Personalized Mobile Applications in HealthCare by Bhargavi Upadhya
Personalization in Mobile Apps for HealthCare
For both healthcare professionals and consumers by incorporating
advanced visualization and decision support analytics
a people-centric, open platform for the development of Philips
and 3rd party specialized applications
Addresses goals of healthcare ecosystem
Healthcare Org (HCO)
Population Health Management:
• Coordinates care delivery
• Manage and improve clinical
and financial outcomes
• Treats individual patients
through the health
continuum of care
• Manages population
Healthcare Consumer (HC)
• HC understands and
manages health and
• Caregiver supports HC in
Back-end service that enables the development of solutions for health organizations and healthcare
consumers to manage the healthcare consumer’s health across both episodic events and normal daily life
HCO and Independent software and hardware developers create applications
Case Study : uGrow System Overview
Best time to put
Liam to bed
Educational & Inspirational content
Celebrating & sharing
November 01, 2013 _Sector Confidential6
What is personal data?
and sensitive personal data…
November 01, 2013 _Sector Confidential7
What can we do?
What are the main principles….
Consent (if needed)
Third party data processing
November 01, 2013 _Sector Confidential8
Security : Awareness at grass roots
Three deadly sins
• Using default passwords
• No patch management
• No encryption
Rules to avoid common attacks
• Don’t try to design you own crypto, always use well published cryptographic primitives
• Training is important as it creates awareness. Most security issue are actually stupid
errors that where not made if the software engineer was security aware.
• If you have configurable security then make sure that all security controls are activated by
default. Do not rely on the user to do this himself.
• By performing a number simple security tests we can ensure that no trivial security errors
(OWASP Top 10) where made because those get typically exploited.
• Monitor your product and if vulnerability are uncovered, pro-actively patch them; don’t
wait for something to happen.
• The Product Security Policy will certainly help not becoming a sinner!
IOT : Connectivity
• Traditional gadgets in the space get connected
– Baby bottles
– Baby monitors etc
• Technology enables new types of tracking
– Smart socks, Baby kimono, Smart beds, Prenatal care…..
• IoT Cookbook
– Standardize as far as you can.
– Security is key both in data transfer and device control
– Adding connectivity to a device is cheap, generating value
out of it is not so straight forward
– Often controlled by regulatory standards.
– Usability of the device is key
• Based on your tracked feeds,
you’re consistently switching between your left and
right breasts. Well done!
• Comparison against norms
• From your tracked feeds, we've noticed
that your left breast is stealing the spotlight a little. Feeding
evenly from both breasts can lead to a more stable milk
supply, especially in the first few weeks.
• Way to go! From your recorded feeds, it looks like you're
now more consistent at switching between breasts when
• The temperature data from you baby camera indicates that
the room has been quite warm the last few days. Babies
tend to sleep most comfortably at about 21 degrees C.
Analytics -> Insights
Feeling of control/
Ensure child is developing well
Responding to needs of baby
• Traditional device oriented country roll out focused on:
– Complying to local standards
– Building the retail chain
• Geo Expansion – things to consider
– Device to Data centric focus-> Country specific rules to be
followed on private data
– Partnerships – Local partners are often preferred. This
requires flexibility to be built into the software.
– Value add to customers depends on many intangible
parameters like Culture, Ecosystem etc.
– Start with a ‘platform’ thinking from day 1 of your
software development life cycle to ensure customization
per country is easier to handle
• Getting initial user engagement is tough. Maintaining the
user engagement is tougher.
• Sharing data/analytics is important. But sharing it in a way
not to confuse the user is even more important
• Every user irrespective of gender, age etc, requires
encouragement. Planning achievable goals, rewarding
achievements and keeping user’s focus is important.
• Creating a coherent, richer user experience across devices,
services, partners etc requires one to create configurable
• Content should be ‘social’. Connect with the consumers
through notifications, chats, chatbots….