Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Geolocation2

Location-based marketing for tourism businesses using google places, Yelp, Foursquare, Tripadvisor, Gowalla and more

  • Be the first to comment

  • Be the first to like this

Geolocation2

  1. 1. Location-based marketing for tourism Lisa Gerber www.bigleapcreative.com @lisagerber
  2. 2. Slide: phone book
  3. 7. Location-based social networks
  4. 8. Location-based social networks <ul><li>Find businesses nearby </li></ul><ul><li>Check into locations and share with friends in their network </li></ul><ul><li>Redeem coupons and earning loyalty points </li></ul><ul><li>Review the business to the public </li></ul><ul><li>Share tips with friends in your network </li></ul>
  5. 9. Let’s go to the party
  6. 10. Claim your business page <ul><ul><li>Helps you get found (search engine optimization) </li></ul></ul><ul><ul><li>Respond to reviews, negative or positive </li></ul></ul><ul><ul><li>Provide updated hours, events, photos, video </li></ul></ul><ul><ul><li>Offer deals and loyalty rewards </li></ul></ul><ul><ul><li>Track activity and measure effectiveness </li></ul></ul>
  7. 11. www.google.com/places
  8. 12. Slide google places 2
  9. 13. Slide google places 3
  10. 14. Yelp – 38 million users per month www.yelp.com
  11. 15. Yelp 2
  12. 16. Slide - picture of claiming a business page (claim page copy)
  13. 17. www.tripadvisor.com
  14. 18. Tripadvisor two – pic of hotel listing
  15. 24. Foursquare – foursquare 1 www.foursquare.com
  16. 25. Foursquare 2
  17. 26. Foursquare 3
  18. 28. Foursquare 4
  19. 29. Facebook places – FB places 1 www.facebook.com/places
  20. 30. FB Places 2
  21. 33. www.gowalla.com
  22. 34. Urbanspoon – www.urbanspoon.com
  23. 35. What to do: <ul><li>What is your strategy </li></ul><ul><li>Claim your business page </li></ul><ul><li>Add badges and widgets to your website </li></ul><ul><li>Respond and manage reviews </li></ul><ul><li>Offer discounts and promotions </li></ul><ul><li>Encourage users to review you, or check in </li></ul><ul><li>Be ethical. Always. </li></ul>
  24. 36. <ul><li>Download this presentation at </li></ul><ul><li>http://www.slideshare.net/lisagerber </li></ul><ul><li>Find related links at: http://su.pr/1Mq4Zi </li></ul><ul><li>Lisa Gerber </li></ul><ul><li>Big Leap Creative </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @lisagerber </li></ul><ul><li>LinkedIn: www.linkedin.com/in/lisagerber </li></ul>

×