The document discusses measuring success on Facebook for businesses. It notes that while businesses spend more online, measuring impact can be difficult. It outlines Facebook's approach of measuring reach, brand resonance, and reactions. The document also shows that click-through rates do not necessarily correlate with ROI. Finally, it proposes four simple ways for businesses to measure ROI on Facebook including using custom audiences, offer codes, paired market testing, and conversion tracking.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
One Guide to Remarketing - By One Net MarketingOne Net Inc.
The One Guide to Remarketing is a comprehensive guide on remarketing or retargeting, a form of advertising that involves serving ads to users who have visited your site and have been cookied. Through this technology you can tailor specific ad creative to your site users with specific calls to action.
Visit http://www.onenetmarketing.com for more information on remarketing and other digital marketing tactics and strategies.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
vCommission is India's 1st International CPA Network having 6000+ affiliates Worldwide. We strive to deliver Quality leads through different e-promotional activities. For more info. about company please visit to www.vcommission.com or you can also view the following video : http://www.youtube.com/watch?v=843MSocYu_A&feature=player_embedded
For any kind of e-marketing queries please reach to me at :
ketan.garg@vcinternetmedia.com
What is performance advertising? Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
One Guide to Remarketing - By One Net MarketingOne Net Inc.
The One Guide to Remarketing is a comprehensive guide on remarketing or retargeting, a form of advertising that involves serving ads to users who have visited your site and have been cookied. Through this technology you can tailor specific ad creative to your site users with specific calls to action.
Visit http://www.onenetmarketing.com for more information on remarketing and other digital marketing tactics and strategies.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
vCommission is India's 1st International CPA Network having 6000+ affiliates Worldwide. We strive to deliver Quality leads through different e-promotional activities. For more info. about company please visit to www.vcommission.com or you can also view the following video : http://www.youtube.com/watch?v=843MSocYu_A&feature=player_embedded
For any kind of e-marketing queries please reach to me at :
ketan.garg@vcinternetmedia.com
What is performance advertising? Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
HOW B2B MARKETERS CAN BENEFIT FROM A NEW PERFORMANCE-BASED Gmaggiolino
Performance marketing is the optimal online strategy for business-to-business (B2B) and technology marketers who are focused on lead generation and demand creation. The Performance Model allows marketers the ability to derive extra value from their online marketing dollars and eliminates the risk associated with traditional pay-for-play advertising. Key benefits are minimal risk, payment only upon performance, real-time results with highly qualified leads, and measurable response.
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the affiliates’ earning potential and in turn growing the merchant’s business.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Communication
Rooshina Modi, Senior Manager, Online Marketing, Barnes & Noble (Twitter @rooshina) (Moderator)
Dannielle Brantley, Senior Marketing Manager, LinkShare Corporation
Sylvia Cintrón, Afffiliate Marketing, AREA203 DIGITAL (Twitter @sylviacintron)
Stephanie Laughon, Account Executive, ShopAtHome.com (Twitter @stephlaughon)
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Online Marketing from the Fringes - DreamForceJoanna Lord
I cover retargeting, display marketing (then and now) and run through the new way to catch leads with compelling display ads. Are you rocking retargeting? This should help.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
2. Three Themes for Today
1. Businesses are spending an
increasing amount of their
resources online but measuring
the impact can be difficult
2. Facebook’s approach to
measuring business success
3. Four simple ways you can
measure ROI on Facebook
3. Measure against business objectives
Reach Brand resonance Reaction
Did I reach the right Did I improve my brand’s Did I cause a customer
number of people and image and change the to act – to buy a product,
the right type of people? attitudes of customers? sign up for a service or
make a referral?
4. Measure against business objectives
Reach Brand resonance Reaction
Did I reach the right Did I improve my brand’s Did I cause a customer
number of people and image and change the to act – to buy a product,
the right type of people? attitudes of customers? sign up for a service or
make a referral?
5. Clicks do not equal sales
1400%
900%
ROI %
400%
-100%
Breakeven
0.00% 0.10% 0.20% 0.30%
Click through rate
Nielsen NetEffect meta analysis: There is no correlation between CTR and ROI%.
6. 3rd Party Methods of Measuring ROI
1. MMM
Measures ROI by analysing fluctuations in your marketing
spend over time.
2. Card Transactions Analysis
Measures a snapshot of uplift in purchases from a particular
geographic or demographic group when you buy targeted
advertising.
3. Multi Touch Attribution Modeling
Uses view tags to measure paths to purchase across the
web then aggregates this into ROI via econometric analysis.
7. APAC ROI Results
Average APAC ROI
1.20
1.00
0.80
0.60
0.40
0.20
-
7
Source: Aggregated Nielsen MMM data across 95 APAC studies
8. Here’s 4 Simple Ways You Can Start Today
Run Facebook campaigns in
Custom Target your customers Paired one of two (or more) similar
securely, measure
Audiences behavior versus your Market Test markets and measure
control groups aggregate sales lift
Works for: Any advertiser Works for: Advertisers
with a detailed customer where conversions observed
list by geography
Distribute offers to
Offers fans, FoFs, custom Conversion Activate a Facebook
conversion pixel on your site
audiences, or broader target Tracking via Power Editor and track
audiences. Monitor redemption the number of people who
rates in-store or online with take a specific action on
unique codes per offer or your site.
barcode scanners
Works for: Direct Response
Works for: CPG, Retail, QSR advertisers (ecomm)
9. Here’s 4 Simple Ways You Can Start Today
Run Facebook campaigns in
Custom Target your customers Paired one of two (or more) similar
securely, measure
Audiences behavior versus your Market Test markets and measure
control groups aggregate sales lift
Works for: Any advertiser Works for: Advertisers
with a detailed customer where conversions observed
list by geography
Distribute offers to
Offers fans, FoFs, custom Conversion Activate a Facebook
conversion pixel on your site
audiences, or broader target Tracking via Power Editor and track
audiences. Monitor redemption the number of people who
rates in-store or online with take a specific action on
unique codes per offer or your site.
barcode scanners
Works for: Direct Response
Works for: CPG, Retail, QSR advertisers (ecomm)
10. Here’s 4 Simple Ways You Can Start Today
Run Facebook campaigns in
Custom Target your customers Paired one of two (or more) similar
securely, measure
Audiences behavior versus your Market Test markets and measure
control groups aggregate sales lift
Works for: Any advertiser Works for: Advertisers
with a detailed customer where conversions observed
list by geography
Distribute offers to
Offers fans, FoFs, custom Conversion Activate a Facebook
conversion pixel on your site
audiences, or broader target Tracking via Power Editor and track
audiences. Monitor redemption the number of people who
rates in-store or online with take a specific action on
unique codes per offer or your site.
barcode scanners
Works for: Direct Response
Works for: CPG, Retail, QSR advertisers (ecomm)
11. Here’s 4 Simple Ways You Can Start Today
Run Facebook campaigns in
Custom Target your customers Paired one of two (or more) similar
securely, measure
Audiences behavior versus your Market Test markets and measure
control groups aggregate sales lift
Works for: Any advertiser Works for: Advertisers
with a detailed customer where conversions observed
list by geography
Distribute offers to
Offers fans, FoFs, custom Conversion Activate a Facebook
conversion pixel on your site
audiences, or broader target Tracking via Power Editor and track
audiences. Monitor redemption the number of people who
rates in-store or online with take a specific action on
unique codes per offer or your site.
barcode scanners
Works for: Direct Response
Works for: CPG, Retail, QSR advertisers (ecomm)
12. Here’s 4 Simple Ways You Can Start Today
Run Facebook campaigns in
Custom Target your customers Paired one of two (or more) similar
securely, measure
Audiences behavior versus your Market Test markets and measure
control groups aggregate sales lift
Works for: Any advertiser Works for: Advertisers
with a detailed customer where conversions observed
list by geography
Distribute offers to
Offers fans, FoFs, custom Conversion Activate a Facebook
conversion pixel on your site
audiences, or broader target Tracking via Power Editor and track
audiences. Monitor redemption the number of people who
rates in-store or online with take a specific action on
unique codes per offer or your site.
barcode scanners
Works for: Direct Response
Works for: CPG, Retail, QSR advertisers (ecomm)
13. Three Themes for Today
1. Businesses are spending an
increasing amount of their resources
online but measuring the impact can
be difficult
2. Facebook’s approach to measuring
business success
3. Four simple ways you can measure
ROI on Facebook
Editor's Notes
We have seen marketers around the world having success and GAIN INSIGHTS when aligning to this philosophy of measuring fb the same way you measure the other media you invest in.There are three broad business objectives that marketers are measuring fb against: REACH, BRAND RESONANCE, REACTION (e.g. read illustrative questions on the slide)I’ll walk you through, for all three of these, how marketers are performing globally when taking this approach and provide some insight into HOW they are going about measuring their fb marketing strategy against these three objectives…The ones that are doing this well are aligned to this philosophy on day 1
We have seen marketers around the world having success and GAIN INSIGHTS when aligning to this philosophy of measuring fb the same way you measure the other media you invest in.There are three broad business objectives that marketers are measuring fb against: REACH, BRAND RESONANCE, REACTION (e.g. read illustrative questions on the slide)I’ll walk you through, for all three of these, how marketers are performing globally when taking this approach and provide some insight into HOW they are going about measuring their fb marketing strategy against these three objectives…The ones that are doing this well are aligned to this philosophy on day 1
And it does not correlate with actual sales. This was discovered in a recent Nielsen study and was quite groundbreaking in the industry given it’s optimization around CTR to drive bottom funnel metrics like sales.The reason is that clicks are low funnel, where as ROI and brand metrics are upper funnel in terms of purchase cycle. For search, it might be good because you do trafficking and navigation and you don’t work to change perceptions – people already made up their mind. Whereas at FB, we’re focused on connections and branding which doesn’t match with this type of metric.
4 ways to measure reaction for retailers, although ‘view tags’ are only possible for eCommerceELABORATE on each
4 ways to measure reaction for retailers, although ‘view tags’ are only possible for eCommerceELABORATE on each
4 ways to measure reaction for retailers, although ‘view tags’ are only possible for eCommerceELABORATE on each
4 ways to measure reaction for retailers, although ‘view tags’ are only possible for eCommerceELABORATE on each
4 ways to measure reaction for retailers, although ‘view tags’ are only possible for eCommerceELABORATE on each
Retailers are gathering enormous amounts of data on their customers. They should be using it to dramatically improve customer experiences and improve both top and bottom line business performance.