Facebook analytics

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Facebook analytics

  1. 1. FACEBOOK ANALYTICS
  2. 2. CREATING A BUSINESS ACCOUNT ON FACEBOOK
  3. 3. What if I use an already registered number?
  4. 4. Go to your Gmail and click on confirmation mail
  5. 5. Scroll down to get Indian Rupee (INR)
  6. 6. Cancel it and Click on “Skip”
  7. 7. Explore all options
  8. 8. Min. 100 likes required to create an offer
  9. 9. Complete your profile
  10. 10. Spent some time here to understand how Facebook can be used for your business purpose
  11. 11. CREATING ADS ON FACEBOOK
  12. 12. Decide your objective? Explore each objective
  13. 13. You can select any image
  14. 14. “AND” Relationships “OR” Relationships
  15. 15. Spent some time on all information and options
  16. 16. Scroll down
  17. 17. Click “Cancel” Your Ad is „ready‟ but not „Live‟ on Facebook.
  18. 18. Alternate way to create your ad / campaign
  19. 19. Repeat Process
  20. 20. MEASURING AD EFFECTIVENESS
  21. 21. Min. 30 likes required
  22. 22. What if you already have facebook account and a company website that has facebook social plugin?
  23. 23. www.facebook.com/insight s
  24. 24. FACEBOOK DEVELOPER
  25. 25. Read this carefully
  26. 26. Explore options.
  27. 27. Tag Similar to Google AdWords Like this you can get tag / code for all plugins.
  28. 28. AD - MANAGER
  29. 29. Explore all options.
  30. 30. Right hand of this page displays the estimated number of people in targeted group
  31. 31. 27,000 – 29,000
  32. 32. 38,000 – 42,000
  33. 33. After targeting all relevant groups, click “Upload”
  34. 34. FACEBOOK OPENGRAPH
  35. 35. Scroll Down to “Guide”
  36. 36. Story Impressions and Clicks
  37. 37. Story likes and comments
  38. 38. Timeline unit activity
  39. 39. Demographics
  40. 40. FACEBOOK APIs
  41. 41. Scroll down page
  42. 42. You will get tags / codes.
  43. 43. QUESTIONS?

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