The document proposes RunAward, a mobile app that uses automatic activity tracking, social media integration, and real-time dashboards to help users form healthy habits through accountability and peer pressure. It would give rewards for achieving milestones based on individual health profiles. Data would be shared with clinics to improve care and aggregated on dashboards. The app seeks funding through strategic partnerships to become self-sufficient and plans to conduct user testing and iterative deployment to create a minimum viable product.

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PROBLEM STATEMENT & SOLUTION
 Establishing and sustaining healthy habits
 Accountability systems
 Peer pressure, especially among friends on social media networks, has a
tremendous effect on the habits people form and sustain
 RunAward - Mobile app (grassroots movement)
– Tracks activity levels automatically and gives users variable rewards after
achieving certain milestones (based on individual’s health profiles)
– Incorporate peer pressure elements i.e. social media, which enforce
socially motivated outcomes
 Dashboard decision-making tools (nearly real-time)
– Community Health Centers (CHC’s), physician clinics, etc.
– Augments data provided by their patient portals

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 Phone accelerometers automatically track exercise duration
times
 Notifications
– Events
 Crowd-sourced data
– Suggested exercise routine, health, and nutrition
information, i.e. recommended by providers
– Aggregation and tracking of Facebook, Instagram, Twitter,
and RunAward feeds (feed into dashboards)
 Accountability System
– Encouragement through an individual’s social media
networks i.e. Facebook, Instagram, and Twitter
SOLUTION - FEATURES

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RUNAWARD PROTOTYPES

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DATA SHARING AND CROWD-SOURCED DATA
 Interfaced with CHC’s patient portals for use during and in between
patients visits
– Improved medical diagnoses and treatment adherences
(notifications)
 Individually generated data
– Compilation of “likes” on Facebook to assess and flag for high risk
disease characteristics
– Up-voting of group activities in the area
– Analysis of peer pressure push notifications and its effect on
socially motivated health behavior outcomes
 Physical activity benchmarks established by zip codes throughout
California
 Data available for download for research purposes

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NEXT STEPS
 RunAward seeks self-sufficiency through strategic partnerships
– Businesses
– Private donations and funding
– Ad Agencies
– Health 2.0 prize money will be used as seed money
 Variety of partnerships to spur the community’s engagement with its citizens –
– Businesses
• Grocery stores, health stores, athletic lifestyle stores, etc.
– Community health centers and physician practices
– Non-profit orgs
• Community health centers, social and human service agencies offering ancillary services
 Market Validation
– Create partnerships with local businesses, physician practices, CHC’s
– Market to phase I target audience (parents and children and 18-30 year olds in Los Angeles)
 User Testing
– Use seed money to hire developers to create RunAward
 Iterative Deployment
– Simultaneous application of Lean Startup methodologies to create a minimum viable product (MVP)
that’s deployed for use to make an immediate impact on an individual and community’s health
 Development of RunAward.com website

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JUNE 2014 | HEALTH 2.0 COMPETITION
RUNAWARD –
IOS & ANDROID APP SOLUTION FOR
IMPROVING A COMMUNITY’S HEALTH
Teammates:
Alvin Kwong, MPH, UCLA Health Policy & Management
Harrison Lo, World Bachelor in Business - USC, HKUST, &
Bocconi U., Product Manager
Anis Tayebali, UCLA, Web and Mobile Developer