mohamed
Imad MohamedACKNOWLEDGEMENT
First of all I would like to thank God as I am able to finish this assignment given by Mr.Hamid Sodique, lecture of the Module: Marketing Management.. This task cannot be completed without guidance and continued support of from lecture. Therefore I would like to take this opportunity to tank lecture, Mr.Hamid Sodique for his guidance for and explanation of the subject, and kind extension of deadline for submitting the assignment. I also appreciated those Villa College’s facilitations, to grant me late registration and extension for submitting the assignment.
I am a civil servant having heavy workload especially during the time there is much challenges for our work to uphold decentralization system in Maldives. My studies and work towards this assignment is completed because of the flexibility and support given by my office management and staff as well. I recognized the support of office management and thanks management of Local Government Authority
This task has been done with the help of and discussion with colleague students of the class, and I would address big thanks to all fellow students.
Finally I thanks to my beloved family and friends that always stick together and also work hard to produce good assignment.EXECUTIVE SUMMARY
The case presented discusses Singtrix’s activities that outline its strengths and weaknesses. This paper clearly identifies the company’s life in the industry. The paper also provides information that will help in depicting a clear picture in the company’s operations and activities.
This paper discusses the strengths and weaknesses of the company and the main reason behind these occurrences. This paper clearly explains the position of the company in the musical instrument industry. It will outline the main strategies that the company needs to adopt in order to ensure that the new product penetrates and is fully accepted into the market. The information provided best explains what the company needs to do and what it needs to change when introducing a new product into the market.
An analysis of the internal practices of the company help outlines the company's SWOT. The strengths related to the company are; producing quality, producing unique products with unique features, changing the unthinkable, that is, making bad singers good singers and producing user-friendly devices. The company's weaknesses include; poor marketing; its products get only known by a certain class of individuals and limited brands. Its opportunities include; its quality products help attract new clients, stands a great chance of becoming one of the best in the industry, its ability to make music stars acts as a way of advertisement and have a chance of creating new p ...
Running head STRATEGIC FIT OF THE FIRM ASSESSMENT .docxtoltonkendal
Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT 1
STRATEGIC FIT OF THE FIRM ASSESSMENT 4
Strategic Fit of the Firm Assessment
James Smith
MBA 6024
Unit 3 Assignment 1
3/12/16
The Virgin Group is a company that is doing well in the industry despite that many inconsistencies that occurred. The company’s strategies that have been made are aimed at making sure that company has achieved the objectives or the goals that have been set using these strategies. The set strategic plan is brilliant and has highlighted on some of the areas that need to be improved. The establishment of the strategy is also likely to bring about motivation to the individuals. The application of the strategies is also likely to impact the organization's performance in a positive manner since the individuals will be having set aspirations as well as motivations to inspire the members of the given organization.
The firm is in full control of the available resources and also has the required capabilities that will assist in ensuring that the strategies have been implemented. The functions of the company are usually structured in a way that they are easily applicable, and they can be of many benefits to the organization. The issue of the differentiation has also made it possible for the organization to gain a competitive advantage in the issues that they will be tackling especially the ones that are concerned with the increased productivity of the organization. The resources belonging to the firm are also properly allocated to make sure that the level of productivity has continued to increase.
The organization structure of the organization as well as the management system of design has been on the forefront in making sure that they have accomplished the desired goals of the organization as well as making sure that the business strategies have been applied without any delay. The organizational structure of the organizational structure of the organization has created an environment that is best suited for the increase performance and productivity. The resource allocation has made it possible for the firm to remain in a better environment that will enhance the performance of the firm (Garlichs, 2011).
Shareholders and stakeholders have the opportunity of benefiting from the implementation of the strategies. Shareholders will receive a higher value for the money that they have invested in the company. The shareholders including customers, suppliers and the society at large will benefit as the project will benefit them by giving suppliers a high income and offering goods to customers that suit them. The distribution of excess profit will be done in accordance to what one has invested in the company such that where the amount contributed is small then the amount of profit to be giv ...
This project gives a fair idea of starting a venture which is particularly applicable in India due to its various tax and legal laws. But still it gives the essentials of starting a venture anywhere in the world
Insights Success has shortlisted "20 Most Admired Companies of the Year 2019 with an intent to acknowledge & admire the novel approaches of these businesses
Target MarketAs marketing consultants, our firm will work with y.docxmattinsonjanel
Target Market
As marketing consultants, our firm will work with you and your organization and administration group in an expert item dispatch, marking research, or business measuring or focusing on engagement. Since every customer organization or firm is special with its own arrangement of issues and opportunities, we regularly start our association with a choice recognizable proof and illumination engagement what we call Decision Mapping. This distinguishes the most applicable issues, opportunities, and issues most important, and serves to elucidate the choice motivation. We accept this is a critical stride to guarantee as specialists to your organization, that our examination or promoting technique engagement meets your particular administration prerequisites. Further, Decision Mapping spares both time and cash as it hones concentrate as to the accurate work which should be proficient in our staying counseling or statistical surveying work for your organization. (Clarke, & Charmaz, (Eds.). 2014).
To start with, we are not industry pros or specialists. Our theory is that we bring a toolbox of systematic and administration abilities to the table. We bring profound industry learning of your business. The mixing of our useful and administration aptitude, and your insight into your own business and industry, settles on for a beneficial choice centered engagement. (Clarke, & Charmaz, (Eds.). 2014).
Market Needs
Brilliant organizations realize that cunning and viable showcasing is the way to accomplishment amid both great and awful monetary times which we are prepared to give. The issue is that numerous organizations are thinking that it’s difficult to adjust their promoting systems to today's financial atmosphere. This is not astonishing as fruitful business advancement obliges advertising background and information that numerous organizations don't have in-house. Putting resources into an accomplished business advertising expert can give associations the help they have to reconnect with their clients and advance their items and administrations all the more successfully. (Hollensen, 2015).
Proceeded with development in medicinal services consumptions and huge changes in human services scope are making interest for counseling ventures. This incorporates an emphasis on advanced wellbeing records and an emotional requirement for more prominent productivity and expense control. Consultancies that emphasis on activities that plainly decrease business expenses and upgrade working benefits in a sensibly brief time of time will locate a ready corporate business sector, (for example, advisors who concentrate on income improvement, production network productivity and assembling proficiency). (Hollensen, 2015).
Market Trends and Growth
Alliance Marketing Consultants incomes (counting HR, IT, method, operations, administration and business counseling administrations) will speak the truth $1,100,000 in 2002, as indicated by our exploration gauges. This sp ...
Running Head DIVERSIFICATION STRATEGY1DIVERSIFICATION STRAT.docxcharisellington63520
Running Head: DIVERSIFICATION STRATEGY
1
DIVERSIFICATION STRATEGY
8
Diversification strategy
Name
College
Course
Tutor
Date
Diversification is one of the strategies that the company will use so as to stay afloat in the highly competitive market. It is a risk management technique which involves mixing a wide range of investments in the same portfolio (Kenny, 2009). Most companies use the strategy so as to grow, spread risk, to fully utilize the existing resources and to escape from the undesirable industry environment. The essence of using the strategy is that on average, the different product types will yield higher returns to the company and at the same time reduce risks in comparison to individual products. Since the company market is a highly competitive one, the organization should diversify its products and services so as to attract more customers and reap as much benefits as it can from the potential market.
Diversification of the business
The advantages associated with the diversification strategy are: It creates opportunities to achieve economies of scale. It creates opportunities to expand product offerings and expand into new geographical areas. It reduces the cyclical fluctuations in sales and revenues and cash flows and it lets the company continue to grow after the core business has matured. The disadvantage is that it may be complex and difficult to coordinate the different but related businesses. The other problem with the strategy is that the managers of the firm may lack the knowledge of the firms’ businesses. The strategy may therefore be useful if well implemented and follow ups carried out so as to ensure that the strategy is effective and advantageous to the firm.
Strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activities
Diversification could either be related or unrelated to the products currently on offer. In the case of the APAtizer Company, since not all tutors require the assignments to be written in the APA format, tutorials for the other formatting styles such as Turabian, Chicago, MLA and Harvard could also be offered at the APAtizer website. That will highly increase the sales volumes due to the increase in the market size. That will be as a result of different services offered. The site could also use other retailers to offer their services. That could be through affiliate companies which would increase the company’s market.
Synergies may be gained from the diversified activities in the human resource department since there will be no need to acquire new staff as long as the diversified strategy is related. The technology will also not be acquired as the existing one will be shared in the processing of the new products and services. The few resources will be used to produce the new products and increase revenue. By using the unrelated product differentiation strategy, the synergies to be gained w.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Insights Success has shortlisted "20 Most Admired Companies of the Year 2019 with an intent to acknowledge & admire the novel approaches of these businesses
Target MarketAs marketing consultants, our firm will work with y.docxmattinsonjanel
Target Market
As marketing consultants, our firm will work with you and your organization and administration group in an expert item dispatch, marking research, or business measuring or focusing on engagement. Since every customer organization or firm is special with its own arrangement of issues and opportunities, we regularly start our association with a choice recognizable proof and illumination engagement what we call Decision Mapping. This distinguishes the most applicable issues, opportunities, and issues most important, and serves to elucidate the choice motivation. We accept this is a critical stride to guarantee as specialists to your organization, that our examination or promoting technique engagement meets your particular administration prerequisites. Further, Decision Mapping spares both time and cash as it hones concentrate as to the accurate work which should be proficient in our staying counseling or statistical surveying work for your organization. (Clarke, & Charmaz, (Eds.). 2014).
To start with, we are not industry pros or specialists. Our theory is that we bring a toolbox of systematic and administration abilities to the table. We bring profound industry learning of your business. The mixing of our useful and administration aptitude, and your insight into your own business and industry, settles on for a beneficial choice centered engagement. (Clarke, & Charmaz, (Eds.). 2014).
Market Needs
Brilliant organizations realize that cunning and viable showcasing is the way to accomplishment amid both great and awful monetary times which we are prepared to give. The issue is that numerous organizations are thinking that it’s difficult to adjust their promoting systems to today's financial atmosphere. This is not astonishing as fruitful business advancement obliges advertising background and information that numerous organizations don't have in-house. Putting resources into an accomplished business advertising expert can give associations the help they have to reconnect with their clients and advance their items and administrations all the more successfully. (Hollensen, 2015).
Proceeded with development in medicinal services consumptions and huge changes in human services scope are making interest for counseling ventures. This incorporates an emphasis on advanced wellbeing records and an emotional requirement for more prominent productivity and expense control. Consultancies that emphasis on activities that plainly decrease business expenses and upgrade working benefits in a sensibly brief time of time will locate a ready corporate business sector, (for example, advisors who concentrate on income improvement, production network productivity and assembling proficiency). (Hollensen, 2015).
Market Trends and Growth
Alliance Marketing Consultants incomes (counting HR, IT, method, operations, administration and business counseling administrations) will speak the truth $1,100,000 in 2002, as indicated by our exploration gauges. This sp ...
Running Head DIVERSIFICATION STRATEGY1DIVERSIFICATION STRAT.docxcharisellington63520
Running Head: DIVERSIFICATION STRATEGY
1
DIVERSIFICATION STRATEGY
8
Diversification strategy
Name
College
Course
Tutor
Date
Diversification is one of the strategies that the company will use so as to stay afloat in the highly competitive market. It is a risk management technique which involves mixing a wide range of investments in the same portfolio (Kenny, 2009). Most companies use the strategy so as to grow, spread risk, to fully utilize the existing resources and to escape from the undesirable industry environment. The essence of using the strategy is that on average, the different product types will yield higher returns to the company and at the same time reduce risks in comparison to individual products. Since the company market is a highly competitive one, the organization should diversify its products and services so as to attract more customers and reap as much benefits as it can from the potential market.
Diversification of the business
The advantages associated with the diversification strategy are: It creates opportunities to achieve economies of scale. It creates opportunities to expand product offerings and expand into new geographical areas. It reduces the cyclical fluctuations in sales and revenues and cash flows and it lets the company continue to grow after the core business has matured. The disadvantage is that it may be complex and difficult to coordinate the different but related businesses. The other problem with the strategy is that the managers of the firm may lack the knowledge of the firms’ businesses. The strategy may therefore be useful if well implemented and follow ups carried out so as to ensure that the strategy is effective and advantageous to the firm.
Strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activities
Diversification could either be related or unrelated to the products currently on offer. In the case of the APAtizer Company, since not all tutors require the assignments to be written in the APA format, tutorials for the other formatting styles such as Turabian, Chicago, MLA and Harvard could also be offered at the APAtizer website. That will highly increase the sales volumes due to the increase in the market size. That will be as a result of different services offered. The site could also use other retailers to offer their services. That could be through affiliate companies which would increase the company’s market.
Synergies may be gained from the diversified activities in the human resource department since there will be no need to acquire new staff as long as the diversified strategy is related. The technology will also not be acquired as the existing one will be shared in the processing of the new products and services. The few resources will be used to produce the new products and increase revenue. By using the unrelated product differentiation strategy, the synergies to be gained w.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Basic phrases for greeting and assisting costumers
MANAGING CHANGE.docx
1. MANAGING CHANGE
Discuss about managing change……………….. IntroductionSection AGold Touch Wholesales
CompanyGold Touch Wholesales Company is an American public limited company listed in
the American Stock Exchange and one that opened its operations 10 years ago. It is an
organization that purely deals with homecare products, detergents, cosmetic and all forms
of baby products. It focuses on more than one product and has a geographically wide
coverage for its products. It has since then been expanding its operations to the
international market. The company has its sub branches spread all over the United States
and other countries world wide.I was recently employed in the organization and asked to
undertake a project feasibility study on Gold Touch Wholesales Company. The Company has
been undergoing a lot of problems lately which made the Company experience a reduction
in prices for goods and services and loss of customers.Key information that needs to be
aIDressed is as follows:As a company, you should make long term plans which will assist
you in making reliable predictions. It is proper to draft a sound strategic plan that focus on
details for measuring delivery and establishing of immediate actions not medium to long
term plans.Furthermore, you need to arrange for communicating methods and forums to
enhance immediacy in decision making and reviews (Kalyani 2011). It is also essential to
encourage the participation of interested people so as to allow their input to be gained and
their expectations and commitment to be secured.Delegation of power and responsibilities
will empower individuals to make crucial decisions at the local operating level and thus
make recommendations which can be approved instantly. Moreover, there is a need to
remove autocracy and interference within the organization which acts as obstacles to
establishing a sustainable and successful culture. There is also a need to establish an
environment of trust through two-way feedbacks and open door policies. There is need to
listen without interfering or defending any of the feedbacks even when they are critical
views or notions. Lastly, failure is inevitable whenever employees and the management
work towards implementing change. Individuals should accept failure as an inevitable part
of learning and sending positive views to consumers (Agboola, 2011).After taking notes
from interviews and questionnaires from employees and managers it is clear that Gold
Touch wholesales is in dire need for change. Some of the issues that were dominantly
aIDressed include:Most employees argue that, there have been increased failures and
unplanned consequences occurring in the company and no one has been aIDressing these
issues because there have been fears related to job sacking. Monotonous activities and
programmes have led to a lack of improvement in design and implementations thus the
2. same brand of products have been circulating in the market. Team members have no time
for learning, planning and reflecting on how they should come up with new brands. In
aIDition, Gold Touch Wholesales has suIDenly lost the initiative to attempt something
different that would help them come up with new ideas and goals in the near future.
Evidence has it that, the Leadership of the company has been inconsistent and in a way it
has de-moralized most of the staff members and employees in the organization. Some
employees have raised concerns on how they have been kept in the dark since a majority of
the projects and payments have been made without their consent.Other possible reasons
for Gold Touch Wholesales organizational change were as follows:Even though Gold Touch
has been expanding its territories it is experiencing tough foreign regulatory requirements
from competing companies existing in the outside countries. This has a long term effect on
the production of goods and services. Moreover, Restrictions on monetary terms has been a
major challenge on the company’ s functioning systems. It has been hard to operate or even
link with outside branches due to these monetary restrictions. In aIDition, administrative
layers of Bureaucracy which act as buffers and censors vital information have been a
common practice in the company over a long period of time. This has led to insufficient
information been passed on to the direct service level. At the same time, Kirst-Ashman,
Karen and Hull (2001) are for the idea that an organization may opt for change when the
client’ s needs change. Customers vary in tastes and preferences thus they tend to be
attracted more to a product that is of high quality than a previous one which had lacked the
required qualities.Section BAccording to Thompson (2003a), it is important for any
company or enterprise to conduct a project feasibility study. Feasibilities studies are
important since they indicate whether a company will progress with the proposed ventures
of change or not. If the company finds it crucial and that all the requirements are
quantifiable, then it can be at liberty to draft a business plan which now puts all the ideas
and thoughts presented into reality. It is advised for any enterprise or company not to
proceed with the project plans and changes if the venture itself is not satisfactory.
According to Aziz (2007) and Wang et al. (2000), the crucial merit of a Project Feasibility
Study is that managerial experience of the any company enables it to quickly implement
projects and with a desirable quality. Project Feasibility Study touches on issues and areas
related to the target market, technical advances, organizational requirements and financial
overviews.Project Feasibility Study OutlineThis project feasibility study will help your
organization in locating obstacles, determine the viability of the project concept and devise
necessary changes to be done in your organization. The success and future of any
organization will entirely depend on how well the manager handles change. The Means of
managing change depends on a company’ s growth and success. Organizations can achieve
sustainable organizational excellence through evaluation of products and services, target
market and other factors.Product or serviceThe following criterion has to be applied in
order to evaluate your products or services.Use simple language when it comes to
describing your company’ s products or service. There is need to give the company a
product mix since it focuses on more than one product.Give descriptions on how the
consumer would purchase and make use of the service or product. Detailing of your
products or services will help the user judge the effectiveness of your market and position
3. plans.Give descriptions on raw materials or key ingredients that are to be used in the new
product and detail how the company will source these raw materials according to their
availability.Give descriptive plans on how to upgrade your product or how you should
expand your product line. Ensure that your product and services are not an imitation or a
copy of your competitors by establishing methods on how to make them differ.Target
MarketThe following criterion has to be applied in order to evaluate your target
market.Give descriptions and definitions about the target market thus it will help in
distinguishing between customers and end users.Give clarifications on how the end-user
and customers would benefit from the products and services, their reasons for buying and
how they are purchasing the products and services. Establish your opportunities and
strengths to determine the level of projected market demand versus the actual market
demand. From your projected needs, find out whether the products and services are
fulfilled.Establish the market size of your targeted users and where they are located and
find out more if the target market is expected to expand in the future.Evaluate your
competing scale or graph by identifying your competitors in the market and examine if they
are a mature industry or not in relation to their pricing. Get to know learn more about their
strengths and weaknesses since it will help you know where to grade yourself in the market
environment.Examine your competitor’ s reaction upon your entrance in the market and
look for ways on how to gain a market share. It will help you to analyze the opportunities
and threats of your competitors and devise better ways of improving products and
services.Find out what industry the target market is in, the key players, how frequently they
purchase the products and their purchasing power for this will play a big role when it
comes to pricing of goods and services.Determine the demographic factors such as the level
of education, religion, gender, age and ethnicity. It will assist you to know the consumers’
tastes and preferences thus you will be in a position of retaining a consistent graph in
quality and quantity of products and services.Evaluate the psychographic factors and
relevant behavioral factors such as shopping behavior and the frequency of product
purchase.Marketing and sales strategyThe following criterion has to be applied in order to
evaluate your Marketing and sales strategyYou need to find out whether the company has
any strategic partnership or is in the process of forming one. Ask yourself whether you
provide necessary market access. By doing so, it will help you to lay down your rights and
responsibilities.You should find out the nature of your distribution strategy and the
methods you use in selling products and services to your clients. Furthermore, establish
ways of selling for example you can sell through internet, direct mail or other social
networks such Skype.You must ensure that you provide a projected mark-up expectation,
commissions and profit margin and an inclusion of other expected compensations.Give a
description of the pricing justification, strategy and the required gross profit
margins.Ensure that you give a description of the intended terms of payment for your
customers by spelling out issues such as warranties and their impact on the user.You should
ensure that you quantify the marketing budget for the first year since it will help you in
knowing your company’ s performance.CompetitionThe following criterion has to be
applied in order to evaluate your competitors and competition in the market.Give a
description of indirect and direct competition with regards to the targeted markets by
4. conducting a strength, weakness, opportunity and threat (SWOT) analysis. In aIDition you
should make a list of all key barriers to market entry and establish methods of getting rid of
these barriers.Ensure that you describe your product’ s uniqueness in comparison to your
competitors. In this case, consistency is crucial so as to maintain customers’ loyalty.On top
of this, you should state the degree of complexity and ambiguity of your product so as to
make it impossible for the competitor to imitate your brand.Give a description on how your
competitors would react upon the launching of your product. It is important to know their
reactions so that you would be in a better position to improve on the flaws of your product.
In aIDition, you should also estimate the time it might take a competitor to copy your
product or service.Financial overviewThe following criterion has to be applied in order to
evaluate your financial overview.List down your sources of finance and the uses,
applications of these finances.Give a brief description of the total start-up costs that you
require in order to begin your new operations. For example find out the capital costs of
equipment, plant and land. Also include other costs such as accounting and legal
costs.Evaluate your operating costs and the daily costs involved in running your business
for example, utility costs, rent, electricity bills, and water bills. This will assist you in
determining the cash flow requirements.Be in a position to describe your revenue
projections and how you will determine your pricing arrangements. This will help you in
estimating your break-even points.Clearly state your possible sources, your possible
lenders and general limitations and terms of borrowing.Advantages of the project feasibility
study and change processThe project feasibility study will help the team members and the
managers to focus on the project objectives and outline the alternatives. This feasibility
study will assist in the change processes and progress as the business tends to narrow its
alternatives. Furthermore, as the organization undergoes an investigative process, it will be
in a better position to identify new opportunities. The study will also help managers be in
better positions of making decisions whether to undertake the project process or not. In
summary, the company will also be in a better position of securing funding from other
monetary sources and lending institutions.Disadvantages of change processAccording to
Agboola (2011), Change may not be easily accepted by all and thus it needs to be managed.
Not everyone is excited about change and so most of the employees may not like the idea of
change since they assume that changes come with huge responsibilities ahead. He aIDs that
as changes occur in the organizations, deviant behavior among people become
rampant.Adapting to the new environment may take a long time. Most people are unwilling
to work in new or hostile environments since they were familiar with the previous ones.
Therefore, some opt to shift and look for new places of work.RecommendationsAccording to
Kalyani (2011), for an effective and efficient working environment, managers need to
enable, develop and encourage teams to be actively participating in other areas of the
organization so as to get rid of monotony and boredom in one given sector of the working
unit. In order to enable an effective information management and establish active team
working capabilities, there is a need to optimize information and communications
technology (ICT) systems.Moreover, to implement accountabilities and method, agree short
term action plans and review priorities, there needs to be arrangement done on how to
establish workshops and seminars.Furthermore,in order to accelerate the development of
5. people to contribute to a culture of empowered dynamism, adjustments in training and
recruitment programmes have to be made. Employees need to embrace change and as the
managing board you should welcome their inputs so that they will better accept and
appreciate the reasons for change.In conclusion, change has become the key aspect of any
organization since we are in highly competitive environments where innovations are
consistent and competition is stiff. Therefore, no company can afford to remain stagnant as
others progress because this will lead to them being knocked out of the competitive
market.ReferencesAgboola, A. (2011) managing deviant behavior and resistance to change.
International Journal of Business & Management, Vol.6 Issue 1, (p242.)Aziz, A. M. A. (2007)
Successful delivery of public-private partnerships for infrastructure development, Journal
of Construction Engineering and Management-ASCE, 133(12), pp. 918– 931.Kalyani, M. et al.
(2011) human resource strategy: A tool of Managing Change for organizational Excellence.
International Journal of Business & Management, Vol. 6 Issue 8, (p280-286).Kirst-Ashman,
Karen K. & Hull Jr., Grafton. H. (2001) Generalist Practice with Organizations and
Communities. (p 165-220) Belmont, CA, Wadsworth/Thomson.Thompson, A.
(2003a).Business feasibility studies: dimensions of business viability.Perth, Best
Entrepreneur.Wang, S. Q., Tiong, R. L. K., Ting, S. K. and Ashley. (2000) Evaluation and
management ofPolitical risks in China’ s BOT projects, Journal of Construction Engineering
and Management-ASCE, 126(3), pp. 242– 250.Press order button now………………….