1) The document discusses consumer behavior and marketing principles related to refrigerators. It covers consumer behavior models, environmental and personal factors, the consumer decision making process, market segmentation, targeting, and positioning.
2) The author analyzes how age, occupation, lifestyle and other factors influence consumer decisions and selects two target segments: consumers aged 30-50 from upper to upper-middle class who value health, safety and quality.
3) The author develops a perceptual map to position a "Freshly Refrigerator" brand based on quality and reliability, finding it compares favorably to competitors like Whirlpool, Samsung, and GE.
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior564251
This document provides an overview of research conducted on customer buying behavior. It begins with an acknowledgement of the faculty member who oversaw the research project. It then includes a table of contents outlining the various sections of the report. The sections cover topics such as the different types of customer buying behavior, who constitutes a customer, how to study consumer behavior, factors that influence consumer behavior including cultural, social, and personal factors. Maslow's hierarchy of needs is also discussed along with the consumer buying process and how technology is changing consumer behavior in the digital age.
The document discusses the concept of buyer behavior and the factors that influence it, including cultural factors like culture and subculture, social factors like reference groups and family, and personal factors like age, occupation, and lifestyle. It also examines psychological factors affecting buyer behavior such as perception, motivation, beliefs, and attitudes. Understanding these influences on buyer behavior is important for marketers to better target customers and develop effective marketing strategies.
Consumer behavior all material Prepared by karventhan karventhanps
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
The document discusses key aspects of consumer behavior including the meaning of consumer behavior, types of consumers, factors that influence consumer behavior from various disciplines like psychology, sociology, economics, and applications of consumer behavior knowledge in marketing. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. It also outlines the consumer decision making process and different types of consumer buying behaviors.
The document discusses key aspects of consumer behavior including definitions, important disciplines involved like psychology and economics, consumer involvement, types of consumers and consumer buying behavior. It explains how understanding consumer behavior can help with identifying market opportunities, selecting target markets, and informing marketing mix decisions related to product, price, distribution and promotion.
This document provides an introduction to consumer behaviour. It discusses that consumer behaviour involves how consumers acquire, consume and dispose of products based on internal and external factors. It outlines the consumer decision making process which involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses how marketers analyze consumer behaviour through understanding the consumer, competition, company and market conditions in order to segment markets and develop effective marketing strategies.
The document discusses various topics related to consumer behavior including the difference between consumer and organizational buying, factors that influence consumer behavior, and the importance of understanding consumer behavior for marketing and public policy decisions. It provides definitions of key terms, describes the consumer decision making process, and explains how knowledge of consumer behavior can benefit companies, regulators, and social marketing programs.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior564251
This document provides an overview of research conducted on customer buying behavior. It begins with an acknowledgement of the faculty member who oversaw the research project. It then includes a table of contents outlining the various sections of the report. The sections cover topics such as the different types of customer buying behavior, who constitutes a customer, how to study consumer behavior, factors that influence consumer behavior including cultural, social, and personal factors. Maslow's hierarchy of needs is also discussed along with the consumer buying process and how technology is changing consumer behavior in the digital age.
The document discusses the concept of buyer behavior and the factors that influence it, including cultural factors like culture and subculture, social factors like reference groups and family, and personal factors like age, occupation, and lifestyle. It also examines psychological factors affecting buyer behavior such as perception, motivation, beliefs, and attitudes. Understanding these influences on buyer behavior is important for marketers to better target customers and develop effective marketing strategies.
Consumer behavior all material Prepared by karventhan karventhanps
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
The document discusses key aspects of consumer behavior including the meaning of consumer behavior, types of consumers, factors that influence consumer behavior from various disciplines like psychology, sociology, economics, and applications of consumer behavior knowledge in marketing. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. It also outlines the consumer decision making process and different types of consumer buying behaviors.
The document discusses key aspects of consumer behavior including definitions, important disciplines involved like psychology and economics, consumer involvement, types of consumers and consumer buying behavior. It explains how understanding consumer behavior can help with identifying market opportunities, selecting target markets, and informing marketing mix decisions related to product, price, distribution and promotion.
This document provides an introduction to consumer behaviour. It discusses that consumer behaviour involves how consumers acquire, consume and dispose of products based on internal and external factors. It outlines the consumer decision making process which involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses how marketers analyze consumer behaviour through understanding the consumer, competition, company and market conditions in order to segment markets and develop effective marketing strategies.
The document discusses various topics related to consumer behavior including the difference between consumer and organizational buying, factors that influence consumer behavior, and the importance of understanding consumer behavior for marketing and public policy decisions. It provides definitions of key terms, describes the consumer decision making process, and explains how knowledge of consumer behavior can benefit companies, regulators, and social marketing programs.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Consumer behaviour is the study of how consumers make decisions to spend their available resources (time, money, effort) on consumption-related items. It examines how emotions, attitudes and preferences affect buying behavior. Understanding consumer behaviour is important for marketers to design effective strategies. The document discusses the consumer decision process, factors that influence consumer behaviour like culture and marketing activities, and how segmentation and targeting are used to develop marketing strategies tailored for specific consumer groups.
The document discusses consumer behavior, defining it as the study of how individuals make decisions to spend resources on consumption. Consumer behavior is influenced by internal factors like cognition, affect, and behavior as well as external environmental factors. It is a complex process that marketers must understand in order to effectively segment, target, position, and design products for consumers. The key is providing value to satisfy consumer needs and wants better than competitors. Studying consumer behavior helps marketers analyze opportunities and threats, implement marketing strategies, and improve standards of living through consumption.
3 module Marketing Management university of Mysore Dr UMA K
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
The document discusses consumer behavior and organizational buying. It defines consumer behavior as how individuals make decisions to spend resources on consumption items. Organizational buying refers to the decision-making process formal organizations use to identify, evaluate and select products and suppliers. The document outlines factors that influence consumer behavior such as social, cultural, personal, psychological factors and marketing factors. It also discusses the different types of buying decisions and roles involved in organizational purchases.
Analysing consumer buying behaviour and industrial buying behaviourSUJIT DAS
This document summarizes and compares consumer buying behaviour and industrial buying behaviour. It discusses the key determinants and factors that influence each type of buying behaviour. For consumer behaviour, it outlines internal factors like demographics, attitudes, motivations and learning that affect purchases. External factors discussed include culture, social class, family influences and the consumer decision process. For industrial buying, the stages of the decision process are presented, from recognizing needs to post-purchase evaluation. Key participants like initiators, users and influencers are also identified. Finally, the document compares consumer versus industrial buying, noting differences in purpose, quantity purchased, decision making process, knowledge levels and relationship with sellers.
consumer behavior and utility maximization JosHua455569
1. The document discusses consumer behavior and the concept of utility maximization. It defines consumer behavior as how individuals, groups, and organizations select, buy, use, and dispose of goods and services to satisfy their needs and wants.
2. It also defines utility as the satisfaction gained from consuming goods and services. Utility maximization means making choices that provide the highest level of consumer satisfaction within a budget. Consumers maximize utility by determining which combination of goods provides the greatest benefit.
3. The document outlines factors that influence consumer behavior like culture, social factors, personal characteristics, and psychology. It emphasizes the importance of understanding consumer behavior for marketers in today's customer-oriented market.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the actions and decisions of individuals when selecting and disposing of products. Key factors that influence consumer behavior include marketing mix factors like product, price, place and promotion as well as personal, psychological, social and cultural factors. The stages of the consumer buying decision process are also outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as how individuals make decisions to spend resources on consumer goods and services. Consumer behavior is influenced by internal factors like personal characteristics, psychology, and external factors like culture and society. The document outlines the consumer decision making process and categories it includes routine, limited, and extensive decision making. It explores how motivation, beliefs, attitudes, perception, and learning impact consumer psychology. Social factors like reference groups, family, and status also influence behavior as do cultural influences like culture, subcultures, and social class. Understanding consumer behavior is important for industries like textiles to focus on what consumers buy, where they shop, how they learn about products, and socio
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
The document discusses various topics related to consumer behavior, including key concepts like motivation, perception, and the consumer decision-making process. It describes factors that influence consumer behavior such as culture, social class, and the stages of adopting new products. Various consumer behavior theories are also summarized, including those proposed by Freud, Maslow and others relating to psychological motivations and needs.
5 consumer behaviour research paper hari masterpiece HariMasterpiece
This document summarizes a research paper on analyzing factors that influence consumer behavior and promoting in marketing. It discusses how studying consumer behavior is important for marketers to understand what influences consumers' purchasing decisions. It also examines different types of consumer behavior and factors that affect consumer behavior, such as advertising, financial conditions, personal preferences, social influence, and purchasing power. Additionally, it outlines patterns of consumer behavior including area of purchase, time and frequency of purchase, and method of purchase. The document concludes that understanding consumer psychology and how consumers think, feel, reason and make decisions is important for effective marketing.
The document discusses consumer behavior and the consumer buying decision process. It defines consumer behavior and notes that it is the study of how individuals purchase and use products and services. It then discusses the nature of consumer behavior, highlighting that it is dynamic, varies between individuals, leads to purchase decisions, varies between products, and is complex. The document also outlines seven reasons for studying consumer behavior, including satisfying customer needs, understanding consumer psychology and motives, and aiding new product development. Next, it identifies factors that influence consumer buying decisions such as psychological, social, cultural, personal, and economic factors. Finally, it describes the five stages of the consumer buying decision process: need recognition, information search, evaluation of options, purchase decision, and
Consumer behavior involves the mental and physical activities individuals engage in when buying and using products and services. It is influenced by psychological, social, and economic factors. Understanding consumer behavior is important for businesses to develop effective marketing strategies. It helps businesses identify target markets, determine the marketing mix of product, price, place, and promotion, and create integrated strategies to satisfy consumer needs and achieve business objectives. Studying consumer behavior is also important for non-profit organizations, governments, and consumer education programs.
Consumer behaviour notes full @ mab marketing Babasab Patil
The document discusses various topics related to consumer behaviour, including the positivist and interpretivist approaches to studying consumer behaviour, the difference between consumers, buyers and customers, factors that influence consumer behaviour, and approaches to market segmentation such as demographic, psychographic, and benefit segmentation. It also covers topics like developing new products, the total product concept, diffusion of innovations, and the product lifecycle.
The document discusses key aspects of consumer behavior that are important for marketers to understand. It defines consumer behavior as the study of how individuals make decisions to spend their available resources on consumption-related items. Understanding consumer behavior allows marketers to determine what products are needed in the market, how best to present goods to consumers, and influences on consumer decision making from groups. The study of consumer behavior is vital for companies to make effective production, pricing, distribution, and promotional decisions.
1. Consumer behaviour is the study of how consumers make purchasing decisions and how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy needs and wants.
2. There are several factors that influence a consumer's buying decisions, including psychological, social, economic factors.
3. A consumer goes through various stages before making a purchase including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The consumer's need is what triggers the buying process.
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
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The document discusses consumer behavior, defining it as the study of how individuals make decisions to spend resources on consumption. Consumer behavior is influenced by internal factors like cognition, affect, and behavior as well as external environmental factors. It is a complex process that marketers must understand in order to effectively segment, target, position, and design products for consumers. The key is providing value to satisfy consumer needs and wants better than competitors. Studying consumer behavior helps marketers analyze opportunities and threats, implement marketing strategies, and improve standards of living through consumption.
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This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
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Analysing consumer buying behaviour and industrial buying behaviourSUJIT DAS
This document summarizes and compares consumer buying behaviour and industrial buying behaviour. It discusses the key determinants and factors that influence each type of buying behaviour. For consumer behaviour, it outlines internal factors like demographics, attitudes, motivations and learning that affect purchases. External factors discussed include culture, social class, family influences and the consumer decision process. For industrial buying, the stages of the decision process are presented, from recognizing needs to post-purchase evaluation. Key participants like initiators, users and influencers are also identified. Finally, the document compares consumer versus industrial buying, noting differences in purpose, quantity purchased, decision making process, knowledge levels and relationship with sellers.
consumer behavior and utility maximization JosHua455569
1. The document discusses consumer behavior and the concept of utility maximization. It defines consumer behavior as how individuals, groups, and organizations select, buy, use, and dispose of goods and services to satisfy their needs and wants.
2. It also defines utility as the satisfaction gained from consuming goods and services. Utility maximization means making choices that provide the highest level of consumer satisfaction within a budget. Consumers maximize utility by determining which combination of goods provides the greatest benefit.
3. The document outlines factors that influence consumer behavior like culture, social factors, personal characteristics, and psychology. It emphasizes the importance of understanding consumer behavior for marketers in today's customer-oriented market.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the actions and decisions of individuals when selecting and disposing of products. Key factors that influence consumer behavior include marketing mix factors like product, price, place and promotion as well as personal, psychological, social and cultural factors. The stages of the consumer buying decision process are also outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as how individuals make decisions to spend resources on consumer goods and services. Consumer behavior is influenced by internal factors like personal characteristics, psychology, and external factors like culture and society. The document outlines the consumer decision making process and categories it includes routine, limited, and extensive decision making. It explores how motivation, beliefs, attitudes, perception, and learning impact consumer psychology. Social factors like reference groups, family, and status also influence behavior as do cultural influences like culture, subcultures, and social class. Understanding consumer behavior is important for industries like textiles to focus on what consumers buy, where they shop, how they learn about products, and socio
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
The document discusses various topics related to consumer behavior, including key concepts like motivation, perception, and the consumer decision-making process. It describes factors that influence consumer behavior such as culture, social class, and the stages of adopting new products. Various consumer behavior theories are also summarized, including those proposed by Freud, Maslow and others relating to psychological motivations and needs.
5 consumer behaviour research paper hari masterpiece HariMasterpiece
This document summarizes a research paper on analyzing factors that influence consumer behavior and promoting in marketing. It discusses how studying consumer behavior is important for marketers to understand what influences consumers' purchasing decisions. It also examines different types of consumer behavior and factors that affect consumer behavior, such as advertising, financial conditions, personal preferences, social influence, and purchasing power. Additionally, it outlines patterns of consumer behavior including area of purchase, time and frequency of purchase, and method of purchase. The document concludes that understanding consumer psychology and how consumers think, feel, reason and make decisions is important for effective marketing.
The document discusses consumer behavior and the consumer buying decision process. It defines consumer behavior and notes that it is the study of how individuals purchase and use products and services. It then discusses the nature of consumer behavior, highlighting that it is dynamic, varies between individuals, leads to purchase decisions, varies between products, and is complex. The document also outlines seven reasons for studying consumer behavior, including satisfying customer needs, understanding consumer psychology and motives, and aiding new product development. Next, it identifies factors that influence consumer buying decisions such as psychological, social, cultural, personal, and economic factors. Finally, it describes the five stages of the consumer buying decision process: need recognition, information search, evaluation of options, purchase decision, and
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1. Consumer behaviour is the study of how consumers make purchasing decisions and how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy needs and wants.
2. There are several factors that influence a consumer's buying decisions, including psychological, social, economic factors.
3. A consumer goes through various stages before making a purchase including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The consumer's need is what triggers the buying process.
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
Running head: PHASE 2 1
PHASE 1 16
GenY Xploit Implementation Plan
Ken Wiechert
Robert Varela
Lakisha Trammel
Grand Canyon University: ENT-435
06/9/2019
GenY Xploit Implementation Plan
Innovation is a team activity that involves the intersection of different fields, bringing together diverse ideas, abilities, and/or methods that result in a physical product, a process, or a service that impacts society in a timely manner (National Academy of Engineering, 2015). It is imperative to influence innovation in an organization to stay in existence with other competitors. Before Team B can embrace the final phase of implementing a plan that will captivate the audience buy-in power there are two other phases that need to take place. Phase 1 has already been established and that is to purpose several innovative ideas to nominate for our new product along with a description of the models used to circulate an extensive evaluation of each product. Team B evaluated several innovation ideas mainly using the NOMMAR model which evaluated the customer needs, technology options, potential market, business model, realistic approach, and the relevancy (Miller Competition Series, n.d.). Phase 2 will finalize the name of a product, provide a description of the GenY Xploit gaming console, what value will it provide to our customer needs, utilizing the NOMMAR model a detailed implementation plane that that will include contingency, risks, budget, time frame, target market and visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming console for our new product. Introducing the new GenY Xploit gaming console into the market arena will give gamers a whole new jolt of gaming experience. The gaming console will introduce a unique design of software compatibility that will allow gamers to perform cross-platform gaming to compete with each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of a new product on the market can basically be made in two different ways. A product can be either totally new to the market or it can be the result of a major change in an existing product” (p 136). The Gen Y Xploit is totally a new gaming console product that has the potential to revolutionize the gaming industry all over the world. Team B is excited and ready to establish this new gaming console to the gaming community world which we feel is hungry and ready for a new gaming console to take center stage. If that is not enough, we are confident that GenY Xploit will fulfill all their desires and needs for centuries to come. Presently, the latest marketing model for the gaming industry consists between two competitors, Microsoft Xbox One X and the Sony PlayStation 4 (PS4), even though the Nintendo Switch is a gaming system they are not equally comparable. It is time to beef up the competit.
Running head PERSONAL MISSION STATEMENT1PERSONAL MISSION ST.docxtodd581
Running head: PERSONAL MISSION STATEMENT
1
PERSONAL MISSION STATEMENT
4
Personal Mission Statement
Name
PSY/699
Instructor name
date
Personal Mission Statement
To begin with, I have set my eyes on becoming a social worker. Further, through my involvement in the realm of social work, I hope to help as many individuals as I can. For a long a time, I have exhibited immense passion and the need to come to the assistance of individuals who are grappling with a vast array of unsavory circumstances. My passion is as a result of my experiences of the suffering of many people whom I have interacted with throughout my life. Notably, the majority of these people had to contend with abuse and neglect for a long time. Moreover, my need is as a result of my comprehension of the fact that transforming the globe commences with the assistance of a just a single individual and having the ability to empathize with individuals. Having witnessed so much suffering throughout my life, I feel that it is right for me to do whatever I can to bring smiles to faces of individuals who have faced diverse challenging situations in their life. In this way, I believe that I will be able to bring much-needed positive contributions to my preferred profession.
Further, I bring various positive and unique qualities to social work, the most prominent of which include empathy, active listening, and persuasion. Firstly, empathy relates to the capability of an individual to identify with the situation in which another individual is. Undoubtedly, empathy is immensely critical in the realm of social work owing to the fact that it aids those partaking in the field to not only comprehend but also assist others in ascertaining solutions to their problems. Apart from this, active listening is equally critical in social work because it helps in establishing trust, opening doors, and coming to the discovery of important details regarding the people seeking the assistance of social workers. In this way, their unique circumstances can be understood. Additionally, the value of persuasion cannot be stressed enough, as it aids in influencing, coaxing, or inviting individuals to take action, for instance, when it comes to the transformation of client behavior.
With respect to how I see my role in the profession evolving through time, I hope that I will start working as a child welfare social worker in a hospital. I intend to offer services to children who are grappling with abuse and neglect owing to the actions of their parents. On top of this, I intend to assist children coming from families that do not earn enough income. In addition, I hope that I will become a hospital manager of child welfare five years after starting my practice of social work. Following the attainment of two to three years’ experience as child welfare social worker, on top of undergoing additional management training, I hope that I will be able to land the position. In addition, I intend to start a non-profit communit.
Running head PERSONALITY DEVELOPMENTPERSONALITY DEVELOPMENT.docxtodd581
Running head: PERSONALITY DEVELOPMENT
PERSONALITY DEVELOPMENT 6
Personality development
Student’s Name
Institutional Affiliation
Introduction
The purpose of this paper is to explain the concepts and theories of personality development. People tend to think widely about personality at the workplace, in schools, and in other social events. People place immediate focus on the personality and make judgments about shyness, helpful people. (Davis & Panksepp 2018) Personality makes each individual the way they are. Researchers in psychology and other fields have overtime in history researched how the personality of individuals developed. The development of personality refers to the organization of human behavior patterns, which brings uniqueness amongst various individuals. Many factors can result in personality changes such as the genetic factors, the environment one is living, styles of parenting, and other very important variables. The development of personality allows individuals to adopt an impressive personality and makes one be unique. Various psychologists have developed various theories that explain the development of human personality. Some of the theories of personality development include the psychodynamic theory, neural biological theory, the traits theory, and cognitive theory. (Rohsenow & Pinkston-Camp 2016)
Psychodynamic theory
The development of personality takes place through a certain series of stages. Each of these stages has unique conflict features in psychology. The development of human personality is developed from a number of components of the human mind. Feud believed that the three components include the id, the ego, and the superego. The id is concerned with the question "want to do that now," it is characterized by the gratification of certain basic needs and has an aspect of urgency. The superego places focus on some essential rules and morals in society. This is closely related to the commonly referred to as the human conscience. The development happens as individuals grow from childhoods to adulthood. The ego is mainly rational and part of our inner personality. A number of psychologists have criticized the feuds ideas about personality development and have rather applied the effect that the child's environment and their culture affect the development of their personality. (Rohsenow & Pinkston-Camp 2016)Alfred explored and developed a very comprehensive theory of psychodynamic personality.
The psychologists focused on the strong drive, which compensates for inferiority feelings. He developed the idea of an inferiority complex which described a situation where an individual lacks their worth and perceive themselves below the standards of other people in the society. Erickson was another psychologist who was very instrumental in the development of psychological development theory. (Brandes 2019) He argued that the development of the human personality was based on t.
Running Head PERSONAL NURSING PHILOSOPHY 1PERSONAL NURSING P.docxtodd581
Running Head: PERSONAL NURSING PHILOSOPHY 1
PERSONAL NURSING PHILOSOPHY 2
Personal nursing philosophy
Student name
Professor
Course
Date of submission
This paper focuses more on nursing paradigms that are comprised of four key elements. These factors include persons/clients, health, environment, and nursing, where each is subjected to own theoretical connotation and has an essential role in enhancing and promoting healthcare. In this regard, the paper outlines and contrast approaches and is in line with these four approaches in efforts to attain modern health care. Various theories in this regard try to give a vivid description of the environment and critical role in healthcare. All the stakeholders are therefore supposed to collectively work together as one of attaining a competitive advantage, healthcare and create a conducive work plan that total defense potential alignment of healthcare. This theory creates a personal definition that applies to the scenario in an exemplifying the applicability in the nursing processes (Warren W. Tryon, 2019).
In my analysis and interpretation, Person metaparadigm focuses more on recipient care and the patient. This facet extends and encompasses factors such as culture, personal spiritual aspects, family friends, and the associate economic status. This fact has been proved by a research hat outlined that the current world view of nursing has existentialism and humanism transcendence, which are based on their own interpretation and perception. The nature of intensive care that is acceded to a patient in some cases is based on the personal attribute and predetermined forces that surround one self. The third part is always crucial in attaining healthcare through could and proviso of essential secondary services that help in the healing processes. This is a closely associated environment metaparadigm; it deals with both external and external factors that relate to competent and reliable patient care. Some of the factors that are defined in this phase include interacting with patients, which changes the cognitive perspective of the subject. Visitors, as well as surrounding, are vital factors that can be used to determine and offer the best services to a patient (Saul McLeod,, 2015).
Am sure that nurse and the integrated practices of theories have established s scope and level of abstraction that has developed a proper framework through the nursing situation. Through capacity building a convinced that nurse intervention is the road map of attaining all phenomena and goals of universal healthcare. In this case, the use of cognitive theory appliance is predominating, arguing that intellectual structure and processes must be followed. The nurse must, therefore, attain a high degree of competency through the use of one's thought, interpretation of the environment, and correct assumption. In my opinion, this is the most critical aspect that requires professional input to attain effective, effi.
Running Head PHILOSOPHICAL WORLDVIEW1PHILOSOPHICAL WORLDVIEW.docxtodd581
Running Head: PHILOSOPHICAL WORLDVIEW 1
PHILOSOPHICAL WORLDVIEW 2
Philosophical Worldview
Kathy Greggs
Liberty University
05/27/2020
1. Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? How so?
The approach in which we view greatly affects the approach in which we take for research purposes. I did not have that idea until I read the philosophical worldview and gained a detailed comprehension of that it involves. From this knowledge, I have found out that from the four philosophical worldview one that closely aligns with my perspective and my view of problems in the world is the pragmatic technique. This is because my approach of viewing and handling issues is based on the experience of the vice theory. Based on pragmatic view, reality exist as physical realities, psychological and social realities that involve subjective experience and perception, language, and culture. Knowledge is based on reality of the world and our experiences (Petersen, & Gencel, 2013).
2. How does understanding the connection between philosophical worldview and research methodology assist in your research approach?
The capability to associate philosophical world views to various research methodologies is essential to me. It aids in making it easier to focus on main issue of research thus making the right decision on the type of data collection methods to be used and the type of data analysis to be used. It is essential to note that the connection between the philosophical worldview and the research approach available since it will aid in defining if I implement the quantitative method or the qualitative approach. Based on the research carried out by Robson and McCarran (2016), the quantitative approach is basically focuses on the natural sciences and numerical data; as the qualitative approach is based majorly on non-numerical data and believed to be better suited for social research on individuals. Nevertheless, as pragmatist both approaches could be implemented based on my perspective or basic consensus.
3. Compare/contrast research philosophical worldview with that of a Christian worldview. Are there any areas that are problematic, or do most philosophical worldviews appear to be congruent with a Christian worldview?
A world view is a way in which we comprehend life and the world as well as the reality. The Christian worldview is a great conceptualization of the world based on a Christian view. Based on the philosophical worldviews, positivism according to me of the only one that is problematic to a Christian word view since it disclaims invisible theoretical concepts (Robson & McCarran, 2016). Post-positivism is a new worldview that tends to replace positivism and it is in line to the Christian worldview since it takes into consideration the uncertainties that positivism rejects. The other approaches are inline to the Christian world view since they are more open to the social n.
Running Head PHIL WORKSHOP1PHIL WORKSHOP 2.docxtodd581
The document discusses the history and challenges facing Best Buy, the largest consumer electronics retailer. It outlines Best Buy's evolution from its founding in 1966 as Sound of Music to its current struggles. Key points include:
- Best Buy is facing declining sales and profits as competitors like Amazon gain market share. Its new CEO is aiming to refocus the company on customer centricity.
- The company changed its business model several times over the decades in response to market changes and competition, from hi-fi audio stores to superstores to a "grab-and-go" format.
- Challenges now include losing market share to online and discount retailers, as well as changing consumer preferences as devices like smartphones replace
Running head PHILOSOPHY OF RELIGION-EXISTENCE OF GOD .docxtodd581
Running head: PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 1
PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 2
Student's name: Emmanuel Domenech
Professor's name: Dr. Tina Wood
Topic: Stage 1: Choosing your Philosophical Question
Institution: University of Maryland University College
Date: April 14, 2019
Final Project Stage 1: Choosing your Philosophical Question
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
I am highly interested in supporting the philosophy because it has been a debate that has existed for some millennium. God has been the cause of conflict and the reason for peace in some parts of the world. People who find a reason not to believe in him have always been secluded from the rest. Also, those who trust in him have been seen as hypocrites since their mistakes judge them. This is a philosophy that is interesting since it brings about the relationship between socioeconomic and political aspects of human beings in relation to the influence of a supernatural being. I would like to know that God exists in our world and this starts with the materials presented by the Philosophy of Aquinas. I would not want to choose a side and sound bias, but I would like to use facts to present my findings.
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RUNNING HEAD PERSONAL BRANDING ACTION PLANPERSONAL BRANDING ACT.docxtodd581
RUNNING HEAD: PERSONAL BRANDING ACTION PLAN
PERSONAL BRANDING ACTION PLAN 2
PERSONAL BRANDING ACTION PLAN
NAME
MAY 2019
I) Keywords that best describe myself
a) Strategist
b) Motivator
c) Fitness Consultant
d) Talent enabler
II) Passions and Values
a) Passions
i) Community Service
ii) Healthy and mental fitness living
iii) Mentorship
b) Values
i) Commitment
ii) Integrity
iii) Resilience
III) Value Proposition
I am a servant to my clients. I am entrusted with a task that is vital in personality development. It is paramount that my deeds and speech emulate my training. I am open to criticism and take up challenges easily. This position carries a responsibility to be a custodian of values as well as instill them to those I rub off shoulders with.
IV) Personal Branding/Networking Goals
Develop a blog and post tips twice a week.
Attend organized empowerment talks and apply to become one of the speakers.
Engage in online forums and social media chat rooms.
V) Elevator Pitch
Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Being a personal trainer, I can tell you for a fact that people judge you as fast as they would with a logo. I am interested in building inter-personal skills as well as maintaining one’s mental fitness. My passion is coming up with unique ways to help my clients express themselves by what they say, do and wear. I would be thrilled to help you achieve your personal goals.
References
How to Give an Elevator Pitch (With Examples). (n.d.). Retrieved from Indeed Career Guide: https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples
The Definitive Guide to Personal Branding. (n.d.). Retrieved from Brand Yourself: https://brandyourself.com/definitive-guide-to-personal-branding
.
Running head PERFORMANCE1PERFORMANCE2Case Scena.docxtodd581
Running head: PERFORMANCE 1
PERFORMANCE 2
Case Scenario
Case Scenario
The most striking point in this scenario is that the union’s collective bargaining covenant has “decoupled compensation from performance” (Hale, 2007). This means that the worker performance cannot be incentivized through benefits and compensation. This results to the assumption that without anything to gain it would be meaningless to appraise the performance of the workers. Besides, even from the union’s perspective, having performance metrics in hand, especially if they are trending up, can only strengthen their position at the next negotiation of the collective bargaining agreement.
However, it is also clear that the HR director erred in deciding to evaluate the effectiveness of the performance appraisal process by indexing that supposed effectiveness to the number of managers who adopted the process. That metric is useful only if the frequency of adoption is a proxy for gains in performance, a line of reasoning in need of clarification and exposition. One way for the HR director to flesh this out would be to obtain an understanding of why some managers were adopting the new performance appraisal process and why some were not. If the municipality’s managers are in fact concerned with the performance of their units, the survey would presumably point to ways the managers think the new process helps or does not help them get a handle on the productivity of their employees. The advantage of this would be that the survey would provide invaluable feedback, with which the performance appraisal process could be tweaked to address the concerns of the non-adopters and build upon the positives as seen by the adopters. The takeaway is that it is not entirely correct to assert that “the number of managers using the form has no bearing on productivity” (Hale, 2007) – the number of managers adopting the new process could serve to evaluate the process’ effectiveness, but only with some auxiliary development.
As Hale points out, the most straightforward metric for determining the value of the new appraisal process would be to measure “whether performance had improved” (Hale, 202). But, perhaps just as clearly, there seems to be something wrong with the reasoning implicit in that response. It seems shortsighted to apply the broad desideratum of improved performance to the seemingly more fundamental prerequisite initiative of becoming better able to measure performance (Hale, 2007).
Assuming many additional criteria are required to evaluate the value of the HR director’s new appraisal process. Given that the ‘industry’ in question is a municipality, relevant productivity and people performance metrics are to be found in, for example, time-at-task, attainment of objectives, and rework. For example, if the municipality receives a call about a broken water line, the time-at-task involved in repairs, the successful repair, any need for rework, plus response time, all repr.
Running Head PERTINENT HEALTHCARE ISSUE1PERTINENT HEALTHCAR.docxtodd581
Running Head: PERTINENT HEALTHCARE ISSUE 1
PERTINENT HEALTHCARE ISSUE 2
Analysis of Pertinent Healthcare Issue
Students Name:
Institutional Affiliation:
Impact of increasing cost in a health organization
Introduction
The cost of receiving healthcare service is becoming a serious national healthcare concern. It has been established that the United States spend more on healthcare, in relation to the national income than any other industrialized nation. However, achieving minimum cost means having to make certain hard compromises which have never been easy. For example, low expenditure on research and development, limitation in terms of the choices of health coverage or healthcare providers and having to wait for long before using new technologies. The health system has gone through a series of transformational changes that has seen the cost of healthcare provision sky-rocket. The most affected are among the 41 million uninsured Americans who are unable to cater for the cost of insurance as well as the underinsured whose coverage program cannot cater for their overall health needs. The major catalyst behind the rising cost of healthcare has been; the rising number of aging population that take great benefit from the technologies created for lengthening life span, lifestyle choices like adoption of sedentary lifestyle and unhealthy eating habits resulting to obesity and cardiovascular disorders among others.
Cost impact on health organization.
Increasing cost has impacted the national health organization/system in so many ways. The impacts are not only experienced by the patients but the providers, employers, payers (insurance bodies) and even other employees within the health organization. Firstly, an array of transformational changes has been made i.e. payment transformation where a shift has been made from volume-based (fee-for service payment) which has high cost implications to value-based models and also the development of primary care in attempt to counter increasing cost. The turnover of healthcare providers has also faced a fair share of cost impact. The providers burdened by the feeling of denying patients services due to inability to cater for cost or lack of insurance loses meaning of services and morale to continue with the service. Consequently, advancement in training and education improve the providers’ patient service and more enhanced application of Evidence-Based practice appears costly and unaffiliated hence promoting low morale. Morbidity and mortality cases has been on the rise. Advanced technology used in diagnosis/treatment of serious medical conditions has become expensive and some of them are not covered by the insurance (core payments) hence late interventions taken after serious damage. The is also an indication of lowered patient engagement as far healthcare decision making is concerned since patients with financial challenge have limited options and are sometimes forced to comply with the physici.
Running head Patient Safety and Risk Management in Dental Pra.docxtodd581
Running head: Patient Safety and Risk Management in Dental Practice: Are There Enough
Guidelines? An Evaluative Study on The Existing System in a Dental College of Riyadh 1
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh
Introduction
While it is essential to the practice of healthcare professionals to concern about patient
safety, it is relatively current that it has been transformed into a specific body of knowledge and
therefore patient safety may be considered as a relatively ‘innovative’ discipline. Its core ideas
are to prevent the occurrence of avoidable adverse events (errors, complications and accidents)
accompanying the practice of healthcare and to reduce the impact of unavoidable adverse events.
This is a simple definition for the multifaceted, complexed nature and many key elements in the
practice of patient safety. There are economic, financial, social, cultural and organizational
matters of a patient safety environment that makes it unpractical to simply define it as the
practicing safe health care or protecting patients from harm by health care professionals. It is
essential for all health care professionals and health care organizations to become more
acquainted with the overall framework of patient safety, to dynamically contribute in hard work
to apply patient safety procedures in everyday practice and to create a culture of patient safety
culture (Yamalik & Perea Pérez, 2012).
There is a constant concern and interest in dentistry for matters related to patients and
practicing safe and quality care in the everyday dental practice. Yet, like other health
professions, more attention is given to patient related matters and safety-related matters
(Yamalik & Dijk, 2013).
Furthermore, there is an emerging professional consideration of risk management, patient
safety and handling errors. Rather than hiding them, errors are now understood as learning
material and by that, the number of publications on dental errors are increasing. As an example,
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh 2
prescribing errors in dental practice is a potential ground for development in the medication
management process and patient safety (Yamalik & Dijk, 2013).
An empirical data on the attitudes of dental professionals and dental auxiliaries about the
reporting of medical errors was collected in Riyadh, Saudi Arabia by Al-Nomay et al., (2017),
most respondents (94.4% of them) expressed that medical errors should be reported. Yet, insights
of the norm, personal preferences and existing practices regarding which type of error should be
reported were inconsistent. Only 17.9% of respondents perceived that reporting errors that results
in.
Running head PayneABUS738001PayneABUS738001.docxtodd581
Running head: PayneABUS738001
PayneABUS738001
Human Resource Management and Employee Turnover
BUS-7380 Qualitative Business Research Design and Methodology
Week 1
Amenia Payne
Dr. Lawrence Ness
May 17, 2020
Introduction to Problem
How an organization along with its performance is affected by human resource management (HRM) policies that play an important role in the organization for performance and growth of employees and organization is a widely discussed topic (Boudreau 1991; Jones& Wright, 1992; Kleiner 1990). Different sources contend that work rehearses that advance superior, for example, exhaustive representative enrollment and choice methods, motivator pay, and execution the executives frameworks, and broad worker inclusion and preparing, will in general upgrade the capacities of a company's present and future representative's information, aptitudes, inspiration, just as the maintenance of value workers (Jones and Wright, 1992; U.S. Division of Labor, 1993). The human asset strategies of the association will be in general assistance +7. The year 2006 was the year when HR managers noticed that were approximately 46% and considered employee turnover their top post priority in workforce and organization and that took the peak from 2012 that was 25% in that year.
Society for Human Resource Management (SHRM) explained that it has different causes for lessening employee turnover ought to be imperative for any association that involves (1) employee turnover can turn out to be exorbitant rapidly, (2) undesirable turnover influences the presentation of any association, (3) as the accessibility of talented representatives diminishes, it will turn out to be progressively hard to hold looked for after workers. According to a study, it was analyzed that employee turnover can be too costly that annually it can shoot up to 200% of annual salaries that is a great loss for organizations caused mainly due to turnover. Now with these staggering figures, it is very difficult for organizations today to fully understand the concept of employee retention and turnover and how to decrease the overall process and how to handle turnover (Mayhew, 2019). Similarly, trained employees and loyal workforce of the organization get replaced with new employees that take additional time to get trained hence organizations face a loss of time along with loss of resources and money (Iqbal, 2010). Employee turnover should only be done when it is essential for any organization to replace existing employees with new talent and that will only be done when organizations know that this turnover will give benefit and growth to the organization (Meyer, 2011). Employee turnover has termed as a risky choice as it involves the major risks in any organization for current and future project implications by human resource management (Iqbal, 2010).
An organization’s business strategic plans for execution should be contingent on current and potential employees. Throu.
Running head NURSING RESEARCH 1NURSING RESEARCH 7.docxtodd581
Running head: NURSING RESEARCH 1
NURSING RESEARCH 7
Nursing Research
Student's Name
Institutional Affiliation
Nursing research
Obesity and Weight Management Programs
Introduction to the Problem
The problem under investigation in this research is the issue of obesity and weight management. This topic was selected because it the issues is affecting many people today around the world and most significantly in the United States. Thousands of people worldwide are dying from obesity and overweight related illnesses such as diabetes, cancer, high blood pressure among many others (Obesity & weight control: Health risks, weight loss & bariatric surgery, n.d.). Therefore, it has a huge impact on the healthcare system since it has increased the problems that healthcare professionals and facilities are facing. Hospitals are now congested mainly due to diet related illnesses, obesity being at the top of the list, which causes short staffing due to the increasing patients numbers relative to providers’ numbers. The providers, especially nurses, may then suffer from burnout and thus affecting the quality of care that they provide. Several weight management programs have then been created in order to tackle the serious problem of obesity. Therefore, conducting a proper research on obesity and weight management programs is very crucial since it will help in providing in-depth understanding of the whole issue and thus useful in developing and implementing ways that can curb the problem by proper implementation of these programs. This will improve the conditions of healthcare facilities and eventually the quality of care provided.
The Problem
The problem is obesity and weight management programs. Obesity is a medical condition that occurs when an individual has excess body fat or weight that might have some significant effect on his or her health (Hu, 2008). On the other hand, weight management is the process of embracing long-term lifestyle modification to keep a healthy body weight on depending on the age, gender, and height of an individual. They include methods such as eating heathy food and increasing the levels of physical activity. Weight management programs are then the initiatives that are created in controlling the weight of individuals in order to control such conditions as obesity. Managing one’s weight through these programs is very important part of their health because they avoid being overweight and obese to reduce the risks of medical conditions such as heart disease, diabetes, high blood pressure and stroke. The intake of diet considered unhealthy, lack of physical exercise and practicing unhealthy lifestyles such as too much intake of alcohol, smoking may lead to increase in weight, and thus a person is considered overweight. This is when the body contains too much body fat above the required amount. Obesity then occurs after being overweight when the calorie intake of a person goes higher than the amount of energy that .
Running head PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1 .docxtodd581
Running head: PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1
Perceived Benefits and Barriers about the MMR Vaccine among the Parents of a Pediatric
Population in South Florida
Florida International University
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 2
Background
According to the Center for Disease Control and Prevention (CDC), about 1 in 4 people
in the United States will be hospitalized and one out of every 1,000 people with measles will
develop brain swelling that could lead to brain damage. Given the possible severity when
obtaining Measles, the CDC recommends to protect children against measles by obtaining a
vaccine that provides enduring insurance against all strains of measles (Measles, 2018). The
Measles, Mumps, and Rubella vaccine (MMR) is administered in two doses in order to prevent
an individual from obtaining one of those diseases. The first dose was given to children when
they are about 13 months old, which offers 90 to 95% protection against those diseases. The
second dose increases those protection odds to become 99%, which is administered before a
child turns five years old. In order for the vaccine to be immune in our system, we need to
achieve at least 95% of immunity to those diseases (Gardner, 2010).
Side effects of MMR vaccine
There is for all intents and purposes no medication without reactions. Gentle symptoms of MMR
vaccine include the following: fever, mild rash, and swelling of the glands in the cheeks or neck.
Moderate reactions include: febrile seizures, brief joint inflammation, and impermanent
thrombocytopenia. Serious side effects of MMR vaccine are amazingly uncommon, but can
include serious allergic responses. Other serious side effects are rare to the point that it is
difficult to recognize whether they are caused by the vaccine, which includes: deafness, long-
term seizures, coma, lowered consciousness, and lasting brain damage (Mahmić-Kaknjo, 2017).
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 3
Barriers
Obtaining immunization has been viewed as one of the best general wellbeing accomplishments
of the twentieth century for their job in killing smallpox and controlling polio, measles, rubella,
and different irresistible ailments in the United States. Regardless of their adequacy in
forestalling and destroying illness, routine youth vaccine take-up remains problematic. Parent
refusal of immunizations has added to flare-ups of vaccine preventable infections, for example,
measles and pertussis (Maglione, 2014). Late episodes of measles in the United Kingdom and
United States have awoken reestablished worry about vaccination dismissal. The rate of
vaccination take-up has fallen. Individuals' view of vaccine protection and effectiveness has
appeared to be an imperative factor for immunization take-up that, in the meantime, can spread
between people (Medus, 2014).
Research has shown that guardians' frames of mind .
Running Head PATHOPHYSIOLOGY 1PATHOPHYSIOLOGY5.docxtodd581
Running Head: PATHOPHYSIOLOGY 1
PATHOPHYSIOLOGY 5
Pathophysiology
Student name
School
Instructor
Date
Rheumatoid Arthritis (RA) is a joint inflammatory disorder that can, at times, extend the effects to other body organs like lungs and blood vessels; The condition complicates the body's immune system with the advancement of the symptoms( explain types of symptoms) and citation needed(>>>>>>>>) Patients suffering from RA are prune to severe conditions that may arise as the condition matures. patients have distinct symptoms expressed outwardly based on the level and stage of the inflammatory disorder, some of which are similar to those expressed by the patients in the case study. The condition is not hereditary or family born but thought to result from genetic risk factors such as…… (citation needed) The patient in the case study was aware that increased inflammatory could result in the highlighted symptoms and thus presented them to identify whether they were emanating from the condition or any other source of infection.
Identify the genes that may be associated with the development of the disease.
A variety of gene pairs are associated with the RA condition as significant risk factors. The causative genes to the condition are suspended in the immune system function ( citation). Change in human Leukocyte antigen genes (HLA) in the significant contributor to Rheumatoid Arthritis ( citation needed). The genes, RLA-DRB1, are highly associated with triggering the Rheumatoid Arthritis condition. It is associated with the production f body proteins. The HLA proteins assist the immune system in distinguishing immune proteins and those proteins produced by body invaders like viruses (Soo P, n.d). Variation in other genes has a little impact on the condition ( citation needed).
Explain the process of immunosuppression and the effect it has on body systems.
Immunosuppression is a process that subdues the human immune system to individuals undergoing organ transplants or those with autoimmune conditions like Rheumatoid Arthritis(>>>>>>>>). The process involves administering drugs to ensure that the immune system does not repel the organs being transplanted (McCance & Huether, 2019). The physicians must first carry an examination of different body organs them makes a prescription to the patient. After the examination, a strict medical plan or therapy session is created, which patients should stickily follow. During the process, the doctor monitors the patients effectively on a close observation. Immunosuppression has different side effects in the body, some of which arise due to the drugs ( citation needed). The effects include; decrease in bony density, a decrease in muscle functioning, effect on the operation of muscle fiber, which reduces muscle protein production and cases of hyperglycemia and severe diabetes. The effects get controlled through regular exercise. This paragraph should lead to the 4th or next paragraph this p
Invasiv.
Running head PASTORAL COUNSELLING ON MENTAL HEALTH1PASTORAL .docxtodd581
Running head: PASTORAL COUNSELLING ON MENTAL HEALTH 1
PASTORAL COUNSELLING ON MENTAL HEALTH 36
Pastoral Counseling on Mental Health
Student’s Name
Course
Institutional Affiliation
Pastoral Counseling on Mental Health
Chapter 4 Results4.1 Introduction
In this chapter, the researcher is going to present the results and findings obtained from the research. The primary objective of the study was to find out the effects of pastoral counseling on mental health. The researcher conducted a research survey to obtain the relevant data that was required to achieve the research objective. The data collection tool that was used in this study was a survey questionnaire that contained a total of 21 questions. The design of the questionnaire was in line with the specific objectives of this study. This chapter will present the respondents' background information, and the findings obtained from the analysis in line with the research objectives.
4.2 Data Analysis
Descriptive statistics were used in the discussion of the findings of the research. The results were explained using percentages. The target respondents of the study were sampled using simple random sampling. However, the primary target sample was that of people who had experienced some form of mental health at a certain point in their lives. The primary criterion for sampling was that the individual participant must have attained the age of 18 years and above.
4.3 Response Rate
Herein the response rate is the total number of people who completed the survey correctly and met the requirements of the researcher. In this study, a total of 106 participants completed the study. Before the survey was conducted, the respondents were taken through the details of the survey before they could give consent or decline. The reason they were chosen to take part in the study was that they were members of the Deliverance Center for all Nations Church and that they were of 18 years and above.
Further, they were informed of the candidate undertaking the research. Additionally, the researcher told the respondents that the objective of the study was to find out whether the church members sought pastoral counseling as a remedy for addressing mental health issues and whether pastoral counseling had a positive impact on the organization. The respondents were made aware that there was no benefit whatsoever of taking part in the research, and it was voluntary. The potential risks that the respondents would experience in the study were made known to them, which were the same risks one would encounter in their daily lives. The participants were informed that the information they gave would be confidential, and no one else will access them apart from the researcher. Possible contacts were availed to the respondents in case they intended to contact a third party regarding the research.
Once the participants had been taken through the details, they were asked whether they were willing to proceed with the survey or .
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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Running head PRINCIPLES OF MARKETING1PRINCIPLES OF MARKETING.docx
1. Running head: PRINCIPLES OF MARKETING 1
PRINCIPLES OF MARKETING 1
Week 4 Writing Assignment Marketing
Principles of Marketing
Professor Engle
April 12, 2020
Part 1 - Consumer Behavior: How People Make Buying
DecisionsConsumer Buying Behavior
Consumer behavior is explained as the selection, buying and
consumption of goods or services to fulfill their wants that lead
towards satisfaction. Consumer behavior usually involves
different processes. First of all, the consumer efforts to find
those commodities to which he would provide more utility and
would like to consume. Then consumers estimate the money that
he has to spend on buying commodities. At last, the consumer
makes a comparison of the prices of commodities and after that,
if it is suitable then he takes the final decision of buying
commodities of his choice.
Product/Service: I am selecting refrigerators as a product that I
will offer to customers.
1) Consumer Behavior Model- Environmental Factors
Many environmental factors affect consumer buying behavior
like political environment, economic environment, social
environment, technological environment, and cultural
2. environment. I will elaborate on only the two more targeted in
the present scenario.
The Technological Environment
Technology has brought much advancement not only to products
and services, but it also has changed the way of promotional
activities. Now there are a variety of features that are
introduced like flex-zone, air filtration, adjustable shelves,
spill-proof digital shelves, full extension drawers, full-width
pantry drawers, electric temperature control, door alarms,
designer LED lighting, under counter ice makers, under counter
Kegerators. All these advancements are just due to
technological advancement. Now the buying behavior of the
consumer has changed and they prefer the latest technological
product.
Technologies also alter the promotional mix in another
significant way: They change the way firms market their
products and services. Revolutionary changes originated
through the internet, which introduces marketers to a new
source that is fully supported for the promotion of goods and
services. Marketers should follow technological improvements
and adapt their approaches, to take benefit of the opportunities.
The Cultural Environment
Culture can be defined as the combination of art, customs,
knowledge, morals, beliefs, value and habits acquired by
society. Culture sets certain limitations on behavior that called
norms and defilement of these cultural norms consequences in
the formation of sanction. Both norms and sanctions affect the
consumption pattern. Every society makes its own culture and
that influences the choices, wants and behavior of consumers.
Chinese don’t prefer durability while the Japanese prefer it.
Like people of Islamic countries do not like and permit live-in
relationship, it is the culture of Islamic countries, so unmarried
live alone and prefer mini-fridge. While in Europe and other
countries live-in relationships are common and buying behavior
is the same. Therefore, marketers should consider the culture of
different regions and countries. This cultural difference affects
3. the decision-making process likewise in Asia subcontinent
Pakistan and India, the culture of a joint family is common and
in the joint family when we talk about our product they need for
the bigger refrigerator as the more the members the more they
need the space.
2). Consumer Behavior Model- Consumer Factors
Many consumer factors can influence consumer behavior. These
factors are also called personal factors, including age, self-
concept, occupation, economic situation, lifestyle, and
personality. I am elaborating on only three factors as age,
occupation, and lifestyle that I am considering more relevant
with my product refrigerators.
Age
Age affects our decisions and self-concept because age
influences the selection, buying, and consumption of products
and services ranging from salt to car. That’s why appropriate
age positioning is acute for many products. The consumers vary
the decision and choices of services and goods with time. As
there are different stages of life that a consumer experience
with the passage of time such as singles, married, married
couples with the child’s, etc. which support marketers to
develop the best suitable products or services for each stage. A
single person will prefer the mini-fridge, while the married
couples will prefer the medium size fridge. While married
couples with children will decide to buy large size refrigerators
and more durable as well.
Occupation
Occupation is undoubtedly the most widely used factor because
it initially weighs and describes consumers. Occupation is
strongly linked with qualification. Mostly educated people are
jobholders. The Income of a consumer depends upon his
occupation. These things have a significant influence on buying
behavior. The difference in buying and consumption behavior
exists among different occupational classes. For instance, the
CEO of any firm will attempt to buy French door refrigerators
or Samsung Family Hub Refrigerator, whereas a low-income
4. employee in the same firm will either not buy a refrigerator or
either purchase a second-hand fridge or mini size fridge.
Lifestyle
Lifestyle is defined as the manner a person is alive in a society
and is articulated by the kinds of stuff in the surroundings. Such
as activities, hobbies, opinions, and interests define lifestyle
and these things shape the pattern of interacting with others.
Lifestyle influences the choices and buying patterns of
consumers. Hence it is an important factor that impacts the
consumer buying behavior. Consumers with a modern lifestyle
will purchase French Door Refrigerators of the famous brands.
While the traditional consumer will not consider recall branded
and modern refrigerators because they will buy refrigerators to
fulfill their needs.
3). Role of Involvement in Consumer Decision Making
Psychological state that stimulates consumers to be more
careful and conscious to find products, services, and their
consumption behavior and consumption pattern as well, is
called consumer involvement. There are two levels of
involvement, high-level involvement, and low-level
involvement. Involvement enables consumers to think about
different options and brand preferences before purchasing.
Consumer puts intellectual and physical efforts into a buying
decision, and that is involvement.
Based on involvement, consumer behavior is divided into four
types, habitual buying behavior and variety-seeking buying
behavior is included in low-level involvement. While harshness
decreases buying behavior and complex buying behavior are
included in high-level involvement. In the case of buying the
refrigerator, the consumer shows complex buying behavior as he
is more conscious and highly involved in perceiving differences
among brands. He will evaluate different brands and their
benefits and then he will select the best-suited product to
purchase.
5. 4). Consumer Decision Making Process:
The consumer decision-making procedure is a six-step process
and every step has its importance.
Need Recognition
The consumer decision-making procedure begins with need
recognition. Need recognition can be generated either by
internal stimuli or external stimuli. Food is our basic need and
the preservation of food is our want, internal stimuli can
generate the need for refrigerators. Another way to generate
need is an advertisement that is an external stimulus. In these
technological days, advertisement is the basic tool that
generates needs. The Internet introduced marketers to a new
source that is fully supported for the promotion of goods and
services.
Information Search
The next step is information search and there are several
sources through which consumers can obtain information. Like
experiential sources (using the product, trial, handling and
examining), personal sources (relatives, friends), public sources
(mass media and internet), commercial sources (packaging,
displays, dealers, websites, advertising, and salespeople).
Information collection depends upon how much you are
involved with product or service. In the case of complex buying
behavior, consumers are highly involved, hence they get more
information from different sources. And buying of a refrigerator
comes in complex buying behavior and consumers can get
information from public and commercial sources.
Evaluation of Alternatives
Alternative evaluation describes how consumer practice
information to attain brand choices. Evaluation of buying
alternatives depends upon the nature of product, service and
buying behavior as well. In some cases, consumers calculate
and think logically. While in some cases consumer just puts
his/her purchase. Sometimes consumers decide on their own
while sometimes they turn to dealers, salespersons, and
advisors.
6. Hence marketers should study and analyze buyers to realize how
they evaluate brand alternatives and what kind of behavior they
have. In the case of refrigerator purchasing, consumers will
evaluate all famous brands like Whirlpool, GE, Kenmore,
Viking, LG, and Samsung.
Purchase Decision
At this stage, Consumers make preference among the brands of
choice and finalize purchase intention. In the final purchase,
two factors are involved attitude of others and unexpected
situational factors. The attitude of others includes the attitude
of family or friends that usually interrupt your purchase.
Purchase intention depends upon the expected price of the
product and the expected income of consumers. If these
expectation changes, then purchase decision may also change.
Purchase
If the attitude of others does not interrupt the consumer and
expected situational factors like expected price and expected
income remains unchanged, then the consumer finally purchases
the product.
Post-purchase behavior
After buying the product, the consumer may be satisfied or
dissatisfied. If the consumer is satisfied, then he will give good
feedback, talk favorably to others and suggest the same product
or service to others. Satisfaction depends upon the match of
expectations and perceived performance. If perceived
performance is lower than consumers' expectations, then
consumers will be dissatisfied. In the case of the refrigerator,
we have to provide a warranty, guarantee and after-sale services
like repair and maintenance. All these post-purchase offers help
to gain the trust of consumers. These also give them the
confidence to purchase and satisfaction as well.
Part 2 - Market Segmentation, Targeting, and Positioning
1- Segmentation
Segmentation is the procedure of distributing a market into
different groups that have different behaviors, characteristics,
and needs of buying and will prefer different products, services,
7. and programs. The mass market can be divided into different
segments such as demographic, geographic, behavioral and
psychographic segmentation.
Demographic Segmentation
segmentation includes division of a market into different
segments based on several variables such as family life cycle,
occupation, age, religion, education, gender, nationality,
generation, race, and family size.
Age: 12-19, 20-29, 30-50, 51-64, 65+
Under the age of 19 usually are the teenagers are students they
need a mini-fridge. 20-29 is the age of the student or job
holders as well they also need a mini-fridge for preservation.
Above 30 mostly people get married or may involve in the
family require medium size and more quality-oriented
refrigerators. Consumer above 50 is positioned in the best place
they need more reliable things.
Occupation: Labor, farmers, supervisors, students, managers,
professionals, homemakers, unemployed, retired. High-income
professionals prefer branded products of high quality while
unemployed does not.
Family size and family life cycle: Young, singles, married,
married with children, unmarried couples, 1-2 members, 3-4
members, 5+.
The married couple has the same buying behavior so it is one
segment, while a married couple with children makes another
segment, families with 5 members have the same characteristics
of buying.
Psychographic Segmentation
Psychographic segmentation includes division of a market into
different segments based on several variables such as lifestyle,
social class, and personality characteristics.
Social class
There are different social classes such as lower, lower middle,
lower uppers, upper uppers, upper-middle, middle class. On
these bases, different segments are formed which have different
behavior. Advance technological refrigerators can fulfill the
8. need of upper middles and upper, while normal refrigerators can
fulfill the need of lower middle.
Lifestyle
There are different segments of customers that can be formed on
the base of lifestyles like achievers, strivers, and survivors.
Achievers usually like to take more risks and try new
technological things.
Behavioral Segmentation
Behavioral segmentation includes division of a market into
different segments based on several variables such as uses,
attitude, response or knowledge on a product. Many segments
can be formed on behavioral base like benefits, user status, user
rate, loyalty status, attitude toward the product.
Benefits sought segmentation
Under these different segments have different preferences and
buying behavior characteristics like some customer prefers
quality while others services and economy and some prefer
convenience and speed. These preferences make different
segments.
2- Target Market
Market targeting includes the evaluation of each market
segment and analyzes its attractiveness for the selection of one
or more segments to come in. In the case of Freshly
Refrigerators, I will target two segments.
1. 30-50 years old upper to upper-middle class.
2. Consumers who want a quality product and more concerned
with health and safety.
Freshly refrigerators will offer high technological, convenient,
customize and easy to use refrigerators and it will make
continuous innovation and deliver new products. These target
segments are perfect for our offers because such individuals pay
more and like technology.
Size, growth, competition, and stability make the market more
attractive. There are more chances of survival of large firms.
And firms of smaller size are expected to have less chance of
9. surviving in a market than bigger firms. Freshly refrigerator
will do business at a large level.
Criteria for Market Attractiveness
Market growth is another factor that affects market
attractiveness; brands which have more market growth are most
familiar and famous. Stability is another factor that affects the
market attractiveness, stability in policies and prices. As rapid
changes in price can finish the confidence of customers from
the product. There should be a proper period for a stable price.
The Next factor is competition when there is more competition;
it becomes difficult to attract customers. In the case of
competition, strategies should be designed that make the
product
extraordinary than competitors.
3-Target market strategy
Here the target market strategy we use is privileged marketing,
which refers to target those specific people who are most
suitable clients for your product which you decide to target like
we decide to target two segments, that are explained earlier.
This type of marketing is the best way to ignore mass marketing
and giving your customers respect and dignity to gain their
attraction. It is the marketing that has the right action at the
right time and once you get the customer's attention no one can
change it.
Differentiated Marketing
I will decide to target only two segments and design separate
offers for each. Freshly refrigerator will offer advanced
technological, convenience and customize refrigerators. It this
way Freshly Refrigerator will sell more and achieve a stronger
place within both market segments as defined earlier in the
target section. In the present scenario, we use some of the
magazines like digest, probe. That is most common in the
upper-middle and upper class. Also the email marketing to the
top-level areas and the high salaried person from the income
study.
Because the development of a stronger place in different
10. segments generated more sales than mass marketing or
undifferentiated marketing. As our brand is delivering two
major qualities that high-quality product and reliability. We are
using most advance technology. So we are going to target the
upper-middle class and upper class with the age limit as defined
earlier. This is segment is generally brand conscious in their
purchase so it is easy to get more business out of them.
4- Positioning
On the base of significant attributes, the product occupies a
distinct place in the mind of the customer that is called product
positioning. Marketers usually prepare a map, which is called a
perceptual positioning map, to analyses the position of their
product and competitor’s product.
Here I draw a map of Freshly Refrigerator and take two
attributes, Quality, and Reliability. Major competitors are
Whirlpool Refrigerator, Samsung Refrigerator, General Electric
Refrigerator, Viking Refrigerator, Kenmore Refrigerator,
Maytag Wide Refrigerator, and Frigidaire Refrigerator. This
map clearly defines the position of Freshly Refrigerator. The
map is below;
Reliability high
Whirlpool
Samsung
General Electric
Freshly
Frigidaire
May Tag
Viking
Reliability Low
Quality
High
Quality
11. Low
References
Chivandi, A., Samuel, M. O., & Muchie, M. (2019, June 14).
Social Media, Consumer Behavior, and Service Marketing.
Retrieved April 12, 2020, from
https://www.intechopen.com/books/consumer-behavior-and-
marketing/social-media-consumer-behavior-and-service-
marketing
Kahraman1, N., & Tunga2, M. A. (2019, January 18).
International Journal ofIntelligent Systems and Applications in
Engineering. Retrieved April 12, 2020, from
https://ijisae.org/IJISAE/article/view/879/pdf
Haque, Abdullah, & Anis. (2019, May 28). Elements of
advertisement and their impact on buying behaviour: A study of
skincare products in Malaysia. Retrieved April 12, 2020, from
http://m.growingscience.com/beta/msl/3234-elements-of-
advertisement-and-their-impact-on-buying-behaviour-a-study-
of-skincare-products-in-malaysia.html
Ghosal, I. (2019, January). A Research Paper to Identify the
Potential Cause of Declining Handloom Sarees and also to
Indicate Opportunities for Revival: A Case Study of Handloom
Tant Sarees of Begampur, Hooghly DistrictA Research Paper to
Identify the Potential Cause of Declining Handloom Sarees and
also to Indicate Opportunities for Revival: A Case Study of
Handloom Tant Sarees of Begampur, Hooghly District.
Retrieved April 12, 2020, from
https://www.researchgate.net/publication/332781351_A_Resear
ch_Paper_to_Identify_the_Potential_Cause_of_Declining_Handl
oom_Sarees_and_also_to_Indicate_Opportunities_for_Revival_
A_Case_Study_of_Handloom_Tant_Sarees_of_Begampur_Hoog
hly_District
Schamp, C., Heitmann, M., & Katzenstein , R. (2019, February
13). Consideration of ethical attributes along the consumer
decision-making journey. Retrieved April 12, 2020, from
12. https://link.springer.com/article/10.1007/s11747-019-00629-x
Radu, V., Philip, K., & Gavrilescu, M. (2019, November 26).
Consumer behavior in marketing - patterns, types, segmentation
- Omniconvert Blog. Retrieved April 12, 2020, from
https://www.omniconvert.com/blog/consumer-behavior-in-
marketing-patterns-types-segmentation.html
Running head: STRATEGIC MARKETING 1
STRATEGIC MARKETING 1
Ford Motor Company
MRKT 310 Marketing Principles
Professor Engle
March 29, 2020
Ford Motor Company
Part 1 - What is Strategic Marketing?
Creating value for Customer
Ford has a business model that is its principle plan – ONE Ford
plan. This strategic plan comprises of four basic points that
make the environment for Ford to lead globally. Following are
these points
· Top prior management aggressively working on current market
demand and change the model mix to maximize the profit and
market share.
· Design and create those products that are in the current wants
and needs of the customer.
· To improve balance sheet plan and Apply
· Finally, the Synergy work as team one unit
13. Ford determine to "produce and deliver a great product, A
strong business, and better world" by "creating value consistent
with the long-term preservation and enhancement of
environmental, social and financial capital."
The Role of Customer in the Company
Vision & Mission Statement
Vision Statement of Ford is “to become the world’s most trusted
company, designing smart vehicles for a smart world”
Mission Statement:
1 Team – 1 Plan – 1 Goal
One Team – individuals are cooperating as a lean, worldwide
venture for car initiative.
One Plan
· Aggressively rebuild to work productivity at current interest
and changing model blend.
· Accelerate the improvement of new items our clients need and
worth.
· Finance and design and improve our asset report.
· Work together viably as one group.
One Goal
A current reasonable Ford conveying productive development
for all.
SWOT Analysis
Strength
Weakness
· Global recognition
· Research & Development
· Adoptability
· Huge Network
· Dependence on US Markets
· High cost in Europe
· Less Exposure to the Asia Pacific
· Product Recalls
Opportunity
14. Threat
· Strategic Partnership
· Green Vehicle
· Increase Customer base in Asia
· Self-Driving Cars
· Digital Marketing
· High Competition
· Increased prices of Raw Materials
· Regulation & Compliance
Strength and Weakness are internal controlled and the company
can control them by changing policies and working structure.
On the other hand, Opportunities and Threat are the external
factors that are not in the control of the company but the
company can take such steps that can reduce their effect on the
company environment and work.
Strength
Ford is a well-known company. Its brand value is 11.21 Billion
US Dollars. The R&D of FMC is the best development institute
in the world as it focusses on continuous improvement and
hence becomes a customer satisfied firm by making the most
reliable cars with high fuel efficiency and also some work in e-
cars. It has a diverse offering from commercial trucks and other
cars to a personal car. It also offers sports and SUV it has a
wide variety of portfolios. After purchasing other small firms, it
has increased his network and also the offering list. In 62
countries ford is present as a manufacturing company.
Weakness
One of the weaknesses of FMC is the two major recalls that are
in May 2015 due to the failure of Taketa airbag and other in
2016 when it recalls 830000 vehicles of ford and its subsidiary
Lincoln. As it has a manufacturing plant in different 62
countries, there remain some minor faults in quality. High cost
as compared to European and Chinese cars so that also becomes
15. a weakness for Ford.
Opportunity
As ford is not in Asia pacific so it so there is an opportunity to
grow market in the Asia Pacific, the ways are to introduce it on
manufacturing plant or the strategic partnership with already
present companies. The new green technologies like E cars are
also the opportunity for Ford to work in this field as it has
strong R&D. In recent time new technology like Self driving
cars that’s also a good opportunity for Ford.
Threats
` There is already tough competition between its rivals like
Tesla, Tata, and Toyota. The increasing prices of steel and other
raw material also affects directly the profits of the company.
The new regulations and laws regarding automakers are changed
a lot due to environmental conditions. That acts as a threat to
all automakers.
Competitive Analysis of Ford
The competitive advantage of Ford Motor is comprised of some
factors, that are constantly improving strategies, and the other
one is bringing innovation in the industry. When we talk about
the competitive edge of FMC the fuel-efficient cars are the
innovative factor and their centralized decision making and
decentralization of policy implementation is an improvement in
strategy. The Centralized decision making involves the top
management to decide the market opportunity and the
engagement on product development and customer satisfaction.
To improve its value chain, it uses an information system.
Part 2 - Customer Satisfaction
Customer Empowerment
Consumer info and good or bad criticism about an item is a
significant capacity of customer strengthening. This procedure
additionally permits the makers of a product to discover
externally what are the customers need and want legitimately
from the source rather than the external parties’ bases who
thought they comprehend the customer’s wants and needs. As
16. said by an ongoing yearly data report of sustainability, Ford,
alongside tuning in such attributes which consumers are stating
on the web, focus on online media and life since it permits
constant, two-way commitment legitimately towards the
customer.
The report expresses that Ford utilizes online networking
stages, for example, Facebook, Instagram, Twitter, and
YouTube to grab the attention of customers and engage with
them. They likewise made a couple hashtags about that anybody
can easily use to flaunt their F-150 in different conditions of
environments rough and normal and performing different works.
#F150, #Ford trucks, and #Ford off roads hashtags all brought
about customers legitimately adding to Ford's advertising effort
by giving reality base world intended content straightforwardly
from the buyer.
Customer Loyalty
Ford Motor Co. is launching an airline-type loyalty program
planned for improving customer loyalty and satisfaction and
during purchasers back to the dealership to have their vehicles
overhauled and serviced. The rewards program appeared
Wednesday on the Ford Pass application that more than 1
million of the automaker’s vehicle proprietors as of now use.
Purchasers of Ford automobiles since April 1 get three free
support visits to their dealer and procure extra prize focuses on
each excursion to the service bay. It’s a piece of a multiplying
of uses Ford is making on customer care, the organization
stated, without determining how much it's spending. 66% of
Ford owners don't come back to the dealer to have their vehicle
maintained, reflecting an industry-wide pattern of new-vehicle
clients maintaining a strategic distance from sellers'
administration offices since they consider them to be costly and
awkward, Frederik Toney, leader of the automaker's client
assistance division, told correspondents during a preparation
Wednesday. Ford talked with customer-service pioneers,
including Apple Inc., JetBlue Airways Corp. what's more
Marriott International Inc., to build up the reward prizes
17. program makes quicker and progressively helpful assistance
tasks for its owners.
The focuses earned on Ford Pass Rewards can likewise be
utilized to get limits on new vehicles. "Probably the greatest
driver of client experience is: reward my devotion," said Elena
Ford, boss client experience official and extraordinary
incredible granddaughter of originator Henry Ford. "The general
purpose of building a steadfastness program is to bring the
clients back and keep them in the Ford family."
Customer Satisfaction
Along the roads recorded above about accepting customer
criticism and complaint on different online platforms, Ford
likewise additionally utilizes outside assets to screen and
measure "things turned out badly." Ford's Quality Operating
System (QOS) is tracking and screening consumer level of
satisfaction depends on their products. They at the point take
this information to enhance their products and service.
Additionally, similarly, with numerous organizations, Ford
performs surveys of customer satisfaction checks on a daily
base.
In any case, such routinely surveys are not required
significantly, but acquiring input can be troublesome on
occasion. To cure client disappointment, Ford takes the
outcomes from their inside QOS concentrates just as
information from outer sources, for example, JD Power and
Associates, the Global Quality Research System (GQRS), and
the Automotive Performance, Execution and Layout (APEAL)
Study.
Customer Privacy
Ford is committed to being a believed steward of the individual
data you share with us. We gather and utilize this information to
help satisfy and expand on Henry Ford's vision of giving
moderate, safe transportation to everybody. Today, we depend
on information to join cutting edge innovation into our items
and administrations to improve quality, limit natural effect, and
make them more secure and progressively pleasant to drive,
18. claim, and use. This Privacy Policy clarifies our assortment,
use, and sharing of individual data.
This Policy applies to Ford Motor Company and our controlled
U.S. associates and auxiliaries (Ford). References to our "items"
right now vehicles, extras, and different gadgets, and
applications, sites, and administrations. This Policy applies to
our items or Ford substances that show or reference this Policy.
Our vehicles have frameworks that record information about
vehicle execution, how it is driven or utilized, and where it is
found. This information is gotten to, put away, utilized, or
shared for an assortment of reasons, including onboarding your
vehicle to make it work appropriately, offering mentioned types
of assistance, customizing highlights, diagnosing and fixing
vehicles, looking into upgrades to items and administrations,
and to offer you items or administrations that may intrigue you,
for example, fix administrations.
When all is said in done, information is put away in the vehicle
and not open to Ford or others without physical access to the
vehicle except if you utilize an associated administration, where
accessible and prepared, or you have your vehicle adjusted by a
Ford seller. At the point when we recover vehicle information,
we secure it, and we share it just with specialist organizations
who help us in playing out the administrations above and who
are likewise committed to ensuring information.
Ford won't get to vehicle information without getting fitting
assent, aside from in the great confidence conviction, as
allowed by appropriate law, that such activity is important to
(a) consent to law; (b) react to an official solicitation by police
or other government specialists or outsiders acting with legal
power or court request; (c) to guard the rights or property of
Ford in a claim, or (d) to act under urgent conditions to secure
the wellbeing of Ford representatives, clients, or general
society. Ford alludes to Ford Motor Company and Ford
associates. Different gatherings may try to get to information
freely of Ford.
19. References
ford. (2020, Jan 1st). ford. Retrieved from ford:
https://owner.ford.com/privacy/privacy-notices.html
MARTINEZ, M. (2019, May 19). auto news. Retrieved from
auto news: https://www.autonews.com/retail/ford-plans-several-
initiatives-boost-customer-experience
Seals, T. (2019, Sep 23). threat post. Retrieved from threat post:
https://threatpost.com/ford-eyes-use-of-customers-personal-
data-to-boost-profits/139209/
Rowland, C. (2017, February 5). Ford Motor Company SWOT
Analysis. Retrieved March 29, 2020, from
http://panmore.com/ford-motor-company-swot-analysis
Instructions
MRKT 310 Principles of Marketing
Week 6 Writing Assignment
Part 1 - Creating Offerings
Learning Outcomes
1. Offering. Student can describe an offering based on features,
benefits, price, and costs of ownership
2. Type of consumer offerings. Student can suggest marketing
strategy implications based on the type of consumer offering
under examination.
3. Product line extensions or new product development.Student
can suggest possible product line extensions or related product
or service offerings based on the student’s chosen product or
service offering.
4. Product lifecycle. Student can suggest potential marketing
strategies based on the product or service’s lifecycle stage.
Directions
· Your job in this Writing Assignment is to develop marketing
mix strategies to ensure a value offering for the target market
20. you identified in the previous assignment. We begin with the
value offering this week.
· We don’t expect you to develop strategies based on a total
knowledge of the product or service since you are not, or most
likely not, employed by your product or service’s company. We
will be looking to see if you can apply the marketing concepts
to the real world situation.
· Again, do not fall into the trap of reporting on the product or
service. This is obvious because your assignment will look like
a rewrite of the company’s website. Don’t be afraid to make
strategy recommendations based on what you have discovered
about the product or service, and how you think it can move
forward. Be creative, be reasoned, take risks.
· Remember your product’s target market(s) from the previous
paper. Always keep them in mind when making your
recommendations. You now work for the company, and your
goal it to help them grow sales.
· Prepare your assignment beginning with a title page with your
name and the name of your product or service. Then answer
each of the following eight questions (four in part 1 and four in
part 2) in order and number the beginning of your response to
each question. You do not need to repeat the question. The
paper should contain a minimum of 5+ pages of analysis for the
responses to the eight questions.
1. Offering. Describe your product or service offering as it is
currently in terms of features and benefits, price and the total
cost of ownership as discussed in the week's readings. Is it
more product dominant or service dominant? What are the
tangible and intangible aspects?
2. Type of consumer offering. Based on the four categories of
type of offerings discussed in course content, describe the
category in which your product or service offering belongs.
Based on your new target market, would that category of the
offering change and if so, how? How would it change the
marketing strategy?
3. Product line extensions or new product development. Should
21. the current product or service be modified to more fully meet
the needs of your new target market? Would the changes
constitute a new product line, a product line extension or a new
product? If no product changes are needed, how does the same
product or service meet the need of your target market
differently than current customers? Would the product line
extension or new product allow the offering to occupy
uncontested space in the perceptual map for the target market as
covered in the previous paper?
4. Product lifecycle. In which stage of the product lifecycle is
your product or service offering now? Would the changes
described in number 3 above change the lifecycle stage and if so
how? What would this mean to the lifecycle marketing
strategy?
Part 2 - Using Marketing Channels and Price to Create Value
for Customers
Learning Outcomes
1. Marketing Channels. Student can outline a multi-channel
distribution system
2. Marketing channel strategy. Student can recommend a
marketing channel strategy for a product or service offering that
assures the correct amount of intensity.
3. Value chain. Student can discuss how each channel in the
product or service offering adds value to the customer.
4. Pricing strategy. Student can analyze a current pricing
strategy and make recommendations for modifications.
Directions
· This part of the assignment assesses your ability to relate
marketing mix concepts of distribution and pricing to your
product or service offering. You will also have a chance to
recommend new distribution and pricing strategies based on
your new target market to meet their needs.
· Answer each of the following four questions, in order,
numbering each of your responses. There is no need to repeat
the question; however, headings should separate the sections.
1. Marketing channels. To the best of your ability, outline the
22. marketing channels of your product or service offering as they
currently exist. Refer to Figure 6.2 for some ideas. Most
product and service offerings will have more than one channel,
so your system should include at least two; for example (1) a
direct channel for internet sales: manufacturer --> customer;
and (2) an indirect channel such as manufacturer --> distributor
--> wholesaler --> retailer --> customer. If your product or
service only has only a direct channel, explain why. Would this
channel strategy change as a result of your new target market?
Why or why not?
2. Marketing channel strategy. Why type of distribution
intensity strategy does your product or service currently use?
How do you know this? Would this distribution intensity
strategy change for your new target market? Why or why not?
3. Value chain. Referring back to your marketing channel
diagram, discuss what each member of the value chain does to
bring value to the consumer.
4. Pricing strategy. Referring to the various pricing strategies
outlined in the week's readings, which one does your product or
service currently use? Would you recommend any changes for
your new target market? If so, how would you change it and
why?
General Submission Requirements
· Prepare as a word processed document (such as Microsoft
Word). Use a simple 12-point font such as Times New Roman.
Use black ink for majority of your work and only use colors if it
enhances your ability to communicate your thoughts.
· Your assignment should be the equivalent of
approximately five pages of double-spaced text (although more
are acceptable), approximately 1/2 page for each of the eight
questions (four in Part 1 and four in Part 2). You may attach
exhibits that will not be counted towards the page count of
double-spaced text. The cover page and References page are not
part of the written analysis.
· Be sure your name, writing assignment number, and the name
of your product or service are on the cover page of your writing
23. assignment.
· Include a References page, which includes references that
explain the concept and references to the actual product.
· You should use a minimum of six (6) references, four (4) of
them dated 2016 to the present.
· You should use APA style for a paper which includes
formatting for page numbers, page margins, etc. More
information about using a style guide can be found in the
UMGC's virtual library accessible from your LEO classroom in
Content "Learn to Use APA" or at umgc.edu/library.
· Upload your word processed document in your LEO
assignments folder by the due date in the LEO calendar.
Refer to the grading rubric for the assignments. Be sure to note
that 20% of your grade on this assignment will be based on your
grammar, composition, adherence to the submission
requirements, and use of an appropriate college-level style
guide for writing and referencing.
Any questions? Please post in the general discussion forum for
Week 6. Or, feel free to contact your professor by email.